Rebranding In The Music World: How Artists Transform Their Image For Impact
Success in the music business has never been an easy journey or an overnight success story for anyone. Establishing a cohesive brand story is critical...
Sonic Branding: What Is It & Why Is It Important?
Sound has an amazing effect on our life. It evokes memories, emotions, and other strong physiological reactions. During the pandemic, many experienced difficult emotions of...
Executive Spotlight: How These Leaders Have Changed As A Result Of The Pandemic
The disruption caused by the COVID-19 pandemic spurred change across every industry. Businesses had to change, and so did workersâespecially leaders, who also had to...
5 Signs Your Record Label Needs NFTs As A Music Distribution Differentiator
Anyone that buys or sells music has discovered that COVID-19 brought upon us all a new set of consumer expectations. Companies using outdated pre-COVID-19 music...
Why Record Labels Still (And Will Always) Matter
I’m guilty of fighting for the underdog in all circumstances especially when it comes to music. This may be a product of my upbringing, as...
Join The Band! Spotify Is Hiring
Spotify considers its workforce a giant band, and like any band that consistently produces hits, everyone needs to play a role. Are you interested in...
Can You Afford To Not Have A Major Brand Presence At Coachella?
After three years of desert quiet, we finally experienced a return to Indigo Empire Polo Club grounds as the famed Coachella Festival arrived. An exciting...
7-Point Checklist To Landing Your First Job In The Music Industry
When I began my music career in Atlanta and the girl group that I had a stake in decided to break up (like all girl...
