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5 Signs Your Record Label Needs NFTs As A Music Distribution Differentiator

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Anyone that buys or sells music has discovered that COVID-19 brought upon us all a new set of consumer expectations. Companies using outdated pre-COVID-19 music sales strategies will not survive in a post-COVID-19 world. If you are distributing music in a traditional way, such as streaming, and your sales strategies are similar to a few years ago chances are that those distribution methods are outdated which means that you may be unconsciously losing fanbase market share.

I recognize the pain points and that everyone has anxiety due to recent market shifts, and might be afraid or fearful about cryptocurrency, stock market concerns, economic unrest, and the like, but don''t put this off because the rough spots in the market will pass, however, you cannot afford to not use NFTs as a true distribution source for music. NFTs are a differentiator for your record label. This is guaranteed and if you do not innovate others will pass you by.

Passing You By Due To Lack Of Innovation


Macy Kate

I was working for one of the world's largest gaming companies, negotiating Influencer and streetwear licensing deals, when the pandemic hit and it was an overnight shift in how we saw buying. We use microtransactions for gamers' avatar vanity capsules, however, after COVID-19 the gamers began gaming differently, and music artists began broadcasting concerts in the gaming vertical on Twitch. Consumers started to communicate how they wanted to be contacted, how they wanted to buy, which platform, when, and how they made their own decisions. They were becoming a different type of consumer and this directly empowered them.

It''s been painful to observe record labels struggling with artist music releases, where rollout plans have horribly failed for large artists, and where labels have failed to engage fans as they are not paying attention to new consumer patterns of buying and they keep doing the status quo.

Those who have tuned in to see where fans are hanging out like in Discord NFT rooms and Twitter rooms, community collaboration events with other music and NFT peers, and are open to experimenting with cryptocurrency, have shared insights of who will be able to differentiate or who will be successful.

From the cryptocurrency, Web3 conversations, which can be overwhelming and confusing as the market shifts, sometimes can provide a looking glass into the future.

Still, navigating the space will prove to be the key for successful labels, and without adoption of new strategies, it may also just be the grounds for early disqualification by fans. Especially for Gen Z and Gen Alpha, embracing NFTs as a form of distribution is beneficial for the artist fans and the labels and will be profitable for all.

5 Signs That Your Record Label Needs NFTs As A Music Distribution Differentiator And Is Begging For Leadership To Engage


NFT graphic
  1. Your consumers are picking cheaper subscription music service models from a competitor.
  2. Your A&Rs, artist and label partnership managers, and C-suite executives appear to not be active in virtual spaces, AR spaces, engaging in crypto discussions, and designing record deals that included advances in cryptocurrency and address NFT procurement & distribution in major label deals.
  3. A well-planned teaching initiative for fans, educating the audience in NFT/cryptocurrency basics, where the fans foster demand organically and achieve scalability. Effective planning to counter the learning gap for fans to buy NFTs must be closed and it must be constantly cultivated for ease of purchasing NFTs.
  4. The artist marketing efforts are focused on traditional music distribution models rather than on educating on NFTS and creating demand for your artist's music in new platforms and innovative spaces like NFTs.
  5. Buying new music from you is a hassle without an easy way to use cryptocurrency on the label website, where the labels provide links to Coinbase wallet, Opensea, and more. This helps fans understand the process for executing an NFT purchase.

What has been your experience with the modernization of the sales process and engaging modern buyers? I would love to get your perspective.

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How To Outsmart Your Fight-Or-Flight Response And Conquer Your Fear Of Public Speaking
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How To Outsmart Your Fight-Or-Flight Response And Conquer Your Fear Of Public Speaking

Within seconds when you’re speaking in public, other people decide whether to listen to you and trust you…or not. Your voice and physical presence are extremely potent tools for communication, which makes succumbing to stage fright so unfortunate for many of us. It causes some to not even try climbing on stage in the first place.

Did you know that even though stage fright is instinctual, you can actually trick your brain with an easy mind shift and plenty of practice?

The Neuroscience of Stage Fright

The root of stage fright lies in our body’s ancient fight-or-flight response, a natural survival instinct. When faced with something we perceive as dangerous, our brain provides our body with an extra burst of energy to either confront or flee the assumed threat.

The fight-or-flight reflex releases hormones that prepare the body for battle or escape, increasing our heart rate. In turn, we have shortness of breath, sweating, and trembling muscles.

What’s truly intriguing is that this extra surge of energy is a GIFT—a source of power that we often misinterpret. We unnecessarily attach negative emotions of fear and panic to how our bodies become primed to protect ourselves.

These symptoms are signs of heightened alertness and POWER, not signs of failure and distress. Ruminating on any negative associated feelings can then trigger a spiral of self-doubt. The result: you’d rather not even get out of bed that morning.

Think About it This Way…

Imagine if you were getting ready to compete in an athletic competition and your heart rate DIDN’T pick up in anticipation—seems like a sure signal of defeat, right?

To conquer stage fright, you need to change your mindset. Start by understanding that the physical symptoms you experience are similar to the excitement you feel before something thrilling, like riding a roller coaster, attending a live music concert, or playing a sports match. By reframing your feelings as EXCITEMENT to deliver your speech, you can transform fear into a positive force.

So when you start to feel nervous, take a moment to thank yourself. Thank your body for giving you this extra boost and sharpened edge to perform at peak condition. Just like an athlete posed for the starting signal, you are primed and ready for your greatest performance.

The Importance of Preparation

Insufficient preparation is a significant factor in pre-speech nerves. Doubts about your voice, appearance, or content can intensify the fear. To overcome public speaking anxiety, thorough preparation and practice are essential. These ensure you’re ready for any situation that may arise, boosting your confidence.

Embracing Imperfections

If you still feel inadequate, consider embracing your nervousness and imperfections as part of your stage presence. Openly admit your nerves to your audience; most of them have experienced the same thing. They will appreciate your authenticity and courage in acknowledging your vulnerabilities. This transparency builds human connection and support from your audience.

That’s a Wrap

Stage fright is conquerable and it’s a dragon worth slaying. There’s no doubt that using your voice to its fullest potential is a powerful tool for achieving your goals. By understanding the science behind stage fright, shifting your mindset, thorough preparation, and embracing your imperfections, you can overcome public speaking fears.

Don’t let a primitive fight-or-flight response hold you back from sharing your message and passion with the world.

Discover the incredible power of public speaking, a core skill that can transform your career and elevate your everyday interactions. Don’t worry, it’s totally achievable—anyone can conquer the art of speaking and presentations through practice. If you want to level up in this area, join me (on LinkedIn or visit my website) for some seriously cool techniques rooted in behavioral science, marketing strategy, and the performing arts. You deserve to be heard.

How to Make Your Resume for Nursing Stand Out
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How to Make Your Resume for Nursing Stand Out

Considering there is a significant nursing shortage in the United States, it’s easy to assume that you’ll receive a job offer or acceptance letter for the first job or educational program you apply for. While skills shortages might put you in a strong position to be considered, it’s not guaranteed.  Educational programs and hospitals still […]

The post How to Make Your Resume for Nursing Stand Out appeared first on Jobacle.com.

6 Reasons A Flexible Work Schedule Will Change Your Life
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6 Reasons A Flexible Work Schedule Will Change Your Life

Having a flexible work schedule is becoming one of the most sought-after job perks. According to a survey conducted by FlexJobs, 97% of respondents said a job with flexibility would have a positive impact on their overall quality of life.

Here are a few reasons why a flexible work schedule might change your life:

1. It Can Allow You To Do What You Love Outside Of Work

Woman on laptop works a flexible work schedule

Erik Freeman, a benefits advisor representing Aflac, strongly believes today’s employees work far more hours than those of past generations. However, he lives by a different credo. “I work to live, not live to work,” he explains. “With Aflac, I create my own schedule around my life goals, like raising a family and producing rock albums with my band.”

Luis Correa, who is also a benefits advisor representing Aflac, says that working as an independent agent allows him to thrive both at work and outside of work. “It has provided me with the flexibility and financial resources to create my own schedule in a way that allows me to pursue my passions and still be fully committed to servicing my clients,” he states.

2. It Can Give You The Opportunity To Focus On Your Health

Happy man on laptop working from home with a flexible work schedule

Freeman believes having time to focus on mental health, wellness, and hobbies is huge, and his opinion is shared by many others. According to the FlexJobs survey, 79% of respondents said a flexible work schedule would make them healthier, and 87% said it would lower their stress levels.

Freeman, who once worked long hours in retail for another company, says he often went home completely exhausted from helping so many people and meeting high expectations. As a result of stress, he ended up gaining weight, losing energy, and developing harmful personal habits to cope with the stress. “If companies really want healthy employees that create efficient results, they need to take a big look at how they’re helping their employees stay up with their life goals,” he says.

3. It Helps Free Up Time For Family And Friends

Working mom holds her baby while on a flexible work schedule

For Heather Siems, a district sales coordinator representing Aflac, having the flexibility to spend ample amounts of time with her family while still working full time was a huge selling point when she accepted the opportunity with Aflac. “I knew that I wanted the flexibility as I started a family, so I could go to dance practices and soccer games but still work full time,” she says.

Having a flexible schedule as well as the ability to work from home has allowed Siems to spend more time with her family and watch her children grow.

4. It Can Give You Time To Travel

Man on laptop with a flexible work schedule works from home

Do you wish you had more time to travel? You’re not alone. More than half (58%) of FlexJobs’ survey participants said they want a flexible work schedule for that reason.

For Shyla Syverson, an Aflac benefits advisor from Montana, being able to take vacations and trips on her own time is a huge bonus. “I started working as a benefits advisor with Aflac for a variety of reasons, and one of those was for the flexibility that being an entrepreneur can offer,” she says. “As a result of really hard work and taking care of my policyholders and clients, I have been able to travel more than I ever imagined possible. I can enjoy the great outdoors of Montana and also travel the world.”

5. It Can Make You A More Productive Employee

Woman takes a break while on a flexible work schedule

Working in an office atmosphere 40 hours a week may affect your productivity. Between interruptions from co-workers, a loud atmosphere, and other distractions, it can be hard to focus on your projects. Studies show that having a flexible work schedule can actually make you a more productive employee. Having the ability to work whenever and wherever you want can help you to complete your tasks more efficiently.

Syverson says she believes workplace productivity is enhanced by a healthy time-off policy. “When an employee knows they can take time off without there being backlash or feelings of guilt, they will want to work hard for the company,” she explains.

6. It Can Make You Appreciate Your Job More

Man works from home while on a flexible work schedule

A recent study conducted by Leadership IQ revealed that people who work from home are 87% more likely to “love” their job than people who do not.

Being able to spend time with your family, having the ability to travel, and being able to pursue your passions outside of work all contribute to a solid work-life balance. This makes sense because when you are happy outside of work and productive when you are working, you are generally more satisfied.

Do you want a flexible work schedule?

These are just a few of the benefits stemming from a flexible work schedule—there are many more. Aflac offers flexible, independent contractor (or agent) roles that can give you the power to do the things YOU want to do. If you are interested in pursuing a career that allows flexibility, check out opportunities with Aflac.

Need help finding a job with a flexible work schedule?

Become a member to learn how to land a job and UNLEASH your true potential to get what you want from work!

This post is sponsored by Aflac. Aflac agents are independent agents and are not employees of Aflac. Aflac herein means American Family Life Assurance Company of Columbus and American Family Life Assurance Company of New York. This post was originally published at an earlier date.