5 Brand Pillars That Are The Foundation Of Your Brand
Brand pillars are the foundation of your brand and contribute to your overall brand DNA….
Identify The Heart & Soul Of Your Brand Through Your Brand Essence
My husband is a big Raider Nation fan. He’s been a fan for almost 40…
What’s The Secret Power That The Most Loved Brands Have? Their Personality.
A dear friend of mine, who I’ve known for decades now, has an amazing personality….
Yes, Pay Attention To The Metaverse
The metaverse is coming. Are you prepared? If you are struggling to understand what the…
#1 Rookie Mistake You Don’t Want To Make In Your Messaging
Early in my career, I worked for a large consumer packaged goods company that was…
Desperate vs. Dialed In: Which Companies Got Emotional Branding Right?
Creating an emotional bond with consumers requires more than good marketing. It requires understanding your…
The 5 Essential Steps For Getting To Market Without Wasting Precious Resources
Recently, a long-time colleague, the chief sales officer for a $21M technology company, reached out…
3 Ways To Be The MOST Memorable Booth At A Tradeshow
Your brand is unique and your message deserves to be heard. The problem? Your prospective…
Creating A Tagline That Packs A Punch
Great taglines immediately call the brand to mind. They remind you of the brand and…
Emotional Branding: Marketing To The Heart
People buy emotionally, even if they don’t realize it, and then justify their decision rationally….
The High Cost Of Not Knowing Your Target Audience
$37 billion is wasted in ads that fail to engage target audiences every year. Do…