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Creating A Tagline That Packs A Punch

Published January 10, 2022

Great taglines immediately call the brand to mind. They remind you of the brand and what it stands for. The phrase I m Lovin It evokes the golden arches and those who love tasty food that is convenient and easy on the pocket.

In this article, we ll address three critical questions:

What is a tagline?
Do you need a tagline?
How do you create a tagline?

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What Is A Tagline?

Before you decide whether a tagline is important for your business, let s talk about what it is. A tagline is a memorable statement that represents your brand. Great ones tell a short story that stands the test of time. They sum up in seven words or less your business.

Nike: "Just Do It." Connecting with audiences beyond sports, telling them if they wanted to do something, they should just do it. Nothing should stop them.
Bounty: "The Quicker Picker Upper." Built like no other paper towel. Each sheet is more durable, more absorbent, softer, and thicker than anything else.
M&M s: "Melts In Your Mouth, Not In Your Hand." Keeps my hands clean vs. other treats which make a mess in my hands. And it melts in my mouth, enticing my taste buds and making me crave it.
Las Vegas Convention & Visitors Authority: "What Happens In Vegas Stays In Vegas." The freedom to be someone we couldn t be at home. The freedom from whatever we wanted to leave behind in our daily lives.

A tagline is NOT a slogan. A slogan is a memorable statement that represents a particular product vs. focusing on the brand as a whole like a tagline.

Why Do You Need A Tagline?

When done right, a good tagline has the following major benefits:

Increases brand awareness
It differentiates your brand
It s memorable
Improves brand recall
Reinforces your brand identity

Beware! A bad tagline can detract from the memorability of your brand.

How To Create A Tagline

Your Mission: Be clear, not clever. Start building your tagline based on your purpose. You can see how General Electric s tagline, "Imagination at Work," is based on their mission, to invent the next industrial era, to build, move, power, and cure the world.
Your Promise: So what? Consumers are swayed by benefits, not features. Tell people what they will receive if they buy your product/service. Dollar Shave does this well with their tagline, Shave Time. Shave Money.
Your Brand: Reflect your brand image in your tagline. For example, Disney s tagline is the happiest place on earth, tying into their brand focus to entertain, inform, and inspire.

Creating a tagline that packs a punch takes time, strategy, and creativity. It s an essential part of the brand-building process. Start building your leadership brand today. You ve got this!

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Published September 29, 2022

How To Stand Out At A New Job (And Fit In Too)

Congratulations! After months of job hunting, you finally got hired for the job you wanted!

Getting a new job is exciting. However, after the dust settles from celebrating this accomplishment, you have some work to do.

Being a new employee can be tough sometimes. But if you’re ready to embrace the challenge, you can make a smooth transition into your new role.

Here are a few tips to make sure you start your new job off on the right foot.

Understand The Company Culture

First, take time to get to know the culture of your new company. The best way to do this is to schedule meetings with your teamâboth those who will be working for you and with you.

Ask them questions about their work routine and how they get things accomplished. It’s also a good idea to get a sense of how easy or difficult it is to implement new ideas and initiatives. This will give you a good feel for how adaptable (or how slow) the company culture is to change.

You should also take note of your own workplace personality and how it fits into the company culture. If you’re in need of a good personality test, try Work It Daily’s FREE Workplace Personas Quiz.

Identify The Key Stakeholders

Coworkers talk to each other in the office

Next, find out who the key stakeholders are for your specific role and meet with them. For example, if you are entering a company as a finance manager, find out who the key business leaders are that you will be supporting in your position.

Take time to build relationships with them and understand their primary financial concerns. You should also take time to get to know their work routines, and the best times and ways to communicate with them. While communication is important, it’s also important to respect each other’s schedules.

Find A Work Buddy

Women talk to a remote coworker in the office

Another tip to help you get off on the right foot at your new job is to get a work buddy. This should be a peer who works on the same team or in the same department as you.

This person will help you figure out who’s who and give you some inside information on some of those office politics. It’s important to understand the team dynamic so you don’t step on anyone’s toes or disrupt the culture when you first get there.

Your buddy is also there for you to ask questions such as, “How do I order office supplies?” or “How do I set up my voice mailbox?”

Show Your Commitment To The Job

New employee shares a laugh with his boss

Next, have a career conversation with your boss. This lets him or her know you’re serious about and committed to growing your career. When you first start working at your new company, you may not know enough (yet) to speak specifically about the career paths available there. However, take time to have a conversation with your manager about your aspirations.

Share information about your desires to advance and grow as well as specific information about your strengths and the areas you’d like to develop. Ask your manager for input on your career plan and then use it as a living, active document.

Make A 30-60-90 Day Plan

Man meets with his boss to discuss his workload

Finally, it always helps to have a 30-60-90 day plan when you start a new job. Document the details of what you want to accomplish in your first three months. (For example, the specific people you want to meet with, the tasks you want to accomplish, etc.) It also helps to share this plan with your manager so you can get some input.

There may be some things missing that your manager views as being critical to accomplish in the first 90 days. Remember to be flexible with your plan as things may change, and the objectives you set for the first three months may shift as you get more involved and learn more about your new job. You want to be seen as committed to meeting your objectives, yet flexible enough to deal with changes.

By implementing these few simple things, you can get off to a great start at your new job and quickly begin to be viewed as a value-add asset at your new company.

Need more help standing out at your new job?

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This article was originally published at an earlier date.

Published December 11, 2022

Summary Sunday: Issue #499

To help you prepare for another year of uncertainty, see this week’s summary of workforce trends, job search tips and more. Will we or won’t we see a global recession in 2023? How is this impacting hiring and employees? This week’s summary includes some of the year-end predictions for what’s next in recruiting and the […]

The post Summary Sunday: Issue #499 appeared first on Career Sherpa.

Published April 18, 2024

#1 Resume Improvement All Job Seekers Can Make

Is your resume generating offers to interview? If not, itâs time to make some changes. The number one resume improvement any job seeker in any field can make is simple.

Quantification

Quantification means to describe your accomplishments in terms of numbers, dollars, and percentages. For instanceâ¦

âLed accounting team for divisionâ is less effective than âLed team of 14 accountants in a $34M divisionâ
âIncreased efficiencyâ isn’t as strong and specific as âIncreased efficiency by 50% in 2 yearsâ
âWon awardsâ is good but âWon #1 spot in sales team 3 years in a rowâ is better

Numbers are attention-grabbing, hard evidence of your success. They make hiring managers (your future boss) sit up and take notice of your resume. Hiring managers see resumes all the time that talk about job responsibilities and accomplishments. Seeing the numbers helps them put it into perspective and see you as more valuable.

Quantification boosts your chances of getting called in to interview. Almost anything can be quantified. One person tried to trip me up once by asking if even a janitor could quantify, but the answer is absolutely “yes.” They could talk about how cleaning things up reduced workplace accidents or contributed to a company culture that was able to achieve 95% retention.

All jobs contribute to the bottom line of a company in some way. If they didnât, the company couldnât justify keeping someone in that role and paying them. All you need to do is think about how you in your job contributed to those goals. Show that potential new boss how you can benefit their company.

When you look at your resume with a goal of quantification, ask yourself these kinds of questions:

How many?
What size?
What amount of time?
When?
How much?
How often?
At what rate?

You may not have complete records of everything youâve accomplished. My best advice is to guesstimate. Donât exaggerate; you need to be able to back up your numbers with some kind of evidence and stories that support them, and they need not be contradicted by your references.

Anything you can do to begin quantifying your accomplishments will help you stand out from other applicants and get you the interview. On top of that, it will set you up to appear more valuable to the hiring manager when they do interview you. That gives you a leg up in the interview and in later salary negotiations. Itâs all good.

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Published April 11, 2023

3 Ways Professionals Should Respond To Job Rejection

You polished your resume and sent it to the right person, along with a stellar cover letter. You got a call. You aced the interview. You were brought back inâtwice! You sent thank-you notes after each interview, to each interviewer. Your follow-up was polite and appropriate. You were told you were a finalist. The HR person thought it was looking good for you…yet they gave the job to someone else.

After all that effort and waiting and wondering. After joking with the receptionist about being a âregular” in the lobby. After establishing what seemed like a genuine rapport with the executive in charge of the department. After what the HR person said about it looking good…

Yes, it’s a disappointment. But in spite of what you might think, all is not lost. What can you do to maximize your chances of having some good come out of this seeming loss?

Here are three ways you should react to a particularly disappointing job rejection:

Be Gracious

Yes, you were obviously the best candidate, at least as far as you could tell. And maybe some of the people on the other side of the interview desk thought so too. But a decision was made, no matter how difficult. And it’s time to touch base one more time with a thank-you note to all involved for their time and consideration.

Be A Resource If You Can

Professional man gets rejected from a job

If there’s some topic that was discussed and a piece of information that the interviewer wished they had, track it down. If the interviewer wanted to connect with someone you know, offer to make the introduction. There’s not always an opportunity like this, but if there is, take advantage of it.

By doing this, you’re not only being professional about the rejection, but it’s also an opening to add the hiring manager to your professional network. Consider connecting with this person on LinkedIn down the line.

As they say, “Out of sight, out of mind,” so try to stay on the hiring manager’s radar.

Keep The Door Open

Young woman and HR manager discuss the next steps after she is rejected from a job she applied to

Even though you didn’t get the job, it’s important to reiterate your respect and admiration for the company and the fact that you would like to work there. It’s okay to say, “If another position comes upâor if the candidate you hired doesn’t work outâI would still love the opportunity to join the team over there.”

A sentence like this can cement you in their minds as the backup or as the first person to be called when something else becomes available.

HR officials will sometimes forward resumes of promising candidates to colleagues at other companies for their open positions. Getting the original job is just one good outcome of the job interviewing process. Consider a “near miss” at getting hired one more step in building your reputation for overall career success.

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This article was originally published at an earlier date.