Check out the 2023 LinkedIn's Jobs on the Rise list revealing the 25 fastest-growing job titles over the past five years that just came out. Four trending marketing job titles on this list provide insights into where the workforce is headed.
4 Fastest-Growing Marketing Job Titles
Growth Marketing Manager
A growth marketing manager is responsible for identifying, developing, and implementing strategies to increase a company's growth. It's a vital role because of its ability to drive sustainable and profitable growth for a company.
Content Designer
A content designer (also known as a content strategist) is responsible for creating, planning, and producing digital content that meets the needs of a target audience and supports the organization's goals. It plays a vital role in developing and delivering high-quality digital content that helps to build trust, engagement, and conversion with the target audience.
Online Campaign Manager
The online campaign manager is responsible for planning, executing, and managing online marketing campaigns that promote a company's products or services, ultimately acquiring new customers. It is vital in developing and implementing effective campaigns that drive visibility, lead generation, and sales.
Customer Marketing Manager
A customer marketing manager is responsible for developing and implementing marketing strategies and campaigns that target existing customers that drive customer retention, loyalty, and repeat sales. Companies are now more focused on customer retention and engagement in a digital world, which is a significant driver for a customer marketing manager role.
What The Top 2023 Marketing Positions Tell Us About The Future Of Work Trends
As a 20-year brand marketing veteran, here are a few reasons why these four marketing positions are spot on for future work trends:
- Personalization: With the increasing use of artificial intelligence and machine learning, the ability to personalize online campaigns is becoming more critical. These roles create and execute campaigns tailored to the needs and preferences of different customer segments, which can help increase engagement and conversion rates.
- Data-driven Decision-making: These roles use data and analytics to measure the performance of online marketing campaigns and make data-driven decisions to improve performance. The ability to continuously test and optimize campaigns is critical for staying ahead of the curve in the fast-paced digital landscape.
- Integrated Marketing: These roles work closely with other teams to understand customer behavior and trends, identify opportunities for customer retention, loyalty, and upsell, make sure campaigns are seamlessly integrated with other marketing efforts, and make data-driven decisions.
- Continuous Learning: It's critical to stay up-to-date with online trends and best practices to ensure that the company's efforts are effective and efficient. As the digital landscape is constantly evolving, the ability to learn and adapt is a key aspect of these roles.
Pursuing a trending marketing job title can open up more career advancement opportunities and be more financially rewarding. It can also increase the chances of finding a job that is a good fit for you and that you enjoy.