7 Powerful Ways To Inspire Emotion With Storytelling
Have you watched an advertisement that made you cry, got you angry, or gave you goosebumps? Rihannaâs Road to Halftime ad gave fans everywhere goosebumps....
The Secret To Building Brand Loyalty
Taylor Swift is a dominant brand, leading the industry for over 15 years with a loyal fan base. She recently released her tenth studio album...
Sonic Branding: What Is It & Why Is It Important?
Sound has an amazing effect on our life. It evokes memories, emotions, and other strong physiological reactions. During the pandemic, many experienced difficult emotions of...
How To Choose The Right Skills To Include On Your Resume
When you begin the job application process, you need to make sure your resume is optimized and ready to be sent out to employers. The...
Take Charge Of Your Visual Identity To Make It Truly Unique
Early in my career, I worked for The Disney Channel, part of which included managing events where Disney character assets were constantly being requested. As...
5 Brand Pillars That Are The Foundation Of Your Brand
Brand pillars are the foundation of your brand and contribute to your overall brand DNA. There are five pillars: purpose, positioning, perception, personality, and promotion....
6 Signs Your Brand Needs An Upgrade
A logo is only as good as the recognition it provides, so if your logo looks outdated or unprofessional, customers will be turned off by...
Identify The Heart & Soul Of Your Brand Through Your Brand Essence
My husband is a big Raider Nation fan. He’s been a fan for almost 40 years, very loyal even though the Raiders haven’t done well...
Space Marketing: It’s Time To Plan Your Brand’s Future
Do you remember your first space experience? I had many growing up. My first was seeing the Star Wars movie. It was a pop-culture juggernaut....
Is Your Executive Resume Too Wordy?
Are you finding it difficult to sum up your value proposition in a two or three-page executive resume? In addition to annoying employers, a too-long...
3 Steps To Strategically Aligned Business Giving
There are tons of reasons for a business to want to give back in some way. In the past, businesses have chosen charities for tax...
Can You Afford To Not Have A Major Brand Presence At Coachella?
After three years of desert quiet, we finally experienced a return to Indigo Empire Polo Club grounds as the famed Coachella Festival arrived. An exciting...
