Member Spotlight: Don Gilbert, Graphic/Web Designer & Illustrator

Member Spotlight: Don Gilbert, Graphic/Web Designer & Illustrator

At Work It Daily, we call our members “Workplace Renegades.” A Workplace Renegade is a person who believes in themselves and joins our community to finally take control of their career. They believe in working to live, NOT living to work. Don Gilbert is a top member in our community who exemplifies these qualities.


Below, Don Gilbert answers some questions about his career field and explains why he joined (and continues to participate in) the Work It Daily community.

Why I #WorkItDaily

@workitdaily Thank you Fatima for being the first to join our @tiktok social media campaign♥️♥️♥️@fatimalhusseiny We can’t wait to share your story with the world! Check out our campaign to learn more! @workitdaily #workitdaily #WhyIWorkItDaily #careertiktok #careertok #jobtok #edutok #mywhy #purpose #passion #worktolive #live #life #love ♬ Epic Music(863502) – Draganov89

As a graphic/web designer and illustrator, I have always had a great passion for learning and creativity. Growing up in the Chicago area, I relished any opportunity to ride the bus downtown to the city’s bookstores, galleries, museums, and parks to capture a day’s worth of inspiration in my sketchbook.

The diversity that cities like Chicago and, more recently, Seattle have has allowed me to grow my communication skills to connect with people of many backgrounds and experiences.

Because of the challenges presented by today’s competitive job market, I believe in the importance of both staying healthy in mind and body, and keeping your skills current and relevant. With #workitdaily, it’s not simply about getting a job. It’s about the community of employers and job seekers alike and the relevant knowledge that they offer.

Benefits Of Being A Graphic/Web Designer

Graphic designer works on his laptop

The main benefits of working as a graphic/web designer/ illustrator are the pleasure of applying my talents and knowledge, the joy of using tools like Adobe’s Creative Suite, and the satisfaction of the client upon completion.

Work-Life Balance For Graphic/Web Designers

Professional working in web design

Work, exercise, diet, meditation, sufficient rest, and a healthy social life are all equally vital to reducing stress and maximizing productivity, so it’s important for me to be self-aware throughout the day. That said, I also use an interval timer, like a Pomodoro, to guarantee that I periodically hit the pause button.

Reasons To Work In The Graphic Design Industry

Graphic/web designers collaborate during a work meeting

My reasons for working in this industry involve solving problems of a creative or technical nature, and the discovery of solutions that improves my work and myself.

Advice For Graphic/Web Designers

Graphic/web designer and illustrator works on a project

Keep your mind open, explore the areas beyond your limitations, and seek the knowledge that leads to empathy. By doing this, you improve yourself and your working relationships.

We hope you enjoyed hearing from Don about his career and experiences inside the Work It Daily community.

Do you want to become a Workplace Renegade?

Join our community to learn how to UNLEASH your true potential to get what you want from work!


5 Tips For Building Your Personal Brand In The Workplace

5 Tips For Building Your Personal Brand In The Workplace

Even at work, you have a personal brand. What are people saying about you when you’re not in the room? Are you giving off the right vibe to your colleagues and conveying the brand you want to convey at work?


Developing your personal brand is essential for the advancement of your career. It is what makes you special, and how you’ll become more valuable to an organization.

Here are a few tips on how to develop your personal brand:

1. Get Clear On Your Unique Value Proposition

To become respected in your company or industry, you need to be very clear on what unique value you provide and how to connect that to your company’s mission.

Most people—and I see it all the time with my interview coaching clients—are not that clear on what makes them different from others. This is the reason they don’t get the jobs or promotions they are after!

Your brand should be authentic to you so notice your emotions when performing certain tasks and activities. If it is something you have passion and energy for, it should become part of your personal brand.

Spend some time thinking about what makes you different from your peers—your strengths, your passions, and your goals.

2. Ask For Feedback

Professionals talk about their personal brands during a work meeting

What do you want others to experience about you?

You might want to write down 3-5 things you’d want others to experience when interacting with you and then ask a close friend or a trusted colleague to do the same. Are the answers similar? If so, well done. If not—you have some work to do in terms of branding yourself the right way.

It is important to understand how others perceive you as this will enable you to start sending the right messages to your audience. And having a personal brand is definitely a requirement for leadership positions and will enable you to create more impact.

3. Be Consistent

Woman on phone builds her personal brand on social media

Everything you do or post on social media ultimately contributes to your personal brand. Once you’re clear on your personal brand, make sure that the way you dress, the emails you write, your body language, and so on are consistent with your brand message.

4. Use Social Media Effectively

Man on laptop builds his personal brand on social media

Platforms like WordPress make it easier than ever to promote yourself to your target audience. I blog weekly, and I’d recommend that you post a couple of times a week on platforms like LinkedIn and Twitter on topics that your audience will find educational (and will also highlight your experience).

Here is a quick guide on how you can position yourself as an expert so that you get the best opportunities in your business or career.

5. Promote Your Brand In Person

Man promotes his personal brand at work during a meeting

Utilizing social media to build your personal brand is great, but make sure you promote your brand in person, too. Whether it is participating in industry groups, giving talks, or offering to lead a project that highlights your talents, what can you do to promote your brand offline?

If you want to be successful, creating a personal brand isn’t just an option; it’s a necessity. Whether you aspire to get that promotion or land your dream job, creating a compelling and consistent brand will help you meet your goals.

Need more help building your personal brand?

Join our community to learn how to create a personal brand and UNLEASH your true potential to get what you want from work!

This article was originally published at an earlier date.

Answering “What Do You Like To Do In Your Free Time?”

Answering “What Do You Like To Do In Your Free Time?”

“What do you like doing in your free time?” is a question that regularly comes up in job interviews. And even though it might not seem relevant, your answer can tell hiring managers a lot about who you are. This guide will go over how you should approach your answer if you want to make […]

The post Answering “What Do You Like To Do In Your Free Time?” appeared first on Career Sherpa.

6 Things To Do To Prepare For Your Classroom Observation

6 Things To Do To Prepare For Your Classroom Observation

Is it spring yet? Just observe any school hallway to figure this out. Each spring, there is usually a flurry of activity among school administrators as they hurriedly shuffle from one classroom to the next desperately trying to record/file all their required observations by their state deadline.


In New Jersey public district schools, for example, untenured teachers are evaluated formally at least three times a year with tenured teachers being observed at least once each year. This is a similar practice in other states as well.

So, what can you as a teacher do to prepare for formal observations besides downing an entire bottle of Maalox antacid tablets?

Announced Observations

Teacher gets evaluated before a classroom observation

If the observation is announced in advance, teachers can sit down with their evaluator to discuss the upcoming observation and review both their upcoming lesson plan as well as any student assessment data that will impact the amount of student differentiation and/or scaffolding of learning. Whether announced or unannounced, teachers should also be provided the opportunity to debrief their observations afterward so as to improve teaching practice moving forward.

Unannounced Observations

School files for teacher observations

The process for conducting announced observations is straightforward and often provides teachers with an opportunity to prepare a lesson to the best of their ability—i.e., “the dog and pony show”—since they know when their administrator will be coming to observe and might also know what the observer wants to see.

However, it also is important for administrators to assess the quality of everyday teaching and learning; hence why many observations of teacher practice are unannounced. While unannounced observations preclude the opportunity to discuss evaluator expectations for the lesson upfront, teachers need not lose sleep over not knowing what to expect in terms of administrator expectations.

As a former administrator who regularly evaluated teaching practice, here are six things that I looked for when observing teaching practice and that you might keep in mind when preparing for an unannounced classroom observation:

Teach Bell To Bell

Teacher calls on a student in her classroom

I can tell you that one of my biggest pet peeves when observing instruction was lost instructional time. I hate when students enter a classroom where there is no introductory task posted on the board (The Do Now); I also become frustrated when class ends early and students are milling around waiting for the end bell to ring. This lost instructional time compounds when added up across classrooms/periods each day.

Instead, plan with timing and transitions in mind. Have students enter and complete an introductory task (5 minutes). Then, engage in a mini-lecture—usually the new information and/or directions for the upcoming student activity (no more than 10-15 minutes). After this, allow the bulk of class time to be used for student practice/peer discussion (20-25 minutes) and then follow up with a culminating/summary activity (10 minutes). To help yourself, set a timer for each section and consider posting the agenda/flow for the class from section to section on the board. Before long, students will come to recognize where they should be within the flow of the lesson and, often, will let you know if you are running behind.

Know What You Want Students To Know And Do

Empty classroom with math written on the chalkboard

Every teacher and student action within the lesson should be driven by the learning objective—i.e., what we want students to know and be able to do at the end of the lesson. This needs to be made clear to students at the beginning of the lesson. Have the learning objective posted on the board when students enter. Discuss the learning objective with students at the beginning of the lesson. Also, consider having students reflect on whether the objective was met during the lesson summary/closure such as by engaging in a brief popcorn discussion and/or in writing through an exit ticket activity.

Even when teachers are mindful in posting and discussing learning objectives, they might not consider the cognitive lift in which they are asking students to engage. Consider using the Hess Cognitive Rigor Matrix when designing learning objectives/activities that have students both deepening their depth of knowledge as well as synthesizing, evaluating, and creating knowledge as opposed to merely identifying it; Bloom’s Taxonomy meets Webb’s Depth of Knowledge Theory.

For students not academically ready to meet the demands of such a heavy cognitive ask, do not “dumb down” the expectation for these students. Instead, provide scaffolds and supports so students can meet the expectation.

Check For Student Understanding

Students take a test/quiz or complete a worksheet during class

Assessment is much more than quizzes and tests that come at the end of learning. Show your administrator that you are constantly taking the pulse of student retention of learning using ongoing checks on student understanding—i.e., cold calling, signaling, and/or choral response. Equally important, when students demonstrate a lack of understanding, do not charge on with the delivery of instruction. Stop. Reteach that point. In other words, show your administrator that you can pivot in the moment to meet immediate student needs.

Anticipate what you will do when students fail these checks on understanding. Again, do not just push on. Instead, ask a few students until you get the correct response and then have those who did not know the answer repeat the response of peers who did. Have confused students “call on a friend” to help them respond. Checks on understanding are particularly important to implement before students are released to practice their new learning—in other words, during the introduction as well as the mini-lecture phase of a lesson.

Ask The Right Questions The Right Way

Teacher asks questions while being observed by an administrator

Too often, teachers do not plan, in advance, the questions that they will ask students and, as a result, questions rarely require students to engage in heavy cognitive lift. Administrators observing your lessons will want to see that you prepared your student-facing questions to engage students in both discussion and/or debate as well as to assess overall student learning. During the introductory and/or mini-lecture portion of a lesson, it is acceptable that questions be more factual and/or convergent as these types of questions will help teachers to ascertain student basic knowledge and understanding of key concepts and task directions. Once students are released to practice/engage in their learning, however, teachers will want students to reflect upon more divergent and/or evaluative type questions.

Another way that teachers can get into trouble with questioning is not allowing students enough “think time” to ponder the questions being asked of them before answering the questions themselves on behalf of the students. Embed “wait time” of 3-5 seconds after asking students a question so that students can reflect more deeply upon what is being asked of them. This should improve the quality of student responses. Also, allow wait time after a student speaks and before a follow-up question is asked.

Engage Students Throughout The Lesson

Students pay attention to the teacher in the classroom

As an administrator observing teachers, another area of concern for me was when teachers never released students to practice their learning and, instead, held students hostage to a never-ending whole class mini-lecture. If I was bored, I could leave. Students, however, could not. Another missed opportunity for student engagement that I have seen repeated is when teachers release students to independently complete worksheets, during the student practice phase of a lesson, which are then reviewed as a whole class with the teacher leading the discussion one problem/question at a time.

There indeed are times when students will need to learn independently before engaging with peers. However, administrators observing lessons also will want to see how teachers have planned out student pair and small group work as a means through which students can discuss learning collaboratively. I often suggest to teachers that they adapt the National School Reform Faculty Protocols, meant for teacher collaboration, to be student facing. As students work in pairs or small groups, the teacher can/should be walking around the classroom addressing any misconceptions and taking anecdotal notes that the teacher might then want to address with students after the pair or group activity concludes. Administrators also would be excited to see how teachers have planned out student rotation work.

Scaffold And/Or Extend The Learning

Teacher helps a student in his classroom

During the observed lesson, teachers may notice administrators asking students about what they are doing. Administrators are doing this to gain a sense of how well teachers have used student achievement data to place students in groups and how the learning process, product, and/or content is being adjusted, or differentiated, for students with different needs.

Teachers often get scared when they hear the word “differentiation” because they think this means that they need to show their administrator a separate instructional plan for each student in their class. This is not the case. Rather, most administrators observing instruction are looking to see if teachers have considered the needs of the different instructional GROUPINGS in the classroom—i.e., those below readiness, at readiness, and above readiness to meet the posted lesson objective and/or unit of study standards. This last sentence is important—per posted lesson learning objective and/or unit standards. Administrators want to see that you are routinely considering the needs/supports required by students and then equally considering when students no longer need those supports.

If your school is not already using some sort of formal common diagnostic assessment, such as i-Ready or NWEA MAP, you can determine if your students are ready to meet the learning objective and/or unit standards by giving a brief pre-assessment before the lesson or the unit of study. Then, use that pre-assessment data to place students within their appropriate group and determine how you will adjust content, process, and /or product for each group of learners. At the end of the lesson/unit, you can then reassess students—conduct a post-assessment which can be as simple as an exit ticket—to see if and how instructional groupings have shifted; hopefully, there will be increased student growth and achievement after the lesson.

Other Helpful Tips

Teacher looks at her lesson plan during an observation

If teachers really want to impress administrators observing their classroom instruction, consider placing copies of your lesson plans in a folder attached to the wall outside/just inside your classroom that the administrator can pick up without disturbing you/your instruction. Administrators also like to see the literacy connections that students are making, across content areas, as well as how teachers are considering student cultural and background knowledge in their lesson planning. I enjoyed seeing/hearing when teachers were able to make real-world connections in what students were learning.

John Schembari is a school improvement coach. If you would like additional ideas on how to impact student lives without sacrificing your own, and have a life teaching, check out his quick hack teaching courses here. You can also reach out to him on LinkedIn.

How To Tell If You Are Going To Get Laid Off

How To Tell If You Are Going To Get Laid Off

If you’ve ever been employed at a typical company in corporate America, you know that layoffs are a common phenomenon. How does a company decide who stays and who goes? How do you know if you’re going to get laid off or not? These are important questions you should be asking as an employee, and I can answer them.


It’s All About ROI

@j.t.odonnell How To Tell If You Are Going To Get Laid Off… #jobtok #careertok #job #jobs #career #learntok #edutok #jobtips ♬ original sound – J.T. O’Donnell

When a company is restructuring, they’re given an amount of money to cut. And one of the easiest and fastest ways to do that is to decrease the number of employees at the company.

The company figures out the value of each employee, the return on investment (ROI), and decides to lay off the employees who don’t provide the most value, who don’t give the company a desirable ROI.

For example, if a company pays you $10 an hour, it actually costs them $13 to $14 an hour to employ you because there are taxes and other things they have to pay on top of your salary. Then, they ask, “Who is saving or making us more than enough money to justify their cost?”

Now, in a situation where there are multiple employees creating the same value, they ask, “Who is the easiest to get along with?” Personality starts to play a role in the decision, but also aptitude. “Who’s going to be able to adapt when we have less staff and we have to do more with less?”

ROI, personality, and aptitude are considered when a company is deciding who to lay off.

How To Avoid Getting Laid Off

Woman on laptop at work avoids getting laid off

If you want to avoid being cut, you first have to get clear on your value. Can you articulate how you are saving and making your employer enough money to justify the cost of employing you?

Sit down and have a conversation with your boss about it. See what you can do to make sure that you’re creating that value and if you can create additional value on the job.

Sometimes people will come to me and say, “I’ve had perfect performance reviews year after year and got laid off.” Yes, because it’s not about your past performance. It’s about the value you’re creating and where they can make cuts. It always comes down to your current value as an employee. If you want to avoid getting laid off, remember this simple fact.

Need more help with your career?

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Tips For Answering “How Would Your Friends Describe You?”

Tips For Answering “How Would Your Friends Describe You?”

Being able to answer “How would your friends describe you?” is important, because this question gets asked all the time! And even though it sounds pretty straightforward, coming up with a strong response requires a bit of thought. This guide will help you answer this question and make a great impression. The Reason Interviewers Ask […]

The post Tips For Answering “How Would Your Friends Describe You?” appeared first on Career Sherpa.

Executive Spotlight: The Best Time Management Hacks To Use On The Job

Executive Spotlight: The Best Time Management Hacks To Use On The Job

What would we do with more time in the day? Most of us probably think we’d be more productive. But if there’s one thing we want more of but can’t control, it’s time. The secret to being more productive is not more time, but better time management. This is especially true at work.


The most successful professionals have exceptional time management skills. If you don’t have strong time management skills, that’s okay. Like any skill, time management skills can be developed.

We recently asked our leading executives about their best time management hacks.

Here are their responses…

Percy Leon, Digital Media Content Executive

You’ve probably heard of “time hacks” by now if you’re a video creator, a YouTube manager, or just someone who needs to maximize their time while working.

Time-saving techniques are basically ways to be more productive at work and do more tasks faster.

You can utilize a few different tactics to make the most of your time. I do the following things, to name a few.

The first thing I do is make a schedule I can follow. I know I’ll be able to focus and make the most of the time I have if I have a plan of action for each day and know what needs to be done and when.

Over the entire month, I aim to develop and batch my stuff, having enough for LinkedIn, TikTok, Instagram Reels, YouTube long form, and YouTube shorts.

I divide my tasks into manageable portions and complete each one one at a time. This is another crucial time-saving technique.

This enables me to concentrate on each activity and complete it more quickly. I discovered various apps, like Notion, to keep track of what needs to be done so that you don’t forget anything.

Limiting distractions is a third time-saving trick. I mute my phone, turn off notifications, even if I find this to be a challenge, and concentrate on the task at hand. That way, I won’t be seduced by diversions all the time and can accomplish more in less time.

I try to take breaks throughout the day. This helps my mind recharge and I’m able to continue with the task I set out to do.

By creating a schedule, breaking out each task into smaller chunks, limiting distractions, and taking breaks throughout the day, I’m able to get more done in less time and be more productive.

Percy Leon is a digital media content producer specializing in educational technology and entertainment. He is interested in web3, metaverse, and the use of virtual reality for storytelling.

Kathryn Marshburn, Music Program Manager

Professional woman with good time management skills calls someone on the phone

I thought I was a great multi-tasker as a businesswoman until I saw a video on Nick Cannon and Amber Grimes when I saw how they both work in the music industry. They are on time, work like no other, efficiently work, treating the housekeeping staff the same as a client. Always having a positive attitude and always showing up. I borrowed a life hack from Nick, where he has a daily list of his to-dos, but always adds the last item where he makes time to do at least one favor a day for someone. This is one of my favorite topics: how do we share our experiences and mold and guide the next generation?

I value sharing my perspective with Gen Z and millennials about the music industry and how staff should be treated. I have many students and industry folks that reach out to me to ask questions about the industry in LA and connecting with these requests is important to me.

My favorite time-saving hack is to follow the Nick Cannon style of working and do favors and serve others. But because there are so many requests, I had to come up with an organizational plan.

I reserve 12:00 pm – 2:00 pm every single Friday to allow for time in my calendar to serve others and share what I know about the music industry. I schedule 30-minute calls, back to back, for anyone who wants to chat on music, needs advice, needs to connect, or is looking for resources. This helps me to plan ahead and group requests together.

I’m a big believer in paying it forward as so many people, especially women, kicked down so many doors for me.

Kathryn Marshburn has spent 12+ years in the music and gaming industries guiding teams on identifying targeted goals with an agile approach resulting in driving revenue and reducing risk.

Mark Taylor, Product & Operations Executive

Professional man with good time management skills talks during a work meeting

Self-prioritisation. Identify the current “axis of power” in your work and align what you are doing with that.

For example, I gave an update every Monday to the CEO on the status of a number of projects that had previously been languishing.

I knew the CEO’s expectations: 1) that everyone involved in the projects was working well together, and 2) that what we said was going to be done was actually being addressed in a timely and accurate manner.

I spent a good amount of my week getting status updates, fact-checking, and thinking ahead for possible questions. I blended these into a truth-based, expectation-meeting story by the time Monday’s meeting arrived.

This is where the “axis of power” comes in. If the CEO thought I was getting things done and doing a good job, it didn’t matter what anyone else thought—and I lived to fight another day…

Mark Taylor has 20+ years of risk, technology, and product management experience working in global and regional financial services firms in the UK and the U.S. He’s managed teams of 40+, successfully addressed 100+ regulatory issues, and has saved companies $15M+.

Carla Biasi, Personal Stylist

Work delegation, time management concept

Delegation! As an executive, we are charged with hiring a highly competent team. Use the highly motivated in your group to assist with tasks and responsibilities. This also helps acclimate them to different skills, and you have the opportunity to discover hidden talents in your staff. Your employees will love the collaborative environment!

Carla Biasi is a personal stylist living on the Mississippi Gulf Coast. She currently has her own business and works part-time at an upscale women’s boutique and as a virtual and kit stylist for a women’s specialty brand.

What’s the best time management hack you use on the job? Join the conversation inside Work It Daily’s Executive Program.

4 Signs Your Interview Isn’t Going Well (And How To Fix It!)

4 Signs Your Interview Isn’t Going Well (And How To Fix It!)

Scoring a job interview can be hard work, so you don’t want to waste the opportunity. Unfortunately, for one reason or another, sometimes the interview can go off track and before you know it, things didn’t go as well as you had hoped.


It doesn’t have to be this way! Sometimes there are subtle signs during the job interview that things aren’t going well that you can pick up in time to potentially turn things around.

Here are some of the signs you should look for…

The Interviewer Doesn’t Try To Sell You On The Company

A human resources manager presents some facts about the company during a job interview/meeting

Have you ever heard the expression, “An interview is about you trying to get to know the company just as much as they’re trying to get to know you”? It’s true. You should be evaluating the company as they’re evaluating your experience and skills.

But, if you’re doing this and the interviewer isn’t working hard to sell you on the company’s good traits, it’s probably not a good sign.

Companies want their chosen candidate to accept the job offer, so for their top picks, they’ll typically try to mention job perks, company culture, opportunities for growth, and other positives.

You’re Only Asked Easy Questions

This may seem counterintuitive. After all, if the company likes you, why would they ask you challenging questions? But interviewers ask tough questions to candidates they’re considering because they want to see how they think on their feet and will react to tough job situations.

If they aren’t actually considering you, they’ll stick with the easiest questions to answer.

The Interview Never Gets Personal

A job seeker answers questions during an interview

When interviewers are interested in a candidate, they will attempt to get to know them on a deeper level than questions like “What are your strengths?” can accomplish. They will often engage in chit-chat to make sure you’d be a good culture fit and to make sure your personality will mesh well with other team members.

If questions stay surface-level, there aren’t follow-up questions based on your answers, and the interviewer is cut and dried instead of diving into more personal questions, you’re probably not a top candidate.

There’s No Mention Of Next Steps

A recruiter goes over the next steps with a job candidate during a job interview

Typically, at some point in the second half of the interview, the hiring manager will bring up salary expectations, references, or follow-up interviews. Even if they don’t do this, they’ll at least tell you at what point you should hear back about moving forward with your candidacy, or the estimated time by which they’re trying to fill the position.

But if an interview ends without a discussion about what the next steps in the process are, it probably means there won’t be any.

3 Ways To Turn Your Interview Around

Young professional has a positive response to an interview question

So, what can you do if you start seeing some of these signs throughout the interview? There’s a chance that you may not be able to turn it around if the interviewer has already made up their mind—but there are a few tactics you can employ to give yourself the best shot.

Stay positive – Remember that there’s a good chance the interviewer is having a busy day, has a million other things on their mind, or just doesn’t have a very friendly or engaging personality. By projecting confidence and positivity, you have a chance to turn around their first impression.

Ask great questions – This approach has two potential benefits. One is that you can ask the interviewer outright if they think you’d be a good fit for the role—that way, if they bring up a specific concern they have with you or your experience, you have the chance to address it. Second, many recruiters and interviewers find that the type of questions a candidate asks says a lot about them. By asking insightful, thought-provoking questions, you may be able to increase the interviewer’s positive perception of you.

Think of it as practice – Even if you feel pretty confident that you won’t get the job based on these signs, you can at least view the interview as good practice for a job that’s a better fit for you. Try your best, and make a mental note of what you can improve next time.

Interviews are difficult, and no one likes knowing that their conversation isn’t going as well as they’d like. But by employing these tactics, you can have a better sense of what your interviewer is thinking and attempt to course-correct to get the job.

Need more help with your job search?

Join our community to learn how to land a job and UNLEASH your true potential to get what you want from work!

This article was originally published at an earlier date.

Top Brand Marketing Trends Leaders Must Incorporate

Top Brand Marketing Trends Leaders Must Incorporate

Marketers today are constantly trying to stay ahead of the curve with their brands in this fast-paced world, maintaining a sense of relevance with their audience. As a result, it’s critical to build competitive marketing strategies.


Here are five brand marketing trends that marketing leaders must incorporate into their strategies to drive results.

Focus On Video & Live Stream Content

Short-form video is a popular and highly effective marketing tool that is here to stay due to its virality. Of all the video formats, short-form has the highest ROI and is also #1 for lead generation and engagement. Source. With constrained budgets, short-form videos can be produced quickly, easily repurposed into other content, and cost-effective. This format is a great way to grab people’s short attention spans and communicate your message quickly. Social media platforms like TikTok, Instagram Reels, YouTube Shorts, Snapchat Spotlight, and Facebook, LinkedIn, and Instagram Stories prioritize short-form content in their algorithms, making it easier for brands to reach a wider audience.

In addition, the global live stream market will reach more than $247 billion by 2027. Source. Live streaming is gaining significant traction and gives brands unique opportunities to engage with their audiences in real time. Social media platforms like Facebook, Instagram, YouTube, LinkedIn, and TikTok have integrated live streaming into their platforms, allowing brands to reach their followers easily. Additionally, live streams can be recorded and shared after the fact, allowing brands to continue to reach new audiences even after the live stream has ended.

Here are several short-form videos and live-stream options to grow your business:

  • User-Generated Content Videos: Created by customers or fans of a brand and are more likely to be trusted than other forms of marketing.
  • Behind the Scenes Videos/Livestream: Provide a glimpse into the inner workings of your brand or company by showing off your culture, highlighting your employees, giving a day in the life, providing insights into your process, and fun bloopers.
  • Explainer, Informational, or Education Videos: Great for explaining complex concepts or ideas and encouraging customers to learn more about your brand.
  • FAQs Videos: Answering commonly asked questions makes the customer buying journey easier.
  • Testimonial Videos: Powerful marketing tools where customers share how much they love your brand.
  • How-to Videos: These are booming with the rise of “TikTok Taught Me” videos and are simple step-by-step guides for “how-to” to accomplish a specific task.
  • Expert Interview Videos: Interviewing subject matter experts.
  • Series Videos: A series of videos that have a particular theme, topic, or story and are released sequentially.
  • Q&A Livestream: Allows viewers to ask questions in real time, bringing a sense of closeness. As you provide answers, you show that you value their input.
  • Webinar Livestream: This live conference or presentation typically consists of one or more speakers who provide valuable information, insights, and knowledge while taking questions from viewers to drive interactivity.
  • Influencer Takeover Livestream: Partner with an influencer who discusses your brand, showcases your products/services, and engages with their followers.
  • Product Launch Livestream: Showcase your product in action, demonstrate key features, benefits, and functionality in real time, explain the problems it solves, answer questions, and build hype for new product launches.

Focus On Social Media Marketing

Over four billion people are using social media, which is expected to increase to six billion by 2027. People spend more than 2 ½ hours per day on social media. This should be a key part of your marketing strategy as it allows you to connect with your audience on a personal level authentically. Many people, especially Gen Z, use social media for everything from connecting with family and friends, filling their spare time, learning something, getting advice, seeing what’s trending, searching for jobs, finding what to buy, and answering life’s big questions. Source. Social media platforms allow brands to reach consumers in the medium of their choice. Here are three ways to use social media:

  1. Social Commerce Expanding: Virtual shopping has boomed and is expected to reach $1.6 trillion by 2024. Eighty percent of Gen Z and millennial shoppers have bought a product they’ve seen on social media feeds. Consumers have many options today: Instagram Shopping, Facebook Shops, and TikTok have been testing their “Shops.” Brands today can provide customers with a direct way to purchase without leaving the app, providing a virtual storefront.
  2. Social Media for Customer Service: Social media has evolved into a customer service platform. Twenty percent of Gen Z and nearly 25% of millennials have contacted a brand on social media for customer service. Source. People increasingly expect brands to offer social media customer service support. Here are a few things to keep in mind:
    1. Set up a dedicated handle for social media customer support
    2. Create social media guidelines
    3. Monitor brand and business conversations
    4. Be proactive and manage customer expectations
    5. Respond timely and always respond
    6. Go the extra mile
    7. Take public conversations private
    8. Try a chatbot for common customer service requests
    9. Use a social media management tool for efficiency
  3. Social Media Influencers Will Continue to Influence: We are seeing a shift in brands building longer-term, authentic partnerships with creators who can develop and maintain trust with their audience, promoting the same brand over time, leaving behind influencers who will partner with any brand that pays. For constrained budgets, micro- and nano-influencers (creators with fewer than 10K followers) are an excellent option for driving awareness and engagement. While influencers require more personalized management and relationship building, they can target niche audiences with a greater ROI. Sixty percent of marketers say influencer marketing has a higher ROI than traditional advertising. Sixty-one percent of consumers trust influencers’ recommendations, and more than 38% trust branded social media content. Here are the top influencer trends to watch:
    1. Live Shopping With Influencer Campaigns
    2. Marketers Spending More on TikTok
    3. Emphasis on Creators Across Multiple Platforms
    4. Performance-Based Deals
    5. Influencers & Professionals Will Become More Specialized
    6. Increased Influencer Collaborations
    7. Influencers Changing Affiliate Marketing
    8. Employee-Driven Content Will Increase

Focus On The Customer Experience

Every year, $1.6 trillion is lost in the U.S. due to consumers switching brands after receiving lousy customer service. Over a third of customers say they will leave a brand they love after one unpleasant encounter, while 92% will walk away after two to three negative interactions. And 76% of customers expect consistent interactions across departments they interact with; however, 54% say it feels like sales, service, and marketing teams don’t share information. The great news is that increasing customer retention by 5% can boost profits by 25% to 95%.

Here are several trends to consider for your customer experience strategy:

  • Understand the Customer’s Perspective: Create a customer journey map, a visual representation of the customer’s experience with your company. This can provide valuable insights into every stage of the customer journey, the factors that directly or indirectly motivate them, and what’s needed to create a cohesive experience. You’ll need to connect with all the departments interacting with your customers, gathering data such as customer touchpoints, needs, barriers to customer service, attitudes, motivations, perspectives, emotions, pain points, and problems your products/services need to solve for your customers.
  • Hyper-Personalized Experience: Customers want hyper-personalized, tailored experiences that speak directly to them. Ninety-one percent of consumers are likelier to shop with brands that recognize them, remember past transactions, and provide relevant offerings and recommendations. Personalization now means that customers want us to know them, anticipate their needs, remind them of what to purchase next, consider their best interests, and create a branded experience that feels special. This can be achieved by using data analytics to provide behavioral insights that help you make that personalized experience that keeps customers returning for more.
  • Chatbots to Aid Customer Service: Chatbots have a greater impact on the consumer experience, with 90% of businesses reporting larger improvements in the speed of complaint resolution. Seventy-four percent of consumers prefer using chatbots when looking for answers to simple questions. Incorporating a chatbot feature can help you take your customer service to the next level. Here are five chatbot trends to consider:
    • Voice Assistant Chatbots Gaining Momentum
    • AI-Powered Chatbots
    • Conversational Commerce
    • Chatbots Will Automate Payments

Focus On AI Technologies

Artificial Intelligence means a machine to accomplish any task that requires “intelligence.” Today, AIs are just statistical models that make good predictions using probabilities and math. ChatGPT and Bing AI are the latest in the line of AI technology blowing up in the news lately.

ChatGPT, an AI chatbot developed by OpenAI, was thrust into the news recently with Microsoft’s announcement of its multibillion-dollar investment in the company. Microsoft then unveiled a new version, Bing AI, that ChatGPT powers. It works by typing in a question, and it will respond, laying out the answer and providing context. It is simple to use and provides results in an instant that look like a human produced them. It has its shortcomings. It’s still learning, which means it can give wrong answers, is not a human expert, and has its bias, to name a few. You need to understand the limitations and use it as a co-editing tool, helping to train it while fact-checking your work. Here are seven ways you can incorporate ChatGPT and Bing AI into your business:

  • Blogs/Podcasts
  • Social Media Posts
  • Video Scripts
  • Research
  • Content Creation
  • Ad Copy
  • Keyword Targeting Suggestions

Focus On Social Responsibility

Consumers today are loyal to brands that practice social responsibility. As a result, 90% of shoppers worldwide will likely switch to brands supporting a good cause. Social responsibility is no longer an option but a commitment, and that’s why businesses are shifting the way they think about marketing (89% of marketers in 2023 plan to invest in social responsibility content vs. 45% in 2022). It’s not about generating leads; it’s about building trust with consumers so that they feel comfortable supporting your brand. Here are key trends that have emerged:

  • Increased Transparency: Consumers are no longer satisfied with shady business dealings and are demanding to know more. As a result, companies are more transparent with their social responsibility. Marketers are highlighting the following social responsibility efforts in their marketing campaigns:
    • Recyclable packaging
    • Societal issue awareness through promotions/campaigns
    • Advocating for social justice
    • Directing portions of purchases or profits to charity
    • Running one-for-one campaigns to donate products to those in need
    • Company-sponsored community services or activities
    • Promoting fair trade
  • Focus on Sustainability: Corporate sustainability is more important today than ever. Although 90% of business leaders think sustainability is necessary, only 60% of companies have a sustainability strategy. The good news is that 67% of companies have started using more sustainable materials, such as recycled materials and lower-emitting products. Here is some example of approaches you can take in your marketing initiatives to be more sustainable:
    • Donating profits to sustainable causes
    • Sourcing sustainable materials and packaging
    • Creating a product/service that focuses on sustainability
  • Think Global, Act Local: Acting locally involves making an impact within local communities where a company’s footprint resides and where employees live, work, and play, elevating the wellness of everyone. How does this impact your marketing initiatives? Consider the global implications of your product launches to your marketing campaigns while also considering the needs of your local target market. Think about how your product/service or marketing campaign will be received by people in different cultures around the world and the impact on the environment.

The key is staying on top of these trends, being flexible, and being open to change so your business doesn’t become a dinosaur. Start building your brand leadership today. You’ve got this.

21 Coworker Farewell Messages That Stand Out From The Pack

21 Coworker Farewell Messages That Stand Out From The Pack

Writing a farewell message to a coworker is something that many people struggle with. Even if it’s someone you’ve worked with for years, it can be hard to know what to say! This guide will teach you how to craft an excellent farewell message to a coworker who is departing, no matter who the colleague […]

The post 21 Coworker Farewell Messages That Stand Out From The Pack appeared first on Career Sherpa.

How To Choose The Right Internship

How To Choose The Right Internship

Are you a student nearing graduation, or someone looking to gain valuable experience? An internship can be an invaluable experience that helps you gain much-needed skill sets and grow professionally. The only problem is you may not be exactly sure of what you want to do for a career.


So, how do you choose the right internship?

Displaying relevant work experience should be your primary goal. Those with internships on their resume can sometimes land jobs quicker and earn higher salaries. This is because an internship can be a gateway to gaining skills, marketing those skills, and leveraging those skills to find the right career.

Here are some things to consider when chasing the right internship…

Don’t Base The Decision On Money

Professional man/intern counts his money

An unpaid internship can lead to a great return down the road, not to mention a lucrative job offer. Focus your internship selection on companies that are looking to grow and expand, and possibly bring you in after graduation to advance their company to the next level.

Be A Self-Starter

A self-starting intern looks at her watch at work

Finding the right internship is very much like a traditional job search. It’s important to have an idea about some of the jobs you may want to pursue, then make a bucket list of companies that you are interested in interning at.

Perhaps the company you want to intern for does not generally accept interns or advertise internship opportunities. Sending a cover letter that expresses your keen interest in interning for the company or offering to volunteer 10-20 hours a week can go a long way. Show initiative, passion, dedication, and pursuit of success to the prospective company.

This is also a great networking strategy because even if you don’t get an immediate opportunity, you begin to start to a conversation with people at these companies, and they may keep you in mind whenever an opportunity comes up.

Select An Internship That Will Allow You To Build Essential Skills

A young professional/intern takes an online course to develop her skill sets

There are certain essential skills that matter in the workforce when looking to grow your career. Leadership, collaboration, project management, and relationship building are among some of those intricate skills. When looking into internships, research the types of skills that you will obtain during that internship.

Having a list of skills that you want to build upon will allow you to find out during the application and interview process whether those skills can be accentuated while serving as an intern. During the interview, ask about the mentoring program for interns, training and support, projects and assignments, and the performance criteria for feedback. Strong internship programs will provide all of these objectives.

Attend Networking Events To Meet Executives And Business Leaders

A group of professionals/interns take part in an online networking event

Meeting local business leaders and executives at virtual and in-person networking events can allow you to leverage your impact and can also provide you with great insight into the companies they work for. Don’t forget to connect with these important persons on LinkedIn, and always follow up with a personalized email or phone call to reaffirm your gratitude for meeting them.

Overall, choosing the right internship for you can bring forth a future working opportunity that leads to full-time commitment and advancement with introductory training and experience.

Need more help finding the right internship for you?

Join our community to learn how to find an internship and UNLEASH your true potential to get what you want from work!

This article was originally published at an earlier date.