How to write a cover letter

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A lot of people ask, "Do recruiters even read cover letters anymore?"

The answer is yes, they 100% do. That's why it's important for job candidates to write one that stands out to recruiters in a good wayâNOT a bad way.

There are things on your cover letter that could be sabotaging your chances of getting an interview.

If you do the following two things when writing a cover letter, there's a good chance a recruiter won't give you a call...

You Start Your Cover Letter With "To Whom It May Concern"

Starting your cover letter off with the phrase "To whom it may concern" is very impersonal, and it shows that you didn't do your homework.

It's also an abrupt way to start your cover letter. To top it all off, it's an outdated approach. People used this phrase on cover letters decades ago.

Instead, you want to start out with a phrase like "Dear hiring team," or "Dear hiring manager," or if you can find the name of the person who posted the job, address the cover letter to that person. These phrases help you put a personal touch on your cover letter, which can make you more memorable to recruiters and hiring managers.

You Put A Recap Of Your Resume In Your Cover Letter

Hiring manager reads a cover letter with common mistakes

Often, job seekers will put all sorts of information about their job history and accomplishments in their cover letters.

The big issue with that? The hiring manager or recruiter is already going to read that information in your resume.

Quite frankly, by recapping your resume in your cover letter, you're wasting a recruiter's or hiring manager's time. You're essentially making them read something twice since they've already had to look at your resume.

This is also risky because a job candidate can put something in their cover letter that makes hiring managers decide that they're not the right fit for the job even before looking at their resume.

Instead of recapping the resume, you want to get the hiring team at "hello" by writing a disruptive cover letter. This disruptive cover letter will help you stand out from other candidates and make a connection to the company you're targeting.

So, How Do You Write A Disruptive Cover Letter?

Hiring manager reads a disruptive cover letter with no mistakes

Writing a disruptive cover letter that recruiters will love isn't as hard as you may think. In fact, it can be pretty fun if you know what to put in it!

Here's how you can write a stand-out cover letter, and why it's so important to make that initial connection with recruiters or hiring managers.

Hundreds of our members at Work It Daily have used a disruptive cover letter to land job interviews. Try writing one during your next job search and see how much of a difference it makes!

Need more help with your job search?

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2 Things Recruiters HATE To Read On …

5 Parts Of A Cover Letter (AKA How To Write A Good One!)

Every resume should be accompanied by the five parts of a cover letter. In this article, I am going to demonstrate the mechanics of a well written cover letter. I hope this provides some knowledge about the parts of a cover letter, and enables you to generate interest from a hiring manager.

How do you structure a cover letter?

A great cover letter has five parts: the salutation, the opening, the hook, the paragraph of knowledge, and the close.

1. The Salutation (The Hello)

Before writing your cover letter, you should research the company you're applying to. This includes finding the name of the hiring manager who will be reading your resume and cover letter. Get a name, any name. By hook or by crook try to get a name. Sometimes you can'tâthen try Dear hiring manager.

2. The Opening (The Grab)

The opening paragraph of your cover letter is your introduction and presents the reader with some immediate and focused information about your connection to the company. Don't just reiterate what you say in your resume. Explain what you admire about the company you're applying to. Essentially, you need to tell a story about why you want to work for them. It should "grab" the hiring manager and disrupt them in some way (hence a disruptive cover letter).

3. The Second Paragraph (The Hook)

Woman reads her cover letter on her laptop

This paragraph should define some examples of the work performed and the results achieved. It should be connected to your resume. This does not mean you should copy verbatim what is in the resume. Rather, cover some key competencies that you feel define your success. Provide the hiring manager with some added context about your unique background, blending those facts with language from the job description. Set the stage for how you are qualified for the role you are applying to. But, don't overdo it.

In the event you are highlighting some information not contained in the resume (if you are switching careers, or have a unique value proposition), this is the perfect place to cover that information.

4. The Third Paragraph (Paragraph Of Knowledge)

Job seeker writes his cover letter on his laptop

Next, demonstrate something you know about the company (its goals, recent achievements, etc.) that prompted you to write. Then, select a couple of examples from your resume that you believe will impress recruiters and hiring managers. Reword these achievements and frame them in a way that shows the employers what you can do for them. This shows the reader that you did some preliminary homework and understand the company's drivers and goals.

Try to include quantifiable examples wherever possible since numbers usually resonate more than words.

5. The Fourth Paragraph (The Close)

Woman on laptop writing her cover letter for a job posting

In the closing paragraph, quickly summarize what you offer, ask for the interview, and close by thanking the hiring manager for taking the time to read your cover letter.

It's important to help the reader connect the dots to show them why you are a great job candidate, a business-of-one who can provide a service they need with a personal connection to the company that is invaluable.

That's it!

What should not be included in a cover letter?

Your cover letter should not include:

A boring opening line
Long paragraphs
A recap of your resume
Irrelevant information
A boring closing statement

The above template provides what I believe to be the most important parts of any cover letter.â I hope these tips help you feel confident when writing your next cover letter!

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5 Parts Of A Cover Letter (AKA …

How To Write A Cover Letter Recruiters Will LOVE

True or false? Recruiters don't read cover letters.

Most people may think this is true, but guess what? They're wrong!

Recruiters do, in fact, read the good cover letters.

So, what does that tell us? If most people don't hear back from recruiters, and recruiters only read good cover letters, that means a majority of cover letters aren't written well and, therefore, don't stand out to them.

That may be hard to hear, but it's the truth.

CRITICAL Cover Letter Mistakes

Often, there's WAY too much "blah, blah, blah" and "brag, brag, brag" going on in a cover letter. If you write a cover letter that only focuses on how great you are, recruiters are going to toss it.

Why? Because it's exactly like all the other cover letters they've read.

Think about it. Why should they think you're incredible when they've read hundreds of other cover letters saying other people are incredible, too?

If you want to stand out in the hiring process, you MUST have an attention-grabbing cover letter. This an important tool to have, and one that shouldn't be glossed over. In some cases, your cover letter can hold more power than your resume. That's huge, right?

Getting Personal On Your Cover Letter

Job candidate on laptop writing a cover letter

Because the cover letter holds so much power, you need to know how to write one that stands out from the rest. One way to do that is to show a personal connection with the employer.

So, how exactly do you do that?

You can explain how you learned that what they do is special. Showing them that you personally connect with their brand will make you memorable.

Another thing you can do is tell them what it was like the first time you used their product or service. That also shows recruiters that you understand the company and that you believe in what they do.

Lastly, you can tell them about an overall life experience that helps you feel connected to their tribe. This shows that your values and beliefs align with theirs.

The big fact here is that the more personal the cover letter, the better! When you have a cover letter that really has recruiters at "hello," you know you have their heart AND their mind engaged.

Creating That Crucial Connection

Recruiter reads a cover letter from a job candidate

The reason you want to get personal in your cover letter is because you want to create an emotional connection with a recruiter. Once you establish that connection, you're not just a piece of paper anymore.

This is what we at Work It Daily call a disruptive cover letter. Why? Because it disrupts the reader and gets them to snap out of autopilot mode and really think about who you are as a candidate.

The First Step When Writing A Disruptive Cover Letter

Woman on laptop takes an online cover letter writing course from Work It Daily

The first thing you need to do is watch a quick video tutorial on how to write this kind of cover letter. You're going to want to see specific examples so that you know how you should be writing them.

Step 2: Fill Out A Simple Template

You'll have a template that tells you where the beginning, middle, and end of your cover letter are, and what content should be where. This gives you a great foundation for how to fill out a cover letter properly.

Step 3: Submit That Cover Letter For Review

Man getting his cover letter reviewed by a friend

Once you're done with your amazing cover letter, have someone review it.

It's always good to have a second set of eyes on this, especially someone who understands cover letters, recruiters, and the hiring process. This person should be checking grammar, spelling, etc.

So, when all is said and done, how long should it take you to craft a disruptive cover letter? The average time is between one and two hours. That may seem like a lot of time, but think of it this way: once you've built a cover letter you know will grab a recruiter's attention, you'll be able to use that cover letter format for other job opportunities. You'll just have to tweak the content in your disruptive cover letter here and there to match the company and job you're applying to.

Does The Disruptive Cover Letter REALLY Work?

Woman shakes hands with the hiring manager before a job interview

Here at Work It Daily, we know these disruptive cover letters work. We've seen hundreds of our clients write KILLER cover letters and get calls for their dream jobs!

So, wouldn't learning how to write your own disruptive cover letter be good for your career? If so, how much would it be worth?

All of us at Work It Daily personally believe that it's priceless.

Owning your career change or job search process is a powerful thing, and we believe you can take control of that process and do incredible things.

Need more help writing a disruptive cover letter recruiters will love?

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How To Write A Cover Letter Recruiters …

4 Steps To Writing A Disruptive Cover Letter

In my experience as an executive resume writer, cover letters only get read about a third of the time they are sent. That being said, when one is required, or you are hoping for that added edge to get a hiring manager's attention, there is no doubt a great cover letter can make all the difference.

To accomplish this, your cover letter must be disruptive and draw them in.

Here are some things to keep in mind when you're writing a disruptive cover letter.

Paragraph 1: Tell A Story

Woman writes a disruptive cover letter for a job opening

In the first paragraph of your disruptive cover letter, you need to establish a connection between you and the employer. How do you do that? Well, you need to tell a story.

The surest way to stand out to employers is to tell a story about why you feel connected to their company.

Don't just reiterate what you say in your resume in the very first paragraph of your cover letter. Explain what you admire about the company you're applying to. Do they sell a product or provide a service that's had a big impact on your life? Do they support causes you are passionate about? Why do you feel connected to their mission?

Ultimately, you want to tell a story about what drew you to the company, and the important role it has played in your life.

Paragraph 2: Dig Deeper And Get Them Excited About What Comes Next

Man writes a disruptive cover letter to impress hiring managers

The second paragraph must provide the hiring manager with some added context about your unique background, and set the stage for some career highlights that, to quote an old saying, "puts your money where your mouth is."

Blend language from the job description together with nuggets of information that are unique to you. Set the stage for how you are qualified for the role you are applying to. But, don't overdo it.

Continue your story and relate it to the position, all while emphasizing that connection.

Paragraph 3: Hard Hitting Highlights

Job seeker writes a disruptive cover letter

Select a couple of examples from your resume that you believe will impress recruiters and hiring managers. Rather than a complete cut and paste, reword these achievements and frame them in a way that shows the employers what you can do for them.

In many cases, numbers resonate more than words, so be sure to include quantifiable examples wherever possible.

Paragraph 4: Say Goodbye While Refreshing Their Memory

In this fourth and last paragraph, be sure to thank the hiring manager for taking the time to read your disruptive cover letter (remember that not all managers do!).

Next, use this last bit of space to help the reader connect the dots to show them why you are a great job candidate, a business-of-one who can provide a service they need with a personal connection to the company that is invaluable.

Remember: You never get a second chance to make a first impression. Make yours count with an impactful and disruptive cover letter that separates you from the competition!

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