Employer branding

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As you scroll through your social media feeds, it's not uncommon to see the businesses that you follow post pictures from various community service projects that they participate in. It can sometimes be easy to quickly look at these posts, say, "Oh, that's nice," and move on. But the importance of what these businesses are doing can't be overstated.

The importance of workplace community service projects goes far beyond the good deed itself. Here are three reasons why every company should consider taking part in community service:

It's Important To Make A Difference


Professionals take advantage of volunteer and community service opportunities at their company

Businesses that have the means usually try to give back through a variety of channels. Sometimes it takes the form of backing an initiative such as environmental sustainability, or it could be backing multiple philanthropic efforts, including donating to or having partnerships with multiple charities.

Volunteering and community service tend to be two of the most popular charitable activities because they allow the workforce to get out of the office and build bonds between the business and the community.

If everyone with the means to do so was able to help out, it would solve a lot of problems in the world. That's why any effort taken by a business to give back is important. No effort is too small!

It's Good For The Workforce


Employee takes part in his company's community service / volunteer day

There's something about changing up the daily routine that can really invigorate a workforce.

Leaving the office for a day outside cleaning up the community, building something, or volunteering can really benefit employees. For one, it gives employees a chance to work together and interact outside of the office, allowing them to get to know each other better in a somewhat more relaxed setting.

In addition, working together with co-workers on different tasks outside of the office is great team building and could potentially lead to better work performance and pride in the workplace.

According to a 2017 Deloitte Volunteerism Survey, 89% of those surveyed believe that companies that organize volunteer and charitable activities offer better work environments than those that don't, and 70% agree that companies that sponsor such activities have a much more pleasant work environment.

Some companies are unable to commit their entire workforce to a full day of community service and will instead offer their employees paid time off, also known as volunteer time off (VTO), to pursue community service endeavors on their own time.

For some employees, workplace community service may be their first experience with community service and it could encourage them to take part in other efforts outside of work.

Taking part in community service not only teaches employees good philanthropic efforts, but it brings the office together.

It's An Important Part Of Your Employer Brand


Two woman donate clothes to a charity their company supports

Imagine this situation! You're heavily recruiting a potential new employee and it's down to your company and a rival company. The pay and benefits are similar but, ultimately, the employee chooses your company because they're impressed with your community service efforts.

This isn't a far-fetched scenario!

Community service is an essential part of a company's employer branding efforts. According to a 2017 Glassdoor survey, 75% of U.S. workers surveyed said they expect their employer to support community service/volunteer efforts. It's also an essential part of a company's culture, as 70% of employees surveyed by Deloitte said volunteer activities are more likely to boost employee morale than company-sponsored happy hours.

Job seekers want to know what type of charitable efforts your company is involved in and those efforts should be featured prominently on your company's website under your company culture section and on social media. Knowing that a company is socially aware and that they have an opportunity to do some good is an attractive perk for job seekers looking for their next career opportunity.

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3 Reasons Why Your Company Should Participate …



The job search process is already difficult enough. Now, throw in the fact that job seekers have to be on the lookout for fake job postings. This is an unfortunate fact of life for those looking for a job in today's market, but luckily there are some simple ways to spot these fake postings.

You don't want to fall victim to one of these fake postings. Not only is it a waste of your valuable time, but spammers and scammers are trying to gather your email address and other personal information to potentially steal your identity.

In some rare instances, established employers post fake openings as a way to collect resumes, or to see if any of their current employees are applying for jobs elsewhere.

In order to make the best use of your time, here are four easy ways to spot a fake job posting:

Your Research Comes Up Empty


A job seeker with a laptop is perplexed by an online job posting

A simple search of a company on the internet should contain a diverse wealth of information about a company, including a link to its website and other third-party websites that contain information about the company, such as Glassdoor, Indeed, and LinkedIn.

This is especially true now with so many companies focusing their efforts on good employer branding. Companies are pushing digital content through third-party websites, and their company websites and social media accounts, to tell their stories and give job seekers some insight into what it's like to work at the company.

If your research on a company comes up empty, then that may be the most obvious red flag of all.

In addition, you should also be able to easily find a contact in human resources to send your materials to or reach out to with any questions. If that information isn't included in the posting and is impossible to find, that should set off even more alarm bells.

The Posting Contains Multiple Typos And Grammatical Errors


Confused and frustrated man not sure if a job posting is fake or not

Reputable companies take the process of recruiting new talent extremely seriously. They're going to spend a lot of time crafting the job posting, and they're going to make sure it has been proofread.

If a job posting has multiple typos and grammatical errors, you should be very suspicious. Look at it this way: Employers will throw out a job seeker's cover letter or resume for such errors, so job seekers should hold employers to the same standards.

The Posting Gets TOO Personal


Woman thinking about a fake job posting while on her phone and using her laptop

Whenever you apply for a job, there's always some basic information that you must give, but there's some information you should never give out from a job posting.

Bank Account Information - With so many people working from home now, a common job posting scam will ask job seekers to give out their routing numbers so "the company" can pay for equipment to help them do their jobs. Sound suspicious? It should, because it's bogus. The exchange of money or banking information should never be involved in a job posting.

Social Security - Most job postings don't ask for a Social Security number right off the bat. That usually comes much later in the process.

The Posting Sounds TOO Good To Be True


This warning sign may be a little more subjective than the others, but you should keep a reasonable amount of suspicion if the job seems too perfect.

If you're applying for a job, there were obviously things about it that made it attractive to you, and it's not uncommon for employers to list some perks in their job postings to entice top talent. However, if a job posting is littered with perks and promises, and has very little information about the actual job, then it's trying too hard to attract a number of candidates, instead of the right candidates.

If it sounds too good to be true, then it probably is.

One last thing to look for: Job postings by staffing companies may not always contain the name of the company the job posting is for. In those cases, you'll want to research the staffing agency to make sure it's a reputable company, not a fake posting.

By keeping your eyes open for these warning signs, you should be able to avoid falling victim to a fake job posting.

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This article was originally published at an earlier date.



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4 Ways To Tell If A Job …

The TikTokification Of Recruiting: What Job Seekers Need To Know



You know how the TikTok algorithm shows you stuff and you start to think, "Oh, it's fate," but in reality, it's the algorithm figuring you out and showing you what you need to see? Well, I predict that's how you're going to get your next job.

Using TikTok In Your Job Search


@j.t.odonnell Welcome to the tiktokification side of recruiting! Glad to see your here!♥️ #tiktokification #recruiting #jobs #career #employer #recruiter #jobsearch #jobtips #joblife #2023 #careerhelp #jobtok #careertok #careeradvice #jobforme #job #career ♬ original sound - J.T. O'Donnell

If you don't already know, my name is J.T. O'Donnell. I'm the founder and CEO of Work It Daily. My company works with employers, helping them create content that magically shows up in your feed so that you find them on TikTok.

Here's how it works...

  1. You see an employer's content on TikTok.
  2. The content catches your eye. Maybe you feel connected to its products, mission, or company culture.
  3. You Google the company's name to learn more about it.
  4. After researching the company, you realize you might like to work there.
  5. You check out the company's careers page.
  6. You end up choosing the company as an employer, applying for a job you think you're qualified for.

Why is this job search strategy important? Because we are no longer job seekers.

We are job shoppers. We will not work just anywhere. And smart employers are figuring that out and understand that the TikTokification of recruiting is here.

If you want to start learning about great companies to work for, and you want them to magically show up in your feed and be part of the algorithm, follow me on TikTok. I'll make sure it happens.

Need more help with your job search?

I'd love it if you signed up for Work It Daily's Event Subscription! I look forward to answering all of your career questions in our next live event!

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The TikTokification Of Recruiting: What Job Seekers …

3 Sneaky Ways To Research A Company



When you apply for a job, it's important to do your homework on the company so that when you get a job interview and your interviewer asks, "What is it about us that drew you to our company?" you aren't left stumped or jobless.

Not only that, but it's important to figure out if the company is a place YOU would enjoy working at. So, before you send off that resume, check out these sneaky ways to research a company:

Learn About The People Who Work At The Company


Most companies have a staff page on their website. On this page, the company will list some, if not all, of the employees at the company. Here, you can get the names (and sometimes contact information) of people who you'd be working with if you got the job.

How to learn more:

Warning: Don't be creepy or demanding when contacting these people! Simply reach out to them in a professional manner, introduce yourself, and tell them you're interested in learning more about the company and work environment. If they respond, go you! If not, move on and leave them alone.

Find Out What The Company Is Sharing On Social Media


Businesswoman on laptop and phone researches a company on social media

These days, everyone is on social media—including employers. Look them up on Facebook, Twitter, LinkedIn, YouTube, Pinterest, TikTok, and so on. Look closely at what they're tweeting, posting, or filming. This is a great way to get a feel for the company's values.

When browsing the social channels of companies, ask yourself these questions:

  • What events are they promoting?
  • What articles are they sharing?
  • How are they interacting with their followers?
Take note of anything that jumps out at you. If something fascinates you, mention it in your cover letter or interview.

See What The Employees Are Saying


Happy employees working at a company with a good workplace culture

Ever wished there was a place that rated companies based on how much people like working there? Well, now there is! Sites like Indeed, Glassdoor, and Comparably are great places to learn about a potential employer and how people like working there. With these sites, individuals can comment on the company's benefits, culture, work, and more. Not only that, but they can rate a company based on how much they like working there.

You can also learn more about salary and past interviewing experiences! According to Indeed's Employer Branding Survey, 83% of job seekers say their decisions on where to apply are influenced by employer reviews.

So before you apply for a job, make sure you do your research. Doing a little research can go a long way in your job search. Don't be lazy—learn more about your dream company now!

Need more help with your job search?

We'd love it if you signed up for Work It Daily's Event Subscription! Get your career questions answered in our next live event!

This article was originally published at an earlier date.


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3 Sneaky Ways To Research A Company

3 Benefits Of Outplacement Services



Sometimes businesses are forced to restructure and cut staff. We've seen this during the COVID-19 crisis, but it can happen at any point of time.

While sometimes unavoidable, the decision to layoff employees can be one of the toughest decisions a company has to make. These are never easy conversations to have, but it's possible to show both commitment and compassion to impacted employees.

"How?" you ask. By providing them with outplacement services.

Providing outplacement services is an essential step that benefits the impacted employee and the business! Here's why...

1. It Helps Employees Take The Next Step


Getting laid off is a gut punch and one of the first questions an impacted employee asks is, "What do I do now?" As an employer, you can't answer that question. But one thing you can do is give the employee the resources to help them answer that question.

Outplacement services typically help people with resumes, LinkedIn profiles, cover letters, and job search and networking strategies. These services are particularly beneficial to those impacted employees who have been with the company for a long time. A lot has changed in the job search game, and these employees have a lot of catching up to do.

Nothing is ever guaranteed, but studies have shown that people who receive outplacement services get hired two times faster than those who don't. Providing these services shows the impacted employees that, even though you are laying them off, you still care about their professional futures.

Being unemployed is tough, but employers can make it easier by helping their former employees get the resources they need to help them move through the stages of career grief faster and get their job search going in the right direction.

2. It Will Help Morale At The Company


A manager holds a serious discussion with employees following a layoff.

When a company goes through layoffs, thoughts are naturally with the impacted employees. However, layoffs impact the entire company.

The workforce just lost trusted colleagues and friends. In addition, some people are about to see their job responsibilities change as a result of the layoffs.

The workforce is shaken, perhaps even scared about their own futures at the company, and some will have survivor's guilt.

Many of the remaining employees will talk with those who are laid off. If the company showed compassion and offered outplacement services to those impacted employees, this will get communicated to the current workforce.

While it doesn't make the situation any easier, the fact the company did what it could to help the impacted employees can slightly improve the morale of the remaining workforce.

Another thing the company can do to ease the concerns of its workforce after a layoff is to over-communicate. Be as transparent as possible and give them what information you can about the decision and the future of the company.

In order to rally the remaining workforce and move the company forward, these employees need to know the vital role they play in helping the company achieve its goals. These employees need to feel a part of a team.

All of this plays a huge role in the company keeping the trust and respect of their employees.

3. It Reflects Well On The Company


Company leaders discuss how to move forward following a layoff.

The company's employer brand and reputation are two things that may get put on the back burner when a business goes through tough financial times. But, eventually, these things will matter again, and the way the company navigates a crisis or restructuring will impact its reputation.

Just because a company lays off employees, doesn't make it a bad business. For example, the COVID-19 pandemic has thrown numerous businesses for a loop, but even in normal conditions, businesses have to make adjustments in staffing based on a number of ever-changing factors.

Ultimately, it's the way the business handles the layoffs that will impact its reputation.

Employees who feel that they were mistreated or shown a lack of compassion during the layoff process will post a review on job review sites like Glassdoor and Indeed.

Job seekers use these sites to research your company's employee experience, and negative reviews about employees not being treated well during layoffs could cost the company talent in the future.

Giving outplacement will lessen the odds of a former employee writing a negative review about the company. It may even lead to some positive reviews.

Being able to say you made sure every single person got one-on-one job search coaching will show just how much you care for your employees and will reflect well on the company's reputation.

How To Get Outplacement Services


Man on laptop works with an outplacement service after getting laid off

Cost has always been a point of contention for companies considering whether or not to use outplacement services. However, over the last few years technology has made outplacement services more efficient—and cheaper.

Many essential outplacement services such as resume reviews, LinkedIn and cover letter advice, and professional networking are now built into virtual platforms that eliminate the need for in-person services.

And the good news is, Work It Daily is one of them!

Learn more about Work It Daily's outplacement services and give impacted employees a fighting chance to find work faster in this competitive job market.

For pricing inquiries, please contact [email protected].

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3 Benefits Of Outplacement Services

It’s Time To Claim Your Employer Story For FREE!



We get that.

Sites just like Glassdoor and Indeed include hijacked your company’s plot online.

Just enter “working at_____” or “working for ____” while inserting your company’s name and there’s a lot more than a good opportunity that Glassdoor/Indeed (who, BY THE WAY, are owned by this same company) rank increased in the search engine results compared to your own company’s career page.

Well, here’s some very good news…


Young woman (Gen Z) is found in a job

Job searchers today (especially millennials plus Gen Z) are today “job shoppers. ” Elevated on social media, these people skip the review websites, and even your very own website, to be able to consume tales about what it’s similar to to work for your own personal company from credible, thirdparty sites—like Work It Every day.

Work That Daily? Hey, that’s all of us!


Work The device Daily

Work The idea Daily is really a trusted, highly regarded advisor to millions involving job shoppers. Since 08, we’ve been an recommend for the worker, providing timely advice and sources designed to help all of them get ahead within their professions. And now, with more than 1. 5M visitors in order to our site monthly, in addition to an incredible number of followers on internet sites like TikTok and LinkedIn, we want to expose them to YOUR ORGANIZATION}.

CLAIM YOUR OWN COMPANY’S STORY & GET BACK THE NARRATIVE!


Group within happy professionals

Let us explain to you the power of getting your employer story upon our site. Fill away the shape below and we all will be in contact having a draft of your personal story. You’ll be capable to adjust it and even we’ll only make the idea public when you point out so.

And then, watch the wonder happen!

Here’s what you can assume from the free employer account on Work It Everyday:

  1. Google ranking inside 48 hours of publishing.
  2. Distribution about our social networking channels regarding added exposure.
  3. Multiple bits of content a person can use to advertise your story.
  4. Chance to leverage your active recruiting technologies to improve the ROI on your individual existing investments. (i. electronic. link to your OBTAIN THE, etc. )

Check out often the Incredible Companies that currently have already claimed their boss story!

Prepared to get started?


Total this Google form together with we’ll be in feel with next steps:


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Information us at support@workitdaily. possuindo and somebody will be in effect within 2 business times.

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It’s Time To Claim Your Employer Story …

Backblaze Leans On Its Culture To Thrive After COVID-19



The new workplace reality brought on by COVID-19 has thrown a lot of businesses for a loop. But having a strong business and culture going into the pandemic has helped California-based Backblaze not only adjust to the changing workplace environment, but keep the company moving forward in a positive direction.

Backblaze provides online computer backup and cloud storage for personal computers and businesses. The company, which is usually always hiring, believes that many of the things that it was doing prior to the pandemic has helped to keep it successful.

Employee Perks Take On A New Meaning


Backblaze gives employees an equipment stipend to help them set up their home workstations.

One of the more unique benefits offered by Backblaze is the employee equipment perk. Employees that work at the company's San Mateo headquarters are provided with an ergonomically supported workstation and then given a stipend to help customize that workstation to meet their needs.

In some cases, employees will use the stipend to purchase equipment, like a secondary workstation to have at home, or other high-efficiency tools such as iPads or smartwatches, according to Ramya Ramamoorthy, Marketing Recruitment Coordinator at Backblaze.

Ramamoorthy said the goal of the stipend is for employees to buy what they need to be comfortable and productive. The perk has taken on added importance recently when COVID-19 forced the Backblaze workforce to work from home.

"During COVID a lot of our employees have been using their employee equipment perk to purchase things like a desk and chair, computer monitor, or anything they need to set up their workstation because a lot of people didn't have that prior to COVID because most people were working in the office," Ramamoorthy says.

Backblaze has also been flexible with the stipend based on an individual's need for their home office. For example, the company has approved portable A/C units, ellipticals for under the desk, and even a coffee maker, because the company believes all these items can keep health, comfort, and productivity up while employees are working from home.

Backblaze also provides a monthly stipend to employees who are now required to work from home, but may need help upgrading their internet connection.

Ramamoorthy says the company offered work from home flexibility prior to the pandemic, and even had some employees that worked remotely full time. "I think the fact that we all at some point, even if it was only for a day or two, worked from home was really helpful in the transition," Ramamoorthy says.

Another perk that has taken on an added importance is the Employee Assistance Plan (EAP), which allows employees unlimited phone consultations. Ramamoorthy says the company wants its employees to have access to confidential counseling services to help them through any challenges relating to work, family, stress, finances, and other personal issues.

"COVID is such a challenging time. We want our employees to be happy and talk to anyone if they need to," Ramamoorthy says.

Keeping The Workplace Connected


Employees from Backblaze take part in a video meeting.

Workplace culture has always been a sense of pride for Backblaze. When employees were in the office, the company's "Fun Committee" would often plan social events to bring the workforce together. These events included happy hours, milestone celebrations, and Family Fun Days, to name a few events.

These events have gone virtual since the COVID-19 pandemic, but that hasn't stopped the Fun Committee from getting creative, according to Ramamoorthy. The committee recently held storytime events for the children of employees, where actors playing Disney characters read and sang.

The company has also been holding virtual happy hours and wellness classes, including yoga, meditation, and Zumba classes.

Prior to shelter-in-place, Backblaze offered fully stocked micro-kitchens with free snacks in the office as well as free breakfast and lunch twice a week, and pets were allowed at the office.

Ramamoorthy says company leadership is constantly reassessing when going back to the office might be feasible and safe for employees. When employees do return to the office, the company will look to resume as many workplace traditions as possible.

Consistent & Steady Leadership


Members of the Backblaze team.

All five of Backblaze's founders still work at the company, and in normal circumstances, it was fairly common for company leaders to walk around the office and chat with employees on a regular basis, according to Ramamoorthy. Managers would also take their employees on "walk-and-talk" meetings.

Video conferencing is being used by management to stay connected to the workforce during COVID-19. Company co-founder Brian Wilson has virtual office hours every week where he goes over interesting facts about the company and answers any questions that employees may have.

"Although these gestures may seem simple, our founders are bridging the gap between themselves and the rest of the employees by encouraging conversations and getting to know team members," Ramamoorthy says.

Other Interesting Facts About Working At Backblaze


The Backblaze data center in Sacramento, California.

Here are some benefits and perks at Backblaze:

  • The company offers 100% healthcare coverage, 401K retirement plans, and paid maternity/paternity leave
  • The company offers an unlimited vacation policy
  • The company employs over 160 employees
  • In addition to its headquarters in San Mateo, Backblaze has data centers in Sacramento, Phoenix, and Amsterdam

Career Opportunities At Backblaze


Backblaze is currently hiring for multiple positions.

Backblaze is hiring!

Ramamoorthy says the pandemic has not impacted Backblaze's staffing, and that the company is usually always on the lookout for more people to join the team.

"We're very lucky that during this time people are still using our services, and I think it's because our service is almost essential," Ramamoorthy says. "We're very fortunate to be in this situation."

The interview process is entirely remote, and there's a coding exercise for those applying for engineering positions.


Does your business have a unique story to tell? Consider being featured by Work It Daily! Work It Daily has an engaged audience of individuals either looking for a job or are focused on career growth—the perfect audience to get your company in front of.

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Backblaze Leans On Its Culture To Thrive …