What’s The Secret Power That The Most Loved Brands Have? Their Personality.
A dear friend of mine, who I’ve known for decades now, has an amazing personality. She’s fun (ready for a good time), outgoing (can easily...
Win Hearts And Wallets With Purpose
Purpose-driven companies grow on average three times faster than their competitors and witness higher market share gains, all while achieving higher employee and customer satisfaction....
Yes, Pay Attention To The Metaverse
The metaverse is coming. Are you prepared? If you are struggling to understand what the metaverse is, why it matters, and if you should pay...
#1 Rookie Mistake You Don’t Want To Make In Your Messaging
Early in my career, I worked for a large consumer packaged goods company that was not known for innovation. To turn this around, I was...
Desperate vs. Dialed In: Which Companies Got Emotional Branding Right?
Creating an emotional bond with consumers requires more than good marketing. It requires understanding your audience, being authentic, building trust, connecting personally, and inspiring storytelling.
Which...
3 Ways To Be The MOST Memorable Booth At A Tradeshow
Your brand is unique and your message deserves to be heard. The problem? Your prospective client or business partner hears hundreds of other brand messages…
Creating A Tagline That Packs A Punch
Great taglines immediately call the brand to mind. They remind you of the brand and what it stands for. The phrase “I’m Lovin’ It” evokes…
Emotional Branding: Marketing To The Heart
People buy emotionally, even if they don’t realize it, and then justify their decision rationally. In fact, 50% of brand experiences are based on emotions….
The High Cost Of Not Knowing Your Target Audience
$37 billion is wasted in ads that fail to engage target audiences every year. Do you want to continue wasting money attracting consumers who aren’t…
It’s Time You Get Your Personal Brand Noticed
As you begin to search for a job, something to consider is your personal branding. Your online presence and persona are available to more than…
