3 Most Important Things To Do In A Job Interview

3 Most Important Things To Do In A Job Interview

A job interview can be a nerve-wracking experience, especially when you have been removed from the job market for an extended period of time. It is one thing to sell on paper with the resume and another thing to sell in person at the interview.


Regardless of whether you have been out of a job for an extended period of time, are looking to change careers, or are still employed and seeking a better opportunity, the key to conducting a job interview successfully is a result of a number of factors, and being aware of these factor plays a major role in how to prepare for an interview.

One of the more defining factors is the relationship you establish. People hire people they like. Even if one candidate is more qualified and experienced than another, without a good relationship there is a minimal chance of securing the job.

The same goes for referrals. When you are referred by an existing employee, your chances are much stronger than a candidate who applied simply as a result of finding the opportunity through a job posting.

So the question becomes this: how do you develop a strong enough relationship from a job interview to strengthen and lock in your chances at a job offer? Here are some things to keep in mind as you prepare for your job interview, and eventually go through with it.

Use Appropriate Body Language

What you don’t say matters just as much as what you do say. Your body language and facial expressions inform an employer how engaged you are in the conversation and how interested you are in the opportunity. Smile, exhibit confidence, and listen carefully so you respond appropriately and build on the conversation.

Seek More Information

Woman researches the company before her job interview

Asking questions expresses to an employer that you are engaged in the conversation. Try to ask questions to probe for additional information. Research the company in your interview preparation and make a list of potential questions that you may want to ask.

In addition, while you’re in the interview, instead of simply addressing what’s asked of you, respond and follow up with a question of your own and turn the interview into a conversation. This expresses to the employer that you’re interested in learning more.

Demonstrate You Are Up For The Challenge

Man shakes hands with the hiring manager after a job interview

There are challenges with every job. What is important to an employer is that you are up for the challenge and that you have the ability to succeed. Once again, research information as you’re preparing for the interview by reviewing the company’s website and social media. You will have a better understanding of what challenges or changes the company has recently been through, and how they may impact the position you are interested in.

Ask related questions during the interview to find out more. This informs an employer that you have come well-prepared for the interview. You can also take the opportunity to relay how you have experienced similar situations in past jobs and explain how you dealt with them.

The more confident and comfortable you are with yourself in the interview, the easier it will be for the employer to develop a strong rapport and relationship with you. This is not to say you sit back and relax as though you are sitting in your own living room. Instead, the point is to be open to conversation and for it to be developed with ease.

Consider a candidate sitting stiff, head down, and who is brief in response to conversation and questions asked. It makes it difficult for them as well as the employer to try to establish good rapport and a relationship. Don’t let that be you!

We know how difficult it can be to feel confident in a job interview. If you’re struggling to perform well in job interviews, we can help.

We’d love it if you joined our FREE community. It’s a private, online platform where workers, just like you, are coming together to learn and grow into powerful Workplace Renegades. More importantly, we have tons of resources inside our community that can help you prepare for your next job interview.

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4 Fascinating Acting Tricks To Become A Better Public Speaker

4 Fascinating Acting Tricks To Become A Better Public Speaker

Public speaking can’t always be avoided in the business world when you’re tapped on the shoulder to give a presentation to your peers or to an important client.

Even in the age of home video conferencing, it’s still very natural to feel like you’d rather do ANYTHING other than turn on that camera, take a deep breath, and feel everyone’s eyes on you…watching.

Ever wonder how actors push through stage fright?


As a trained actor and coach (prior to entering the business world), I’ve learned to not be timid while orating Shakespeare in the spotlight or when hitting those high notes in front of thousands of eyeballs.

Not surprisingly, the same tricks actors use can be applied to public speaking in a business context. Here are some tips from an actor-turned-business-professional on calming your nerves.

Tip #1: Put Yourself In The Audience’s Seats

Woman listens to a public speaker

I always get incredibly nervous right before a singing audition. I’ve found what helps lessen my anxiety is to do as a fellow performer once suggested and put myself in the director’s chair. (The director is typically the person who decides if you are cast in the show).

The director WANTS you to do well! They want you to be the perfect person for the role—able to garner good reviews and box office sales. They want you to do so well that they could even tell everyone else to go home; they’ve found their star.

Plus, no director wants to sit through hours and hours of bad singing auditions…would you?

Likewise with public speaking.

When have you ever found yourself listening to a speaker and wished that they would be boring? Or wanted them to bomb so badly that you get nothing from their talk?

Rather, you probably hope the speaker is so dynamite that you actually forget to take notes because you are so transfixed and inspired by their message.

Know that the audience is on your side and let that encourage you. They want you to do well.

Tip #2: Give ‘Em The Old Razzle-Dazzle

Public speaker gives a presentation

I love to tap dance. Sometimes (ok, quite often), my feet don’t move as quickly as they should and I mess up a step or two…or ten.

A choreographer once taught me that a major part of dancing, and where the audience usually focuses, is all in the face and arms. If you are smiling a 1,000-watt smile and making grand arm gestures, the audience isn’t likely to see that your feet messed up that paradiddle step. (Yes, that’s a real thing!)

Public speaking also follows this rule. The audience can’t tell that you are nervous and feel like you just might pass out.

Bluff it! Put on your smile and stand tall. Walk with purpose and speak with authority, even if you feel unsure of yourself. It can feel weird, but you have to trust me here.

When you act as if you are confident, the audience will assume you are confident. Your body will even convince your brain into believing that you are, in fact, confident!

What if you DO mess up? So what? Keep going! Don’t drop your poise and strong voice, as they are effectively drawing attention away from any insecurities that may come up, just like jazz hands can help cover for missing a step-shuffle-ball-change.

Tip #3: Enter The Clown

Public speaker makes a joke

Actors have learned that mistakes are bound to happen and sometimes you have to play the fool.

For instance, props or scenery may break or fall unexpectedly during a show. Actors are taught to pretend like it is supposed to happen, and work it into the scene. Or they may quickly remove the wayward item and simply continue on.

I’ve even witnessed actors stumble and fall onstage, then make a comment about what a klutz they are (in character, of course!) and continue on like it was scripted that way.

Let’s say during your speech you trip up on some words unexpectedly. Work it into the presentation as if you meant for it to happen. For example: “The biggest finanbial chamanges…a-hem, well those lesser-known things…as well as the biggest financial challenges we face are…”

Call yourself out and you get an on-the-spot joke to lighten the mood—and the audience loves you for it.

Or let’s say you knock over your glass of water while speaking. That’s the perfect time to make a crack about how uncoordinated you are and why you never made the basketball team. (*Rimshot please!*)

Tip #4: “Once Again From The Top, Ah-5-6-7-8!”

Man practices his public speaking skills

​Actors spend hours, days…weeks! memorizing their lines to be “word perfect” right down to the smallest pause. They get every tilt of the head, every gesture, and every single word into muscle memory.

When opening night comes, no matter how much their stomach is turning over like they’re on a cruise ship in a hurricane, they can effectively put themselves on autopilot and get through the show without a hitch.

Now, with this tip, I would NEVER recommend that you, as a public speaker, go to the extremes actors do.

Why? Memorizing isn’t necessary for public speaking. In fact, I strongly suggest you don’t memorize, as you risk coming off as “fake.”

Rehearsing on the other hand is a must!

Rehearse in front of a mirror…while shopping for groceries…in front of a friend. Video or audio record yourself and play it back.

If possible, practice in the actual space where you will be speaking (yes, even if it’s in your home office) to get a feel for it so that it doesn’t disorient you on the big day.

Your goal is to know your main points and examples while allowing yourself to improvise here and there with different words and phrases to keep it fresh.

If you try to memorize and you forget a sentence while speaking, it has the tendency to really trip you up unless you’re a seasoned pro. However, if you practice experimenting with different ways of saying things, you’re building your quick-thinking prowess and ability to handle the unexpected while in the spotlight.

Notes are, of course, perfectly acceptable, but you don’t want to stay buried in your notes resulting in never making eye contact with the audience (or webcam).

Another no-no is clearly reading from a script while on a video conference. Reading a script is one of the best ways to disengage the audience unless you are very good at making it sound conversational…a tough skill to master.

Instead, know your speech so well that glancing at the first few words on a notecard will propel you into that part of the speech, without having to constantly refer to your notes.

Epilogue

Remember that public speaking is one fear that, with a little practice and the right mindset, can be overcome. Who knows, you may start to crave the spotlight so much that I’ll see you at the next audition!

7 Ways Your Resume Is Boring Just Like Everyone Else’s

7 Ways Your Resume Is Boring Just Like Everyone Else’s

More and more job seekers are coming to us and letting us know about internal opportunities within their organization that they would like to apply to. But even as more opportunities open up, the competition is as strong—or stronger—than ever before. That’s why your resume has to be perfect.


Your resume needs to stand out to the hiring manager. If you’re not getting job interviews, your resume probably isn’t as good as you think it is. In fact, it’s probably boring employers. So, take it out, brush it off, and let’s kick it up a notch.

Here are seven reasons why your resume is boring, and how to fix it…

1. It’s Still Sporting That Outdated Objective

If your resume is utilizing an objective, you really should trash it and start all over with a fresh, powerful top fold that includes your personal branding statement and a list of the skills you possess that are relevant to the position you’re applying for. A polished personal branding statement will catch the employer’s attention and give him or her the best information up front—the information he or she needs to make a decision to call you to schedule an interview.

2. The Design/Format Is Also Outdated

Hiring manager holds a resume

There is a strategy behind resume formatting and design. A simple resume format is best because it makes it easier for employers to read the information you’ve provided. But if you haven’t updated your resume formatting in years, it probably contains a lot of text and not enough white space, therefore making it hard for hiring managers to get the information they need in the few seconds they’re reviewing your resume. You’ll look out of touch and they’ll be bored quickly. So, make sure you updated your resume formatting!

3. It’s Missing Important Keywords

Woman hands the hiring manager her resume

Omit keywords and the ATS (software system scanning your resume) can’t find you. The recruiter giving your resume a quick once-over is looking for specific keywords as well. Leave them out and you’ll be left out of the interview process.

4. It Has Generic And/Or Vague Statements

Hiring manager holds a job candidate's resume during an interview

Avoid using the same old terminology that everyone else uses in their resumes. Yes, we know you can problem solve. But instead of telling me you’re a problem solver, show me the result of a problem you solved. An effective resume contains quantifiable accomplishments, not just duties or responsibilities.

5. It Doesn’t Focus On Hard Skills

Hiring manager makes notes on a resume

And the championship goes to…hard skills. I used to be a full-time recruiter, and I used Monster and CareerBuilder to search for candidates. Not once did I enter the search terms: great communicator, excellent verbal skills, detail-oriented. These are universal statements millions use to describe themselves. Give me something tangible and relevant to the position I am trying to fill. You’ll demonstrate these hard skills when you quantify your work experience.

6. It Tells vs. Shows

Woman looks a boring resumes

Instead of wasting valuable real estate on your resume providing me with a rundown of the job description (the same one I’ve read a million times as a hiring manager), show me what you achieved, what you accomplished, and what you contributed in the past.

Wow me with something other than the predictable, mundane job description. I want to know the challenges you faced in your previous roles, how you addressed them, and the results you obtained. This makes you different from everyone else. No two people will have the exact same experiences. Your experiences are what make you outshine your competition—use them to your advantage!

7. It’s Passive

Hiring manager refers to a job candidate's resume

Using passive terminology is boring and lacks action. Instead of using phrases like “served as,” “duties included,” “promoted to,” and “worked with,” choose strong action verbs. Action verbs do just what they say: they convey action and, ultimately, results.

The hiring manager is interested in the results you can provide about what you did along the way. Choose terms like: launched, catapulted, spearheaded, and pioneered. These words tell me something. They show me the action you took and captivate my attention so that I want to read on to discover the results you achieved.

Your resume needs to do two things: it needs to capture the hiring manager’s attention, and it needs to motivate him or her to pick up the phone and call you for an interview. If you look and sound like everyone else, you have no competitive advantage. Therefore, you’ve provided the HR person with zero motivation to pick up the phone, call you, and schedule an interview.

Stop creating a ‘same old, same old’ resume that looks and feels just like everyone else’s. Start by adding some variety and focusing on your accomplishments today.

We know how difficult it can be to write a resume when there’s so much conflicting information out there. If you’re struggling to write an effective resume and land job interviews, we can help.

We’d love it if you joined our FREE community. It’s a private, online platform where workers, just like you, are coming together to learn and grow into powerful Workplace Renegades. More importantly, we have tons of resources inside our community that can help you write your resume—the right way.

It’s time to find work that makes you feel happy, satisfied, and fulfilled. Join our FREE community today to finally become an empowered business-of-one!

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5 Common Teaching Mistakes That Stunt Student Growth

5 Common Teaching Mistakes That Stunt Student Growth

As an education consultant observing instruction across content areas, grade bands, and schools, I have seen A LOT of instruction, both good and bad. While most teachers teach from a place of caring and compassion, the simple mistakes that I see teachers repeatedly making are undermining the overall impact that they could be having on learning especially when one considers the cumulative effect of poor teaching practices, across multiple teachers, on any one student.


Don’t get tangled up in this trap. Start upping your teaching game by canceling the following five teaching practices:

Using The Standard As The Lesson Objective

Student does his homework

I sometimes see teachers using specific Common Core State Standards as the learning objective for an entire unit of study. For example, I once saw a fourth-grade teacher use “Demonstrate understanding of figurative language, word relationships, and nuances in word meaning (CCSS ELA-LITERACY L.4.5)” as the learning objective across many days of learning. This is an academically rigorous standard to be sure. However, as there are many types of figurative language, how does the teacher know they are meeting the precise intent of this standard unless they break down this standard into its component parts? Could each part then be a lesson/daily objective?

To answer, I suggest teachers draw upon the work of Larry Ainsworth in unwrapping standards. In a nutshell, Ainsworth’s model for deconstructing standards has educators identifying each concept (nouns) and skill (verbs) embedded within each standard to ensure that the complete intent of the standard is understood. More about the model can be found here.

Dumbing Down Objectives

Math teacher lectures his students

My blood boiled over one day when a teacher told me that his students could not possibly meet learning objectives and/or success criteria that asked students to synthesize, evaluate, and/or create since his students were lower functioning. I have no doubt that this teacher was correct in saying that some of his students would, indeed, struggle in meeting higher-level success criteria. However, what then was this teacher doing to scaffold the learning so his lower-functioning students could succeed in meeting such objectives? First, develop lesson objectives with high achievement in mind so that high-performing students are not held back by low-performing students. Then, consider the scaffolds—such as one-on-one and small group direct instruction—that will be provided to lower-achieving students so they, too, can achieve rigorous objectives.

In developing rigorous learning objectives, those that place the cognitive lift on students, I recommend teachers use two tools—a Depth of Knowledge (DOK) Wheel and Hess’ Cognitive Rigor Matrix. The DOK Wheel will help educators to craft learning objectives inclusive of increasing levels of student challenge from a DOK Level One (Student Recall) through to a DOK Level Four (Extended Student Thinking). The Matrix will help teachers to compare their learning objectives, as currently written, to examples of those at varying levels of cognitive complexity so that these objectives may be rewritten to reflect higher levels of cognitive complexity. The Matrix is available for both humanities and math/science content areas.

Bonus Hack for Writing Objectives: When teachers write the learning objective into their guided practice slide decks, it is often only on the front slide. How can students refer to it/follow along if they can’t see it? Instead, include the objective on all slides or, better yet, write it on the class board.

Talking Non-Stop

Teacher leads a class discussion

Less is more. If a teacher’s guided practice drones on and on, as their coach, I sometimes ask if the teacher can call on a student to repeat and/or summarize what was said. Sometimes the student can but, other times, as the student begins to explain, they become confused. This is precisely why I ask this of teachers. If students are to retain information, research shows that there need to be breaks in long lectures. Chunk the learning. Allow a quick turn and talk so students can process learning before proceeding to ask students to repeat and/or summarize information.

On a related note, teachers should stop asking “Any questions?” as a matter of pro forma politeness before speeding along on the bullet train that is their lecture. Most students will not admit that they do not understand something unless it is teased from them. Instead, cold call and use other strategies such as polling, individual whiteboards, and signaling cards. And, when teachers do stop talking to ask questions of students, they can ensure that those questions are cognitively rigorous using this question stem tool.

Telling Students To Take Notes Instead Of Showing Them How

Student takes notes during class

If I had a quarter for each time I heard “take notes.” What does this mean? One of the practices in which I engage when observing classes is to look over at what students are doing and the notes they are taking; the level of detail and amount of relevant information can vary widely. Instead, a good practice is to adopt a standard note-taking format like Cornell Notes. In adopting a standard format, teachers can scaffold notes, build in essential questions, and have students summarize their learning—all best practices discussed in this article. Further, students can assess the quality of not only their notes but that of peers and use these notes in the development of student-generated study guides.

One scaffolding technique that I suggest teachers use with Cornell Notes is to include unit-related vocabulary with which students may be struggling and/or may not yet have been exposed. Often, when students leave questions blank on assessments, it can be because students do not understand what is being asked of them because of the vocabulary being used. In addition to highlighting key vocabulary on Cornell Notes, consider expanding a student’s knowledge of related vocabulary through the use of varied Vocabulary CODE activities as well as tiered vocabulary in each content area.

Taking Class Time To Have Students Complete Worksheets

Students complete a worksheet during class

A standard practice that I have seen, when teachers are afraid to release control, is for students to complete worksheets independently and silently in class. First, teachers should consider if work needs to be done in class or, after modeling one or two examples of what students are to do, the rest of the worksheet can be done at home so that class time can be used for discussion of the work. Learning together builds creativity, blends individual strengths, and enhances the sense of collective ownership.

However, teachers are wise in anticipating where learning can go wrong, and there can be many reasons why students may not be focused during student-to-student-based activities. Still, the solution for most attention problems resides with the teacher. If students are unfocused and discussing unrelated matters during group work, give them the questions to discuss up front. If students can’t engage in discussions with one another appropriately, give them discussion/accountable talking stems. If some students are doing all the work while their teammates stand about idly, assign individual roles within each group as well as have students self-assess their level of contribution as well as peer assess that of their teammates. Also, provide exemplars of quality work and allow students some choice in how they demonstrate proficiency (the product) beyond that of a worksheet. There are also varied discussion protocols that can be used to differentiate the process through which students talk collaboratively about the content.

Word To The Wise

Teacher helps a student with an assignment

These are, without a doubt, some of the most common mistakes that I have seen educators make regardless of the amount of time that they have been in the profession. I, myself, was not immune from making these same missteps in the classroom. Still, being forewarned is forearmed and hopefully an awareness of these common pratfalls, along with a knowledge of the tools that can be used to navigate around them, will help ensure that not a moment of class time is wasted to inefficiency.

Please feel free to reach out to the author at John Schembari, Ed.D. | LinkedIn.

The reason why Feedback Will Help Your own Professional Development

The reason why Feedback Will Help Your own Professional Development

Feedback, in typically the world of business, will be the breakfast of winners. Feedback “feeds” us. It can at the top associated with the food pyramid with regard to learning and professional advancement. How often do an individual ask for feedback?


Feedback may be humbling, it could be eye-opening, and the idea can bring awareness to be able to us of things of which we’re simply “blind” for you to. When we don’t inquire for it, we generally don’t receive it—particularly this constructive form. Many or perhaps most people will give to us positive feedback, but not many will give us sincere, candid feedback focused upon how we can enhance, how we can obtain better, or things we all SHOULD change or perform differently.

Help to make ASKING For Feedback The Habit

Man asks for feed back at work

Seek feedback through others:

  • Following a meeting inside which you participated
  • After speaking in public
  • In follow-up to help a networking event
  • Anytime you’re before others

Ask an observer (a colleague, a friend, your peer, a direct statement, a mentor , some panel member, or a fabulous participant):

  • How did you need to do general?
  • Was your own message clear?
  • Did you appear to listen closely well?
  • Had been your body language throughout alignment with your communication?
  • Did anyone seek input from other folks?
  • Did people show respect for others’ time?
  • Performed you leave a optimistic impression?
  • Had been you friendly?

Seeking feedback convey a clear message the fact that you care, that individual excellence is important towards you, which learning and even getting better really are a concern. Feedback is a impressive learning tool, but comparable to other tool, in case left in the tool kit, it does you simply no good. Use it. Get feedback often. Make opinions a habit, and you will successfully develop yourself because a professional.

If you’re looking regarding alternative ideas to enhance your current professional development, we can easily help.

We would love it if everyone joined our FREE local community . It’s a personal, online platform where employees, just like you, are usually coming together to understand and grow into effective Workplace Renegades.

Join our FREE neighborhood today that will finally become an strengthened business-of-one!

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Identify The Heart & Soul Of Your Brand Through Your Brand Essence

Identify The Heart & Soul Of Your Brand Through Your Brand Essence

My husband is a big Raider Nation fan. He’s been a fan for almost 40 years, very loyal even though the Raiders haven’t done well in the past ten years. He gets grief about this all the time from family and friends. He started liking the Raiders in college when he would get free tickets from USC to see them at the Coliseum. Since the Raiders’ inception in 1960, they have accumulated fans from around the world. They are loved for their rebellious image.


What drew my husband to the Raiders was an emotional connection to their toughness, swagger, “bad boys” of football, and that they were fun to watch. This was quite unique at the time vs. other NFL teams. These words—toughness, swagger, and “bad boys”—embody the Raider Nation brand essence.

Companies that can tap into this emotional connection with their customers benefit from greater loyalty and ROI. This emotional connection starts with your brand essence. Let’s look at what a brand essence is, why it’s important, and how to develop one for your brand.

Listen To The Article

What Is Brand Essence?

Brand essence is the soul or DNA of your brand. It helps create connections between your customers and your brand, using emotional and intangible elements. It’s typically described in one to three words and includes the following:

  • The unique selling point that makes you different from your competitors
  • Values that articulate what you stand for
  • Goals describing what you expect to accomplish with your brand
  • Emotional experiences customers have with your brand

Here are a few companies that have similar products and target audiences but their brand essence differs:

  • Coca-Cola = Happiness | Pepsi = Youthfulness
  • BMW = Driving Pleasure | Porsche = Exclusive Sports Car
  • Nike = Innovation & Inspiration | Adidas = Relentless

Once you’ve defined your brand essence, it’s easier to guide all marketing activities consistently with a clear message that speaks to your audience and aligns with your values.

Importance Of Brand Essence

Consumers are demanding more from brands in how they conduct business when it comes to the environment, diversity, politics, and equality. Millennials are the largest population of 72 million, with 83% saying it’s important for companies they buy from to align with their beliefs and values. An Ipsos survey found that, across 25 countries surveyed, 70% of consumers indicate they would buy from brands they believe reflect their principles. With these consumer shifts, it’s more important than ever for brands to have a strong brand strategy including a purpose, values, ethics, authenticity, uniqueness, and a compelling story. This includes a clearly defined and effective brand essence.

With a clearly defined brand essence, brands know who they are, how they want to be perceived, and how to consistently communicate to consumers so they know what to expect each time they interact with your brand. It takes 5 to 7 impressions for consumers to remember a brand. For example, even with shifting global consumer trends, Walt Disney’s core brand essence of “magical” has not changed over the years.

How To Develop Your Brand Essence

Defining your brand essence starts with understanding who you are, what sets you apart from the competition, and what emotions your brand brings up with your consumers. The Brand Essence Wheel is a template for defining your brand. Starting from the outside and moving in, this process will help define who you are and what your brand essence is, creating a brand people love.

Let’s look at the Brand Essence Wheel in more detail.

OUTER LAYER:

Brand Vision & Objectives

The brand vision is what the brand aims to achieve in the future. Brand objectives are the measurable goals for your brand.

Organizational Culture

Organizational culture is the collection of values, beliefs, expectations, and practices that guide and inform the action of employees.

Brand Personality

A brand personality can be defined as the set of human characteristics associated with your brand. It’s communicated through tone of voice, visuals, and even policies. They’re expressed as adjectives that convey how you want people to perceive your brand. For example, is your brand cheerful, funny, friendly, youthful, innovative, spirited, dependable, responsible, credible, sophisticated, rebellious, cunning, powerful, honest, and so on?

Name & Symbols

A brand symbol is a visual representation of your company. It can be your name or a visual design. Brand symbols can also be called “brand marks.”

Brand Attributes & Benefits

Brand attributes are quality or features regarded as a characteristic of your brand that resonates with your customers. These are the plain facts about your product—size, weight, functionality, etc. Brand benefits are the values that customers place on your product. In summary, brand attributes show what your product does while brand benefits show what it does for them.

Value Proposition

A value proposition summarizes a promise of value, delivered to customers should they choose to buy your product or service. A good value proposition, as defined by Peep Laja, explains three things:

  1. Relevancy: Explains how your product solves customers’ problems or improves their situation.
  2. Quantified Value: Delivers specific benefits.
  3. Differentiation: Tells the ideal customer why they should buy from you and not from the competition.

Your value proposition needs to be front and center across your communication (i.e. homepage, marketing materials, videos, social media, etc.). If you don’t state why consumers should buy from you and what the value is that you provide, you’ll lose them.

Brand Positioning

Brand positioning is the process of positioning your brand in the mind of your customers based on your brand purpose and values that gives you a competitive advantage.

A well-developed and implemented brand position provides a sustainable competitive advantage, communicates value to customers, is a vehicle to help manage brand consistency, and impacts the bottom line.

MIDDLE LAYER:

Target Audience

A target audience is an ideal customer who wants to purchase your product or service. Targeting a specific audience does not mean that you are excluding customers who do not fit your criteria. Instead, it allows you to focus your dollars and message on the right people who are most likely to buy from you. This is the most effective way to reach your audience while maximizing your spending. When you market to a highly specific target audience, you can solidify your brand voice and develop messaging that resonates with them.

Emotional Characteristics

When products appeal to customers emotionally through characteristics like love, happiness, power, fear, anger, surprise, security, disgust, and ego gratification.

Rational Characteristics

Rational characteristics include when buyers compare products based on price, features, and benefits, and then make a decision on whether to buy or not.

Identity & Communications

The brand identity includes all of the visible and written elements of the brand such as color, design, logo, and messaging that identify and distinguish the brand in the consumer’s mind.

Creating a strong brand is becoming increasingly important as consumers demand more from companies. Your brand essence is the heart and soul of your brand that differentiates you from the competitors. Start building your brand leadership today. You’ve got this!

Exactly why is this position available?

Exactly why is this position available?

This is  1 important job interview query you should always request because you actually want to know… why is this place available. The job job interview is very much more compared to just selling yourself.   (Yes, you have in order to explain you have the particular skills and talent in order to peform the job. ) But, you really need to verify that the job […]

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Exactly how Online Classes Can Assist International Students

Exactly how Online Classes Can Assist International Students

The idea surrounding traditional education offers drastically changed over period. Unlike before, physical existence in the classroom atmosphere isn’t the only finding out method, because of advancing systems and increased access that will the internet. The previous pandemic also forced many schools to change from real classes to virtual/online instructional classes. Currently, students across your globe can access […]

The post How Classes online Can Help International Learners appeared 1st on Jobacle. com .

The 29 Best Recession Proof Jobs To Have In 2022

The 29 Best Recession Proof Jobs To Have In 2022

The economy can be volatile and unpredictable, so getting a recession-proof job clearly has its benefits. The ability to have job security during economic downturns can provide peace of mind and keep you on a good financial trajectory. This list of the best jobs to have in a recession will give you some ideas if […]

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Want To Move Up The Ladder At Work? Focus On The 3 Cs Of Career Growth

Want To Move Up The Ladder At Work? Focus On The 3 Cs Of Career Growth

Have you heard of the three Cs of career growth? They are the three things you need to focus on in your career if you want to move up the ladder at work and find long-term professional success.


As a career coach for the last 20 years, I’ve learned that people cannot move their careers forward in a vacuum. You can’t grow your career alone. And that’s where the three Cs come in…

The 3 Cs Of Career Growth

@j.t.odonnell How to grow your career FAST! @j.t.odonnell #careertiktok #careeradvice #careertips #learnontiktok #ScreamItOut ♬ original sound – J.T. O’Donnell

The first “C” of career growth is courses/content. You need resources in your career that will teach you something new and give you a new perspective.

The second “C” is coaching. In order to truly grow your career, you need a trained expert or a mentor, somebody who can help you interpret what you’re learning, especially if you hit roadblocks. A career coach, for example, can tailor their answers to support you and your needs, providing you with the right advice that will help you succeed.

The third “C” of career growth, and the most important, is community. You have to surround yourself with like-minded individuals who are working on the same problem or chasing the same goal. This not only motivates you, but it gives you more information and perspective in order to speed up the success of your learning.

Where To Find The 3 Cs

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Now, where do you find the three Cs of career growth? Well, I actually founded Work It Daily on the principles of the three 3 Cs. When you join our FREE community, you get access to courses, coaches, and community—all in one place!

Work It Daily is one of the largest online career coaching platforms, and all you have to do is sign up to get FREE access to the 3 Cs of career growth. Sign up, check out our free resources section, and pick courses to learn from. You can post your questions inside the community for the coaches and you can meet other members who are part of the community.

So, if you want to grow your career and move up the ladder at work, you know where to find me.

Sign up for Work It Daily’s FREE community today! My team and I are looking forward to working with you soon.

Summary Sunday: Issue #476

Summary Sunday: Issue #476

Prior to, during and after the job search, there are usually important things we can do and points to look out with regard to. Something you should understand is that your job search won’ t become over after you protected a new job. Don’ t stop looking – ever! In this week’ s Summary Sunday, you’ ll find information to help help you continue […]

The post Summary On the: Issue #476 appeared first on Job Sherpa .

Want To *Finally* Learn How To Navigate LinkedIn? Attend Work It Daily’s NEW Live Event!

Want To *Finally* Learn How To Navigate LinkedIn? Attend Work It Daily’s NEW Live Event!

Let’s be honest! LinkedIn is not the simplest interpersonal media platform to understand. If you wish a person could make better utilization of this essential career device, we’ve got just the particular event for you personally…


On Thursday, May 18th, 2022 from 12 p. m. OU, J. T. O’Donnell, originator and CEO of Operate It Daily, and Christina Burgio, director to teach and coaching, are web hosting a NEW live function ” How To Navigate LinkedIn Effectively . ”

Learn to help to make the most of the time on LinkedIn thus you can work wiser, not harder!

This hour-long affair will give you:

  • The backdrop and importance regarding LinkedIn
  • Exactly how to get started along with LinkedIn
  • Just how to navigate the various areas of the system
  • Tips upon how to get observed on LinkedIn

Save Your Area! Â

@j. t. odonnell Master LinkedIn for job search & make interviewers come to YOU!!!! #jobsearch #linkedin #jobsearchtips #linkedintips #learnontiktok #edutok #careeradvice #careertiktok #networkingtips #job #FindYourEdge @workitdaily @j. t. odonnel ♬ Whoopty (Instrumental) — DJB

Purchase your ticket regarding the live event nowadays!

WHEN: Wednesday, May eighteenth, 2022 at 12 g. m. ET

WHERE: Online

WHO: J. T. O’Donnell & Christina Burgio

WHAT: In this specific training, you’ll learn exactly how to:

  • Navigate the LinkedIn program better
  • Look for certain topics on LinkedIn
  • Manage your own personal profile and account configurations
  • Identify methods to market yourself to your own personal network
JUST HOW MUCH: $5. 00/ticket

We hope for you to see you there!