People vs. Profit: The No. 1 Skill CEOs Lack In The New Purpose-Driven Economy

People vs. Profit: The No. 1 Skill CEOs Lack In The New Purpose-Driven Economy

When it comes to running a successful business, CEOs must have the necessary skills to manage both people and profit. Not knowing how to balance these two things is the number one skill CEOs lack in the new purpose-driven economy.


In this article, Work It Daily experts from Vistage delve into the complexities of balancing these competing priorities and offer strategies for creating a sustainable business model that benefits both people and profit. Read on to discover what CEOs should know about people, profit, and success.

Kirsten Yurich

The number one skill I see lacking is the view that people and profit are a dichotomy. I believe that placing them at odds is a detriment to leadership and business success.

People are your profit. Only people will lead you out of a complex situation. Only people will find a better way to do something. And let’s be honest, it’s only people that will show up at your funeral.

Pitting profit against people places leaders in the position of having to choose. Having to think there actually are only TWO CHOICES! Saying, “What should I do here, pick people or pick the bottom line?”

What I suggest they do is ask “WHAT COULD I DO HERE?”

  • What could I do that values both people and doesn’t place the business at risk?
  • What could I do that will leverage my people for the sake of the bottom line?
  • What could I do to turn two choices into more?

Thinking about people and profit as connected and not in competition with each other opens more possibilities for leaders.

Often, the dichotomy becomes more real when short-term decisions that promote or invest in people are costly in the near term. However, when taking a long view, many of these same decisions are both good for people and the bottom line. One just needs a wider lens with which to view the issue. Take for example investing in leadership development—a cost often viewed as a luxury over a necessity. McKinsey and others report otherwise. Investing in leaders values the people but when budgets get tight it is often cut.

This is a bias for the short term and an overall fallacy. When the costs of leadership development are compared to the costs of leadership mistakes and compounded by employee turnover costs, development expenses are both necessary and inexpensive.

People are your profit!

Kirsten Yurich is a former CEO and current Vistage Chair. As a clinician, professor, author, and executive, she leverages this unique blend and creates learning environments for executives to become better leaders, spouses, and parents.

Mike Thorne

CEO/leader communicates with her team

One of the top reasons why CEOs report that they didn’t deliver on their “operating” plan is related to execution. When you dig into it, we also see that there is a disconnect between the business strategy and the people strategy. In most cases, there isn’t a people strategy (less than 50% of SMB leaders say they have one) so fundamentally it says there is value in determining what role people have in delivering the profits you anticipated.

For many SMB owners/CEOs, if their business is growing or making enough money from their perspective, they can brush off the miss and keep going on. For those who want to be the best, it is time to reflect on what is happening with the “P” side of the P&L, and I don’t mean profit. I mean PEOPLE.

According to a recent HBR study, purpose-led companies had faster growth and were more profitable. They averaged 12.5% higher EBITDA growth over a five-year period.

“How do I get there?” you might ask. I would start by going back to the well and reminding yourself of what the purpose you started with OR whoever started the company, what was their purpose? In that reflection time, be honest with yourself and decide if you are living it yourself or not. If not, why not? If yes, ask why isn’t it translating?

Here comes the part where you have to be willing to ask your organization (all levels), your suppliers, and your community and you will be pleasantly surprised at how they observe a lot of what happens and you will be able to take their feedback and perspective and begin to re-engage the organization on its purpose, live it, and engage everyone in it. Call out when people do things that show it, highlight when it isn’t lived, and reward those who carry it forward.

When you get this clarity, make sure that you are building a people strategy into your business strategy. It will allow you to put the foundation in place, and here is the value:

  • Customers, employees, and the community will have clarity and will bring connected ideas, opportunities, and concerns to the forefront to grow and minimize risk. An increase in loyalty, sales, and advocacy (HBR).
  • The employee turnover at first may spike as people opt out, but in a short time it will drop and you will have a more sustainable organization, reducing costs.
  • Decision-making will speed up as people have clarity. Again, this will be an evolution and bumpy at first. It takes time to help people know where and test the guardrails.

In the end, reality always WINS. Always.

Mike Thorne is a former CEO and current Vistage Chair. He leads and facilitates a group of trusted advisor entrepreneurs and a CEO peer group in New Hampshire and Maine.

Mark Fackler

Executive/leader/CEO talks to his employees

This month’s CEO Table Talks topic asks the question in relation to people vs. profit: “What is the number one skill CEOs lack in the new purpose-driven economy.”

First, let’s explore people vs. profit. I don’t consider these at odds with each other. In fact, I consider them in tandem with each other. Invest in people and increase profit. Of course, there is a limit to the investment, but a CEO should never stop investing in people. Never, never, never.

I suggest you focus on staff development long before you invest in perks like massages, dry-cleaning, and happy hours. Focus on education. Do not use the excuse that you can’t afford to educate staff. You might not have the cash to pay for formal education like degrees or even seminars, but there are countless less expensive alternatives, from lunchtime learnings to book clubs to YouTube videos. There is always a solution. Investing in your people will 1) make them more productive and 2) give them pride which is priceless.

Regarding the number one skill CEOs lack in the new purpose-driven economy, I’d like to shift to what is the lowest-hanging fruit that CEOs are ignoring. Simon Sinek’s “Just Cause” is a goldmine for forward-looking leaders. In his book The Infinite Game, Sinek defines a Just Cause as a “specific vision of an ideal state of the future that inspires people.” “Inspires people” is the key phrase in the definition. An inspired staff creates a ripple effect or, more accurately, a tidal wave of goodness, from increased productivity to low turnover to high-quality employee candidates.

In this short piece, I can’t describe a Just Cause, so please do your research. What I can do is give examples to inspire you to be part of this movement.

A plumbing company’s Just Cause could be “water for everyone.” A pest control company’s Just Cause could be “no more malaria.” A bank’s Just Cause could be “secure savings for everyone.”

Think of the implication of the bank’s Just Cause. Not only is “secure savings” mentioned, but also “everyone.” The idea that everyone on the planet could have savings is a “specific vision of an ideal state of the future that inspires people.” I would want to work for that bank. I would want to put my money in that bank. I would want to be part of moving toward that Just Cause.

Like I say, this is low-hanging fruit. What are you waiting for? Pick the fruit!

Mark Fackler is a retired CEO and currently leads the Vistage CEO group that he was a member of from 1991 to 2002. He is passionate about creating great ROI for his member CEOs.

What’s your experience trying to balance driving revenue and optimizing profitability? Join the conversation inside Work It Daily’s Executive Program.

7 Things To Keep In Mind While You Pursue Your Dreams

7 Things To Keep In Mind While You Pursue Your Dreams

You want to pursue your dreams. You have lots of dreams and things you want to do. But for some reason, you’re hesitating—even though no one is holding you back.


You are the only one that is responsible for what you can and cannot do. So, how do you pursue your dreams? Here are a few things to keep in mind:

1. Create Impact.

via GIPHY

You are a gift to the world. There are things the world would like to see, hear, and feel from you. You are an artist regardless of what you do because the world wants your craft. Do not deny the world this craft.

In this day and age, you do not have the excuse of no money, no time, and barriers. Everything you dream of, you can start with the device in your pocket. Start now.

2. Don’t Just Think, Do.

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To create impact, the union of thinking and doing is a necessity. To pursue your dreams, don’t just think. You need to DO. That means to act upon what you have been thinking.

Doing is easy. Thinking makes it hard. The more you think, the more resistance rears its head.

3. Realize There Are No Formulas.

via GIPHY

People think those who achieve their dreams are special people who have a certain formula. The truth is, when you pursue your dreams, sometimes formulas work. Sometimes they don’t. That’s how new formulas are created. That’s how you improve.

Create your own formula to achieve your dreams.

4. Know That Execution Is Priceless.

via GIPHY

People tell you that ideas are important. But you already have an idea of what your dreams are. You want to pursue your dreams. Your dreams are your ideas. Ideas are worthless. An idea brought to life is priceless.

If that is so, execute those ideas. Go and really pursue your dreams—to breathe life into an idea, act, execute, and, as Seth Godin says, “ship.”

5. Stop Asking Questions.

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There are no whys or maybes. There is a time to ask questions. There is a time to stop. Now is the time to feel the fear and do it anyway. The more you do, the better you get.

This website is an example of how I am pursuing one of my dreams. Sure, it isn’t something big—a lot of people own websites and successful blogs. However, it’s a step in the right direction. I did not sit, think, and dream. I pursued my dream. It’s a step in the right direction—sharing my experience. I did not ask if I will make a fool of myself. If I did, then so be it.

6. Practice Your Way To Perfection.

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Execution breeds excellence. Practice is the growth to perfection. The more you do, the better you become. Everything takes practice including pursuing your dreams.

If you want to achieve your dreams, start. Then learn from the experience and adjust.

7. Understand That Anxiety Is Not Risk.

via GIPHY

People often tell you your dreams are too risky. But having a dream and not pursuing it is even riskier. What you feel is not risk. What you feel is anxiety. Anxiety is not risk. Risk can be calculated. Anxiety cannot.

You delay because you fear. You are afraid to pursue your dreams because you don’t know. You fear the unknown. You will only know when you do. It’s time, don’t you think? Do. Don’t talk. Go!

Want to pursue your dreams with confidence?

Become a member today to learn how to UNLEASH your true potential!

This article was originally published at an earlier date.

The Importance Of Having A Business Continuity Planning (BCP) Plan

The Importance Of Having A Business Continuity Planning (BCP) Plan

Has your organization been affected by a ransomware attack or some other type of disaster? If so, you quickly figured out that time is of the essence! Did the organization have a comprehensive and well-thought-out business continuity planning (BCP) plan defining how to handle the disruption? Or did each line of business muscle through, with some areas faring better than others?


Disasters are chaotic so you want to minimize stress as much as you can. If your organization doesn’t have a written BCP plan you can commit to starting one today. The BCP plan documents how the organization will continue to operate (who, what, where, when, and why) during a disaster. Also, how to get back to “normal” operations after the disaster.

Creating A BCP Plan

Business continuity concept

Some of the key steps to create a BCP plan are:

1. Identify the key risks and perform a risk assessment of the different types of disasters. From natural disasters, major power outages, cyber threats, and other potential risks. What is the likelihood of the disaster and the subsequent impact (enterprise-wide, regional, department-specific, etc.) for your organization? You can create a basic chart such as the following:

2. Perform business impact analysis (BIA). I typically create a BIA questionnaire wherein each department identifies its processes, resources, etc. Since you probably don’t have enough resources to recover everything immediately, you’ll need to prioritize and assign criticality (e.g., mission-critical, essential, and non-essential). Make sure you consider financial, regulatory, and/or legal impacts. Additional BIA info on the Ready.gov site.

3. Create a detailed BCP plan. It should contain information such as potential alternate locations, equipment/supplies needed, and contact information for critical employees as well as key vendors and customers. You may need copies of documents such as procedures, insurance policies, blank paper forms, and even a hard copy of the plan. Additional BCP info on the Ready.gov site.

There are multiple tools to create the plan ranging from Word to specific BCP software solutions. Even if you use Word, creating templates for all departments to use will keep the document consistent and facilitate collaboration. The plan needs to be easy to read and use to facilitate communications.

Development, design, testing, maintenance, web concept

4. One of the most important steps is to review and test the plan regularly (at least annually). When testing, tabletop testing is good but more rigorous testing such as a simulation is better. If certain departments have more “mission critical” processes, they want to be confident that they can continue during an interruption. Testing is critical and has multiple benefits including:

  • Testing helps you identify gaps, weaknesses, or missing/unclear information. Update the plan based on the lessons learned from testing. This is particularly important if some primary individuals are unavailable, and other “backup” individuals who don’t know the process(es) as well are required to do the work.
  • Business is continually impacted by changes—some major and others seemingly minor. For example, do you have a sound process to maintain accurate contact information for your employees (especially when you have turnover)? Regular reviews of your plan such as quarterly self-certifications can help you make sure your plan is current and reflects business, regulatory, and other changes.
  • Regularly reviewing the plan will help employees maintain awareness and increase familiarity with the plan (which is important during an already chaotic and stressful situation).
  • Depending on your organization’s industry, you may be subject to BCP-related compliance requirements. You want to mitigate compliance risk from oversight by regulators and/or government agencies.

You will be affected by some type of disaster—yes, it’s when (and not if) the next disaster occurs. If you have a comprehensive and well-thought-out BCP plan, you’ll be poised to pivot and get through the disruption more effectively.

For more information on the benefits of having a comprehensive business continuity planning (BCP) plan, follow me on LinkedIn!

Executive Spotlight: How To Set Realistic Goals And Deadlines During The Summer

Executive Spotlight: How To Set Realistic Goals And Deadlines During The Summer

During the summer, it can be difficult to set realistic goals and deadlines in the workplace when most employees, including upper management, use their PTO to travel, spend time with family, and take a much-needed vacation. So, how can leaders build practical strategies for prioritizing tasks, managing expectations, and maintaining a healthy work-life balance to ensure successful goal attainment amidst the unique dynamics of the summer season?


We recently asked our leading executives for their best tips on how to set realistic goals and deadlines during the summer.

Here are their responses…

Ana Smith, Leadership Development & Learning Strategist

Here are some tips on how to set realistic goals and deadlines during the summer:

  • Be specific. What exactly do you want to achieve? Instead of saying “I want to learn more,” say “I want to read 10 books by the end of the summer.”
  • Make them measurable. How will you know if you’ve achieved your goal? For example, if your goal is to read 10 books, you could track how many pages you read each day or week.
  • Make them achievable. Don’t set yourself up for failure by setting goals that are too ambitious. Start with small, achievable goals and gradually increase them as you get closer to the end of the summer.
  • Set deadlines. Having deadlines will help you stay on track and avoid procrastination. When setting deadlines, be realistic and make sure you have enough time to complete your goals.
  • Break down large goals into smaller ones. If your goal is to learn a new language, you could break it down into smaller goals, such as learning 10 new words each week or being able to hold a simple conversation by the end of the summer.
  • Be flexible. Things don’t always go according to plan, so it’s important to be flexible with your goals and deadlines. If you have to miss a day or two of work, don’t beat yourself up about it. Just pick up where you left off and keep moving forward.
  • Reward yourself. When you achieve a goal, be sure to reward yourself. This will help you stay motivated and on track.

Here are some examples of realistic goals and deadlines for the summer:

  • Read 10 books by the end of the summer.
  • Learn 10 new words in a new language each week.
  • Complete a summer internship.
  • Volunteer at a local animal shelter.
  • Take a summer class.
  • Travel to a new place.
  • Write a short story or poem.
  • Learn how to cook a new dish.
  • Start a new hobby.

No matter what your goals are, setting realistic deadlines and sticking to them will help you make the most of your summer break.

Ana Smith helps people & organizations achieve their full talent potential by developing and co-creating people strategies and customized solutions, and turning them into impactful outcomes and collaborative relationships, using coaching as the “red thread.”

Michael Willis, Sports Business Operations Executive

Setting/writing down goals, to-do list concept

​I love talking about how the NFL spends the summer season. A large chunk of the summer months in NFL football is known as the “dark period.” From right after the Super Bowl until the beginning of July, the NFL front office cannot communicate with the players, team staff, or game officials when they should be taking their time away from football.

1. Deep Planning

Following the Super Bowl, NFL league office executives, team owners, and select coaches meet as a competition committee to review the previous season. As a result of these meetings, new rules are born as part of player safety or ways to make the game more competitive and safer.

While working at the NFL, I have been trained to think and work as far into the future as possible. For example, the special events staff works on Super Bowls at least five years into the future. So, for me working in financial operations, budgets and other front office matters have been done for months. Game day staff have been hired for the upcoming season. I take my time off when pre-season is about to start (early August).

2. Execution and Forecasting

During the latter part of July and through August, I focus on setting up new files and Excel spreadsheets, getting ready for the kick-off.

My budget worksheets are set up for multiple years, so I begin to update the following year’s budget with the information I know will change based on the already approved collective bargaining agreement (CBA). The deadline for the budget is late November.

3. In Closing – In football, the summer months are downtime mixed with energized excitement for kick-off.

  • Adapt and be flexible.
  • Prioritize and focus.
  • Getting ready to do what we all love.

Michael Willis has 18+ years of experience working with accounting & sports organizations and has managed P&Ls of $10M – $125M+ with budgets of $3M-$50M+. He worked for the NFL for 22 1/2 years, mainly with the game officials working on the financial/accounting side of the business.

Lisa Perry, Global Marketing Executive

Professional woman writes down her goals

Summer is a time for relaxation and enjoyment, but it can also be a productive season for setting and achieving personal and professional goals. Whether you’re a student, a working professional, or simply looking to make the most of your summer months, setting realistic goals and deadlines can help you stay focused and make meaningful progress.

Here are some tips I’ve used this summer to set achievable goals and establish effective deadlines to ensure a productive and fulfilling summer:

  1. Take Time to Reflect: As the summer kicked off, I took some time to reflect on my aspirations, considering both short and long-term goals, as well as my ongoing projects and commitments for the upcoming months. This type of reflection empowered me to look at meaningful and motivating goals aligned with my values and ambitions.
  2. Define Specific & Measurable Goals: At the end of summer, I want to reflect on my accomplishments. Clear, specific, and measurable targets are essential for tracking progress. For instance, my goal of staying physically active involves engaging in 15-20 minutes of physical activity at least four times a week.
  3. Set Realistic Goals: While I desire to be physically fit, I acknowledge the risk of frustration and burnout with unrealistic expectations. To ensure success, I consider all factors impacting my goals, including current circumstances, time availability, resources, and mood. I’d rather achieve several realistic goals than struggle with one overly ambitious one.
  4. Break Down Goals Into Smaller Steps: I take my goals and divide them into manageable, bite-sized tasks on a weekly or even daily basis. This approach makes my goals more manageable and enables effective progress tracking. With a clear roadmap, I can stay focused and motivated on my journey to success.
  5. Set Deadlines: Deadlines are a powerful motivator to keep me on track toward achieving my goals. However, I recognize the importance of setting realistic deadlines to ensure commitment and avoid overwhelming myself. Striking the right balance empowers me to stay focused and driven throughout my journey.
  6. Prioritize Wisely: With my kids off school and numerous activities during the summer, I ruthlessly prioritize goals that truly make a difference. I cherish the time spent with my family, so I avoid overcommitting myself and spreading myself too thin. Focusing on what truly matters allows me to balance productivity and enjoying precious moments with my loved ones.
  7. Be Flexible & Kind to Yourself: Life is full of surprises and unpredictability. Embrace flexibility and avoid self-criticism if you can’t achieve your weekly goals. The bigger picture is your accomplishment over three or four months. Don’t let a bad day deter you, and then give up on your goal altogether. Instead, refocus and continue moving forward. The key is to be proud of your overall progress, appreciating the journey rather than fixating on occasion setbacks.
  8. Celebrate Achievements: Above all, take the time to celebrate even the seemingly minor accomplishments. Each milestone represents progress, and celebrating them fuels motivation to achieve, pursue, and do more. Embrace the joy of your achievements, for it is the essence of personal growth and fulfillment.

Summer presents a unique opportunity to set and achieve meaningful goals that bring you one step closer to your dreams and aspirations.

Lisa Perry helps companies build leadership brands, driving loyal customers & delivering profitability. She does this through a process that builds brands consumers love. Her goal is to help companies develop, monetize, and grow their brands.

How do you set realistic goals and deadlines during the summer? Join the conversation inside Work It Daily’s Executive Program.

10 Things To Look For In A “Perfect” Classroom

10 Things To Look For In A “Perfect” Classroom

The other day, I was sitting around with other education consultants. And, as those who observe classrooms for a living are apt to do, we started discussing what teaching and learning elements illustrate both quality instruction and superior learning environments. What elements might define the “perfect” classroom?


Even though most educators live at “proficient” and only visit “well-developed” practices, for reasons both within and outside one’s locus of control, I believe a conversation on how a utopian classroom might look, in theory, is also worth having here.

The Three Questions That All Instruction Must Address

​All too often, educators get caught up thinking about the activities that students are going to do without first considering if these activities are aligned with learning goals. Stop. Think strategically. Review the basic, ground-level parameters for quality teaching and learning first.

At their core, every lesson must answer three basic questions in this order:

  1. What do I want my students to know and do?
  2. How will I know students know and can do the learning objective of the lesson?
  3. How can I vest students in the process of learning in ways/activities that are aligned with the learning objective?

Once we have a clear understanding that every lesson should answer the above questions, sequentially, we can then consider the elements for what might be the “perfect classroom.” Here are the 10 things that I would want to see in paradise:

1. Clear Classroom Expectations And Procedures

Empty classroom with math written on the chalkboard

Sometimes, I will sit down in a classroom before students arrive back from specials, lunch, recess, their last class, etc. I do this because I want to see if there are clear policies and procedures in place; a well-organized classroom is one where we do not lose one second of teaching time. Is there an introductory activity (“Do Now”) that students must complete as they enter the room? Do students know where in the classroom to pick up their writing journals? Is there a clear format/agenda to how the lesson will proceed—introduction, mini-lecture, student practice, and summary? At the end of class, is there a summary learning activity? A well-ordered classroom is usually a happier one with fewer student behavioral issues.

2. Academic Rigor

Teacher boosts student engagement in her classroom

Every lesson should have a clear learning objective; however, we can’t end the discussion on learning objectives there. Learning objectives must be cognitively complex; that is, they must extend our students’ thinking beyond rote memorization if students are to become critical consumers of information in society as well as problem solvers.

When crafting learning objectives—which teachers should also post and discuss with students—I want teachers to consider the depth of knowledge—mental demand—that they will require of students: the questions they will ask students to answer, tasks they will ask students to complete, etc. For example, we can have high school students memorize tips on writing a business proposal or, better yet, to have cognitive complexity, we can have students write and present their own business proposals.

3. Varied And Ongoing Assessment

Students take a test/quiz or complete a worksheet during class

Assessment does not always have to be a formal paper and pencil test that comes at the end of each unit. In every lesson, every day, I want to see teachers checking on student understanding in both informal and formative ways.

Think about driving for a moment. While one may have driving directions to help them reach their destination, sometimes detours and circle-backs are necessary to ultimately get to where one wants to go. Just like in driving, sometimes student misconceptions will force us as teachers to go slower, model a procedure multiple times, or find another way to present a concept. A teacher can only know if they must pivot through ongoing assessment—questioning/cold calling, signaling, polling, etc.

4. Student Engagement

Students listen to a teacher during a classroom lesson

I once worked with a middle school teacher who had students produce a morning chat show (“Good Morning Athens”) when they were learning about ancient Greece; the students came alive. While standardized paper and pencil tests aren’t going away anytime soon, and students do need to be prepared for this type of assessment, assessing students authentically—project-based learning, applying scientific/math problems to real-world situations, designing models, creating multimedia projects, and engaging students in role-plays/problem of practice consultancies—can help teachers better assess how well students can transfer knowledge to new situations. Such activities can also be designed in ways that are kinesthetic, visual, and auditory in nature, allowing our students the opportunity to practice learning from multiple angles.

If teachers do the above, we should not see students disrupting and/or avoiding tasks but rather students invested in their learning and on-task in their interactions with peers; even better if students are assessing their individual and collective growth and achievement.

5. Use Of Multimodal Resources

Teacher increases student engagement in her classroom

The textbook is not the curriculum. However, I often find myself reminding teachers of this fact. It’s ok to augment textbooks and written curriculum with age-appropriate multimodal resources that may further engage students in learning. Enrich the type of student-facing materials you, as teacher, provide. Have non-print materials such as video clips (not full movies); bring in primary source materials like photographs; use infographics, graphs, charts, maps; integrate audio recordings, podcasts, artifacts; and utilize math manipulatives, etc.

6. Purposeful Use Of Classroom Space

Empty school classroom

Teachers need to be mindful of how much space their desk and personal effects are taking up within a classroom. I distinctly remember working with one teacher whose room was covered by Denver Broncos memorabilia. Yes, educators, show your personalities but in a confined way.

In so doing, teachers may find that they have the floor space to divide their classroom into learning “zones” for individual, small group, and whole group student learning. Classroom walls are also a precious gift if they are used to reinforce literacy (word walls), exhibit student work that demonstrates mastery of standards (portfolio assessment), post directions/steps to common math problems, and display anchor charts such as reading annotation codes as well as performance rubrics, etc. Configurable ergonomic furniture can also allow for maximum student mobility while smaller teacher desks with wheels can be positioned next to students.

7. Personalization Of Learning

Student does his homework

Struggling students and, on the other end of the spectrum, bored students are both a recipe for disengagement from school. When I observe a classroom, I like to ask students what they are doing. When students show me their work, I can see if this work is differentiated—meaning are high-interest/low-level reading texts offered and scaffolds provided to help struggling students meet grade-appropriate learning objectives? Are multiple resources and/or is text being provided at a higher reading level to students who have already met the objective? While some teachers may say that personalization of learning takes too much effort, we need to invest the time if we want to ensure that all our students have an equitable opportunity to learn.

8. Literacy Connections

Teacher reads an assignment to the class

The reality is that we must be mindful that we are all literacy teachers. If students don’t understand what they are reading, they will not understand the subject-specific content. In lower elementary school, I look to see both the teaching of phonics AND whole language explicitly. In upper elementary through high school, literacy should be weaved into content/subject-specific learning using learning tools such as Cornell Notes, annotations while reading, and other content-specific vocabulary development activities. This is critically important if we are serving struggling readers, students with special needs, and/or multi-lingual learners.

9. Social-Emotional Connections

We all know that, in the wake of the pandemic, students are struggling with their mental health. We also know that bullying that starts online often finds its way into our schools. In a post-pandemic classroom, we should see teachers developing multi-layered lessons and activities where students can develop the self-awareness that leads to strong self-identity, establish interpersonal skills that nurture positive social relationships, and demonstrate intentional decision-making skills.

The above can come in the form of activities that ask students to self- and peer-assess as well as through more extended student-informed portfolio assessment and student conferencing activities. Teachers and students also can shout out positive student behavior when they see it, particularly during lesson summary activities.

10. Purposeful Use Of EdTech

Students in a classroom with laptops take advantage of EdTech

Let’s remain calm over the advent of AI. While AI comes with risks, it also provides teachers with, for example, the opportunity to develop differentiated lessons more efficiently and can help students research answers to questions they may pose across the depth of knowledge continuum. AI can even help us adjust the reading level of texts for students. The uses are almost endless.

Although AI has captured our attention as educators, EdTech is more than just AI. Many 21st-century schools, for instance, use Google Classrooms to organize learning digitally. Within moderation, EdTech—digital gamification in particular—also can increase student engagement through both cooperation and competition. Consider then the diverse needs of students when integrating EdTech. EdTech should be a value-add not just a mindless distraction. Make learning equitable, efficient, effective, and/or engaging through its use—think “4Es.”

Choose What Works For Students

Happy students and teacher celebrate in the classroom

Schools and teachers have constraints; so, don’t fret about doing everything all at once. Still, knowing the different elements of good practice can only further our mission to help all students grow and achieve; teachers should make a conscious effort to infuse their classrooms with as many of these elements at one time that make sense and all over time.

John Schembari is a school improvement coach. You can reach out to him on LinkedIn.

People vs. Profit: The No. 1 Skill CEOs Lack In The New Purpose-Driven Economy

4 Phrases You Should Never Have On Your Resume

Sometimes the reason your resume gets dismissed by employers has nothing to do with your experience and skills. It simply could come down to having phrases that turn employers off.


On top of avoiding overused buzzwords on your resume like “creative,” “innovative,” “visionary,” “team player,” “motivated,” “highly skilled,” “hard worker,” “passionate,” and “driven”—that are really blank statements that don’t demonstrate anything—you want to also avoid certain phrases on your resume at all costs.

Here are some of the top phrases to avoid on your resume:

“Job Duties”

“Job duties” essentially says to the employer that these are my responsibilities on the job. Well, that’s fine if the only one you need to impress is the applicant tracking system (ATS) looking for matches in the job description.

The problem with including this phrase on your resume is it doesn’t inform the hiring manager how well you perform on the job—and they ultimately have the final say as to whether your resume is a keeper or not.

A more effective phrase to use is “accomplishments” to describe your work experience. You want to inform the employer of what you did on the job and prove that what you did produced valuable results. You always need to quantify your accomplishments on your resume. The first step in quantifying your accomplishments on your resume is getting rid of the phrase “job duties.”

“Transferable Skills”

Employer tossing resume with the phrase "transferable skills"

While professional resume writers speak of highlighting “transferable skills” on your resume when you’re looking to make a career change or when you don’t have the exact work experience the employer may be looking for, the specific term should be avoided on the resume.

When hiring managers and recruiters see “transferable skills” on a resume, it basically sends the message “I don’t have the exact experience or hard skills you’re looking for, but…”

A more effective phrase to use is “skills” or “skill set” or even “experience summary” (see below). It doesn’t bring attention to the fact that you aren’t a direct match with what they are looking for, but goes straight to the point of what you can offer that is of value to them.

“Objective Statement”

A hiring manager holds a resume with an objective statement

Traditionally, the objective statement takes a prime spot at the top of the resume detailing what you, the job seeker, are looking for—but that’s no way to compete in today’s job market. The opening of your resume needs to make a bold statement informing the employer what you can do for them.

Replace an objective statement with an experience summary, which is a list of 6-8 hard or transferable skills needed for the specific job you’re applying for. It’ll help you stand out to employers within seconds of them reviewing your resume.

“References Available Upon Request”

A hiring manager goes through job applications with outdated phrases you should never include on resumes

You can assume all employers will go through a reference check before they hire you. Including this phrase on your resume is simply a waste of space and makes your resume come across as outdated since it was common practice to include it at the end of the resume years ago before ATS changed the landscape of the job search process.

Today’s job seekers need a well-polished resume to compete. Avoiding overused buzzwords and phrases that say nothing or that may imply something negative will help keep you in the running.

We know today’s hiring managers get more applicants than needed for each job opening, so don’t let bad phrases be the cause for them turning away your resume!

Need more help with your job search?

Become a member to learn how to land a job and UNLEASH your true potential to get what you want from work!

This article was originally published at an earlier date.

How to Find a Job in the Construction Industry

How to Find a Job in the Construction Industry

Having construction industry qualifications doesn’t automatically mean you can walk onto a job site and immediately start work. As desirable as your skillset is, the average skilled worker doesn’t always have the connections to find vacancies, nor are construction businesses always looking for new employees when facing material shortages.  As challenging as finding a new […]

The post How to Find a Job in the Construction Industry appeared first on Jobacle.com.

How To Work With A Digital Marketing Consultant

How To Work With A Digital Marketing Consultant

In the competitive business environment, having a strong online presence equates to commercial success. You may develop and implement a successful digital marketing plan with the aid of digital marketing consultants.  They assist you with creating content for your website, managing social media platforms, organizing campaigns, and making your site search engine-friendly. You should work […]

The post How To Work With A Digital Marketing Consultant appeared first on Jobacle.com.

People vs. Profit: The No. 1 Skill CEOs Lack In The New Purpose-Driven Economy

3 Essential Office Etiquette Tips

Quite simply, proper office etiquette refers to the unwritten code employees should follow in order to be successful in the workplace. It’s a set of norms widely accepted as appropriate behavior.


Office etiquette may include having good manners and being courteous to others, as well as using workplace technology in a suitable manner.
Here are a few tips for good office etiquette:

Dress Appropriately

If the dress code is business casual, make sure you clarify what is and isn’t appropriate. Business casual has become the norm for many employers, but many people are still unclear on what this means.

For some, it means khakis and polo shirts, casual pants, casual dresses, and so on. Some companies have a business casual policy that excludes jeans or open-toed shoes. Some companies have one dress code when you’re working in the office and another when you’re meeting with clients.

The generally accepted rule is to dress like the client or one step above but double-check with your supervisor. Another common saying is, “Dress for the job you want.” This is good advice. If you’re dressing like your manager or the people in the next hierarchical level of the company, you’re probably appropriate for the workplace.

“Please” And “Thank You” Are Still The Magic Words

Coworkers talk while working in the office

When we were children, “please” and “thank you” were referred to as “magic words” that were to be used when we were asking for something and then, in turn, receiving something. Although we’ve all outgrown the reminders from our parents, these words have certainly not lost their enchantment. In fact, these words are so important almost every language has some equivalent with similar meanings.

“Please” and “thank you” still have a prominent place in the business world and you should use them at every opportunity. By using common courtesies, you demonstrate that you respect the people with whom you’re dealing. Even if you don’t work in a customer service job, keep an attitude of customer service. Your colleagues and, more importantly, your superiors will begin to realize you’re a go-to person if you’re almost always pleasant.

Be A Team Player

A group of coworkers work/collaborate on a work project

In many workplaces and career fields, there is an expectation you will work with other people on projects during the course of your employment. It’s sometimes tough to get along with varying personalities and that’s precisely why clear communication is so important.

Part of office etiquette is working well with others and communicating effectively. Take time to listen to other people’s points of view. You may not always agree, but it’s likely you can learn something new by being open to other perspectives and respectful of other people’s opinions.

Here are a few additional office etiquette tips to encourage positive working relationships:

  • Be friendly and encouraging to co-workers.
  • Be responsible. If you say you’re going to do something, do it. If you’re unable to complete a task for some reason, make sure information is communicated to all team members who would be impacted.
  • If you share an office, be considerate. Find out how your office mate works and be respectful. For example, some people need to work in complete silence, while others enjoy background music. Make sure you’re not inadvertently making your office mate crazy with your personal habits.
  • Understand people are unique and dwell on their positive qualities, not their negative qualities. It’s acceptable to not be friends with everyone, but try to at least be professional and cordial in your interactions.
  • Rise above office gossip. No one wants to earn the reputation of being the office busybody.
  • Communicate, communicate, communicate! Your co-workers are not mind readers, so make sure you’re communicating with them and your manager on a regular basis.

Proper office etiquette isn’t hard to learn, but it’s a skill you should constantly practice and improve upon throughout your entire career. Remember these tips the next time you’re in the office and you’ll be sure to stand out.

Need more help with your career?

Become a member to learn how to UNLEASH your true potential to get what you want from work!

This article was originally published at an earlier date.

Why You Aren’t Living Up To Your Career Potential

Why You Aren’t Living Up To Your Career Potential

Have you ever heard someone say they are not living up to their potential? Maybe you’ve said that yourself. Maybe you’re feeling that way right now. As a 20-year career coaching veteran, I heard something this week on a podcast that is going to blow your mind regarding this concept of “not living up to your potential.”


You’re Living In The Gap, Not The Gain.

@j.t.odonnell Why you aren’t living up to your career potential. #livinguptoyourpotential #yourpotential #potential #careeradvice #gapversusgain #livegain #gap #gain #makinggains #gratitude #careercoach #coaching #careertiktok ♬ original sound – J.T. O’Donnell

In this podcast episode, they were talking about the difference between living in the gap and the gain. The gap is the space between where you are today and where you want to be (your potential). Living in the gap is when you feel like the distance between where you are today and where you want to be is so far, almost insurmountable. If you’re frustrated and/or depressed in your career, you’re living in the gap.

Successful people live in the gain. They look at where they are today and they look backward at every little thing that they’ve accomplished. They look at how they grew as a professional. They realize that if they keep doing what they’re doing, if they keep “working it daily,” they will get there. They will reach their potential. They know they will get there. They can mentally see that.

Now, what I love about this is if you add in the concept of gratitude while living in the gain, you will make living in the gain much more powerful.

Let’s say you’re living in the gap. You’re miserable. You’re not reaching your potential. And somebody says, “Just be grateful. Make a gratitude list.” It doesn’t work in the gap. It might make us feel better for a minute, but it doesn’t solve this problem.

Gratitude in the gain does. When you go back and make a list of all the smart decisions you made, all the opportunities you seized, all the things that you accomplished or learned from, and you’re grateful for all those things, you are training your brain to realize that you can get there. You can reach your potential. And if you continue to “work it daily” with a game plan using gratitude in the gain, you will crush it.

Using gratitude and a game plan while in the gain gets you to your goal.

The reason that I completely nerd out on this concept as a career coach is that the game plan part is what’s stopping people. You have to know what your unique combination of professional strengths is. You need to know what you create as value and how to leverage that value going forward.

Most people are not taught this. So, what if someone could show you how to assess your unique combination of professional strengths, help you choose a career path that you know would leverage that so that you would be satisfied, and then coached you and supported you to use gratitude in the gain to get you there?

That’s exactly what we do at Work It DAILY. We’ve built a system where we are able to get people gratitude in the gain with a customized game plan so they can go after their career goals and achieve them.

If you finally want to live in the gain so you can achieve your career potential, I encourage you to become a member today. You won’t regret it.

Life After LinkedIn: The Rise Of Micronets For Your Career

Life After LinkedIn: The Rise Of Micronets For Your Career

In a previous article, we gave you a detailed explanation of how LinkedIn has changed since it was built and why it is no longer a social network. Some people get to use it successfully as a social network, but overall it is now a social marketplace. Do you still need to be on it?


Yes.

But you also need to know what’s going to replace LinkedIn as the social network for your career.

LinkedIn Has Paved The Way For “Micronets”

You now know that LinkedIn is the modern-day yellow pages. And as it gets bigger, it’s only going to become more obvious that it’s a social marketplace. That’s why we need a social media 2.0.

We know we still need social networking, and now understand it’s just not happening on platforms like LinkedIn and Facebook anymore. And, while we know the basics of how to network online, we also need some guidelines—and a framework—to do it better.

That’s where micronets come into play.

What Is A Micronet? 

via GIPHY

To improve networking, we need a way to bring a tribe of people together more consistently and effectively. People need to meet or communicate on a regular basis to get to know each other. That’s the only way we can build a strong network and truly connect with one another.

This is why associations are such a big deal—they form a tribe. The problem with brick-and-mortar associations, though, is that you must attend in person to get the value. The associations you join need to be in your local area, or if they aren’t, you’re going to spend lots of money to go to a national conference, which is not realistic for most professionals.

We live in a digital world, so we want that virtual experience. We want that virtual association, that virtual community. That’s exactly what a micronet is.

We’ve Been Waiting For Micronet Technology For A Decade

via GIPHY

J.T. knew the business she wanted to build for Work It DAILY over 10 years ago. She knew she wanted to build a micronet so she could drop the geographic and economic boundaries for people all over the world so everyone could get great, affordable, on-demand career coaching.

She also knew all people needed was to be part of a team where they were participating with others who wanted to help each other grow their careers and really become strong in their professions.

So for the last 10 years, we have been patiently waiting for the day when this amazing technology would finally hit. This year, that technology became available.

We’ve built Work It DAILY on a micronet platform. Our members are in there every day, chatting with one another, networking by industry, job type, or geographic location. We have an 87% engagement rate. They’re attending events with one another. They’re working with career coaches, one on one, getting their LinkedIn profiles and resumes reviewed.

Everything you’ve ever wanted from a social network is now possible due to the rise of micronets. It makes the time you spend on social media valuable. The power of a micronet is that it’s a productive kind of social media.

Work It DAILY has built the micronet that picks up where LinkedIn left off. Don’t get us wrong—we love LinkedIn. We have an entire set of video tutorials that teach people how to optimize their LinkedIn profiles and get the most mileage out of them.

But there’s no way you can network on LinkedIn like you can on a micronet. With Work It DAILY’s micronet, you can use the platform to network with like-minded professionals, growing and taking control of your career. If that doesn’t sound like a positive experience, we don’t know what is.

The Future Of Social Networking Is Micronets

via GIPHY

J.T. predicts there will be thousands of micronets launched over the next two years. There will be a micronet for everything. Anything that you want to do better in your life, anything you want to “work it daily” on in your life, there’s going to be a micronet for that.

So, what’s the key difference between micronets and social marketplaces like LinkedIn?

Micronets are pay-to-play.

With a micronet, you pay a small fee, just like an app. But that means no pesky ads. No businesses trying to sell you their products or services. No trolls. If you’re paying to be a part of a platform like a micronet, people want to be there, and it shows.

Interested In Learning How Micronets Work?

via GIPHY

We set up a FREE 7-day trial for our micronet so you can get into the community and understand it. And guess what? If you have any questions about the platform or micronets in general, you can message J.T. directly when you sign up.

So what are you waiting for? Sign up today, try it out, and see what a micronet can do for your career!

This article was originally published at an earlier date.