6 Tips For Saving Money During A Career Transition

6 Tips For Saving Money During A Career Transition

Whether it’s dealing with a job loss, struggling with a low-paying job, making a career change, or other unanticipated life events, we sometimes find ourselves in a career transition, and we need to pinch pennies to get by.


There are challenges to living a frugal lifestyle but, with proper planning, it can be done with little to no disruption. Here are some simple and practical ways to save money:

Cut Down On Dining Out

Friends eat out at a restaurant together

Dining out on a consistent basis can drain your bank account quickly. Food and drink add up when you go out (and then you also have to factor in the tip). The same goes for takeout food.

Dining out is a nice treat and a good thing to do once in a while but is not sustainable on a regular basis when you’re trying to stick to a budget.

The best way to save money is to put a strict limit on the number of times you dine out a month and rely on grocery shopping and prepping meals at home. There are many occasions where it’s possible to get multiple meals out of something that is prepared at home, which gives you more value for your buck. You should also try prepping your work meals in advance.

Sure, grocery shopping is a large expense. But, if done with proper planning, you’ll get more out of it than you would by going out all the time.

Make Your Own Coffee

Man makes himself a cup of coffee at home

Shouldn’t coffee go on the first list with groceries? Sure, it certainly could. But let’s be honest, at the rate Americans consume coffee, it’s worthy of having its own category.

Think about it

Let’s say you buy your coffee out every day and it costs on average $3. That’s $15 a week, $60 a month, and $720 a year. That adds up! Imagine what you could do if you had that money back…or even just half of it.

Like dining out, there’s nothing wrong with treating yourself to a coffee out from time to time. But doing so on a daily basis is just another way to waste money.

Make your coffee at home. It’s the same caffeine buzz without the wasteful spending.

Become A Creative Bargain Shopper

Shopping concept

Did you ever make fun of your parents for glancing at the sales flyers or clipping coupons? It may have seemed silly at the time, but there was a method to their madness: you never want to pass up an opportunity to save money.

Not all sales are equal. Some promotions will advertise a sale to entice you to try their product, but when you really look at it, they’re not really offering that much in terms of savings, if at all. It’s important to really look at each promotion to see if there are legitimate savings and if the product really offers value to you.

It also pays to be creative. Need some new winter clothes? Try buying them at the end of winter or the beginning of spring as stores attempt to clear inventory. The same goes for summer clothing. Crashing a “Back to School” sale is also a good way to load up on basic office supplies and some clothing items, especially shoes.

It can actually be kind of fun to find new and innovative ways to bargain shop. Each savings opportunity feels like a personal win.

Review All Extra Costs 

A young couple reviews all of their expenses

A gym membership is good to have, but if you’re only going once or twice a month, you need to either step up your workout regimen or cancel your gym membership. Same with that music streaming service you no longer use.

Cable is another large cost that adds up. Many people will often lock into elaborate packages based on a promotional offer but don’t account for the increase they’ll face when the promotion expires. Many also come to the realization that they never needed that many channels in the first place.

It’s important to take inventory of all your bills at least once a year to see if you’re still using the services that you are paying for. There are a lot of savings that can be achieved when you take a look at these “extra” things.

Understand That Not Every Activity Includes Spending Money

Two friends go for a hike

Yes, you do deserve to treat yourself once in a while to a night out, and yes, it will cost money. That’s fine if you plan properly.

However, it’s also important to keep in mind that it’s possible to have fun without spending money.

You could meet up with a friend to take a nature hike or play a sport. A trip to the beach or lake can be very affordable if you bring your own food, drink, and supplies. Many communities also offer free or low-cost entertainment options, such as concerts or movies in the park.

Cheap alternatives are always available if you’re willing to do some research and plan ahead.

Find Ways To Make Extra Money

Saving money is great, but making money is even better.

Consider the ways you can bring in additional income. Evaluate all the skills that you have and determine if you can turn any of them into freelance gigs. Perhaps you dabble in graphic design and can use your skills to help another business. Maybe you’re a writer looking to gain experience in journalism or content writing.

You could even have something that you’re passionate about that you would do even if you weren’t getting paid for it, sometimes known as a “side hustle.” Some people will even try their luck selling old and unwanted items online.

Whatever you decide to do, it’s always beneficial to keep your eyes open for additional money-making opportunities. You never know when opportunity may knock.

While all of the above tips can help you during a career transition, the reality is these tips are good common sense that can be applied no matter where you’re at in your life. We should always be looking to get the most bang for our buck, not throw money away.

Following these tips along with proper financial tracking and budgeting can really have a positive impact on your wallet.

Need more help during your career transition?

We’d love it if you signed up for Work It Daily’s Event Subscription! Get your career questions answered in our next live event!

This article was originally published at an earlier date.

5 Tips for How to Advance Your Digital Marketing Career

5 Tips for How to Advance Your Digital Marketing Career

Because digital marketing continues to help grow and evolve, often the opportunities for career development are unparalleled. Whether you’re an experienced professional searching for creative new difficulties or a newcomer prepared to launch their career in this exciting sector, your success depends about the right strategies as well as knowledge. Here are important tips to help enhance your digital […]

The particular post 5 Tips intended for How to Advance Your own Digital Marketing Career appeared first in Jobacle. com .

5 Strategies for Mapping Out Your Social Work Career Path

5 Strategies for Mapping Out Your Social Work Career Path

Navigating the particular job market could be difficult, and it is effortless to feel lost and also overwhelmed. But no issue where you are inside your journey, being assured in your professional perspective can bring peace connected with mind. With careful preparing and targeted strategies, anyone can create a map for success that may consider both personal targets […]

The post a few Strategies for Mapping Out there Your Social Work Employment opportunity appeared 1st on Jobacle. com .

How To Help Newly Arrived English Language Learners Thrive In The Classroom

How To Help Newly Arrived English Language Learners Thrive In The Classroom

“Don’t just assume a student is lazy or just doesn’t care about what they are learning. They might understand the content you are teaching just not how to express themselves,” says Uswai Husna, education major at Brooklyn College and America Needs You member. Husna should know. As a child, Husna moved back and forth between the United States, ultimately settling here in 2012, and Marsad, Pakistan—a place of sanctuary for Afghani refugees fleeing the Taliban.


Despite today being a confident and erudite young woman in English, it still took Husna five years to feel comfortable using English as a medium to express herself. Husna, a former English language learner (ELL) and student with interrupted formal education (SIFE), cites the relationship that she developed with her former teacher, Michelle Ortiz (quoted later in this article), as being an instrumental factor in her ultimate success as well as going to a middle school with a large international student body that had similar backgrounds and experiences to that of Husna.

Husna’s story is not unique. New York City, alone, is integrating more than 7,000 students from migrant families into classrooms this school year (22-23) with some of these students also making up the 61,000 people in the New York City shelter system.

Like in New York City, educators, city officials, and non-profits around the country are scrambling to support the literacy needs of newly arrived English language learners. They also must concurrently address the social-emotional needs of the approximately 10% to 20% of newly arrived ELLs arriving as SIFE students. While the majority of ELLs are not coming from a situation where their education has been interrupted, those who are can present even greater teaching challenges for educators not accustomed to teaching newly arrived ELLs.

What Advocates Say We Must Do To Support The Needs Of These  Children

Diverse, multilingual/multicultural students learn new technology

Fen Chou

Program Director, Council of Chief State School Officers

Ensuring meaningful participation of English learners—who represent 10% (or 5.1 million students) of the total K-12 student population and have diverse linguistic, cultural, and academic backgrounds—is a core concern in the delivery of K-12 public education across the country. At the start of their educational experience in the United States, these students face the challenge of learning English so they can fully access academic content. They need specific supports and services from schools for success. The Council of Chief State School Officers (CCSSO) is committed to supporting state education agencies as they work with districts and schools to ensure English learners get the best possible educational opportunities and graduate from high school on time, prepared for college and careers.

In the past three years, the COVID-19 pandemic compelled state leaders to develop new instructional delivery models and support teachers, students, and families as they shifted from in-person to remote and hybrid learning environments. These shifts have presented many challenges to educational equity, especially for English learners and their families, who have been disproportionately impacted by the pandemic.

However, these disruptions to school also presented an opportunity. We encourage states to integrate technology in new ways, revisit their programs and services for English learners and families, monitor the effectiveness of English learner programs, and provide educators with a chance to ensure that they are supporting access and equity for English learners. Specific recommendations are provided in CCSSO’s State Leadership Guide to help state education agency leaders engage stakeholders in continuous-improvement processes focused on English learner programs and services.

Amber Crowell Kelleher

Executive Director, TESOL International Association

TESOL International Association values and fosters diverse and inclusive participation within the field of English language teaching. For more than 50 years, TESOL has globally promoted equitable representation of, engagement of, inclusion of, and access to multilingual learners of English (MLE). We do this with the support of more than 150,000 educators in more than 160 countries. Simply put, TESOL advances linguistic expertise in multilingual contexts through professional learning, research, standards, and advocacy.

We strongly support and advocate for asset-based approaches for MLEs that serve the learners and their families. Regardless of the language learning context, learning an additional language starts with a student’s culture and heritage or home language. In particular, refugees and asylees, who may have limited or interrupted formal education and may be unfamiliar with U.S. social and academic cultural norms, benefit from an asset-based approach that values and draws from their home language and culture. Home language supports, such as encouragement in translanguaging and offering multiple ways for students to share their knowledge, can empower newcomer MLEs. Such students may also benefit from specialized supports that include trauma-informed instruction and social-emotional and mental health supports. Teachers can also help establish a safe space by teaching MLEs the vocabulary to express their emotional state, such as anger, sadness, fear, or frustration.

When U.S. Secretary of Education Miguel Cardona referred to being bilingual as a superpower, he not only highlighted multilingual learning but also elevated the voices of MLEs, their families, their communities, and their collective experiences and stories. What students and their families bring to the learning process from their home language and culture serves as an asset to the student, their teachers, and the larger context of learning.

Tim Boals

Executive Director, WIDA

I believe teachers like to see all their students thrive. This is why they teach. Nonetheless, myths about language learning, the role of culture or home languages, or about the need for language or content remediation and what that involves persist, and often get in the way of creating and sustaining real opportunities for multilingual learners to learn.

Lately, some politicians and commentators suggest that schools should push equal opportunity but not equity. Equity is bad, they say, because it implies that we want students to all be the same. I disagree. The notion of equity for multilingual learners can be traced to Lau vs. Nichols (1974) where the U.S. Supreme Court ruled that giving multilingual learners equal treatment in the same classroom was not, in fact, equal, because without proper support multilingual learners would not understand the same lesson as the English speakers or proficient English readers would. Equity, in this context, is akin to getting the correct eyeglasses. We all need a different prescription to have an equal opportunity to see clearly. If we follow that analogy in the case of multilingual learners, we must provide them equity in the classroom through support that acknowledges where they are on the continuum of learning English, as well as how their home languages, cultures, and individual identities can be used as assets.

For a beginner to intermediate English learner, we need to modify or scaffold the English language and literacy demands of those programs. Even students at more advanced levels of English proficiency often need some targeted support. This is what we mean by equity. There are numerous ways to do that, but we know traditional high school lectures and assignments in unsupported English won’t get us there.

Always encourage educators to maintain a can-do lens when thinking about these students. This can be accomplished by considering the cultural and linguistic assets students bring to class and building upon those assets. Consider how the can-do lens helps value and support students’ home languages and cultures to the maximum extent possible. Home and community language and culture are a big part of students’ assets and identities, and we need to nurture and build upon them. Emphasize how can-do also means to not over-emphasize grammatical correctness. Students do need targeted feedback on their progress when learning English, but this should be done strategically—since making mistakes is part of learning and we should help them understand that. Otherwise, while comparing themselves with others, they will feel they cannot successfully take on those academic identities or roles.

Promote learning about how to hold and maintain academic conversations. This is a skill worth teaching and practicing. It is far more effective than traditional question-and-answer techniques found in many classrooms. Accelerate content learning, rather than focusing on language remediation. Foster collaboration between language support teachers and content or classroom teachers. Involve, engage, and empower families to participate in and better understand their children’s educational path. Encourage extra-curricular activities and participation in the arts, in and outside of school.

Developing Lessons That Support Newly Arrived ELLs  

Multilingual students with their teacher in the classroom

So, on a practical level then, what should educators do to support multilingual learners? Michelle Ortiz, ENL Coordinator in the NYCDOE and adjunct professor at Brooklyn College, suggests the following:

One strategy that I recommend to teachers who have various levels of ELLs in their class is to first draft their lesson without differentiation. Then, go back into the lesson and ask, “How can I provide an entry point for my entering and emerging level students?” If they aren’t sure, I recommend applying some general best practices for students at this level. This includes adding visuals to slides, translating essential vocabulary words, and allowing students to discuss the content in their native language. For example, during a gallery walk activity, allow students to discuss the images and write notes in their language. This provides an entry point for students to access the lesson by using visuals and research shows strong correlations to academic success when ELLs utilize their first language.

When ELLs are at the transitioning and expanding level, teachers need to keep in mind that students at this level have a strong command of social English, but often struggle with academic reading and writing. Research shows that it can take five to seven years for students to acquire and apply academic language. As a result, teachers can differentiate their lessons to ensure students can build upon their reading and writing skills. Teachers can scaffold complex texts by using close reading strategies along with targeting academic vocabulary. Students may often continue to lack essential background knowledge to comprehend a text, especially if varying cultural norms are found within the text. Therefore, strategies such as using a pre-reading assessment and surveys will help to assess knowledge and provide a focus for teaching background knowledge. Teachers should also consider using graphic organizers, jigsaw activities, and creating leveled notes and outlines to support their students as they build upon their reading and writing skills.

In supporting newly arrived ELLs, who are also SIFE, here is what Judith O’Loughlin and Brenda Custodio, co-authors of Students with Interrupted Formal Education: Bridging Where They Are and What They Need by Corwin Press (2017), say are some surefire strategies:

SIFE (Students with Interrupted Formal Education), by definition, have experienced gaps in their formal first-language education. They need to be supported by language and content educators who understand their situation and are willing to provide extra academic, as well as social and emotional supports to assist them and help fill in those gaps. Students who have experienced trauma need supports, such as consistent routines in the classroom that help them feel comfortable and safe. Writing assignments on the board in print, not cursive, and providing models or several examples of assignment expectations at their level of learning, ensures that students understand what is expected, eliminating panic and confusion. Permitting students to use their first language for support in bilingual classes or using translanguaging in content classes may be critical. At times, peer assistance or a “buddy” may be needed. For students with extremely limited previous education, extra classes to build basic literacy and numeracy skills may be necessary. For too many secondary students, the lowest math available is algebra and SIFE may not have the foundational math skills or foundational knowledge to be successful in mathematics. And finally, it is important that modifications, addressing their current support needs, but also changing as SIFE become more proficient academically, should be provided for students with academic gaps while their literacy and content knowledge develop.

John Schembari is a school improvement coach. If you would like additional ideas on how to impact student lives without sacrificing your own, and have a life teaching, check out his quick hack teaching courses here. You can also reach out to him on LinkedIn.

How To Successfully Manage Your Career Goals

How To Successfully Manage Your Career Goals

When it comes to having career goals, it’s important to aim high. But sometimes the challenge we all face in aiming high is putting too much pressure on ourselves and then becoming overwhelmed. Achieving your career goals is all about balance.


The best way to achieve your career goals without putting too much pressure on yourself is to understand that it’s very unlikely that you’ll achieve your goals overnight. You have to build a career plan, be flexible about it, and work to chip away at the goals that you set.

Here are three ways that you can successfully manage your career goals:

Set Mini Goals

A business woman celebrates a small win after accomplishing a mini goal

Setting mini goals is a way to help accomplish your overall goals, but in a way that is manageable and less overwhelming. For example, say your goal is, “I want to be promoted in a few years.” This is a solid and ambitious goal, but for some, it can be difficult to know where to start in making this goal a reality.

This is where mini goals come into play. In order to put yourself in a position to get promoted, you can start with the mini goal of, “I want to do something every month to help grow my career.”

Accomplishing this mini goal could include taking a month to focus on courses or certifications that will help you upskill, using another month to put greater emphasis on your networking efforts, and using yet another month to learn a new skill entirely. All these mini goals help make you a more well-rounded employee, and that type of effort adds up over time.

There’s no guarantee that you’ll get promoted in a few years. There are so many factors at play, but focusing on career growth will at least put you in a position to be considered.

Build Better Career Habits

This is similar to setting mini career goals in the fact that you’re taking small steps to achieve a larger benefit. Changing the smallest habits can make a huge difference in your career.

One habit that many job seekers can improve on is how often they update their resumes. A lot of people don’t update their resumes until they’re applying for a job, but a better habit would be updating your resume every six months.

Updating your resume every six months helps you keep track of things you’ve done to learn and grow your skills. It’s much easier to remember recent events than to try to go back three years ago to assess what you’ve learned. It can also be motivating, as it can serve as a good reminder of the skill gaps that you still need to fill.

Other career habits to change could include cutting out 20 minutes of daily social media time to focus on your career instead or making it a point to reconnect with one LinkedIn connection a week.

Creating better habits can go a long way toward helping you accomplish your career goals.

Incorporate The 3 Cs Into Your Career Goals

Young professional on laptop takes online courses to help advance her career goals

At Work It Daily, we’re big proponents of the 3 Cs because they can help professionals at all levels of their career journey, including those looking for a job, aiming for a promotion, or exploring other ways to grow their careers.

Here’s a refresher on the 3 Cs:

Content: There’s a lot of great information on the internet, including at Work It Daily, that can help professionals plan their career goals, including video tutorials, online quizzes, blogs, etc.

Coaching: Whether it’s an online coaching platform like Work It Daily, or consulting with a trusted colleague or friend who has had career success, take advantage of the knowledge of others.

Community: Whether it’s a coaching community, or someone you know also trying to get their career in order, it’s always best to not address career challenges alone. In addition, it never hurts to have positive reinforcement.

All of these small steps can make a big difference in helping you accomplish your career goals, and the best part is that it’s all manageable. As long as you have these small goals in mind, and stay organized, you can grow your career without feeling overwhelmed.

Need more help with your career?

We’d love it if you signed up for Work It Daily’s Event Subscription! Get your career questions answered in our next live event!

This article was originally published at an earlier date.

Unemployment: 3 Critical Job Search Tips

Unemployment: 3 Critical Job Search Tips

When you are unemployed and looking for work, a job search can feel even more pressuring. The lack of income and feelings of insecurity make it hard to stay positive and focused on the goal of getting hired. However, it doesn’t have to be that way!


You’re not unemployed. You’re “between jobs” and looking for your next career opportunity.

Following these three critical job search tips will help you seize this new opportunity…

Avoid Negative People At All Costs

Negative/unhappy woman gives someone the thumbs-down

Support groups seem great in theory, but are often ineffective in practice. Be selective of which events you attend and be mindful of the company you keep. If you aren’t leaving the events feeling happy and energized, then you shouldn’t go anymore.

When looking for work, mindset is everything. It can be hard to stay positive. There’s no need to make it harder on yourself by spending time with people who make you feel worse.

The same applies to friends and family who put you down or make you feel bad about your employment situation. Stay clear of anyone who can’t help you remain positive!

Get Extremely Clear On How You Are The “Aspirin” To An Employer’s “Pain”

Getting hired is all about showing an employer how you can save and/or make them enough money to justify hiring you. You must be very compelling. You do that by proving to them that you will alleviate some major pain.

Focus on the problems companies in your industry are experiencing and initiate dialogue with as many professionals in your field as you can to discuss this problem and how you solve it.

You must brand yourself as a specialist who can add value—aka be the aspirin to an employer’s pain. Otherwise, you’ll find your job search stalling from a lack of focus on your part and a lack of interest on the employers’ part.

Always Be Proactive

Man looks for a job on his laptop while drinking coffee

Applying to endless jobs online is the most ineffective job search tactic an unemployed person can use. You will often be screened out automatically for not currently working. Is it fair? No. But it’s reality.

The solution is to actively network, either online via LinkedIn or at in-person or virtual networking events. If you have a bucket list of companies that you want to work for, you can start by trying to make connections with individuals at those companies. That way, you can get on the radar of the important players at those companies and have meaningful conversations with them. That allows you to potentially circumvent the online application process and get referred for jobs directly.

This is the single best way an unemployed person can remove the stigma that comes with their employment status. If you get referred by someone, the fact that you aren’t working becomes less important. So, get out there and connect.

Remember, the job search is changing, and those who are the most proactive tend to get the best results.

Being out of work is challenging, but it doesn’t mean you can’t find work. It does mean you need to ramp up your efforts and pay close attention to how you are conducting your job search. Follow the tips above and they should help improve your chances of getting interviews.

Need more help with your job search?

We’d love it if you signed up for Work It Daily’s Event Subscription! Get your career questions answered in our next live event!

This article was originally published at an earlier date.

How To End An Interview With Strong Closing Statements

How To End An Interview With Strong Closing Statements

Knowing how to end an interview is a valuable skill that can greatly improve your chance of getting hired. Many applicants consider the interview finished when they stop getting asked questions, missing out on a tremendous opportunity to walk out on a high note. This guide will teach you how to close an interview simply […]

The post How To End An Interview With Strong Closing Statements appeared first on Career Sherpa.

Why You Should Check Your LinkedIn Profile For This Mistake

Why You Should Check Your LinkedIn Profile For This Mistake

Your own LinkedIn profile has got the possible to make or crack your chances having a employing manager. Here’s a large mistake people don’t understand they are making upon their LinkedIn profiles, and exactly what you should do rather…


The particular Big Mistake? Trying As well Hard

@j. t. odonnell Check your LinkedIn account for THIS MISTAKE! #linkedin #linkedintips #profilepics #mistakesweremade #linkedinmistakes #jobsearch #jobtok #careertok ♬ initial sound – J. To. O’Donnell

LinkedIn is really a social media tool, but it can not like Instagram or even TikTok where you set up a splashy banner along with a fun picture of your self and write all this specific creative text to audio as interesting as feasible. Why is that? Nicely, LinkedIn is the quantity one most-adopted platform simply by recruiters and hiring supervisors . They use this to find people along with the right skill units and experience. With this kind of stage in the sport, they will not like all the fact that flashy, “look at me” content. It is about across while narcissistic and desperate.

Instead, you require to know how to be able to make a simple LinkedIn profile that is key phrase driven, that maximizes typically the use of LinkedIn’s formula so that you acquire found. You also want to know how for you to get noticed by interesting in and posting articles in a certain method. I teach a TOTALLY FREE class about this on a regular foundation. But what I will need you to definitely understand is which will if you have not necessarily reviewed your LinkedIn report recently, you need to help go do that just because a lot of people are usually using some outdated methods and that is charging you opportunities.

Need to understand more help with your current LinkedIn profile?

Subscribe to my FREE Resume and LinkedIn Bootcamp today to understand how towards update your resume in addition to LinkedIn profile the approach recruiters want!

5 Tricks To Kick The Worst Alluring Sins Tech Sellers Still Commit

5 Tricks To Kick The Worst Alluring Sins Tech Sellers Still Commit

As a technology seller at the onset of the pandemic, I witnessed firsthand as buyers made a statement by revolting against spammy sales efforts, making it clear that they expected sellers to willingly facilitate a modern buyer journey that enabled them to evaluate and validate a solution and company before interacting with salespeople, and rewarding the sellers that proactively guided multi-stakeholder buying groups through increasingly complex and resource intense buying decisions.


Savvy sellers recognized the shift and aligned with this new set of buyer expectations in five key areas:

  • How they originate opportunities and defined a sales “lead”
  • How they market their solution
  • Offering their website as a generous repository of clear messaging and materials for buyers to anonymously educate themselves about the end-to-end solution and company
  • Enabling prospects to self-identify their interest via an email inquiry or web form to initiate the sales conversation after recognizing their need, seeing the vendor as a potentially viable solution to explore, and preparing internally to engage the solution and vendor as a potential initiative
  • Actively leading buyers past a strong temptation to stick with the status quo by focusing on individual stakeholder personas, biases, and fears, walking them through surprising insights about their business problem, and clearly communicating both negative and/or rewarding personal implications for inactivity or supporting the buying initiative

Two years later, how have enterprise technology sales organizations adjusted to meet these new buyer expectations?

Recently I had the opportunity to go undercover to see present-day solution sales from a SaaS buyer’s perspective as I swapped hats to evaluate and recommend SaaS platforms for a start-up. Immensely revealing, I learned that technology sellers still have work to do to cater to modern buyer expectations.

These are the top sins that are still present in the buyer journey, followed by my recommendations to improve the experience and sales outcomes.

Sin #1 – Forgetting To Sell An End-To-End Buyer Journey

Most professionals are active in native social and peer networks where they source information and form opinions about prospective partners. However, it is all but guaranteed for potential buyers to visit vendor websites seeking product information in the form of videos, blogs, pricelists, case studies, testimonials, white papers, and demos to assess the viability of a prospective solution.

I did the same and found a conspicuous absence of high-level end-to-end tours, explainer videos, or infographics to efficiently familiarize myself with various configurations of each platform’s process flow to assemble a well-thought sales journey for my clients. This left me picking through a matrix of functionality packages, trying to envision how the solution would transform my processes, compared to its competitors, and if a solution that I wanted to recommend, I struggled to scrape together a concise presentation and justification to pitch to C-suite and board members.

Pro Tip: Keep in mind, most enterprise organizations task an already overworked executive to lead a technology evaluation, risk their reputation to pitch and recommend to executives and board members, and oversee the implementation process. As such, think about your website and each piece of content as a pull-through sales and marketing resource to help stakeholders painlessly understand, believe in, and present how your solution will make money, save money, or mitigate risk differently than the status quo, fits alongside other platforms in the lifecycle of their business process, and stands out from competitive solutions. As you supply easily accessible, presentation-ready product information and validation, you will stand out from your competitors and endear buyers.

Sin #2 - Starving Or Stalking Buyers 

A website is arguably the most powerful repository of information about your solution, your credibility, your tribe, and your values to educate and influence potential buyers and potential job seekers for that matter. It is also the #1 tool for buyers to convert from an anonymous tire kicker to active shopper. As such, when content and ads drive potential buyers to your website and they find a smorgasbord of product information and validation, you equip them to morph into a high-intent buyer as they recognize their needs, see your product and company as a potentially viable solution, and prepare themselves to pursue a conversation with your sales team. But what if they arrive at your website and encounter a confusing message, little to educate themselves, or content that is locked behind a web form?

Speaking for buyers far and wide, no one likes being entrapped by a web form in exchange for basic product info. The secret is out that within mere moments of completing your web form, an SDR or BDR will be hot on their trail with spammy emails, calls, and LinkedIn InMail messages.

Pro Tip: No, your website won’t singlehandedly draw potential buyers and close sales, but if you fail to stock it with engaging content so your buyers can meaningfully evaluate your solution on their own time or if you lock your content behind forms, it creates a sour taste that lasts well into the sales process. Worse yet, they may pass your solution over altogether in an evaluation. As such, make your website a generous library and ditch the web form. Once you’ve established the viability and credibility of your solution, don’t worry, prospective buyers will willingly engage in a conversation as a high-intent buyer.

Sin #3 - Breaking The Golden Rule

Old woman shakes hands and thanks someone at work

Right on cue, as I begrudgingly completed web forms to get my hands on any level of detailed content to study and compare, I felt like a doe on the opening day of hunting season. I was immediately assailed by multiple calls and emails. In the case of one vendor, not one but three different people contacted me as many as three times a day until I emailed an executive asking them to stop contacting me altogether.

Pro Tip: This is a great time for some honest reflection. In his book Sell the Way You Buy, David Priemer points out how seemingly normal people behave completely differently when they’re behind the wheel of a car. He goes on to say, “Unfortunately, many traditional sellers believe that the tactics they use to engage (and often bother) prospective buyers are completely acceptable when they’re doing it under the banner of ‘selling.’ They bombard customers with low-value templated emails, and disingenuous social media invites quickly followed by schlocky solution pitches and generic cold calls for which they haven’t prepared. Yet, when most people find themselves on the buying side of the table, their awareness of and resistance to these tactics are strong.” If you can fog a mirror, you’ve experienced this yourself, so be honest. Put yourself in your buyer’s shoes and ask yourself if the tactics you use would actually get you to buy you or your product.

Sin #4 - Under Equipping Buyers To Present & Recommend Your Solution

Demo concept

After picking through published resources and lacking clarity about the end-to-end user experience, I scheduled demos.

Now all became clear, right?

Well… Sort of. I gained a greater understanding of the particular platforms but struggled to connect the dots of how they compared, overlapped, or fit with the functionality of adjacent platforms to know what I needed and didn’t need to achieve the end-to-end marketing, business development, and sales journey I sought to create.

Pro Tip: If you are a student of effective presentations or public speaking, you know that every talk starts by thinking about your audience. Who are they, what do they care about, need to know, and how can you best serve them? It isn’t enough to just show your platform. Think of your buyers as sales agents for your solution that you convince and equip to re-sell within their organization. This means they need to come out of calls and demos with a high-level understanding of the solution, how it translates into the entire lifecycle of their business, unique insights into the problems it solves, and equipped with materials to painlessly present and recommend your platform with decision-makers. I suggest a well-thought leave-behind that includes a flowchart or infographic, key points to remember the platform vs. competitors, and a concise business case to pass along and advocate for your solution.

Sin #5 - Missing The Motives That Make The Decision

Artificial intelligence (AI) concept

If you’ve been recruited to participate with a buying committee in recent history, it’s likely you have witnessed tighter purse strings, an increasing number of stakeholders that may have included corporate board members, and taller stakes for supporting an initiative that isn’t executed well, gains lackluster adoption, or under-delivers on promised outcomes.

Adding to stakeholder fear and bias, artificial intelligence, machine learning, and virtual and augmented realities are quickly becoming core components for most SaaS solutions to automate low-value functions. Depending on a given stakeholder’s role, supporting these emerging technologies may be perceived as career suicide. Each stakeholder has their own internal motivations and risk analysis that drives support or opposition to an initiative. Statistics show that nearly 2/3 of all sales engagements conclude with the perceived safest decision: do nothing and stick with the status quo.

Pro Tip: It could be argued that today’s battle to sell technology rivals the dot-com bust that crashed the stock market, real estate market, and financial markets in 2008. On a golf course in New York, a downtrodden stock broker complained that he was the last person investors wanted to hear from being associated with the overnight loss of fortunes. His wise friend suggested otherwise, pointing out that it was the ideal time to call every investor in New York to ask, “How is your stockbroker doing for you, may I help?”

There is an opportunity to serve each stakeholder by making the decision personal for them. What are their core job responsibilities, fears, and biases that internally motivate them to reject or buy into your solution? Proactively appeal to that inner person by showing them how you help them get what they want without risk. Is it an annual bonus for reducing operating costs by 15% that met EBITA numbers and demonstrated competence for the board? Being credited with increasing operational productivity or profits? Willingly embracing a digital transformation initiative that would cause the department to increase production by 20% with the same resources? Appeal to that inner person. Partner and collaborate with an internal champion who is motivated to help colleagues reach a consensus in support of an initiative that best solves organizational dysfunction and improves their workplace.

For additional insights or help with building, modernizing, or navigating the SaaS buyer journey, please reach me on LinkedIn or at [email protected].

Tips For Answering “How Do You Prioritize Your Work?”

Tips For Answering “How Do You Prioritize Your Work?”

“How do you prioritize your work?” is an interview question that you need to be prepared for. It directly connects to your abilities as an employee, so interviewers will be paying close attention to your answer. Let’s take a look at how to answer this question in a way that improves your chance of getting […]

The post Tips For Answering “How Do You Prioritize Your Work?” appeared first on Career Sherpa.

Summary Sunday: Issue #503

Summary Sunday: Issue #503

You may already know, there are numerous moving pieces when performing a job search. Presently there will always be adjustments or updates to your job search process in addition to parts some job searchers struggle with or require to know more aid with. Every week We discover, read and discuss articles associated with job look for. And many are extremely very good, they […]

The article Summary Sunday: Issue #503 appeared 1st on Career Sherpa .

Executive Spotlight: New Year’s Resolutions Every Leader Should Make In 2023

Executive Spotlight: New Year’s Resolutions Every Leader Should Make In 2023

The new year is a time to set personal and professional goals, often in the form of resolutions. Most of us have made New Year’s resolutions for our personal lives, but what about our careers? If you’re an executive or other leader in your industry, making New Year’s resolutions for your career is essential if you want to remain at the top.


We recently asked our successful executives what New Year’s resolutions they think all leaders should make in 2023.

Here are their responses…

Michael Willis, Sports Business Operations Executive

By definition, a resolution is a decision to do something or not. For me, that means a plan.

I like planning because it gives way to a structure or a framework. There are six elements to a successful plan:

1. Gather information – Will this be short or long term?
2. Set objectives for the plan – What’s the end game?
3. Devise strategies to meet the goals – Build a timeline.
4. Implement the plan – Kickoff time – Let’s play!
5. Monitor plan performance – Let’s kick the tires on a scheduled basis.
6. Evaluate the effectiveness/success of the plan.

This is an excellent time for executives to be resolute in three things: A company’s…

1. Mission – The overall direction the company’s heading
2. Goals – The desired accomplishments
3. Competitors

a. Existing competitors
b. Potential competitors
c. New market entrants

With an executive plan in place, my 2023 New Year’s resolution is set!

Michael Willis has 18+ years of experience working with accounting & sports organizations and has managed P&Ls of $10M – $125M+ with budgets of $3M-$50M+. He worked for the NFL for 22 1/2 years, mainly with the game officials working on the financial/accounting side of the business.

John Schembari, Senior Education Executive

Businesspeople pointing at target taking about goals

As Michael Willis states, a resolution is a decision to do something or not and, in most cases, this means developing a plan for success/impact. However, in organizational settings, most plans require the support and engagement of many employees/stakeholders.

So, for me, one New Year’s resolution that all executives should make is to be proactive in vesting others in the implementation of organizational goals. Even if you are a business-of-one, how do you get clients to invest in/value what you are creating/offering?

I heard it said recently that people change for four reasons. We can extend this line of thinking to staff/client engagement. People change—or vest—when they hurt enough (must); when they see enough (inspired); when they learn enough (want); and when they receive enough (able). This year, as I consider how to be more impactful in the delivery of my coaching services, I know that I will be reflecting upon people’s musts, wants, abilities, and dreams.

John Schembari is a current K-12 teacher/school leader academic improvement coach and former school building and district administrator. He loves to draw, travel, swing dance, and read nonfiction.

Percy Leon, Digital Media Content Executive

Executive looks toward 2023 vision concept

As executives, 2023 should be a year of new beginnings and new resolutions. It’s time to make some big changes that will benefit our careers and help us become better leaders in the new year.

One resolution executives should make is to stay organized. Whether it’s setting reminders for meetings or creating a system for filing reports, staying on top of everything you have going on will help keep your career running smoothly.

Another great New Year’s resolution every executive should consider is to create goals and stick to them. Goals can be anything from increasing sales numbers in the new quarter to creating a new team within their department. Having defined goals that you are committed to achieving gives you something tangible to reach for and makes it easier to stay motivated.

Executives should also make a resolution to take care of themselves. This means taking time out of the day to relax, get some exercise, or even just spend time with friends and family. Taking care of yourself helps you be more productive at work and it can help reduce stress levels that may have been building up over the past year.

Finally, executives should make it a priority to continue learning new things in 2023. Learning new skills related to your job can help you be more efficient at what you do and can even open new doors for career advancement. Take classes, attend seminars or webinars, read books—anything that will enrich your knowledge base will benefit you in the new year.

Last year was a tough one for me, but I’m proud of the accomplishments I’ve made in spite of it all. To measure and celebrate my successes, I laid out specific goals for 2022 across different categories—business, personal health, friends & family, etc.—reflecting on how much progress has been achieved over the course of last year. And as if that wasn’t enough to be excited about, I’ve now set new ambitions with strategies tailored towards each quarter mark throughout 2023!

Make it a goal to stay organized, create and reach new goals, take care of yourself, and continue learning new things. These resolutions can help you have a successful new year ahead!

Percy Leon is a digital media content producer specializing in educational technology and entertainment. He is interested in web3, metaverse, and the use of virtual reality for storytelling.

Sarita Kincaid, Tech Media & Influencer Relations Executive

Executive talks to his employees during a work meeting

Over the past few years, we’ve faced a variety of unprecedented workplace challenges. One of those is the recent trend of “quiet quitting” which is defined by Investopedia as “doing the minimum requirements of one’s job and putting in no more time, effort, or enthusiasm than absolutely necessary.” (Jennifer Aniston’s character in Office Space comes to mind.)

A recent Gallup poll found that quiet quitters make up “at least 50% of the U.S. workforce — probably more.” Given the obvious repercussions this trend can have on both workplace productivity and employee satisfaction, executive leaders should prioritize employee communication as their number one resolution for 2023. Two easy ways to get started:

  1. Communicate directly with each of your employees at least a few times a week. Don’t waste 1:1 time going through task lists. Instead, have strategic discussions about the business and how their role is contributing to the bottom line.
  2. Learn what motivates your employees. Increased compensation (salary, bonus, stock), recognition for achievements, and investment in their skill sets/career trajectory are top incentives.

Really listening to your staff and addressing their needs will lead to a better work experience for employers and employees alike and should be at the top of every executive’s 2023 resolution list!

Sarita Kincaid is a tech media executive with a demonstrated ability to build and grow award-winning programs. She brings a data-driven approach to influencer relations with a focus on developing strong brand advocates and aligning them with sales programs.

Maria Grandone, Director In Higher Education

Teamwork, growth, reaching/achieving goals concept

In recent years, we have learned how to adjust to change and uncertainty in the work environment. Many organizations have implemented new hiring strategies for diversity and inclusion, created opportunities for hybrid workplaces, and acknowledge the need for core success skills in this new and changing environment.

This year, you can unleash your potential by leading with sensitivity, adapting quickly to change, and being open to supporting others. There are a few important considerations:

  • Change is constant and this is the time to support your team members’ development. Think ahead about learning opportunities by discussing with your direct reports their goals, areas they should focus on, and how they can get the most out of each development opportunity.
  • Cultivate a growth mindset and resilience. This is a great opportunity to foster discussions with each team member on their learning, how they’ll apply it, and what you can do to continue supporting them.
  • Reflect on your direction, alignment, and commitment. Listen to yourself and your team. Set aside time to review, refresh, or recreate. This will provide the opportunity to stay aligned and collaborate effectively.

This year, you have a unique opportunity to inspire and support your team by modeling the behaviors you want to see. It’s a great time to recalibrate, adjust, and embrace change with an agile and collaborative mindset.

Maria Grandone is dedicated to student access and success, particularly of underrepresented students in higher education. She loves to wake up early to meditate, go for an early morning run, and meet people from all walks of life.

Dr. Hannah Hartwell, Learning & Development Executive

Executive talks to her employees during a team meeting

We made it! Onward to 2023! There’s excitement in the air when the new year begins. Part of that excitement comes from a fresh beginning and needed changes. Some feel inspired to make those changes into New Year’s resolutions.

As leaders, we, too, need to keep ourselves developing professionally. It’s helpful to have goals that vary from previous years. Based on my interactions with executives and various leadership roles for professional associations, I recommend the following three resolutions:

1. Industry trends: Learn and share from colleagues who are doing similar types of work. Get acquainted with thought leaders within your field and have conversations. Consider applying what you learn to your existing workload.

2. Internal networking: Get to know your colleagues within different teams, departments, subsidiaries, and even new hires. There’s so much value in expanding your own knowledge with the intricacies of what your company does and sharing that with your team.

3. Rotational mentoring: Mentoring relationships should be mutually beneficial. Traditionally, mentoring is considered only beneficial for the mentee. Everyone can benefit from a different perspective. Consider partnering with a shorter-term mentor every six months to maximize your impact on the company.

Dr. Hannah Hartwell is a learning and development executive and change management practitioner with 15+ years of business transformation experience in the healthcare, pharmaceutical, higher education, and professional services industries.

Lisa Perry, Global Marketing Executive

"New year, fresh start" concept

As we kick off 2023, making New Year’s resolutions is a great way to lean into the new year. Here are three ideas executives should consider for 2023:

  1. Prioritization, Prioritization, Prioritization: When you learn how to prioritize your most important work, it’s easier to increase your productivity and performance. Allocate your resources, time, and effort where they’re needed the most.
  2. Embrace Agility & Flexibility: The key to organizational agility is leadership speed. Successful leadership allows for the freedom to be flexible in an agile workplace which leads to increased employee engagement and outcomes.
  3. Daydreaming Creative Thinking: Daydreaming is a source of creative inspiration and a way to make space for more creativity, innovation, and success. Find the time to get lost in your thoughts.

No matter what New Year’s resolutions you make, making one is important as it is a step toward positive change.

Lisa Perry helps companies build leadership brands, driving loyal customers & delivering profitability. She does this through a process that builds brands consumers love. Her goal is to help companies develop, monetize, and grow their brands.

What New Year’s resolutions do you think executives should make in 2023? Join the conversation inside Work It Daily’s Executive Program.