Why You Shouldn’t Write “To Whom It May Concern” On Your Cover Letter

Why You Shouldn’t Write “To Whom It May Concern” On Your Cover Letter

Many job seekers still don’t understand how important cover letters are in their job search. Your cover letter has the power to turn your job application from a “maybe” to a “yes.” Even the little details, like how you address your cover letter, can impact a hiring manager’s decision whether to give you a call or not.


As a job seeker, there are many ways you can choose to address your cover letter. But there’s one you should never use—no matter the circumstances.

Here’s why you shouldn’t write “To Whom It May Concern” on your cover letter:

It’s Impersonal

The whole point of your cover letter (a disruptive cover letter, at least) is to connect with the employer. How can you do that when you begin your cover letter with such an impersonal greeting?

When you write “To Whom It May Concern” on your cover letter, you’ve already lost an opportunity to be warm and friendly. This type of greeting is cold and formal, something you’d see in business correspondence. Maybe a cover letter was considered a form of business correspondence back in the day, but it’s much more than that now.

So, skip the formality. Your cover letter should be personal. It should tell a story—the story of why you want to work for the company, why you’re passionate about what they do, and how you believe you can help them achieve their goals as an organization. And no good story ever began with “To Whom It May Concern.”

It’s Outdated

Man on laptop deletes "To Whom It May Concern" on his cover letter

If you write “To Whom It May Concern” on your cover letter, there’s a good chance the hiring manager will think you’re old-fashioned, if they didn’t already think so after reviewing your resume.

In the job search, it’s all about relevancy. By using such an outdated greeting in your cover letter, the hiring manager will also begin to question just how relevant your skills are, or if you’re still relevant in your industry.

Simply put, “To Whom It May Concern” is outdated, old-fashioned, and can bring into question your relevancy as a professional, a business-of-one. That’s not something you ever want.

It’s Lazy

Woman on laptop avoids writing "To Whom It May Concern" on her cover letter

Writing “To Whom It May Concern” on your cover letter might’ve been completely fine before the internet and the rise of professional networking sites like LinkedIn. But now information about who works at a certain company and their roles within an organization is freely available and out there for anybody to find. You just have to look for it.

That’s why when you use this type of cover letter greeting it can come off as lazy. The hiring manager may think you didn’t care enough about the job opening to properly address the cover letter to the person who’d be reading it. So, do you really care about getting the job? Do you really want the job? If you’re lazy even before you get the job, would someone be wrong to assume you’d probably be lazy on the job as well?

In the job search, you never want to do the bare minimum. Writing “To Whom It May Concern” on your cover letter is the bare minimum.

A little research never hurt anybody. Before starting your cover letter, try to find the name of the hiring manager at the company you’re applying to. If you can’t, writing “Dear Hiring Team” or “Dear Hiring Manager” will work just fine.

How you address your cover letter is more important than you think. Every little detail can impact a hiring manager’s impression of you. So, whatever you do, avoid the impersonal, outdated, and lazy greeting of “To Whom It May Concern” on your next cover letter. You’ll thank us later.

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This article was originally published at an earlier date.

Career Conundrum: When Your Boss Plays Favorites

Career Conundrum: When Your Boss Plays Favorites

One of the most challenging situations to face in the workplace is when your boss plays favorites. Not only can it damage team dynamics and hinder productivity, but it can also take a toll on your morale and job satisfaction. In this article, we’ll discuss some practical tips for managing this difficult situation to maintain […]

The post Career Conundrum: When Your Boss Plays Favorites appeared first on Jobacle.com.

#1 Secret To Successfully Changing Careers

#1 Secret To Successfully Changing Careers

I’m going to let you in on a little secret about successful career changes. So many people spend years not being able to pivot their career into a new industry or a new skill set because they haven’t done the most vital part of the process.


The most important part of the career change process is the professional strengths assessment. That’s the secret to successfully changing careers. Without going through the professional strengths assessment, you won’t know which career direction is right for you.

Discovering Your Professional Strengths Helps You Understand Your Intrinsic Motivation

@j.t.odonnell Replying to @luciahawleynutrition No. 1 SECRET to changing careers, or finding a new, better job is to do proper professional strengths assessment. #strengths #strengthsandweaknesses #knowyourworth #knowyourstrengths #careers #jobs #career #job #careertok #jobtiktok #careertiktok #jobsearchtips #jobsearch #workitdaily #howto #work ♬ original sound – J.T. O’Donnell

School never taught you this. They never taught you how to properly assess your professional strengths. And, just so you know, employers will never teach you this either. And that’s because when you understand your intrinsic motivation (how you like to create value and what makes you feel insanely productive on the job), when you tap into that and understand your unique combination of professional strengths, you will be able to identify careers that are a fit for you. You will know what to say during interviews. You’ll be able to market yourself. And, better yet, you will be much happier on the job, which leads to career growth and success.

Ask anyone who’s dialed into their career. They’ll tell you they have a very clear sense of their intrinsic motivation and the value they create through their professional strengths.

Now, how do you inventory this? How do you discover your professional strengths and understand your intrinsic motivation?

You use a set of FREE tools:

If you’re serious about changing careers, take the free quizzes above and sign up for my Professional Strengths Bootcamp. In this bootcamp, I walk you through the professional strengths assessment so that you can take a step back, understand your strengths, and then translate those into what you want to do next. When you can do that, everything gets easier—job search, career growth, networking, everything.

You can do this. You can successfully change careers. And it starts with unlocking your professional strengths. So, I hope you follow my advice above. Go get ’em!

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Workplace Disagreements: How To Handle Them The Right Way

Workplace Disagreements: How To Handle Them The Right Way

The workplace is a dynamic place. Unfortunately, any time multiple human beings get together, there is potential for conflict.


Disagreements in the workplace can be unpleasant. Assuming two people are at odds with one another, that negative vibe can quickly spread through a team or organization. It is almost a guarantee that into each career some disagreement will fall. It would be impossible to always agree on strategy and tactics with colleagues. It would also be counterproductive to always have agreement in the workplace.

Encouraging and promoting different ideas and perspectives is key to coming up with solutions and teams performing at high levels. The task becomes determining if a disagreement is healthy. If it is unhealthy, it can be difficult to diagnose and solve the problem. No matter how much people say, “Let it go, it’s just work,” that is easier said than done. When people put so much into their careers and jobs, it’s worth it to try to understand disagreement—and learn how to manage disagreements in the workplace.

Navigating these quarrels can go a long way toward saving or strengthening relationships, and improving one’s professional reputation.

Try The Mirror Before The Window

Man on laptop deals with workplace conflict at his job

For starters, when there is a disagreement in the workplace, look in the mirror before peering out the window. In other words, reflect on your actions and perspective before looking at anyone else.

In fact, this advice is handy in a lot of situations. Something to keep in mind is that, in most disagreements, each side genuinely believes they are doing the right thing. Each person’s stance can be completely foreign to the other, but if the conflict is approached with an attempt at understanding and mutual respect, a positive resolution is more likely.

Talk To A Mentor

Woman helps a colleague resolve a conflict at work

Having someone to talk to about the matter can be helpful. Someone who is removed from the situation, can be trusted, and is discreet. If this person can bring a unique perspective, all the better. He or she can listen, ask challenging and thought-provoking questions, or maybe he or she has been there before and can offer some thoughtful advice.

However, choose a confidant carefully. The other side of this advice is to avoid airing grievances in the workplace. Always attempt to take the high road. Talking too much to too many people can not only be counterproductive and damage relationships, but it can be harmful to one’s reputation.

The point of talking to someone about the situation is to help you assess your perspective.

Take A Positive Approach

Coworkers resolve a workplace disagreement during a work meeting

After reflecting on a disagreement, as uncomfortable as it may be, it is almost always most productive to sit down with the other party.

Rather than approach the meeting as adversarial, go into it seeking to understand, make progress, and find a resolution. Ask each other questions. Try to help each other see the other’s perspective. If there is a commitment to compromise and flexibility upfront, good things often happen.

Engage A Facilitator

HR listens to a workplace conflict

Good intentions alone may not help. In the event addressing the disagreement head-on is not successful, or the other party is not receptive, it may be helpful to engage a third-party facilitator. The facilitator may need to serve as a mediator, or the person may be helpful in creating a more constructive meeting environment. Either way, there is often value in having someone objective and removed from the situation to provide another set of eyes and ears. In order to be most effective, the facilitator should be someone both parties agree on and want to participate.

Many organizations have HR or organizational development consultants in-house that can serve this purpose. Smaller employers may not have that luxury, but there may still be an HR professional or other trusted resource equipped to help the situation. The point is, this person will need to be credible, respected, and willing to provide candid feedback.

Disagreements at work are going to happen. In many instances, disagreements are productive and good signs of diverse thought. They do not need to be the end of the world, but the ones that matter cannot be allowed to fester. Working in an environment where there is hesitancy to disagree or offer an alternative can squash creativity and add unnecessary stress.

When disagreements crop up, it’s important to stay professional, reflect on each side’s perspective, and try to find the best solution possible for the good of everyone involved. It can be tricky at first, but once you know how to resolve disagreements in the workplace, dealing with co-workers becomes much easier. No two situations are going to be alike, but by taking a measured, collaborative approach, even the toughest hurdles can be overcome.

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This article was originally published at an earlier date.

5 Tips For Writing An Unforgettable Thank-You Note

5 Tips For Writing An Unforgettable Thank-You Note

Your job interview may be over but the interview process isn’t done yet. There’s another crucial step that could mean the difference between getting hired or getting looked over. That step is sending an unforgettable thank-you note to your hiring manager.


Will a thank-you note really make a difference?

Yes, it definitely will. Writing a thank-you note gives you the opportunity to keep on making a good impression after the interview process is complete. It shows that you care about the company and appreciate the time people put in to meet you. Plus, it shows that you care about the next step in the hiring process and want to take an active part in it.

If you have questions about your thank-you note strategy (like what to put in it or how to send it along), here are some tips on how to write a thank-you note that will really wow your potential employer:

Don’t Send A Hand-Written Note—Email It Instead

There’s a good chance the hiring manager is super busy and wants to make a hire soon. You need to keep up with them. If you write a note by hand and send it in the mail, it may not reach them by the time they make a decision.

To ensure that you’re up to speed in the hiring process, send the thank-you note via email. It will get to the hiring manager much faster.

Send It Sooner Rather Than Later

Man on laptop writes a thank-you note after a job interview

The hiring process moves fast, so it’s important you make a good first impression—fast.

The optimal time to send a thank-you note is within 24 hours of your job interview. That way, the hiring manager doesn’t forget you or the conversations you had during your interview. A quick turnaround on your thank-you note also shows the employer you’re a proactive and eager job candidate.

Be Sure To Say Why You’re Thankful For The Interview

Woman on laptop sends a thank-you note to a hiring manager

Saying “thank you” in your thank-you note is a given. Take it a step further by telling the hiring manager why you are thankful for the interview.

You could mention that you liked learning more about the company, meeting members of the team, and getting to know more about the position. This shows the hiring manager that the job interview was more than just a formal part of the hiring process for you.

Remember Names And Drop Them In Your Note

Man writes a thank-you note to an employer on his laptop

During your job interview, learn the names of those you come in contact with and mention some of them in your thank-you note. You could mention a question they answered for you or give them a shout-out for making you feel comfortable.

This shows that you pay attention to the details and care about those who have helped you throughout the hiring process.

Tell Them Why You’d Be A Good Fit

Woman sitting on grass types a thank-you note on her laptop

Now that you’ve gone through the interview, reiterate why you think you’d be a good fit for the job. You got a glimpse of how the company functions, so now’s your chance to add what value you think you bring to the table.

You can also express your excitement about the position and the company. It will show that you care about the job and it will help you further stand out in the hiring manager’s mind.

At the end of the day, a thank-you note will make you a memorable job candidate, someone the employer would love to have on their team. So, don’t forget to send a thank-you note after your next job interview!

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This article was originally published at an earlier date.

8 Reasons You Got Ghosted By A LinkedIn Connection

8 Reasons You Got Ghosted By A LinkedIn Connection

We’ve all been there, right? You connect with someone on LinkedIn, start a great conversation, and then when you reach out again, silence. You never hear from that person again. Ouch. Looks like you got ghosted by a LinkedIn connection.


Ghosting is when someone abruptly stops communicating with someone else, and it happens all the time in online networking. But, why did this happen to you? What went wrong?

When you’ve been ghosted by a LinkedIn connection, a few things could have happened. Here are some reasons why they haven’t gotten back to you:

1. They’re Too Busy.

We live in a crazy, busy time. Everyone has things going on, and answering LinkedIn messages might not be everyone’s first priority. Cut this person some slack—they might just be swamped with other commitments right now.

2. They’re “On” LinkedIn, But They’re Not Really “Active” On It.

Woman on laptop thinks about messaging a LinkedIn connection

Just because you live on LinkedIn doesn’t mean that everyone else does. In fact, there are tons of people out there who have a LinkedIn profile because they’re required to have one or because they feel they should have one, but they don’t actively use it.

So, if you haven’t heard back from a LinkedIn connection in some time, don’t take it personally.

3. They Saw Your Message, But Simply Forgot To Message You Back.

Man on laptop wonders why a LinkedIn connection hasn't messaged him back

This person might have gotten distracted and forgot to return your message. Again, we live in an incredibly busy time and things come up. Just because they didn’t respond doesn’t mean they weren’t intending to do so.

4. You’re Too Aggressive.

Professional woman on laptop wondering why a LinkedIn connection ghosted her

Sure, sending LinkedIn messages, commenting on their updates, and liking their activity on LinkedIn is fine in moderation, but if you’re too aggressive, you can scare away or irritate your LinkedIn connections.

5. You Didn’t Make An Effort To Get To Know Them.

Man on laptop worried he got ghosted by a LinkedIn connection

Did you make an effort to get to know them and their goals? Or did you make it all about you? Monopolizing the conversation with your story, heartaches, and needs is one of the easiest ways to get ghosted by a LinkedIn connection.

Who wants to talk to someone who just talks about him/herself? Boring. Selfish. No thanks.

6. You Asked For Something Right Away.

Woman on laptop regrets reaching out to a connection on LinkedIn

Asking for favors too soon can really turn people off. You need to take time to get to know them, offer value, and establish a relationship. Otherwise, they might feel like you’re just using them. No one likes that!

7. You Gave Them A Creepy Vibe.

Man on laptop connects with new people on LinkedIn

Whether you meant to or not, you might have done something that gave this person the creeps. If you were too aggressive with your networking strategy, this person might have gotten a bad vibe from you. Or, if you straight up said something inappropriate (i.e., commented on his/her looks, confessed your love, sent messages/images that are NSFW, etc.), this person very likely isn’t going to be a fan.

You might laugh at this, but it actually happens all the time. Don’t be a creep!

8. You Ghosted Them First.

Woman on laptop realizes she got ghosted by a LinkedIn connection

Oh, what a plot twist! You’ve been M. Night Shyamalan’d. You might not realize it when you do it, but if you connect with someone on LinkedIn and you don’t reach out, you’re ghosting them from the get-go. If you reach out weeks, months, or years later expecting them to return your message, they might not know who you are, why you’re connected, or why they should talk with you.

Always start a conversation when you connect with someone on LinkedIn!

If you’ve been ghosted by a LinkedIn connection, think about what you could’ve done differently. Are there problems with your current strategy? Also, take into consideration that it’s not always your fault that you don’t hear back. Sometimes it’s on the other end. If that’s the case, try following up again in a few months to get a conversation started again. Or, move on to someone else.

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This article was originally published at an earlier date.

Common Grammar Rules For Resumes

Common Grammar Rules For Resumes

The simple purpose of the resume is to get you noticed and have employers contact you for an interview. To achieve this, resumes will typically break some common grammar rules.


For example, all sentences are written like headlines without pronouns. Employers won’t be asking whose resume it is when your name is already on it, front and center. It is, therefore, unnecessary to include pronouns like “I” or “my” anywhere on your resume.

Resumes need to read like quick, bite-sized bits of information. Adding pronouns can make the information difficult to digest because there is unnecessary clutter around the facts the hiring manager wants to know. For instance, a resume including pronouns would read something like this:

I launched the product to a new international market. My efforts resulted in the company’s sales revenue doubling within 2 years.

A more effective approach would read:

Launched product to new international market, doubling company’s sales revenue within 2 years.

See how the latter version says the same thing but gets to the point quicker? Also, notice how we did not spell out “two” because numbers draw the eye to your sentence.

Here are some common grammar rules around resume writing:

6 Common Grammar Rules To Follow In Your Resume

1. Forget about “I.”

There is no need to use “I” anywhere in your resume. For bullet points, just start with an action verb like “Delivered,” “Achieved,” “Produced,” etc. Follow these action verbs with quantifiable accomplishments and you’ll stand out to recruiters and hiring managers.

2. Keep your sentences in the first person.

Hiring managers will cringe if they see that your resume is written in the third person. It’s even worse if you switch up points of view halfway through your resume. “Excel in developing comprehensive financial models,” is correct (first person) whereas “Excels in developing comprehensive financial models,” is not correct (third person). For all non-current positions, you can use the past tense so you won’t have to worry about using the wrong point of view.

3. Keep sentences short.

Fragments are encouraged. Long, descriptive sentences and bulky paragraphs are not going to impress recruiters and hiring managers. Why make it harder for them to figure out what kind of value you provide?

4. Use bullet points for achievements so they are noticed.

Break down information into easily digestible bits. Big blocks of text will likely get skimmed or overlooked entirely. Short bullet points where you quantify your work experience (using numbers) will definitely get you noticed by all the right people.

5. Take out fluff.

All you need is simple language. Do not use flowery phrases that would not come up in normal conversation. Any kind of resume fluff will hurt your chances of getting a call from an employer. Hiring managers will see right through it. When it comes to your resume, less is more.

6. Show the most important achievement first, starting with the quantifiable accomplishment.

For example, “Reduced costs 40% by bringing services in house.” It’s all about grabbing and keeping attention. If you can grab and keep a hiring manager’s attention while they’re reviewing your resume, you’ve already gotten much farther in the hiring process than most of the other job candidates.

Remember that employers generally scan your resume for eight seconds to do the preliminary screening that puts you in the yes, no, or maybe pile, so follow the rules above for the best results!

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This article was originally published at an earlier date.

Ghost Jobs: What They Are & Why They’re Hurting Job Seekers

Ghost Jobs: What They Are & Why They’re Hurting Job Seekers

An article recently came across my desk about a new phenomenon: “ghost jobs.” In this article, The Wall Street Journal reports that there are actually thousands and thousands of ghost jobs currently posted on job board sites.


So, what is a “ghost job”?

A “ghost job” is a job that isn’t real. It’s a job for a company that isn’t actually hiring, or at least hiring for the role advertised in the job posting. More than 1,000 hiring managers were surveyed, and 27% of them admitted that they’ve left these jobs up for over four months, never intending to fill them.

Why Hiring Managers Leave “Ghost Jobs” Up For Months

@j.t.odonnell I’ve been saying this for months! Now there is proof!!! #ghostjobs #jobsearch #jobsearchtips #careertok #jobtok #job #career #careertiktok #jobtiktok #jobs #careers ♬ original sound – J.T. O’Donnell

Over half of the hiring managers surveyed said the reason that they left the jobs up for so long was to give the impression or illusion that the company was growing. The worst part? One-third of them said they left the jobs up because they wanted to give the appearance that they were actually trying to hire to help their overworked staff.

If you’re looking for work right now, you probably realized it’s harder than you thought to find a job. And applying online is getting you nowhere. These “ghost jobs” are impossible to spot among the real job postings on job board sites.

The solution? Learn how to conduct a proactive job search.

Once you learn the better way to look for a job, you won’t have to worry about “ghost jobs” anymore. Good luck, and go get ’em!

Need help conducting a proactive job search?

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6 Reasons A Flexible Work Schedule Will Change Your Life

6 Reasons A Flexible Work Schedule Will Change Your Life

Having a flexible work schedule is becoming one of the most sought-after job perks. According to a survey conducted by FlexJobs, 97% of respondents said a job with flexibility would have a positive impact on their overall quality of life.


Here are a few reasons why a flexible work schedule might change your life:

1. It Can Allow You To Do What You Love Outside Of Work

Woman on laptop works a flexible work schedule

Erik Freeman, a benefits advisor representing Aflac, strongly believes today’s employees work far more hours than those of past generations. However, he lives by a different credo. “I work to live, not live to work,” he explains. “With Aflac, I create my own schedule around my life goals, like raising a family and producing rock albums with my band.”

Luis Correa, who is also a benefits advisor representing Aflac, says that working as an independent agent allows him to thrive both at work and outside of work. “It has provided me with the flexibility and financial resources to create my own schedule in a way that allows me to pursue my passions and still be fully committed to servicing my clients,” he states.

2. It Can Give You The Opportunity To Focus On Your Health

Happy man on laptop working from home with a flexible work schedule

Freeman believes having time to focus on mental health, wellness, and hobbies is huge, and his opinion is shared by many others. According to the FlexJobs survey, 79% of respondents said a flexible work schedule would make them healthier, and 87% said it would lower their stress levels.

Freeman, who once worked long hours in retail for another company, says he often went home completely exhausted from helping so many people and meeting high expectations. As a result of stress, he ended up gaining weight, losing energy, and developing harmful personal habits to cope with the stress. “If companies really want healthy employees that create efficient results, they need to take a big look at how they’re helping their employees stay up with their life goals,” he says.

3. It Helps Free Up Time For Family And Friends

Working mom holds her baby while on a flexible work schedule

For Heather Siems, a district sales coordinator representing Aflac, having the flexibility to spend ample amounts of time with her family while still working full time was a huge selling point when she accepted the opportunity with Aflac. “I knew that I wanted the flexibility as I started a family, so I could go to dance practices and soccer games but still work full time,” she says.

Having a flexible schedule as well as the ability to work from home has allowed Siems to spend more time with her family and watch her children grow.

4. It Can Give You Time To Travel

Man on laptop with a flexible work schedule works from home

Do you wish you had more time to travel? You’re not alone. More than half (58%) of FlexJobs’ survey participants said they want a flexible work schedule for that reason.

For Shyla Syverson, an Aflac benefits advisor from Montana, being able to take vacations and trips on her own time is a huge bonus. “I started working as a benefits advisor with Aflac for a variety of reasons, and one of those was for the flexibility that being an entrepreneur can offer,” she says. “As a result of really hard work and taking care of my policyholders and clients, I have been able to travel more than I ever imagined possible. I can enjoy the great outdoors of Montana and also travel the world.”

5. It Can Make You A More Productive Employee

Woman takes a break while on a flexible work schedule

Working in an office atmosphere 40 hours a week may affect your productivity. Between interruptions from co-workers, a loud atmosphere, and other distractions, it can be hard to focus on your projects. Studies show that having a flexible work schedule can actually make you a more productive employee. Having the ability to work whenever and wherever you want can help you to complete your tasks more efficiently.

Syverson says she believes workplace productivity is enhanced by a healthy time-off policy. “When an employee knows they can take time off without there being backlash or feelings of guilt, they will want to work hard for the company,” she explains.

6. It Can Make You Appreciate Your Job More

Man works from home while on a flexible work schedule

A recent study conducted by Leadership IQ revealed that people who work from home are 87% more likely to “love” their job than people who do not.

Being able to spend time with your family, having the ability to travel, and being able to pursue your passions outside of work all contribute to a solid work-life balance. This makes sense because when you are happy outside of work and productive when you are working, you are generally more satisfied.

Do you want a flexible work schedule?

These are just a few of the benefits stemming from a flexible work schedule—there are many more. Aflac offers flexible, independent contractor (or agent) roles that can give you the power to do the things YOU want to do. If you are interested in pursuing a career that allows flexibility, check out opportunities with Aflac.

Need help finding a job with a flexible work schedule?

Become a member to learn how to land a job and UNLEASH your true potential to get what you want from work!

This post is sponsored by Aflac. Aflac agents are independent agents and are not employees of Aflac. Aflac herein means American Family Life Assurance Company of Columbus and American Family Life Assurance Company of New York. This post was originally published at an earlier date.

5 Interview Secrets That Will Help You Beat The Competition

5 Interview Secrets That Will Help You Beat The Competition

A lot of job seekers worry about how other candidates are performing in job interviews. However, if you are too concerned about your competition, it can affect your own performance.


After all, there is no point worrying about stuff you have no control over. You can only focus on doing your best. Having said that, here are some of our top interview secrets on how to be more confident in a job interview and stop worrying about your competitors:

1. Focus On Your Unique Abilities

Man tries to beat the competition in a job interview

We all have something we are really good at, and this is what you need to focus on during a job interview. This is your specialty—the service you provide to employers.

You are a business-of-one. In the job interview, you need to articulate how you will make or save the company money with the service you provide. Whether it is your strong analytical skills, ability to win clients, or experience in running marketing campaigns across various countries, focus on what you bring to the job and always back up your answers with examples.

2. Provide Specific And Tangible Examples

Woman tries to beat the competition in a job interview

Most people have a mediocre resume that doesn’t show recruiters why they are a strong candidate. The way to avoid that is to provide specific, tangible examples of what you’ve achieved in previous/current jobs that would be relevant to the job you’re applying for.

In a job interview, you’ll probably be asked a few behavioral interview questions that require you to provide an example in your answer. Use the “Experience + Learn = Grow” model and the STAR technique so your answers are clear, concise, and structured.

3. Use Evidence And Concrete Examples To Back Up Your Statements

Man tries to stand out from the competition in a job interview

A continuation of the previous point, it’s important to back up every statement you make with numbers. This is especially true in regard to your resume, where you should be quantifying your work experience.

Numbers are great for demonstrating your skills and expertise. Did you increase revenue or save time? How did you improve processes or procedures? How many clients did you deal with/win every month? You definitely want to have a few stories prepared related to the job description using the STAR technique.

4. Demonstrate Your Soft Skills

Woman tries to stand out from the competition in a job interview

People hire people they like. During a job interview, you’ll want to demonstrate that you have good communication skills, know how to deal with people, have integrity, and so on.

The truth is employers hire for three things: personality, aptitude, and experience. You could have the right experience for a job, but if the hiring manager doesn’t think your personality is a good fit for the company culture, you probably won’t get the job offer. So, make sure you demonstrate your soft skills to prove you’re the best candidate for the job, not just the most qualified.

5. Forget About The Competition

To make competition irrelevant in your job search, simply stop worrying about other candidates. You don’t need additional stress when looking for a job. Focus on what you can bring to the company instead.

If you’re confident in yourself and stop worrying about the things you can’t control, you’ll have the right mindset to conduct a successful job search.

Need more help with your job search?

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This article was originally published at an earlier date.


3 Steps To An Outstanding Personal Branding Statement

3 Steps To An Outstanding Personal Branding Statement

Your resume and LinkedIn profile are incredibly important to your job search. They not only speak to your past accomplishments but also act as a predictor of your future capabilities. However, these two things can’t successfully complete this task if they aren’t packed with quality information. This includes an outstanding personal branding statement.


What is a personal branding statement? It is a statement that communicates who you are in the workplace. Borrowed from the marketing world, it reflects your professional reputation.

On your LinkedIn profile, the personal branding statement is used to summarize, in just a few words, who you are, what you’ve done, and what you hope to do in your career. This is why it’s so important to take formulaic steps in order to develop one that gets the job done.

Personal Branding Statement Example And Formula

To get started, take a look at a personal branding statement that delivers the goods:

I am a community affairs manager with 10 years of experience visualizing, developing, and organizing company-wide philanthropic events, maintaining connections with hundreds of nonprofit organizations, coordinating diverse employee volunteer opportunities, and creating dynamic external and internal event communications.

Why is it successful? It gives a snapshot of your history in the field while providing branding attributes that describe what makes you successful. Also, it gives examples of previous accomplishments that offer insight into how you can help an employer succeed.

So, which formula could you use to create your own?

1. Consider Your Outlook On The World

Job seeker on laptop writing an outstanding personal branding statement

It may seem a bit far-reaching to say that your overall outlook on life can create a great personal branding statement, but in actuality, it is your outlook that has guided you to your profession and has helped you develop your talents.

So take time to write down your vision. Do you want people to communicate better with one another? Do you hope to expand the breadth of our already-expansive technology? Think about what it is that can help you create the broad umbrella encompassing all of the specific goals your personal branding statement will incorporate.

2. Think About Your Individual Goals

Professional man thinking about his career goals to write a powerful personal branding statement

Again, a personal branding statement is all about showing an employer that you have goals—and that you not only intend to achieve them in the future but already have in the past.

So, what are your career goals? How do you want to make a difference? Write down what you’d like to achieve along with those skills you possess that can help you attain your goals.

3. Look At Your Attributes And Professional History

Professional woman on laptop learning how to create a great personal brand

Finally, it’s important to recognize your brand attributes, then apply them to your professional history. To identify your attributes, come up with at least three nouns to describe yourself as a professional.

Are you a great communicator, leader, visionary, or organizer? Then drum up three sentences that round out your professional history in relation to those attributes (e.g., I have 15 years of experience leading groups through philanthropic efforts). Make sure to quantify this work experience!

After completing these goals, you’ll have enough information to create a truly outstanding personal branding statement that not only gives an employer confidence in your ability to succeed but boosts your own confidence as a top professional.

If you’re looking for a job, your personal brand determines how much you’ll stand out to potential employers in the job search. If you’re not branding yourself as a specialist, you could be hurting your chances of landing an interview. So, follow the tips above to write an outstanding personal branding statement today!

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This article was originally published at an earlier date.

5 Big Questions To Ask Yourself Before Taking A Job

5 Big Questions To Ask Yourself Before Taking A Job

This is it. It’s the light at the end of the tunnel. After going through the hiring process, you’re offered a position. Congratulations! It’s a big accomplishment and you should be proud of yourself. However, just because you got the offer doesn’t necessarily mean you should accept it on the spot.


Think about it. Would you buy a house without considering what it means for you in the long run? Your career shouldn’t be any different. Taking a job is a huge investment for both you and your potential employer, so some serious thought needs to go into your decision.

Before you accept that job offer, ask yourself these five questions:

Is This The Role I Want To Pursue?

This question may seem like an obvious one to ask, but it’s still important. There could be a huge difference between how you view the job and how your employer views it. Take another look at the job description to make sure it is, in fact, what you want. Also, think back to how the hiring manager described the position during your job interviews. Did you like their answer when you asked them what a typical day on the job looks like?

Don’t forget to consider what you’re good at and what you actually want to do for work. Are there skills you’d really like to use on a daily basis? If so, make sure they’re a necessary part of the position. Are there skills you DON’T like using on a daily basis? If so, see if they’re required for the job, and if they are, find out how often you’d need to pull them into your work.

It’s important to know what your role will be and what will be required of you daily. This is also a good time to ask your potential employer to clarify anything for you.

Am I Going To Be Happy At This Job?

Happy professionals talk during a work meeting

Your happiness level at your job will impact your work. In MetLife’s 17th Annual Employee Benefit Trends Study, 90% of workers surveyed said their loyalty is directly tied to their happiness.

When debating whether to take the job or not, consider the environment you’d be working in as much as the work itself. Is this a place you can see yourself going to every day? Do you share the company’s core values? Do you like the company’s culture? Your happiness is key to your productivity, and it’s important to evaluate if this job will help you thrive.

Can I Meet My Employer’s Expectations?

Woman gets a job offer and takes it

You got a job offer for a reason. The hiring manager thinks you’d be a good fit for the company after looking over your resume and going through a series of interviews. They believe you can do the job, but do you believe you can?

Be honest with yourself. This is a big step for both you and your potential employer, so you want to be confident in your skills. Taking another look at the expectations of the job is never a bad thing, especially if you haven’t accepted the position yet. That way, you can gauge your skills and determine if you can meet—or even exceed—your potential employer’s expectations.

Remember, you don’t want to take a job that will be too demanding and require too much from you (resulting in poor work-life balance), but you also don’t want to take a job that will be too easy for you either. The right position for you will have a manageable workload and lots of opportunities to grow as a professional. Take the job that won’t bore you, but also won’t burn you out in six months.

How Do I Feel About My Future Boss And Co-Workers?

Professionals in a meeting at work

Think back to your in-person interview when you met your potential boss and co-workers. What were your first impressions of them? Did you think your potential boss was someone you could work for happily? Were your potential co-workers friendly and eager to get to know you?

If you take the job, you’ll be spending a lot of time with these people. It’s important to be honest about how you feel about them.

Will This Job Help Me Grow In My Career?

Man thinks about accepting a job offer

Think about your short-term and long-term career goals, then take another look at the job description. Is this job going to help you reach those goals? What will you learn in this position that will take you to the next level?

The position should help you grow as a professional. If you aren’t sure about opportunities for advancement, this time allows you to reach out to the hiring manager and ask (if you haven’t already asked about this during the interview process).

Before you take a job, remember to ask yourself these five big questions. That way, you’ll accept every job offer confidently, excited about the next chapter in your career.

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Become a member to learn how to land a job and UNLEASH your true potential to get what you want from work!

This article was originally published at an earlier date.