Navigating The Privilege Of Focus: Strategies For Breakthrough Results

Navigating The Privilege Of Focus: Strategies For Breakthrough Results

Last week, I had the opportunity to interview Steve Smith, Executive Chairman for Steward Tubular. We explored how, in today’s fast-paced business world, the ability to focus is a powerful asset. It’s the key that unlocks innovation, productivity, and strategic thinking.


However, this privilege of focus is not evenly distributed. Many factors, including socioeconomic status, technological distractions, and mental health, influence our capacity to concentrate. In this article, we will explore how the privilege of focus impacts breakthroughs in the business environment.

The Privilege Of Focus: A Brief Overview

The privilege of focus is the advantage some individuals or organizations have in maintaining sustained attention and concentration on strategic goals. It goes beyond personal discipline and extends to the circumstances and resources that facilitate focus. To delve deeper into this concept, we interviewed Steve, an expert in business performance and breakthrough strategies.

Insights From Steve Smith, Executive Chairman For Steward Tubular: The Power Of Business Breakthroughs

Business goals, success, workplace, breakthrough concept

1. Typical Approach to Overcoming Challenges: Steve observed that many businesses today tend to tackle challenges with a short-term perspective. However, he emphasized that a more effective approach involves aligning efforts with long-term strategic goals and cultivating a culture of continuous improvement.

2. Urgency in the Business World: The prevalent perception that everything must be urgent in the business world was challenged by Steve. He stressed the importance of prioritization and allocating time and resources to high-impact projects that contribute to long-term strategic success.

3. Investment of Time by Executives: Successful business executives invest their time in strategic planning, innovation, and creating a culture of learning. Steve highlighted that focusing solely on day-to-day operations can hinder long-term growth.

4. Shifting from Short-Term to Long-Term Focus: Executives can shift their thinking from a short-term focus to a longer-term one by defining clear, bold strategic objectives and communicating the importance of these goals to the entire organization. It requires a commitment to the vision and persistence in the face of challenges.

5. Breakthroughs vs. Continuous Improvement: Steve emphasized that while continuous improvement focuses on incremental changes, breakthroughs involve transformative, game-changing innovations. Both approaches have their place, but breakthroughs have the potential to reshape industries.

6. Realistic Breakthrough Goals: According to Steve, breakthrough goals should be ambitious and bold. It’s true that unrealistic goals can lead to frustration, while attainable ones can motivate teams. However, breakthrough goals should reach for the stars, serving as inspirational beacons of performance excellence.

7. Pursuing Breakthrough Results: To pursue breakthrough results, organizations must align their culture, resources, and processes with the overarching strategic vision. It requires a commitment to change and adaptability.

8. Strategy for the Entire Team: Strategy should not be the sole responsibility of the executive team. Steve emphasized the importance of involving all levels of the organization in strategy deployment through the practice of catchball to ensure alignment and engagement.

9. Balanced Scorecard and Breakthroughs: The Balanced Scorecard framework plays a crucial role in strategy deployment and tracking progress toward breakthrough goals. It provides a structured approach to measuring and managing performance.

10. Impact on Company Culture: Pursuing breakthroughs and moonshots can positively impact company culture by fostering innovation, risk-taking, and a growth mindset. It encourages employees to think beyond the status quo.

11. One-and-Done vs. Ongoing Journey: Breakthroughs are not a one-time event; they represent an ongoing journey of innovation and improvement. Organizations must continually adapt to changing market conditions and opportunities or become irrelevant.

12. Additional Insights: Steve concluded by highlighting the importance of leadership commitment, resilience, and adaptability in the pursuit of breakthroughs. He encouraged organizations to embrace change and prioritize long-term strategic thinking.

Bridging The Gap

Creativity, imagination, innovation, ideas, invention, inspiration, breakthrough concept

Understanding the privilege of focus and its role in achieving business breakthroughs is essential for creating a more equitable and innovative business landscape. While not everyone has the same level of focus privilege, organizations can take steps to level the playing field.

By embracing strategic thinking, fostering a culture of innovation, and committing to long-term strategic goals, businesses can harness the power of focus to drive transformative change. The journey toward breakthroughs is ongoing, and success is within reach for those willing to be bold and invest in the future.

3 Things To Convey In Your Job Interview

3 Things To Convey In Your Job Interview

The job interview—this is where it all really begins! While your resume may have impressed the hiring manager and helped you get your foot in the door, now you really have to bring home those points on the resume in person. Failing to convey the right message in the job interview means it is game over!


Don’t expect a callback from the employer if you fall short of conveying key messages. There’s a lot that can be done to prepare for the job interview so that you go into it confidently. However, it’s one thing to be prepared and it’s another thing to perform well in the job interview.

Along with proper preparation, here are three things you must convey in the job interview…

You’re A Go-Getter!

Job seeker conveying three things during a job interview

Employers desire employees who have a real passion for the work. During the job interview, demonstrate that desire, passion, and excitement for the challenges that lie ahead with the position.

Make the interviewer believe you’ll be able to hit the ground running on the job by demonstrating you have the experiences and skills to succeed on the job. Ask what the biggest challenge is and present examples of previous relevant work where you’ve been in a similar situation and what you accomplished and achieved.

The research you’ve done ahead of time should also allow you to demonstrate that you are knowledgeable about the company, its business, and more.

You Fit Right In!

Job seeker conveys they are a good fit for the position in a job interview

Fitting right in is not so much about being agreeable but being likable. Come off as friendly and share your understanding of working in a workplace like the employer’s. Ask questions during the interview to further understand the type of work environment that exists and then make an effort to demonstrate you have similar experience working in such an environment.

Another way to create the feel that you’ll fit right in is by building rapport with those you speak with. The interview should not take on a model of a Q&A session; you want to turn it into a dynamic conversation. Find ways to build rapport that will help show how well you understand the ins and outs of the business and working in a workplace like theirs.

You’re A Character With Great Personality!

Hiring managers understand that job candidates may come into a job interview nervous, but those who are able to overcome their nerves and show some personality are more memorable and attractive as a candidate for the job opening.

When you present your personality, it’s easier for employers to see how you stand out from other job candidates. Presented the right way, you can also come off even more likable.

When there’s the opportunity for it, don’t be afraid to add to the conversation by talking about your personal quirks or likes. It’s what makes you you! When there is a lack of personality in a character, the individual can come off as boring and dry. It also doesn’t hurt to show how you differentiate from the next candidate with similar experience and skills.

Find opportunities throughout your job interview to weave into the conversation these three things above. In the end, you’ll come off as a more memorable and desirable candidate for the job!

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This article was originally published at an earlier date.

How “Unproductive Discomfort” Is Slowing Down Your Job Search

How “Unproductive Discomfort” Is Slowing Down Your Job Search

Do you have “unproductive discomfort”? As a career coach, I work with a lot of people who sit in unproductive discomfort, meaning they have a lot of anxiety, stress, anger, and frustration around their situation, but they’re spending more time worrying about it and thinking about it than doing something about it.


Now, that’s not to say that you’re not trying. I know that you are. I know that you’re trying different things, but nothing is working. And every time you try something and you don’t get results, it eats away at your confidence and gets you into this really uncomfortable space—unproductive discomfort.

How To Overcome “Unproductive Discomfort”

The only way to fix this is to not assume that a fairy godmother is going to come along or you’re going to get a magic pill that’s going to solve your problems. Yet human nature is always searching for that quick fix, that thing that will take us out of our discomfort. And it doesn’t work.

In 20 years of being a career coach, the fastest way I know how to get you out of unproductive discomfort is to have you basically trade up pain, trade up discomfort, and take it from a lower level to a slightly higher level temporarily. We call it highly productive discomfort.

Imagine if, in just 15 minutes a day, I could teach you something new. I could take you through exercises that help you improve your skills and your attitude, make you feel more positive, and dispel some beliefs or assumptions you have that are holding you back. Because those three things are what are keeping you in this unproductive state. But if I can, for 15 minutes a day, put you in this temporary but productive discomfort of learning and growing, you’re going to make big leaps in your progress.

These are the breakthrough moments that the people we work with at Work It DAILY have every single day because inside our program we have courses, coaching, and community all designed to address your discomfort and get you out of it as quickly as possible by giving you the things that you need.

So, if you’re willing to go back to school a little bit and throw out any outdated beliefs and negative mindsets to get the results you’re looking for, then I hope you become a Work It DAILY member and sign up for a free trial today.

Good luck, and go get ’em!

Answering “What Do You Hope To Gain From This Experience?”

Answering “What Do You Hope To Gain From This Experience?”

“What do you hope to gain from this experience?” can seem simple enough to answer at first, but it actually requires a lot of preparation. This in-depth guide will help you develop a response to this interview question that makes a great impression. Why Interviewers Ask This Question “What do you hope to gain from […]

The post Answering “What Do You Hope To Gain From This Experience?” appeared first on Career Sherpa.

3 Things To Convey In Your Job Interview

3 Reasons Why People Ignore Your LinkedIn Requests

You’re told you need to network. You’re told that one out of four job seekers have found their favorite job through networking. You’re told that “it’s all about who you know.” Networking, networking, networking. Great!


LinkedIn is a big part of networking these days. It’s a great platform to manage and nurture your valuable connections. But are you networking on LinkedIn the WRONG way? Are your LinkedIn invitations not converting to connections? Are your LinkedIn requests getting ignored?

Here are three reasons why people might be ignoring your LinkedIn connection requests, and what to do instead…

You Don’t Provide A Personalized Message In Your LinkedIn Invitation

Businesswoman writes a personalized message to potential LinkedIn connection.

If someone just walked up to you on the street and said, “Hey, you don’t know me, but let’s be friends!” and walked away, would you welcome them with open arms? Well, maybe you would, but to me that behavior ranks pretty high on the Creep Meter.

Well, when you just send out a generic LinkedIn invitation to a stranger without explaining yourself, that’s basically what you’re doing. Introduce yourself and let them know why you want to connect. It really makes a big difference.

TIP: Go to the person’s LinkedIn profile and use the connection button there when you send out your invites. It will always let you write a personalized message.

You Don’t Have A Professional Photo (Or Worse, You Don’t Have A Photo At All)

Professional headshot of businesswoman

This might sound shallow, but it’s true. If you have a profile picture, people are more likely to take your LinkedIn request seriously. If you have a professionally done photo, your chances are even better.

People want to know who is trying to connect with them. Not only that but if you don’t even have a LinkedIn photo, people might assume that you don’t take your personal brand seriously.

Your Headline Is Awful

Does any of the following sound like your current LinkedIn headline?

  • You use “Looking for opportunities” or “Seeking new opportunities.”
  • You don’t use proper capitalization, punctuation, or grammar, and/or have spelling mistakes.
  • Your headline doesn’t accurately showcase your brand.

Stop. Just stop. No one will take you seriously if you do any of the above. Check out this amazing post that shows you what you need to write in your LinkedIn headline.

Once you’ve improved your LinkedIn profile, you can take things to the next level and reach out to recruiters. Here’s some advice on how.

By optimizing and updating your LinkedIn profile and personalizing your LinkedIn connection requests, you’ll find that fewer people will ignore your invitations to connect, and you’ll successfully build your professional network.

Need more help with your career?

Become a member to learn how to UNLEASH your true potential to get what you want from work!

This article was originally published at an earlier date.

The Mic Is Mightier Than The Voice: Yes, You Need To Use The Microphone!

The Mic Is Mightier Than The Voice: Yes, You Need To Use The Microphone!

There’s a strange phenomenon that seems to occur during small to medium-sized events when a speaker is about to take the stage and a microphone is extended to them.

“Oh, I don’t need a mic. I have a loud voice!” they confidently say, waving the mic away.


Indeed, they start strong. “Can everyone hear me?” they holler. Audience members nod. The speaker then proceeds to deliver an entire presentation, sans microphone.

Pet peeve unlocked.

Please. Always. Use. The. Mic.

This is something I will never understand and I see it happen often. My best guess is that some people find microphones to be a bit intimidating or scary. Think of it this way: if you’re ever handed a mic, you are quite the lucky person—a mic is a sign of importance.

Let’s uncover some hard truths about choosing to not use a microphone.

#1) Your voice isn’t as loud as you might think.

It’s likely not robust enough to sustain a strong volume throughout your entire presentation. Plus, who wants to strain their voice? Not much fun in that.

#2) Some audience members may pretend they can hear you because they don’t want to admit they can’t.

For some, not being able to hear is associated with aging, which feels uncool, so they won’t confess they can’t quite make out what you’re saying. It’s an unfortunate stigma. Remember that hearing problems are a fact of life for many, including young people who went to too many loud concerts without earplugs. Since hearing loss is invisible, assume there’s a variety of hearing abilities in your audience…and simply use the mic.

#3) If you’re at an event with a Q&A session, use the mic when it’s your turn to ask a question.

“But waiting for the mic is awkward!” Well, it’s even more awkward if your question is only heard by those close by. Remember, if the speaker has a mic, you need one too.

“But won’t the presenter repeat my question?” Sometimes, but that often leads to the audience tuning out. And if they don’t repeat the question, it’s even worse—half the audience is left bewildered.

#4) Is it a hybrid event? If you skip the mic, remote participants won’t hear you.

I won’t even go into detail on this one; it’s pretty straightforward.

Be Heard!

Still not ready to embrace the microphone? Ok, answer this one question: why wouldn’t you want every member of the audience to hear your every word? After all, you’ve invested time and effort crafting your remarks. Don’t toss it all away just because you think your voice is loud enough or because you’re intimidated.

Ultimately, using the mic boils down to etiquette. It’s a way to demonstrate respect and consideration for your audience. Make sure your message reaches every ear, allowing everyone to benefit from what you have to say. Once you’ve experienced the power of a microphone, trust me, you’ll be hooked.

Discover the incredible power of public speaking, a core skill that can transform your career and elevate your everyday interactions. Don’t worry, it’s totally achievable—anyone can conquer the art of speaking and presentations through practice. If you want to level up in this area, join me (on LinkedIn or visit my website) for some seriously cool techniques rooted in behavioral science, marketing strategy, and the performing arts. You deserve to be heard.

3 Things To Convey In Your Job Interview

4 Warning Signs Your Business Model Needs To Pivot ASAP

To thrive in the dynamic world of commerce, it’s essential for entrepreneurs and business leaders to recognize the warning signs that their current business model may no longer be sustainable. What are the crucial indicators that should not be ignored, signaling the urgent need for a strategic pivot?


In this article, Work It Daily experts from Vistage discuss actionable insights and practical advice for navigating uncertainty and thriving through change. Read on to learn about real-world examples of businesses that successfully pivoted.

Kirsten Yurich

Pivot! A word that brings to mind the image of some young men shifting a couch to fit up a tight staircase.

How does this image relate to business?

Often in business, we have a target—a customer need, a society problem to solve, a future state to achieve—and determining the best way to reach our target necessitates that we design our businesses to pivot.

We pivot in areas such as what we do and how we do it. But never in the why we do what we do—our purpose. The purpose of our company stays the same.

I believe companies that embrace an “attitude of innovation” win the pivot war. When employees are rewarded for new ideas, trying things, even failing, as a normal course of action—when it comes time for a “BIG PIVOT,” say…Netflix style, it will be easy for the company!

There will be lots of reasons to PIVOT across the life of your business but if your workforce is not ready, willing, and feeling safe to ride the edge with you as a leader, it won’t matter if you have the next big idea for your company. Your inability to execute will render you irrelevant.

Kirsten Yurich is a former CEO and current Vistage Chair. As a clinician, professor, author, and executive, she leverages this unique blend and creates learning environments for executives to become better leaders, spouses, and parents.

Mike Thorne

Business owners realize they need to pivot their business model

Most business owners/CEOs know their key metrics (in their head vs. a dashboard usually) but, nonetheless, they intuitively know what the warning signs are and when it is time to “pivot.”

Below are four common structural ones.

  • Declining revenue/consumer behavior change
  • Reduced profit margin (product/service mix change, customer shifts)
  • Slowing AR (potential customer financial issues)
  • Overall order flow (competition, market shifts)

My experience is despite knowing which one is causing the issue, SMB owners play firefighter and react vs. getting in front of them. Why? Admitting that there is an issue to be dealt with is the most important step. Fear of being judged/emotional —you as the leader, in your gut, know that something is missing. Your heart/gut (emotion) to your brain (logic) is a very short distance, but for a leader, it is the longest and hardest journey to make. Get over yourself, and ask for help. Seriously, the organization is built to help you navigate this and it is times like these they will rise up. Empower them!

Here are some thought starters on what might be happening:

  • Consumer Behavior – Online vs. brick and mortar or remote workers vs. office (local printing/restaurant/coffee shop, etc.). Have consumers’ preferences changed? Experiences vs. things most recently.
    • Market research (actual or just speak to your consumers/customers).
    • Is something happening geographically?
  • Profitability Challenges – Declining or stagnant profit margins, increasing operating costs (no pricing power), or reduced cash flow, increased days sales outstanding. OR are your suppliers shortening your terms? Has the customer mix changed? Product mix?
  • Competitive Threats – Is your value proposition still relevant?
    • Spend time with your customers and suppliers to explain problems or challenges and you will likely get their support to help you. See it as a connection discussion vs. a confrontation. They NEED you as much as you NEED them. Build a road map with all the input costs and see where there is an opportunity to improve.

Bottom line: Make sure you “KNOW YOUR 5 C’S” at all times—what is happening to our costs, circumstances (consumer/customer/competitor), and capital, capacity, conversion (cash DSO, inventory turn, etc.).

Mike Thorne is a former CEO and current Vistage Chair. He leads and facilitates a group of trusted advisor entrepreneurs and a CEO peer group in New Hampshire and Maine.

Mark Fackler

Creative employees talk in a meeting to figure out how to pivot their business model

Simply put, it is time to pivot when your product/service is becoming misaligned with your chosen market. Since there are two sides to this equation, the product/service and the market, you can choose to pivot either side of the equation. Pivot your product/service to match the market or pivot to a different market to match your product/service.

The Blockbuster debacle is a classic example of not pivoting your product/service. The market was stable, home-based viewing of movies. Blockbuster was a brick-and-mortar company. Customers came to them. Netflix innovated DVDs by mail, just a new delivery method. Customers did not have to leave their home. Same market, different product/service. Blockbuster sales dropped as DVD delivery took market share. They had plenty of time to see this and begin to pivot. Then Netflix innovated again with online/instant delivery. It should have been child’s play, not rocket science for Blockbuster. They should have not only matched the DVD delivery method but innovated the online delivery. Blockbuster watched, with flat feet. Netflix just crushed them. The loss in sales was an obvious warning sign. What killed Blockbuster was losing their creativity and courage to innovate.

Another example, a more approachable example, and certainly a subtler example, was my company. I started out selling software engineering services to defense contractors, a single service matching a single market. But I wanted to grow, so I added selling to commercial companies. I pivoted to a new market. Same service, new market. Some years later, I added hardware engineering services. I pivoted with a new service. Same market, new service. Notice the ping pong approach. You can pivot on either side, the product/service or the market. I continued to pivot, or innovate as I like to call it, forever. For me, the warning sign was stagnation. If I felt stagnant, it was time to pivot, time to innovate.

The difference between the Blockbuster story and mine is stagnation versus innovation. My advice is 1) scan the horizon and 2) never stop pivoting. Never stop innovating.

Mark Fackler is a retired CEO and currently leads the Vistage CEO group that he was a member of from 1991 to 2002. He is passionate about creating great ROI for his member CEOs.

What are some additional warning signs your business needs to pivot? Join the conversation inside Work It Daily’s Executive Program.

4 Tips For Writing A Powerful Resume

4 Tips For Writing A Powerful Resume

The first challenge with your resume is getting it into the hands of an actual person. Over the past decade, getting through applicant tracking systems (ATS) by including the right keywords has become the holy grail of job seekers. The palace guards were put in place so that overloaded hiring managers could keep out the riffraff.


And it was necessary.

Surveys report that more than half of the resumes submitted for any job posting are from completely unqualified candidates.

The ATS is meant to boil down the deluge to an actual candidate pool. As a job seeker, you should be concerned with and aware of how your resume will make it past the guards. As a serious professional, you need to take your resume further. Make sure that when it makes it to the hands of an actual person, it will impress and get you to the next step.

Here are four resume tips for accomplishing this goal:

1. Lead With The Results

Look at your resume as if YOU are the hiring manager. Does this resume help solve the problem that needs solving with this position? Not just the “because Henry quit” problem. The thing that makes this position valuable to the company.

Your resume must show how you are the solution because you’ve done it before. Structure your experience so that each sentence is front-loaded with results. Instead of, “Evaluated current processes and led efforts that restructured operations, leading to a reduction in costs and an increase in revenue,” try “Slashed overhead costs by 20% while simultaneously increasing revenue by 45% by completely overhauling sales processes and operations for optimal efficiency.”

If you think like management, you can pick out what management most cares about, and make sure you highlight that in your resume.

2. Quantify Your Accomplishments

Man updates his resume

In other words, use numbers. By adding figures to your accomplishments, you provide measurable, credible proof of your performance.

For example, “Added $4 million to the bottom line…”

Beyond showing revenue, numbers can help provide context for your results through comparisons.

  • “Ranked #1 out of 45 sales reps for top sales performance.”
  • “Achieved 95% customer referral rate, a figure 2 times higher than the company average.”
  • “Conducted company-wide training for 500 employees.”

This is one of the things a lot of people struggle with, but it is vital. Quantifying your accomplishments solidifies them in the mind of the reader. It turns an abstract statement into a hard fact.

3. Use Active Words

Businesswoman works to customize her resume

Fill your resume with verbs that convey energy and action. Carefully selected verbs also help you create concrete statements that create a visual for the reader. Instead of, “Put in processes that led to a significant reduction in costs,” try “Decreased costs by devising efficient sales process.”

But be careful. Don’t use the same verbs over and over. Do the work and find powerful synonyms.

4. Trim The Fat From Your Resume

Man reads a resume

This may be the most important tip for creating a powerful resume that will get read and noticed. The hiring manager or recruiter may have dozens of resumes to review, so make sure yours is easy to get through. Write succinctly, be specific, edit out filler words, and trim the unnecessary detail that doesn’t add to your qualifications for the position.

Review and edit. Then review and edit again.

The digital age has brought challenges to the job seeker, but they can be overcome. Spend the time to create a powerful resume. Make sure it gets the attention that it deserves.

Need more help with your job search?

Become a member to learn how to land a job and UNLEASH your true potential to get what you want from work!

This article was originally published at an earlier date.

Yes, You Can Earn a Healthcare Degree Online

Yes, You Can Earn a Healthcare Degree Online

According to the Bureau of Labor Statistics, the healthcare field is expected to be the fastest growing career field in the country over the next ten years. The right degree in healthcare could be your ticket to a great career in the field. But if you can’t quit your job to go to school full […]

The post Yes, You Can Earn a Healthcare Degree Online appeared first on Jobacle.com.

3 Things To Convey In Your Job Interview

Executive Spotlight: How To Effectively Resolve Conflict At Work

Conflict is an inevitable part of any workplace. Whether it stems from differences in personalities, varying work styles, or competing interests, the ability to effectively resolve conflicts is a critical skill for maintaining a harmonious and productive work environment. What can managers and team members do to effectively resolve workplace conflicts and foster a culture of open communication and cooperation?


We recently asked our leading executives for their best tips on how to resolve conflict at work.

Here are their responses…

Melodie Turk, Learning Experience Executive

Here are a few of my tips for successful resolution:

  • Don’t wait to deal with conflict. Waiting creates the opportunity for passive-aggressive behavior (on both sides). It also creates the opportunity for the conflict to increase in its negative impact.
  • Reflect. Getting clarity with yourself on what you understand the conflict to be, the questions you may have for the other party, and the solutions that may help resolve the conflict will help ground the emotional side and prepare you for a resolution conversation.
  • Deal directly. Talk with the person or persons you are having conflict with. Talking with a colleague or supervisor may seem easier but can produce faulty interpretation and miscommunication. It also is an easy path to gossipy behavior.
  • Be accountable. Once you hopefully resolve the conflict with another party, give yourself reminders, acknowledge new behavior publicly, record yourself—do whatever it is that you need to do to show the other party that you are taking the resolution seriously.
Melodie Turk is a learning experience executive with a unique background in the learning and development arena as well as change management. She is passionate about bringing change to the workplace—change that is meaningful and change that will last.

John Schembari, Senior Education Academic And Operations Executive

Woman tries to resolve a conflict at work

In line with what Melodie is saying, communication is key in resolving conflict. Communication can come in many forms.

Did we first align our individual goals with an organization’s through the development of a strategic vision? Do we need to reground ourselves around/remind ourselves of our common goals?

Do we have established norms of communication? Have we as a team considered how we will address conflict before it even happens?

Having formal organizational processes for discussing conflict can also be helpful in ensuring that we focus our disagreements on policy implementation rather than on people themselves.

John Schembari is a current K-12 teacher/school leader academic improvement coach and former school building and district administrator. He loves to draw, travel, swing dance, and read nonfiction.

Ana Smith, Leadership Development & Learning Strategist

Woman talks to a coworker to resolve a conflict

Resolving conflicts at work is crucial for maintaining a healthy and productive work environment. Here’s a systematic approach to managing and resolving conflicts:

1. Acknowledge the Conflict:

Recognizing there’s an issue is the first step. Ignoring or avoiding conflicts can exacerbate the situation.

2. Open Communication:

  • Initiate dialogue: Set up a meeting with the parties involved to discuss the issue.
  • Active listening: Ensure that each party feels heard. Listen without interrupting and ask open-ended questions to understand the core of the issue.

3. Identify the Root Cause:

Often the visible conflict is a symptom of a deeper issue. It could be related to:

  • Unmet needs
  • Differences in values or perceptions
  • Miscommunication or misunderstandings
  • External work pressures or stress

4. Stay Neutral and Objective:

If you’re mediating the conflict, it’s essential to remain neutral. Do not take sides, and avoid making judgments based on personalities or past incidents.

5. Focus on Interests, Not Positions:

  • Positions are what a person says they want.
  • Interests are the underlying needs, desires, and fears.
  • Focusing on interests can lead to more collaborative and creative solutions.

6. Generate Solutions:

Encourage the involved parties to suggest ways to solve the conflict. Brainstorming can often lead to a mutually acceptable solution.

7. Negotiate a Compromise:

It’s rare that one side will get everything they want. Aim for a solution that addresses the most crucial concerns of all parties.

8. Document Agreements:

Once a resolution is reached, document the agreement. This serves as a reference and ensures accountability.

9. Follow Up:

Set a date to review how things are going after the resolution. It ensures the agreed-upon changes are being implemented and provides an opportunity to address new concerns.

10. Seek External Help:

If internal efforts fail, consider mediation or conflict resolution specialists. Sometimes, an external perspective can provide new insights or methods of resolution.

11. Establish Clear Boundaries and Expectations:

Ensure that job roles, responsibilities, and expectations are clear to prevent future conflicts.

12. Provide Training:

Offer conflict resolution training for employees and managers. This equips them with tools and techniques to manage and prevent conflicts proactively.

13. Promote a Positive Culture:

Foster a work environment based on respect, open communication, and collaboration. Regular team-building exercises can enhance team cohesion and reduce conflicts.

14. Personal Reflection:

If you’re directly involved in the conflict, reflect on your own actions and behaviors. Self-awareness can help in recognizing and addressing personal triggers or biases.

15. Know When to Escalate:

Some conflicts may require intervention from higher-ups or HR. Recognize when an issue is beyond your capacity to resolve and escalate appropriately.

Remember, conflicts are a natural part of any workplace. The key lies in addressing them constructively and ensuring they lead to growth and understanding, rather than persistent issues or negative environments.

Ana Smith helps people & organizations achieve their full talent potential by developing and co-creating people strategies and customized solutions, and turning them into impactful outcomes and collaborative relationships, using coaching as the “red thread.”

Michael Willis, Sports Business Operations Executive

Woman yells at a coworker without trying to resolve the conflict

In the dynamic workplace environment, conflicts can arise from time to time. However, leaders must approach this topic with an optimistic and open mindset. There’s no one-size-fits-all here. Each conflict resolution must be met on a case-by-case basis. The first step in any solution is to identify the conflict.

1. Listen Actively:

  • Encourage open communication within your organization.
  • Create an environment where employees feel comfortable raising concerns.
  • Pay attention to what employees say and actively listen to their perspectives.

2. Review Complaints and Feedback:

  • Regularly review feedback channels such as suggestion boxes, surveys, or anonymous reporting systems.
  • Look for recurring themes or patterns in the complaints and feedback.

3. Meet with Key Stakeholders:

  • Schedule one-on-one meetings or group discussions with employees involved in or affected by the conflict.
  • Ask open-ended questions to understand their viewpoints, concerns, and emotions related to the conflict.

4. Communication Conflicts:

Conflicts can arise when team members misinterpret messages or fail to communicate effectively. Optimistically, these conflicts can encourage improved communication skills, better understanding among colleagues, and the development of more robust relationships.

5. Task Conflicts:

Disagreements about how tasks should be completed or allocating responsibilities can occur. Such conflicts can lead to creative problem-solving, innovative task approaches, and a stronger sense of teamwork as individuals work together to find solutions.

6. Personality Conflicts:

Differences in personalities, working styles, or values can lead to tensions. When handled constructively, these conflicts can foster diversity of thought and perspective, resulting in more well-rounded decision-making and innovative problem-solving.

7. Resource Conflicts:

Disputes over resource allocation, such as budget or equipment, can arise. These conflicts can prompt organizations to reassess their resource management strategies, potentially leading to more efficient and equitable allocation of resources.

8. Leadership Conflicts:

Conflicts related to leadership decisions or management styles can allow leaders to engage in open dialogue with their teams. This can lead to improved leadership practices and a more engaged and motivated workforce.

By following these steps, you’ll understand the conflict’s nature, causes, and context comprehensively. This information will be a solid foundation for developing strategies to resolve conflict effectively and create a more harmonious workplace environment. Remember that open and empathetic communication is critical to resolving disputes successfully.

Michael Willis has 18+ years of experience working with accounting & sports organizations and has managed P&Ls of $10M – $125M+ with budgets of $3M-$50M+. He worked for the NFL for 22 1/2 years, mainly with the game officials working on the financial/accounting side of the business.

Lynn Holland, GTM & Rev Gen Consultant

Man listens to his coworker during a meeting and tries to resolve a conflict

Conflict in the workplace is the worst! Despite wearing a team player’s jersey, we can find ourselves experiencing sleepless nights, dreading Monday mornings, and feeling exhausted by stress, anxiety, and emotional turmoil due to an office disagreement that we didn’t go looking for.

Rather than letting it linger, drawing in co-workers to take sides, or blowing it up with management, I’ve found four steps to be helpful to proactively pursue and achieve a resolution:

  1. Acknowledge that you are in a disagreement or conflict in your workplace.
  2. Pursue a conversation with the person who disagrees, stepping back from your position and asking for them to share their viewpoint on the process or project in question while genuinely listening with an open mind to where they are coming from.
  3. Recognize that you want what’s best for the organization and assume they do as well.
  4. Ask yourself how you can put their ideas and your ideas together and present them for execution to get an even better result.

Following these steps can help resolve the disagreement without drama, make the co-worker feel heard, and achieve a better outcome that is in the best interest of the company.

Lynn Holland is a business development, enterprise sales, and marketing executive with 18+ years of experience, the last five years in technology, developing, taking to market, and selling directly and through partnerships, B2B technology solutions, technical products, and services for companies up to $5 billion.

Lisa Perry, Global Marketing Executive

Woman listens to a horrible coworker without trying to resolve the conflict

I recently worked at a start-up where an individual was so upset with a colleague and felt justified to let them know by screaming at them in the hallway, where everyone could hear until they stormed out of the building. This incident taught me several valuable lessons about conflict resolution in the workplace.

Stay Calm: In the midst of conflict, maintaining composure is vital. By staying calm and removing emotion, you can take an objective step back to evaluate the situation effectively and find constructive solutions. Most importantly, it will make the people around you feel safe, secure, and confident in your leadership.

Be a Great Listener: Why is this so important? Eighty-six percent of employees and executives cite workplace failures for ineffective collaboration and communication. Listening is critical for conflict resolution because people want to be heard. Let them talk and allow them to express their frustrations. Understanding their perspective is essential. Here are several questions to help you seek to understand the driving motivations behind the issues, whether you are directly involved in the conflict or not:

  • Can you tell me more about your perspective?
  • What would you like to see happen, and what does success look like for you?
  • What steps are necessary to move forward, and how can we achieve them?
  • Consider your involvement in the conflict and how you can improve the relationships and communications through changes in your actions.

Foster Collaboration: Promote a collaborative problem-solving approach to demonstrate that you have their best interest at heart. Once the underlying issues have been identified, bring everyone together to brainstorm the best path forward. This approach encourages collective ownership, enhancing the likelihood of successful solutions.

By staying calm, actively listening, and fostering collaboration, organizations can transform conflicts into opportunities for growth, creating a harmonious and productive work environment for all. If you found this helpful, I invite you to explore my book How to Develop a Brand Strategy and insightful brand marketing articles.

Lisa Perry helps companies drive revenue by using consumer trends, insights, and data analytics to innovate their approach to marketing.

How do you effectively resolve conflict at work? Join the conversation inside Work It Daily’s Executive Program.

Cultivating Engaged Brand Communities

Cultivating Engaged Brand Communities

In the summer of 2023, brand communities wield unprecedented purchasing power influence. Barbie enthusiasts are adorning themselves and their lives with everything pink, while Beyonce’s devoted fans fuel a surge in sequins and chrome outfits. Taylor Swift’s dedicated following “Swifties” has taken an unexpected turn (due to her budding Travis Kelce romance), with fans snatching up NFL merchandise, collectively propelling sales to remarkable heights, a testament to the profound impact of brand communities on consumer behavior.


In an era where connections and relationships drive consumer choices, cultivating loyal brand communities has emerged as a critical strategy. This article delves into the significance of brand communities, exploring their advantages, proven methods for building engaged communities, and brand community success stories that have harnessed the power of community-driven marketing.

Why Create Brand Communities?

In the marketing world, the question arises: why should we invest in creating a brand community? It boils down to the type of relationship you desire with your customers. Are you seeking algorithm-driven interactions, fleeting social media ties, or long-lasting bonds of a dedicated community where your brand and customers add value to each other, building a brand ecosystem together?

From the consumer’s perspective, the desire for connection is a fundamental human need for a fulfilling life. It’s these connections and relationships within communities that make them strong. Just as a church isn’t defined by its building but its congregation, or a sports team by its stadium but by its devoted fans, in marketing, it’s not merely about the brand—it’s about cultivating a loyal community.

As Marcus Collins puts it in his book For The Culture, “The brands of the future will be the ones that facilitate community brands that not only identify who we are to the people we like, they become tribal marks because we’re by nature social animals.”

The reason we create a brand community is to cultivate loyal consumers, not just short-term transactional relationships. It’s about empowering people to connect with others who share their values and affinities, fostering a sense of belonging and loyalty far beyond a single purchase.

Exploring The Advantages Of A Brand Community

Strong and engaged brand communities have become the cornerstone of successful brand strategies, offering several benefits beyond traditional marketing efforts. Let’s explore them.

  • Form Lasting Relationships: Building a brand community is not just about transactions. It’s about fostering enduring relationships between customers and the brand. This deeper connection allows customers to actively participate in the brand’s journey, providing valuable input and feedback and creating a sense of ownership.
  • Cultivate Loyalty & Advocacy: Brand communities consist of loyal customers who become advocates of your brand. They actively promote your products or services, contributing to business growth and strengthening the online community. Loyal customers tend to have a longer lifetime value and stay committed.
  • Enhance Customer Retention: Brand communities boost customer retention rates by fostering a sense of belonging. Engaged community members are likelier to remain loyal, reducing churn and increasing overall customer satisfaction.
  • Quality User-Generated Content: Seventy-nine percent of consumers report that user-generated content has the power to influence their purchase decisions. Brand communities generate user-generated content, from captivating photos to engaging videos. Such content can surpass the brand’s creation and carry more credibility since it originates from the customers.
  • Gain Invaluable Insights: Brand communities are a treasure trove of insights. Through interactions and discussion, you gain profound knowledge about your customers—what works, what doesn’t, and their challenges. These insights are often unattainable through other means.
  • Drive Product Innovation: Your community members are a source of innovative product and service improvement ideas. Their perspectives and willingness to think outside the box lead to groundbreaking suggestions. This valuable source of data and feedback fuels new product development.
  • Behavior Tracking: Brand communities provide cost-effective access to valuable data. You can easily monitor customer behaviors and preferences without formal research. Conducting polls and surveys within your community is more likely to yield responses, providing valuable data for informed decision-making.

Proven Methods For Building Engaged Communities

A brand community thrives when it serves its people. Here, the community takes center stage, with the brand supporting. It’s not about the brand; it’s about the community. The brand is a facilitator, ensuring a safe space for community interactions and amplifying trending content for greater visibility. Additionally, moderation is essential to maintain the overall well-being of the community.

At Pentel of America, brand marketing focuses on the consumer “spokes” (in the hub-and-spoke model). In the past, the brand was the central hub responsible for disseminating content and offers to consumers. However, the focus has shifted to the community, where interactions between members (enabled by the brand) take precedence. This entails focusing on the community and sharing thoughts, content, and recommendations. Pentel Creative Challenges and Pentel Arts Artist Spotlights invite community members to showcase their artistic creations using Pentel and other products. In brand marketing, the evolved role is to prompt, curate, repost, and share user-generated content with the broader community.

What’s key in building an engaged brand user community is first establishing audience credibility. As Simon Sinek puts it, “If you talk about what you believe, you will attract people who believe what you believe.”

Ensuring convenience is essential for consumers to follow and connect with your brand and fellow community members. While building credibility within the community, remember that you’re also nurturing relationships with influencers, subject matter experts, and brand ambassadors. The key is to deliver value, encouraging repeat engagement consistently. This includes promoting trending posts, hosting live webinars, sharing exclusive behind-the-scenes content, and creating specialized subgroups led by subject matter experts for individuals with unique interests.

Brand Community Success Stories

GoPro

GoPro enables a global self-expression movement of loyal followers sharing remarkable experiences through user-generated content. They empower users as brand advocates, offering incentives through challenges in exchange for prizes, resulting in stunning content showcasing GoPro’s limitless potential.

Starbucks

In 2008, Starbucks introduced the “My Starbucks Idea” platform, inviting customers and enthusiasts to enhance the company’s offerings. Over the platform’s initial five years, Starbucks received 150,000 ideas, implementing 277. They fostered a sense of community by allowing users to vote and comment on ideas, featuring a public leaderboard for top contributors and popular suggestions. This engagement made customers feel heard. By incorporating fan-generated concepts like cake pops and pumpkin spice lattes, Starbucks enriched its product range.

Pentel of America

Pentel of America targets Gen-Z students, and the brand’s unofficial spokespeople are its 50 Pentel College Student Ambassadors on campuses across the United States—a micro-community of brand advocates. These brand ambassadors introduce Pentel Challenges to students on campus and online on TikTok and Instagram. They share their love for the brand and techniques for engaging students and encouraging their participation in the challenges.

Handling Negative Feedback: Striking The Right Balance

The community often self-regulates in navigating criticism, with members countering extreme views. However, brand intervention may be necessary. Warnings can address minor infractions, while extreme cases require content removal. Yet preserving authenticity is vital; establishing clear ground rules upfront helps maintain respectful dialogue, ensuring a harmonious and thriving community.

In a world where connections are paramount, brand communities reign supreme, continually redefining the boundaries of brand-consumer relationships.

For more brand marketing insights, follow Jeff Werderman and Lisa Perry. For a step-by-step guide on developing a brand strategy, check out How To Develop a Brand Strategy by Lisa Perry.

This article was written by Lisa Perry and Jeff Werderman.