How To Connect With Potential Employers During Your Job Search

How To Connect With Potential Employers During Your Job Search

It’s hard to be passionate about a job when you have no connection to the company. How do you show enthusiasm in your cover letter and job interview if you don’t absolutely love what you’d be doing, or where you’d be doing it?


Fortunately, there’s an easy way to demonstrate your enthusiasm for a company during the application and hiring process.

Here’s how you can make meaningful connections with potential employers during your job search…

1. Find Information About The Company

If you’re not totally excited about the company you’re hoping to get hired at, then it’s possible you just don’t know enough about them (or maybe they don’t belong on your interview bucket list). Before writing a cover letter, and especially before going in for an interview, you should always check out the company’s website.

Also, go to Glassdoor.com to see what past and current employees have to say about the company, and take a peek at their social media accounts. By doing this, you’ll get a better sense of their company culture and how they get involved in their community.

2. Reach Out To Current Employees

Man on laptop reaches out to connect with employees of the companies he wants to get hired at

Reaching out to the current employees of a company is the most direct way to form a connection with a potential employer. This is where LinkedIn comes in handy.

You should start a chat with current employees on LinkedIn to get an inside scoop on what it’s like to work at the company. And once you’ve connected with a person at the company on LinkedIn, you’ll feel a connection to the company itself by default.

3. Research The Company’s Values & Beliefs

Woman on laptop connects with a company while researching for her job search

A company’s core values and beliefs can greatly impact how passionate its employees are about their work. That’s why it’s important for you to know whether your personal values and beliefs align with the companies you’re hoping to get hired at.

In other words, would you be a good cultural fit?

This question is as important to you as it is to the potential employer.

While researching the company, before you write your cover letter or go in for an interview, you should try to find information on its values and beliefs as an organization. Maybe once a month the company volunteers in the community. Maybe a percentage of their profits go to causes you support. Maybe they’re dedicated to environmental sustainability in all areas of their business. Whatever the company’s specific values and beliefs are, they’re perfect opportunities for you to connect with them.

4. Create A Connection Story

Man on laptop writes a connection story in his job search

After you do all of the above, you should have an excellent idea of what the company does, who they are, and what they stand for. Now, it’s time for you to create a connection story to tell in your cover letter and in your interview.

Start by answering this question: Did something happen to you that made you respect, appreciate, or admire what the company does?

You could be a loyal customer of this company or a good friend of an employee. But if you didn’t already have that connection to the company or that passion for what they do, you have it now from your research and your conversations with current employees.

In your cover letter and in your job interview, talk about how you were, or are, affected by the products and services the company provides.

To create a connection story that will stand out to employers, you need to connect your personal story to the company’s mission. If you do this, you’ll write a disruptive cover letter and be memorable in your interview.

We hope these tips will help you connect with any potential employer you come across during your job search. You’ll probably become passionate about a company or employment opportunity you never considered before…it may just take a little research.

Need more help with your job search?

We’d love it if you signed up for Work It Daily’s Event Subscription! Get your career questions answered in our next live event!

This article was originally published at an earlier date.

The Secret To Building Brand Loyalty

The Secret To Building Brand Loyalty

Taylor Swift is a dominant brand, leading the industry for over 15 years with a loyal fan base. She recently released her tenth studio album titled “Midnights” on the streaming platform Spotify at the stroke of midnight. Swifties (as her fans call themselves) rushed to get the album and crashed the site seconds after it launched, breaking Spotify’s record for the most album streams in a single day.


Before the album’s release, Swift released numerous TikTok videos that generated over 131 million views. Her worldwide The Eras tour announcement recently sent her fans into an all-out frenzy. Ticketmaster ended up canceling the public sale of tickets due to the high demand for the presale tickets. Ticketmaster said that more than 3.5 million people pre-registered for Taylor’s Verified Fan sale, the largest in its history. Presale codes were sent to 1.5 million fans who were invited to purchase tickets, while the remaining 2 million were waitlisted. Source

When you build a loyal fan base, customers are no longer just customers. They are advocates, ambassadors, supporters, enthusiasts, and loyalists. When customers find a brand they trust and love, everything changes.

Let’s look at what brand loyalty is, why it is essential, how to build it, a few examples, and what to do when it starts to slide.

What Is Brand Loyalty?

Woman holding her credit card does some online shopping on her phone

Brand loyalty refers to a consumer’s tendency to purchase a particular brand of product or service consistently rather than choosing alternatives. Several factors, such as the quality of the product, the reputation of the brand, and personal experiences with the brand, can influence this. Brand loyalty can also be strengthened through marketing campaigns and customer loyalty programs.

Why Is Brand Loyalty Important?

Happy woman goes shopping

Brand loyalty is essential for many reasons. For businesses, loyal customers are valuable because they are likely to make repeat purchases, which can lead to increased revenue and profitability. Companies with strong brand loyalty grow revenue 2.5X faster and deliver 5X more shareholder value. Acquiring new customers is typically more expensive than retaining existing ones. Brands with high levels of customer loyalty will generally have to spend less on marketing and advertising to maintain growth. And satisfied customers are more likely to recommend a brand to others, which can be an effective form of advertising. Also, loyal customers can help promote a brand through word-of-mouth marketing, leading to new customers and increased market share. Remember that loyal customers will tend to spend more over a longer period, resulting in a higher lifetime value for the brand. Seventy-seven percent of consumers said they have remained loyal to a brand for over ten years. Considering that a 7% increase in brand loyalty can translate into an 85% higher customer lifetime value (CLV), this is significant. Strong brand loyalty can lead to increased brand equity, which is a valuable asset for the company. Finally, having a loyal customer base can help a business weather market downturns and economic recessions by providing a stable source of revenue.

Brand loyalty can also be important for consumers because it can provide a sense of trust and comfort in the products or services they are purchasing. It can also lead to benefits such as exclusive deals, discounts, and special promotions offered to loyal customers.

Overall, brand loyalty can be a win-win situation for both businesses and consumers, and it can be an essential factor in the success and growth of a company.

How To Build Brand Loyalty

Brand loyalty, retention marketing concept

Building brand loyalty can be a complex process, but there are several strategies that your company can use to encourage customers to form a strong connection with your brand. These include:

  1. Delivering high-quality products or services: This is the foundation of building brand loyalty. If customers are consistently happy with your products or services, they are more likely to remain loyal to your brand.
  2. Providing excellent customer service: Customers who feel valued and respected are more likely to remain loyal to your brand. Providing responsive, helpful customer service can help create a positive experience for customers and encourage them to return.
  3. Creating a strong brand identity: A well-defined brand identity can help customers easily identify and remember your company, making it more likely they will choose you in the future.
  4. Offering rewards programs: Loyalty programs and other rewards can encourage customers to remain loyal to your brand by offering incentives for repeat purchases.
  5. Fostering a sense of community: Building a community around your brand can help customers feel connected to your company and be more likely to remain loyal. This can be done by creating engaging content or hosting events that bring customers together.
  6. Personalization and customization: Offer personalized experiences, tailor-made offers, and deals to keep your customers engaged and coming back to your brand.
  7. Consistency in brand message and experience: Consistency in all the communication and touchpoints of the brand is crucial to building trust and loyalty with your consumers.

These are a few examples of strategies that your company can use to build brand loyalty. The most effective approach will depend on your specific brand and target market.

Brand Loyalty Examples

Woman holds her pet dog

There are many examples of brand loyalty across various industries. Some notable examples include:

  • Chewy: Chewy has a loyal fan base that’s been singing its praises since it launched in 2011. The company has built a strong connection with its customers around the understanding that pet parents regard their fur babies as significant members of their families. What sets them apart is their customer service, which empowers employees to go above and beyond for their customers. An amazing example of this includes a customer informing Chewy that some of her pets had passed away. She had a number of unopened Chewy items and wanted to see if she could return them to put that money towards the medical and cremation expenses. Chewy immediately gave her a refund on all items and told her to donate them to somebody who could make use of them. In less than 24 hours, she received a bouquet of flowers and a note of sympathy for her loss from the Chewy family. This customer service approach has been the key to their success. In fact, Chewy posted a 14.5% gain in net sales for the third quarter of 2022.
  • Warby Parker: Warby Parker has built a loyal brand following through a combination of unique, stylish product designs, social responsibility, and innovative features. Their eyewear is known for its unique, vintage-inspired design, which sets it apart from other eyewear brands. They have a focus on social responsibility with their “Buy a Pair, Give a Pair” program, where for every pair of glasses sold, a pair is donated to someone in need. This resonates well with consumers who value companies that give back to the community. And they’ve built their brand loyalty partly by incorporating innovative features such as virtual try-on and online quizzes into their shopping experience. These features, unique to Warby Parker and not offered by other eyewear retailers, allow customers to easily and conveniently find the right glasses for their face shape and style, making the process of buying glasses less intimidating and more fun.

A strong focus on delivering a great product or service and building a strong community around your brand is often at the core of creating brand loyalty.

What To Do When Brand Loyalty Slides

Rate your experience, customer feedback concept

When brand loyalty starts to slide, it’s important to take action quickly to address the problem. Here are a few strategies that you can use to regain customer loyalty:

  1. Identify the root cause: Before taking action, it’s important to understand why your customers are losing loyalty. This might involve conducting customer surveys, focus groups on gathering feedback, or analyzing sales data to identify trends.
  2. Address the problem: Once you’ve identified the root cause of the problem, take action to address it. This might involve making changes to your products or services, improving customer service, or revising your marketing strategy.
  3. Communicate with customers: Let your customers know that you’re aware of the problem and that you’re taking steps to fix it. This can help build trust and show customers that you value their feedback.
  4. Offer incentives: Offering incentives to loyal customers can help encourage them to continue doing business with your brand. This might include discounts, rewards, or special promotions.
  5. Foster a sense of community: Building a sense of community around your brand can help create a sense of loyalty among customers. This can be done by creating engaging content, hosting events, or encouraging customers to share their experiences.
  6. Continuously monitor and improve: Continuously monitor the customer feedback and survey and make necessary changes to keep them engaged and retain their loyalty.
  7. Apologize and make amends: If the problem is caused by a mistake or a failure on your company’s part, apologize and make amends to regain trust and loyalty with your customers.

These are just a few examples of strategies that companies can use to regain customer loyalty. The most effective approach will depend on the specific situation and the needs of your customers. It’s important to act quickly and efficiently when brand loyalty starts to slide to prevent the situation from worsening and try to regain customer loyalty as soon as possible.

In summary, the secret to building brand loyalty involves:

  • Creating a solid relationship with your customers
  • Consistently providing high-quality products or services
  • Fostering trust
  • Exceeding customers’ expectations with excellent customer service
  • Creating a sense of community around your brand

When done right and customers find a brand they love, everything changes. So, start building your brand leadership today. You’ve got this!

Independent Careers That Make Sense in 2023

Independent Careers That Make Sense in 2023

The greatest independent career choices intended for 2023 include massage, actual estate investing, tax planning, and vehicle brokerage solutions. All offer long-term monetary stability and the possibility to work alone. Almost all require at least several formal training or education, but all are gratifying, interesting, and challenging. In this article are more information about the very four options for […]

The post Independent Professions That Make Sense around 2023 made an appearance first on Jobacle. possuindo .

10 Ways Employees Can Be More Proactive At Work

10 Ways Employees Can Be More Proactive At Work

Proactivity, as defined by organizational behavior, is “anticipatory, change-oriented, and self-initiated behavior in situations, rather than just reacting.” When a person is proactive, they are acting in advance of a future event. Proactive employees typically don’t need to be asked to do something, and will usually require less-detailed instructions.


Proactive behavior is applicable to either one’s own role or to “extra role” responsibilities. Within one’s own role, for example, a person may find a more efficient way to complete one or more of their responsibilities. Extra role responsibilities (i.e., those tasks outside of your stated job description) speak to an employee’s organizational citizenship behavior (OCB). The proactive employee would, for example, initiate an offer to help their co-workers before they are asked to assist by either their colleagues or their manager.

The steps you can take to become more proactive at work apply to both your formal role and your part of the scope of the OCB within your team, your department, and your overall organization.

There are variations on the theme; however, the following behaviors are a common foundation for proactivity within all of the theories:

Organize | Take Stock | Be Positive

Proactive employee helps coworkers

Proactivity requires that you be organized. That includes your mindset, your space, and, of course, your schedule! Organizing your time helps you approach tasks more efficiently and allows you to be more open to opportunities. This scheduling needs to include “downtime” for those activities that keep your life in balance.

A positive attitude is right up there on any list. Approaching tasks from a positive perspective encourages you to look for the best in every situation. It helps you become the employee who is “ready, willing, and able,” who can always be counted on. A team player who is reliable and available will become the go-to person, the problem solver.

Take stock of your current responsibilities:

  • What are your tasks?
  • What are the priorities?
  • What can be consolidated, eliminated, or shortened?
  • What can you do to stay ahead of less urgent tasks?
  • How do you solve problems?
  • Can you prevent problems by planning ahead and developing alternative processes in anticipation?
  • What are the things you still need to know?
  • Can you automate any of your tasks to make them more effective and less time-consuming?

Communicate | Connect | Network

Proactive employees lead a meeting at work

Find a role model by observing the leaders in your company. When possible, spend time with them to gain insight from their behaviors. Try out their techniques. Some will work for you, others will not. You’ll need to fine-tune what you acquire so that you are able to build your own repertoire.

Let others know that you want to be more involved. You’ll need to create your own opportunities. Don’t wait to be asked—present your ideas to your management team.

Goals | Persistence | Excellence

Proactive employees work on a project together

Set goals for yourself. Write them down! List everything that you want to accomplish. Set deadlines! Once you have the end in mind, you can achieve your desired outcome. A series of small goals leading up to the completion of a large goal keeps tasks from becoming insurmountable.

Stay the course on how you want to accomplish your goals. This may require overcoming your fears and rising above obstacles or setbacks. You’ll need to step outside of your comfort zone and become increasingly resilient.

Strive for excellence from start to finish. Commit yourself to always presenting your best work—your completed project with no loose ends. Be passionate about what you do. Give it your all. No matter what role you are assigned, you will be more effective when you put your full energy and effort into it.

Celebrate! | Be Flexible!

Proactive employees celebrate their success during a work meeting

Celebrate your successes, big and small, as you move along your path to becoming more proactive!

Be flexible! You can’t plan for every outcome, so being able to react to the unexpected is an important trait for the proactive person. It is about the awareness of the existence of choices, regardless of the situation or the context.

Need more help being proactive in your career?

We’d love it if you signed up for Work It Daily’s Event Subscription! Get your career questions answered in our next live event!

This article was originally published at an earlier date.

Are Financial Institutions Now Expected To Scrutinize Vessel Behavior?

Are Financial Institutions Now Expected To Scrutinize Vessel Behavior?

I would never have guessed that my maritime shipping and Naval Intelligence background would become helpful in the financial services realm—yet here we are. Let me explain…


“We’re Bankers, Not SEAL Team Six.”

Financial Institution concept

“We’re bankers, not SEAL Team Six. Are we really expected to start analyzing ship behavior?” This quote from a colleague in a discussion about the idea of Financial Institutions (FIs) monitoring the behavior of ocean-going vessels (ships) motivated me to co-author a white paper on the topic.

Today’s global geopolitical climate is fraught with both nation-states and individual bad actors who use the financial system to conduct their misdeeds. While sanctions can be an effective tool to shut these bad actors out of the financial system, it is far from a panacea. Necessity has become the proverbial mother of invention for bad actors in creating methods to circumvent sanctions and international laws. The typologies range from turning off their safety position reporting to pretending to be a different vessel altogether.

Government Guidance

U.S. Department of Treasury

In May 2020, the U.S. Departments of State and Treasury and the U.S. Coast Guard published “Guidance to Address Illicit Shipping and Sanctions Evasion Practices.” The guidance document provides information targeted for specific stakeholders—one of which is Financial Institutions (FIs). This was a seminal moment. For the first time, FIs were mentioned in government guidance on detecting potentially unusual ocean-going vessel behavior.

Governments recognize the challenge of keeping abreast of the methods of evading laws and impose various regulations on private sector stakeholders to detect and deter nefarious activity. The trend has undoubtedly been government regulators requiring more of Financial Institutions (FIs) compliance measures, not less. U.S. regulators are particularly demanding of FIs in this regard. Whether or not the regulations are reasonable is irrelevant. Once imposed, FIs must find ways to comply.

Why Focus On Transportation?

International cargo ships at sunset

The sale of commodities is almost invariably accompanied by the need to transport the goods to their destination. It is this transportation element that regulators have recently turned their attention to. This attention is now buoyed by the need to detect the illicit transfer of bulk commodities, such as Russian oil, in the wake of the invasion of Ukraine.

The complexities of trade finance, global supply chains, and the various roles of FIs in a trade transaction can make this a daunting task. This realization motivated me to co-author a white paper on the topic through the Bankers Association for Finance and Trade (BAFT). The paper published by BAFT in early December 2022 is entitled “Perspectives on Evaluating Potentially Unusual Vessel Behavior.” My maritime shipping experience served me exceptionally well in this endeavor.

Understanding The Fundamentals

Man holding papers reads something on his laptop

While banks offering trade finance products likely have a working knowledge of shipping documentation, staff may need to become more familiar with the maritime shipping industry details. This can pose challenges when shipments or transactions are flagged as unusual and compliance issues arise. The paper aims to provide bankers with a rudimentary understanding of maritime shipping and the compliance risk associated with this space. It accomplishes its objective by organizing the material in a methodical fashion meant to be read from beginning to end. The paper begins by familiarizing the reader with basic maritime shipping industry jargon and practices. For example, did you know ships have an identification number that never changes (think of your car’s VIN) even after being sold or renamed? It then lists the most common typologies for vessels evading sanctions, ways to evaluate your FI’s inherent risk, and several considerations when developing appropriate controls for your organization.

My co-authors and I spent hours discussing (which at times pivoted to spirited debate) certain portions of the material. We endeavored to strike the right balance for reasonable measures to evaluate vessel behavior for FIs with varying resources available to Financial Crime Compliance departments. I believe the many hours of Zoom call discussions paid off in the form of a handy white paper for FIs in addressing this evolving risk.

To read “Perspectives on Evaluating Potentially Unusual Vessel Behavior,” please visit BAFT’s Library of Documents under BAFT Guidance and Industry Practice section at www.BAFT.org.

How To Set Up A LinkedIn Profile (In Under 10 Minutes!)

How To Set Up A LinkedIn Profile (In Under 10 Minutes!)

First regarding all, it’s never also late to get began on LinkedIn. Second involving all, there are just four things you require to create your account in under 5 minutes.


This is what all those four things are…

4 Things A person Must Set Up Your own LinkedIn Profile In Below 10 Minutes

@j. t. odonnell Replying to @littledig77 How to set upward a LinkedIn profile inside under 10 minutes! #linkedin #linkedinhelp #linkedinhacks #linkedintips #howtouselinkedin #howto #workitdaily #jobtok #careertok ♬ initial sound – J. To. O’Donnell

1. Professional Headshot

Grab your current smartphone and some brilliant lighting and take a new picture of you through the shoulders program some sort of smile on your encounter. You need to look professional, however approachable.

2. Optimized Subject

Your subject is often the most important real property in your LinkedIn profile. Linkedin works like a research algorithm: people look regarding keywords about your ability sets, and if individuals are usually in your headline, anyone turn up at the best of the results. Therefore, pick five or 6 skill sets you make use of about the job and place them in your topic.

a few. “About” Section

Inside your “About” area, talk about the amount of many years you’ve been doing exactly what you’re doing (approximately 3 sentences). Then, write a single or two more phrases that roll up the experience and quantify just what you’ve accomplished .

some. Work History

You must only listing 15 a lot of work background (or less if if you’re still a young professional). Add one or a couple of bullet points for every of the jobs detailing what you got carried out while working there. Employers just want the details without having to gloss over through too much textual content.

Require more help setting upwards your LinkedIn profile?

I train a FREE Resume and LinkedIn Bootcamp . Within this hour-long course, you will learn how to enhance your resume and LinkedIn profile therefore you stand away to recruiters.

But the most crucial thing you need for you to know is do not wait . Linkedin is booming correct now and companies are usually looking for talent into it. It’s never been simpler to have noticed on LinkedIn. Therefore go set way up your profile today!

17 Popular Call Center Interview Questions (With Answers)

17 Popular Call Center Interview Questions (With Answers)

There are a number of common call center interview questions you need to be ready for if you want to get hired in this setting. The environment of a call center can be demanding, so your answers need to show the interviewer that you have what it takes. This list of questions will help you […]

The post 17 Popular Call Center Interview Questions (With Answers) appeared first on Career Sherpa.

High-Impact Career Paths in the Education Field

High-Impact Career Paths in the Education Field

A career in the education market could be among the greatest ways to make some sort of lasting difference in younger lives. The path enables you to motivate not to mention encourage others to accomplish greatness later on. While job opportunities a variety of, the business can be demanding. In case you’ re passionate regarding shaping the future era, a career […]

Typically the post High-Impact Career Pathways in the Education Industry appeared 1st on Jobacle. com .

How an Online Graduate Degree Can Fast Track Your Career Path

How an Online Graduate Degree Can Fast Track Your Career Path

The current job landscape is usually constantly evolving and aggressive. As a result, this rising demands require your professional who can progress and provide desired expertise in the workplace. In case you’ re committed towards advancing your career, it’ s prudent to seek out out opportunities that assist you to gain advanced skills, not to mention an online graduate qualification will help you […]

The article How an Online Graduate student Degree Can Fast Monitor Your Career Path appeared first upon Jobacle. com .

Outstanding Benefits of Accelerated Nursing Programs

Outstanding Benefits of Accelerated Nursing Programs

Accelerated nursing plans deliver the foundational abilities necessary to work because a registered nurse. College students learn and sharpen often the needed principles and expertise in clinical and laboratory settings to fit the homework. The approach helps teachers to better understand their own professional roles and supply secure patient care and wellness promotion. Here are a few outstanding benefits […]

Typically the post Outstanding Benefits involving Accelerated Nursing Programs appeared first upon Jobacle. com .

Executive Spotlight: How To Deal With Difficult Stakeholders & Peers

Executive Spotlight: How To Deal With Difficult Stakeholders & Peers

In a perfect world, it would always be easy to deal with stakeholders, co-workers, bosses, and other peers. The truth is, sometimes we have to deal with difficult people in our personal and professional lives. How we deal with people, difficult or not, will be a factor in how far we go in our careers. So, how can we successfully deal with difficult stakeholders and peers without hurting our professional reputations?


We recently asked our leading executives how they deal with difficult stakeholders and peers at work.

Here are their responses…

Ana Smith, Talent Architect & Global Learning Strategist

Managing stakeholders is one of any project manager’s most complex and important responsibilities. The success of any given project or initiative can frequently depend upon stakeholder collaboration and satisfaction, which is why it’s essential to give careful attention to their needs.

However, managing difficult stakeholders and peers can be, and therefore become, quite challenging, so it’s important to anticipate and manage them effectively. They might not be open and forthcoming in their communications, or they may only offer negative feedback. Some stakeholders may be frustrated at the progress of the project or may not seem to be very engaged in the work. These are some basic areas that you need to focus on in successful stakeholder management: identifying stakeholders (internal and external), understanding stakeholder needs, meeting their needs, underpromising and overdelivering, listening to stakeholder concerns, frequently communicating, amongst others. If not done properly, they can result in spectacular project failures.

There is an “Iron Triangle” on which experienced project managers focus on. This consists of 1) quality/scope, 2) budget, and 3) time. If stakeholders or sponsors want more in the deliverable (i.e., more features) then something has to give. The project will take longer, or it will cost more, or it will be a little of both. If they want to lower costs, they probably cannot do it without decreasing scope or increasing timelines. Stakeholders will need to understand that, and the project manager needs to be consistent on this point.

A poor appreciation of stakeholder management can often lead to catastrophic decision-making which ultimately leads to more cost, longer timelines, and diluted benefits.

Ana Smith helps people & organizations achieve their full talent potential by developing and co-creating people strategies and customized solutions, and turning them into impactful outcomes and collaborative relationships, using coaching as the “red thread.”

Andrea Markowski, Marketing Executive

Coworkers argue about something during a work meeting

When I think of difficult people, my college job years ago as a part-time credit card bill collector comes up. People were often on their worst behavior when I called.

Thankfully, we were trained to handle these situations. In essence, you must listen to ALL objections before you can ask someone to agree to a request. It was a valuable lesson about human nature, listening, and empathy.

What does this look like, and how can you use this method?

Step one: Be patient and listen while someone might vent, complain, or express the issues preventing them from doing something.

Step two: Acknowledge what they’ve said and the feelings expressed.

Step three: Repeat steps one and two until there is no more air to clear. Do not move on until the upset person has had their complete say.

Step four: Transition to what you need and “what’s in it for me” (them)—a WIIFM—if they comply.

Also, never accept insults or rude language. In the bill-collecting world, we had permission to hang up if things got out of hand. In your real life, you have permission to leave the situation until cooler heads prevail.

Andrea Markowski is a marketing director with specializations in strategy development, digital tactics, design thinking, and creative direction. She has superpowers in presentations and public speaking.

Lynn Holland, VP Sales & Business Development

Man talks to a difficult coworker

Take a job, win a client, use a dating app, and you’re amongst people with hurts, hang-ups, and emotions like fear, anger, and insecurity near the surface. Add modern pressures and poof! Disagreement, bias, and attitude. An inevitable evil, here are some tools for influence and goodwill:

Peers

1. Seek to understand their POV and why (internal/external influences)

2. Suggest reaching the best company/collective outcome vs. personal preferences

3. Consider if ideas #1 and #2 can be combined for an even better solution (ideal outcome)

4. If #3 fails, translate #1 and #2 into their respective cost/benefit for the company/collective

Stakeholders

1. Build individual profiles – job responsibilities, fears, and biases that internally motivate rejecting or buying into ideas or initiatives

2. Correlate ideas or initiatives to serving their inner personal interests without risk

3. Partner and collaborate with an internal champion motivated to build support for ideas or initiatives that improve the workplace

Lynn Holland is a business development executive with 18+ years of experience taking operational, IoT & retail technologies, products, & consumer engagement to market with a focus in petroleum & convenience retail.

Michael Willis, Sports Business Operations Executive

Difficult stakeholder gives the thumbs-down during a work meeting

How to deal with difficult stakeholders and peers:

1. The first step is to identify the stakeholder. While everyone on the team has value, I would identify the threat to the team. The overall mission and objectives of the team must be met. If there is a weak link, executives and team leaders need this information.

2. Like any other threat the team encounters, the difficult stakeholder’s activities must be monitored.

3. Meet them one-on-one to discuss the facts that have been gathered. Don’t just rely on second-hand information. Keep the conversation free-flowing. Let the difficult stakeholder do all the talking.

4. Determine the motivation behind the recent behavior.

5. Remind the difficult stakeholder of their place on the team and, most importantly, the mission and goals the group must meet.

6. Determine their motivation. Try to find out what triggered the behavior. Offer remedies or solutions.

7. Create a success story to create new energy and purpose. Tell the stakeholder how the team is valued and viewed by the company.

8. Develop a perpetual communication stream that flows in every direction. As executives, it’s our job to fix problems. But I feel it’s even more important to get ahead of issues before they become problems.

Michael Willis has 18+ years of experience working with accounting & sports organizations and has managed P&Ls of $10M – $125M+ with budgets of $3M-$50M+. He worked for the NFL for 22 1/2 years, mainly with the game officials working on the financial/accounting side of the business.

Mark Taylor, Product & Operations Executive

Coworkers talk about a project while a difficult stakeholder interrupts

“Dancing Monkey (DM): the length of time between giving someone work to do and your brain wondering why you haven’t seen any product yet.”

If a stakeholder’s DM works on a more frequent cycle than yours, they might come across as “difficult.”

To work out a stakeholder’s DM and stay one step ahead, use informal, face-to-face communication.

E.g.: “Accidentally” walk past their office the day after you were given the work.

YOU: “Hi, not stopping, know you’re busy…”

THEM: “How’s it going?”

YOU: “All good. By the way, I’m cracking on with that work from yesterday.”

THEM: “Great. Could we review what you’ve done so far now/later/tomorrow/next week?”

(Here’s where you find out whether you’ll be burning the midnight oil—or if you have a few days’ grace.)

Do this a few times and you’ll soon become calibrated with a stakeholder’s DM, a means of managing their “difficult” tendencies better.

Mark Taylor has 20+ years of risk, technology, and product management experience working in global and regional financial services firms in the UK and the U.S. He’s managed teams of 40+, successfully addressed 100+ regulatory issues, and has saved companies $15M+.

Lisa Perry, Global Marketing Executive

Coworkers argue during a work meeting

At this point in my career, I am an expert in dealing with difficult stakeholders and peers regarding how often this has happened to me in a work situation. That said, it’s never easy and takes patience, empathy, communication, collaboration, and your eye on the end goal to ensure you succeed. Here are a few tips I’ve learned that might help you with this situation:

  • Patience: The key here is to keep your cool as temperatures rise. Take the emotion out of the equation. If that means you need to step away, do it. It’s essential to be objective, calm, and professional.
  • Empathy: Remember the saying, “Seek first to understand, then to be understood,” from Steven Covey’s book, The 7 Habits of Highly Effective People? People want to be heard. Let them talk, and have them get their frustrations out. Even if you disagree, be quiet. It will be to your advantage. It’s important to understand where their negativity is coming from so you can address it. You will have time to speak. Give them the first round.
  • Communication Is Key: It’s essential to tailor your communication to their style when dealing with difficult stakeholders and peers. Ask them what works for them. I’ve also found that asking these two questions in emails helps clarify any miscommunication: does this match what you need, and did I miss anything?
  • Collaborate: Above all, you need to collaborate and show that you have their best interest at heart and you want to work with them and figure out the best path forward.

If you stay focused on the end goal and try not to get caught up in the emotional turmoil of dealing with difficult individuals, you might be surprised at how effective this approach can be.

Lisa Perry helps companies build leadership brands, driving loyal customers & delivering profitability. She does this through a process that builds brands consumers love. Her goal is to help companies develop, monetize, and grow their brands.

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