How To Prepare An ROI Calculation
A very experienced technical sales professional told me something very interesting. Nearly all business-to-business sales attempt to replace an existing solution. He said: âCompanies buy...
Executives Care About 2 Things: Money & Money!
(NOTE: This message is laced with sarcasm to prove a point. Reader beware and enter at your own risk.)
One of my mentors taught me a...
