7 Powerful Ways To Inspire Emotion With Storytelling
Have you watched an advertisement that made you cry, got you angry, or gave you goosebumps? Rihannaâs Road to Halftime ad gave fans everywhere goosebumps....
Desperate vs. Dialed In: Which Companies Got Emotional Branding Right?
Creating an emotional bond with consumers requires more than good marketing. It requires understanding your audience, being authentic, building trust, connecting personally, and inspiring storytelling.
Which...
Emotional Branding: Marketing To The Heart
People buy emotionally, even if they don’t realize it, and then justify their decision rationally. In fact, 50% of brand experiences are based on emotions….
