The Lean Startup Marketing Formula
According to data, 95% of startups fail. That’s a staggering number. As an entrepreneur, our most valuable asset is time and resources. For those navigating...
Cultivating Engaged Brand Communities
In the summer of 2023, brand communities wield unprecedented purchasing power influence. Barbie enthusiasts are adorning themselves and their lives with everything pink, while Beyonceâs...
How Brands Can Succeed In The Digital World
In today’s world, digital technologies have transformed how brands operate and interact with customers. With the rise of social media, mobile devices, and other digital...
So, You Are Going To Add A CDP To Your MarTech Stack?
An Executiveâs Perspective
The industry defines a CDP as a platform that centralizes customer data from multiple sources and makes it available to systems for insight...
Executive Spotlight: The Hottest (And Most Valuable) Skill Set In Your Industry Right Now
If you want to stay relevant in your industry, you need to constantly think about the value you provide as a business-of-one. Do you have...
You Might Be Sued Over Your Websiteâs Accessibility. Is It Worth Ignoring It?
The year was 1996. I was 19 years old and living in Orlando, Florida, working at a vacation destination helmed by a certain murine mascot....
