So, You Are Going To Add A CDP To Your MarTech Stack?
An Executiveâs Perspective
The industry defines a CDP as a platform that centralizes customer data from multiple sources and makes it available to systems for insight...
It’s Not The Marketing Funnel. It’s The Full Funnel Powered By CDP 2.0.
Concepts such as the marketing funnel are discussed less often these days as we focus more on digital. But as the lines continue to blur...
Do We Need To Engage Customers In Real Time? Well, Yes, You Do!
Today, many firms seek to engage customers in an omnichannel way, specifically in digital channels such as mobile. Unfortunately, many customer engagements and journeys are...
