Personal branding. Maybe you've heard the term. Maybe you're wondering what it is, and if you really need it. The short answer? You do.
If you want to grow your career, if you want to attract employers and have recruiters knocking on your door, you need a personal brand. Here's why...
What Job Seekers Should Know About Personal Branding
Think of yourself as a business-of-one. You're a service provider, right? You sell your services to an employer. And companies that make the most money and get the best opportunities have great brands. Therefore, you want to have a great personal brand so that the best employers want to hire you.
So, how do you build a great personal brand? Well, there is a step-by-step process that you use, especially tools like social media, in order to put out your message (and communicate your personal branding statement) in a way that feels normal and natural to you. I know most of you don't want to sound like a guru, and you definitely don't want to look like a narcissist. You don't have to. Personal branding is about documenting your experience so that people understand what you do for work and how you create value. And there's a very logical and easy way to do this that won't make you feel like a fraud.
Want To Learn How To Build Your Personal Brand?
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Everyone needs a personal brand. It's not hard to build one. It's not rocket science or brain surgery. But having one can make all the difference in your career. Would you like to make more money? Would you like to work for great employers? The better your personal brand, the higher the chances you'll achieve those goals. So, go build that personal brand! I'll be here if you need any help.