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4 Things To Know About Building An Interview Bucket List

4 Things To Know About Building An Interview Bucket List

Applying to every company that's hiring isn't a very effective way to conduct a job search. To improve your chances of landing a job, it's important to be very strategic about the companies that you're applying to.

The fact that a company is hiring is only a small piece of the puzzle. You want to apply to a company that fits your skills and personality and has similar values. Most importantly, you want the company's mission to inspire you, and you want to have a part in that mission.

That's why it's important to create an interview bucket list of 10-20 companies you would love to work before you start hunting for a job.

Here's how to put together an interview bucket list.

Do A Self-Assessment


What industry do you want to work for? What are your key skill sets? What weaknesses do you need to improve?

These are just some of the self-assessment questions that you need to ask yourself before you begin your job search. From there, you also need to consider location. Do you want to stay where you currently live, or are you looking to move?

Once these important factors are considered, it becomes a lot easier to create the criteria for the interview bucket list and narrow down the search.

Research Companies


Young job seeker takes notes during her job search and adds companies to her interview bucket list

There are plenty of ways to find and research companies for your interview bucket list. Chances are you may already have some companies in mind, or great recommendations from your professional network.

A large part of your search will likely be done over the internet. You can find a lot of great companies by searching industry websites, news and business websites, and trade publications.

Once you get a list of companies going, you'll need to take a deeper dive into each one of them by visiting their individual websites and social media accounts and reviewing any news stories about them.

It's also beneficial to view sites like Glassdoor and Indeed to read employee reviews about working at the company.

Find Your Personal Connection


Man on laptop writes his interview bucket list

Company culture, perks and benefits, salary, and job opportunities are major factors to consider before adding companies to your interview bucket list. But it's also important to ask yourself if you respect and admire the company. And if so, how do you personally connect with the company?

When you respect and admire a company, you can make a connection to its purpose. Companies are in the business of solving a problem for their customers; how can you fit into the company's plans for solving this problem? Is there a personal reason why you're passionate about solving this problem or why you identify with the company's values?

The more passionate you are about a company's mission, the more fulfilling your career with that company will be.

Build Your Network


Job seeker on laptop takes notes while creating her interview bucket list

Building an interview bucket list is one thing, but if you really want to improve your chances of landing an interview with one of these companies, you need to network your way into their orbit.

Identify five people at each company and find ways to connect with them. You can start by seeing if you have any shared connections in your professional network. It's always easier to be introduced by a mutual connection.

If you don't have a mutual connection, you'll have to take some initiative and reach out to some of these professionals on LinkedIn on your own.

The goal is to ask these professionals to connect in hopes you can learn more about the company and what it might take to land a position there. Make sure you let them know that you aren't looking for them to help you get a job, just some insight as to what the process is like.

These connections may start small with a few casual conversations, but the more commonalities you find with these connections, the more opportunity you'll have to build meaningful conversations, and trust and mutual respect will follow.

The more of these connections you build, the more opportunity you have to earn a referral to one of your bucket list companies or gain insight about other great companies that may be worth your time.

Looking for additional help with your bucket list and job search?

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This article was originally published at an earlier date.


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4 Things To Know About Building An …

3 Reasons Why People Ignore Your LinkedIn Requests



You're told you need to network. You're told that one out of four job seekers have found their favorite job through networking. You're told that “it's all about who you know." Networking, networking, networking. Great!

LinkedIn is a big part of networking these days. It's a great platform to manage and nurture your valuable connections. But are you networking on LinkedIn the WRONG way? Are your LinkedIn invitations not converting to connections? Are your LinkedIn requests getting ignored?

Here are three reasons why people might be ignoring your LinkedIn connection requests, and what to do instead…

You Don't Provide A Personalized Message In Your LinkedIn Invitation


Businesswoman writes a personalized message to potential LinkedIn connection.

If someone just walked up to you on the street and said, "Hey, you don't know me, but let's be friends!" and walked away, would you welcome them with open arms? Well, maybe you would, but to me that behavior ranks pretty high on the Creep Meter.

Well, when you just send out a generic LinkedIn invitation to a stranger without explaining yourself, that's basically what you're doing. Introduce yourself and let them know why you want to connect. It really makes a big difference.

TIP: Go to the person's LinkedIn profile and use the connection button there when you send out your invites. It will always let you write a personalized message.

You Don't Have A Professional Photo (Or Worse, You Don't Have A Photo At All)


Professional headshot of businesswoman

This might sound shallow, but it's true. If you have a profile picture, people are more likely to take your LinkedIn request seriously. If you have a professionally done photo, your chances are even better.

People want to know who is trying to connect with them. Not only that but if you don't even have a LinkedIn photo, people might assume that you don't take your personal brand seriously.

Your Headline Is Awful


Does any of the following sound like your current LinkedIn headline?

  • You use "Looking for opportunities" or "Seeking new opportunities."
  • You don't use proper capitalization, punctuation, or grammar, and/or have spelling mistakes.
  • Your headline doesn't accurately showcase your brand.

Stop. Just stop. No one will take you seriously if you do any of the above. Check out this amazing post that shows you what you need to write in your LinkedIn headline.

Once you've improved your LinkedIn profile, you can take things to the next level and reach out to recruiters. Here's some advice on how.

By optimizing and updating your LinkedIn profile and personalizing your LinkedIn connection requests, you'll find that fewer people will ignore your invitations to connect, and you'll successfully build your professional network.

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This article was originally published at an earlier date.

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3 Reasons Why People Ignore Your LinkedIn …



Whether you're an entrepreneur, professional, or aspiring leader, learning how to manage business relationships is an important skill that can drive success in your career. By elevating your networking and communication skills, building meaningful connections, and nurturing partnerships, you can foster long-lasting relationships in the dynamic business world.

We recently asked our leading executives for their best tips on how to manage business relationships.

Here are their responses...

John Schembari, Senior Education Academic And Operations Executive


Managing business relationships is key to any organization but especially for independent service providers/consultants such as myself. While working with business partners on a project, provide your relationships with the opportunity to give ongoing feedback on your services so that any pivots can be made early on to better support your partners' goals. Keep partners informed of project progress.

However, the key is not "just" to think of business partners/relationships when you need them. It is important to keep business ties current through ongoing albeit brief follow-up communication, after project completion, where you can offer your relationships something of value for free. Remind them of your value here and through social media—even better if, in highlighting your own gravitas on social media, you can promote the work of your business partners/clients at the same time.

And, if you can't support your business relationships/partners on a project, be open to providing names of other service providers who can. Your clients will see that you have their interests in mind and your colleagues to whom you provide business leads might one day return the favor.

John Schembari is a current K-12 teacher/school leader academic improvement coach and former school building and district administrator. He loves to draw, travel, swing dance, and read nonfiction.

Ana Smith, Leadership Development & Learning Strategist


Executive/leader/business partner talks in a meeting and manages his business relationships

Managing business relationships is a critical skill for any expert in the business world. Effective relationship management is essential for building strong partnerships, fostering trust, and achieving long-term success. Here are some key strategies for managing business relationships:

  1. Communication: Open and transparent communication is the foundation of successful business relationships. Regularly engage with your partners, clients, and stakeholders to understand their needs, concerns, and expectations. Actively listen and respond promptly to their inquiries, ensuring that all parties are on the same page.
  2. Establish clear objectives: Clearly define the purpose and goals of the business relationship. This includes setting mutual expectations, defining roles and responsibilities, and outlining the desired outcomes. Having well-defined objectives helps maintain focus and alignment throughout the partnership.
  3. Build trust: Trust is the cornerstone of any successful business relationship. Demonstrate reliability, competence, and integrity in all your interactions. Be honest about potential challenges and limitations, and work towards finding mutually beneficial solutions.
  4. Be proactive: Anticipate your partner's needs and address potential issues before they arise. Proactively share relevant information, updates, and insights that can add value to the relationship. Taking initiative showcases your commitment to the partnership's success.
  5. Respect and empathy: Treat your business partners with respect and empathy. Understand their perspectives and show genuine interest in their concerns. Empathy helps create a positive and collaborative environment, fostering strong bonds.
  6. Deliver on promises: Honor commitments and follow through on your promises. Consistently delivering on your obligations builds credibility and strengthens the trust between parties.
  7. Flexibility and adaptability: Business landscapes are ever-changing, so be prepared to adapt and adjust to new circumstances. Be flexible in finding solutions to challenges, and be open to evolving the relationship as needed.
  8. Handle conflicts constructively: Conflicts are inevitable in any business relationship. When they arise, address them promptly and constructively. Focus on finding resolutions that benefit both parties rather than trying to "win" the argument.
  9. Celebrate successes: Acknowledge and celebrate achievements together. Recognizing milestones and successes fosters a positive atmosphere and reinforces the value of the relationship.
  10. Regular evaluation: Periodically assess the progress of the partnership and the satisfaction of all involved parties. Solicit feedback and use it to improve and strengthen the relationship.

Remember, managing business relationships is an ongoing process that requires dedication, patience, and a genuine interest in building lasting connections. By investing in these strategies, you can cultivate mutually beneficial relationships that contribute to your overall business success.

Ana Smith helps people & organizations achieve their full talent potential by developing and co-creating people strategies and customized solutions, and turning them into impactful outcomes and collaborative relationships, using coaching as the "red thread."

Lisa Perry, Global Marketing Executive


Female executive leads a meeting and manages her business relationships

In the dynamic business world, relationships are pivotal in driving success. Whether it’s with customers, suppliers, partners, or employees, effective communication stands out as the single most significant factor that can make or break these connections. When managing business relationships, focusing on effective communication can yield a significant impact. Here are several communication strategies to consider:

  • Active Listening: Active listening is an essential aspect of effective communication. By actively listening and giving stakeholders your undivided attention, you build trust and accurately grasp their needs and expectations while understanding their message effectively.
  • Clarity & Simplicity: In the fast-paced business world, simplicity is key. Clear and concise communication eliminates ambiguity and misunderstandings.
  • Empathy & Emotional Intelligence: Empathy and emotional intelligence play a vital role in building strong, authentic relationships. Understanding and acknowledging stakeholders' emotions through empathetic communication fosters trust, strengthens connections, and cultivates genuine connections.
  • Timeliness & Responsiveness: In today’s digital age, speed is of the essence. Timeliness and responsiveness are critical elements of effective communication. Responding promptly shows respect and maintains engagement.

In conclusion, effective communication is the foundation of successful business relationships. It is the catalyst that drives growth and fosters enduring connections. By prioritizing effective communication as a core value, businesses can navigate the complexities of the business landscape and thrive in a world where strong relationships are the key to lasting success.

Lisa Perry helps companies build leadership brands, driving loyal customers & delivering profitability. She does this through a process that builds brands consumers love. Her goal is to help companies develop, monetize, and grow their brands.

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Executive Spotlight: How To Manage Business Relationships



We all have career ups and downs throughout our life. In many cases, these ups and downs are just part of a natural progression. But in other cases, they are caused by factors out of our control. One thing that always helps during situations like these is kindness.

Whether it's kindness from a friend or kindness to yourself, it's the small acts of kindness that help us get through life's most difficult challenges. When going through a career challenge, these acts of kindness can make a huge difference:

Listen


Professionals listen to a friend talk to help him through a career challenge

Do you have a friend, family member, or former colleague going through a career crisis? Sometimes the best thing you can do is listen!

It's never a good idea for people to let things bubble up inside to the point where it consumes them. Everyone needs to vent sometimes.

However, there is a balance. While you want to lend an ear, you also don't want it to get to the point where the other person is feeling sorry for themselves and it turns into a pity party.

If you're able to offer advice based on your own personal experience, you should share it. But if you're not in a position to offer advice, try to offer some motivational words of encouragement or share a resource that may help.

Share Your Network


Young professional on laptop thinks about introducing two colleagues

You never know when a new connection may lead to a new career opportunity! With that in mind, think about the difference you could make in someone's life by introducing them to just one connection from your professional network.

Maybe you have a friend looking to break into the healthcare industry and you know the perfect professional to introduce them to. It doesn't have to be industry specific; sometimes particular people are just good resources and mentors for others.

Such introductions are usually made at networking events, but introducing connections through LinkedIn works just as well.

Share Content


Man on laptop shares content with his professional network to help others

Will live in an era where content is abundant and diverse, and similar to introducing a new connection, you never know when a single piece of content could have a positive impact on someone.

The best part about sharing content is the fact that it's easy. It's as simple as sharing an article on LinkedIn or writing your own.

Sometimes these industry and career-related articles can reach hundreds of people based on how many times they are shared. The information within the shared content could prove valuable to some. You never know!

Give A Reference


Woman on laptop writes a reference for a colleague

Obviously, you don't want to give a professional reference or LinkedIn endorsement to just anyone. But if the person asking is worthy of it, then it's a wonderful thing to do for someone.

A good resume and cover letter can get a person in the door for an interview, but once they're there it's how they handle the interview and their character that ultimately helps to set them apart from the competition,

Many employers use professional references as a way to get a sense of a person's work ethic and character. If you enjoyed working with someone and appreciated their work ethic, then giving them a reference will not only help them out, but it will make you feel good as well.

Pay It Forward


Co-workers share a laugh during a meeting after agreeing to buy coffee

It's important to remember that whenever someone helps you in your career, you should find a way to pay it forward, either to the person who helped you out or to someone else. This should work both ways; hopefully, someone who you helped out in their career will return the favor as well.

The act of paying it forward—responding to an act of kindness with another act of kindness—is something that doesn't just apply to career, but to life.

Any act of kindness throughout the day can make a huge difference in someone's life. Even something as simple as paying for someone's coffee.

You can pay it forward by recommending Work It Daily to a friend.

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This article was originally published at an earlier date.

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5 Acts Of Kindness To Help Get …



We've all been there, right? You connect with someone on LinkedIn, start a great conversation, and then when you reach out again, silence. You never hear from that person again. Ouch. Looks like you got ghosted by a LinkedIn connection.

Ghosting is when someone abruptly stops communicating with someone else, and it happens all the time in online networking. But, why did this happen to you? What went wrong?

When you've been ghosted by a LinkedIn connection, a few things could have happened. Here are some reasons why they haven't gotten back to you:

1. They're Too Busy.


We live in a crazy, busy time. Everyone has things going on, and answering LinkedIn messages might not be everyone's first priority. Cut this person some slack—they might just be swamped with other commitments right now.

2. They're “On" LinkedIn, But They're Not Really “Active" On It.


Woman on laptop thinks about messaging a LinkedIn connection

Just because you live on LinkedIn doesn't mean that everyone else does. In fact, there are tons of people out there who have a LinkedIn profile because they're required to have one or because they feel they should have one, but they don't actively use it.

So, if you haven't heard back from a LinkedIn connection in some time, don't take it personally.

3. They Saw Your Message, But Simply Forgot To Message You Back.


Man on laptop wonders why a LinkedIn connection hasn't messaged him back

This person might have gotten distracted and forgot to return your message. Again, we live in an incredibly busy time and things come up. Just because they didn't respond doesn't mean they weren't intending to do so.

4. You're Too Aggressive.


Professional woman on laptop wondering why a LinkedIn connection ghosted her

Sure, sending LinkedIn messages, commenting on their updates, and liking their activity on LinkedIn is fine in moderation, but if you're too aggressive, you can scare away or irritate your LinkedIn connections.

5. You Didn't Make An Effort To Get To Know Them.


Man on laptop worried he got ghosted by a LinkedIn connection

Did you make an effort to get to know them and their goals? Or did you make it all about you? Monopolizing the conversation with your story, heartaches, and needs is one of the easiest ways to get ghosted by a LinkedIn connection.

Who wants to talk to someone who just talks about him/herself? Boring. Selfish. No thanks.

6. You Asked For Something Right Away.


Woman on laptop regrets reaching out to a connection on LinkedIn

Asking for favors too soon can really turn people off. You need to take time to get to know them, offer value, and establish a relationship. Otherwise, they might feel like you're just using them. No one likes that!

7. You Gave Them A Creepy Vibe.


Man on laptop connects with new people on LinkedIn

Whether you meant to or not, you might have done something that gave this person the creeps. If you were too aggressive with your networking strategy, this person might have gotten a bad vibe from you. Or, if you straight up said something inappropriate (i.e., commented on his/her looks, confessed your love, sent messages/images that are NSFW, etc.), this person very likely isn't going to be a fan.

You might laugh at this, but it actually happens all the time. Don't be a creep!

8. You Ghosted Them First.


Woman on laptop realizes she got ghosted by a LinkedIn connection

Oh, what a plot twist! You've been M. Night Shyamalan'd. You might not realize it when you do it, but if you connect with someone on LinkedIn and you don't reach out, you're ghosting them from the get-go. If you reach out weeks, months, or years later expecting them to return your message, they might not know who you are, why you're connected, or why they should talk with you.

Always start a conversation when you connect with someone on LinkedIn!

If you've been ghosted by a LinkedIn connection, think about what you could've done differently. Are there problems with your current strategy? Also, take into consideration that it's not always your fault that you don't hear back. Sometimes it's on the other end. If that's the case, try following up again in a few months to get a conversation started again. Or, move on to someone else.

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This article was originally published at an earlier date.

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8 Reasons You Got Ghosted By A …



Those interested in career trends probably already know about the importance of making new connections on LinkedIn and optimizing their profiles. However, one thing that many professionals still struggle with is offering value to their professional network.

Offer value to your network? What does that even mean?

This means communicating with your network consistently, not just when you're looking for a job and need something from one of your connections.

So, how do you offer value to your professional network?

Sometimes opportunities will present themselves where you'll come across connections that are in need of knowledge or skills that you possess. Make a note of what they are looking to do and ask yourself, “How can I help this person with their business initiatives? What support, resources, or connections can I offer them?" Once you figure all of that out, you'll be serving your network in no time.

Here are three SUPER easy ways to offer value to your LinkedIn connections:

Share An Article


Businesswoman reads an interesting article that she found on her LinkedIn feed.

This is the easiest way to start a conversation and/or keep in touch with a contact by offering value. Consider this person's industry, interests, and special projects. What can you find on their LinkedIn profile? What have you learned about them in your conversations?

If you come across an article or video that you think they would find interesting or helpful, don't be afraid to share it with them. You could say something like, "Saw this article and thought of you! Wanted to share. Enjoy!" That's it—easy. They will appreciate the gesture and keep you in mind!

You can also share articles on your feed for your entire network to see, with a message like, "I thought this article made some good points. What do you think?" This could potentially lead to some good exchanges and meaningful conversations with connections that you haven't spoken to in a while.

Posting content is also a good way to make use of your own profile and stay relevant.

Share Their Content With Your Network


Young professional on laptop shares content with his network on LinkedIn

Sharing content works both ways, and another easy way to offer value to your LinkedIn connections is to share their articles and posts with your network.

If you found a blog post from one of your connections really interesting, share it with your network by posting it on LinkedIn with a brief blurb explaining why you're sharing it. (Don't forget to tag the author with the @ feature!) They'll appreciate the gesture, and will likely remember that the next time you share something.

Sharing or commenting on a connection's article is also a great way to reconnect. It sure beats sending a message that says "just checking in."

Another important thing to remember is it doesn't matter if you're sharing your own content or someone else's. You're still being active on LinkedIn and staying in front of people. This is a great way to build your personal brand.

Introduce A Connection


If you think someone in your network could benefit from connecting with one of your connections, you could shoot them a quick message saying something like:

"I noticed you're looking to break into the entertainment industry. I'd love to introduce you to Jody Smith. She works as a talent agent out in L.A. and I'm sure she'd be a valuable addition to your network. Would you be interested in getting an introduction?"

Just make sure you ask your other connection if the introduction is appropriate before offering him/her up! This is known as super connecting.

Once again, this is something that could come back to benefit you if you find yourself in a position to make a career change and are hunting for a job.

Always be willing to offer value to your network when you don't need it so that when you actually do your professional connections will be more than willing to help!

Also, the more you network, the better networking habits you develop.

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This article was originally published at an earlier date.

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3 Easy Ways To Offer Value To …

5 BIG Career Change Mistakes



After months (maybe even years) of careful thought, you have decided that the time is finally right to make a career change. This is one of the biggest decisions of your professional life and it will have a significant impact on your quality of life moving forward.

Buckle up! This change won't happen overnight and it's going to be a roller coaster of a process.

As you navigate your way through the career change process, here are five mistakes to avoid:

Mistake #1: Believing That A Career Change Will Be Easy


As alluded to in the opening paragraphs, the career change process is a roller coaster ride of emotions and there's nothing easy about it! Some people go into the process, think they'll apply for a few jobs, and just hope something will come together. Then, after the setbacks mount, they lose confidence and become frustrated.

You need to take a step back and taper your expectations.

The job market is as competitive as ever and, depending on how long you were at your previous job, the job search process has changed significantly. From the way you find jobs, apply for jobs, and interview for jobs, the process is not the same as it used to be.

Mistake #2: Not Doing Enough Research


Man looks at his phone while researching companies to work for

You've decided you don't want to continue with your current career path and have narrowed in on another career to pursue.

Guess what? That's not enough!

You need to research the industry you're going into to see how many of your professional skills will transfer over to the new career field. You also need to take a serious inventory of the skills that you're lacking and investigate your options for upskilling to gain those valuable skills. This may be the most difficult of all the career change challenges. However, addressing it early in the job search process will only benefit you more in the long run.

In addition to all of that, you need to have a strong understanding of the state of the industry you're targeting. Some industries, such as journalism, are struggling and seeing significant reductions in the workforce while other professions are in danger of being automated. It's important to make sure that the profession you're going into is better than the one you're leaving behind.

It's also important to research salaries for the profession, so there are no surprises as you go along in the process (more on that in a bit).

Mistake #3: Attacking The Career Change Process Alone


Woman at a networking event talking to colleagues who could help her with her career change

If you've neglected your professional network or don't have one, you may want to make that your first priority before starting your job search.

A career change is hard enough as it is, but very few people are able to accomplish it without a little help. This is where your professional network comes in handy. Talking to former colleagues, professional acquaintances, and mentors can not only help shape your career path, but they may also be able to recommend companies that may be a good fit for you and make some initial introductions.

If your professional network needs some work, try to reach out to colleagues to see if they're willing to introduce you to some professionals in their networks. In addition, you may want to look into attending some local networking events to meet new people.

Online networking tools such as LinkedIn also give job seekers an opportunity to run their own proactive job searches. If you've identified some companies that you're interested in, you can use LinkedIn to connect with people at those companies. You can also contact the recruiter for those companies.

Your networking efforts should run concurrently with your job search.

Mistake #4: Neglecting Your Resume


Job seeker on laptop shows a lack of interest in working on his resume

There may have been a time a long time ago when a one-size-fits-all resume was fine but it's not like that now. Every resume needs to be tailored to the specific job you're targeting. The modern-day recruiter handles so many resumes that they only have time to skim them.

You basically have six seconds to get that recruiter's attention, so all the relevant skills that you possess for that job need to be at the top of your resume.

There are still some people that fall into the trap of spending most of their time writing a good cover letter but using the same resume over and over again. Both documents deserve an equal amount of attention. It may take a little extra time but it beats being repeatedly passed over for job interviews.

Mistake #5: Expecting To Make More Money


Woman saving money during the career change process

If you're making a career change just to make more money, you may be in for a surprise.

Sure, depending on your industry and professional experience, there are some career changes that lead to instant raises.

But in many cases, any financial gain that comes from career change happens in the long term, not the short term. It's very possible that you'll have to take a pay cut initially until you prove yourself in your new position. This is especially true if a company takes a chance and hires you with little experience. The company wants to make sure you can do the job before it makes a significant investment.

That's why it's important to do salary research early in the process and plan accordingly.

The job search process isn't easy, but if you take the proper steps, it doesn't have to be miserable. Hopefully by avoiding these five mistakes, making a career change will be a little less daunting and intimidating. And (even though it didn't make the list) make sure you don't prematurely quit your current job before you've secured a new one (unless you have the resources) because even the smoothest career changes take a little time.

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This article was originally published at an earlier date.

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5 BIG Career Change Mistakes

How To Make Better Use Of Your LinkedIn Profile



Do you have a LinkedIn account just for the sake of having a LinkedIn account? If so, you're not alone. Many people create a LinkedIn profile, fill out the basic information, and never touch their profile again. That's a BAD strategy!

The problem with this approach is that you don't take the time to learn how to navigate or leverage LinkedIn to your advantage.

LinkedIn can be a valuable resource for those looking for new career opportunities. There's an option in the platform's security settings that allows the user to let recruiters know they are open to new opportunities.

Even if you're happy in your career, you never want to close yourself off to new and exciting possibilities. In addition to career opportunities, LinkedIn is beneficial for networking and meeting new contacts to exchange ideas, which will help you build your personal brand and stay relevant in your industry.

Here are a few ways to make better use of your LinkedIn profile:

Use Content To Your Advantage


Woman on phone posts content on LinkedIn

It's hard to get noticed on LinkedIn if you don't stand out, and one easy way to stand out is by using content to your advantage. Content is king!

Remain active on LinkedIn by consistently posting content about your industry and company. You can do this by creating your own content (if you're an authority on a subject) or by sharing relevant and engaging articles. Posting relevant information about your profession helps to reinforce who you are as a professional and shows that you are engaged in your career.

To get better organized with posting content, create a content calendar for your page that reminds you to post so you don't fall behind.

Another way to stand out is by creating graphics for your content to make it more visual. Free online tools like Canva can assist you with graphics and images for your posts.

Update Your Profile Regularly


Young professional on laptop updates his LinkedIn profile

As your career goes on, your job responsibilities will change, and you may even get promoted. It's important to put these changes on your LinkedIn profile because it shows a pattern of career growth. In addition, as your job responsibilities change, it may impact the skill sets and keywords that you want to feature in your headline and "About" section.

It's also important to highlight accomplishments when the opportunity presents itself. If you or your company win an award or recognition for work in the field, that information should be shared on your LinkedIn profile for personal branding purposes.

Build Your Professional Network


LinkedIn is a good way to stay in touch with former colleagues, mentors, and other significant professionals in your industry. Having a large network that you're in contact with is important because these connections could potentially vouch for you when you're looking for a new career opportunity, or even refer you for a job.

Networking via LinkedIn is also a good way to get past the applicant tracking system (ATS). You can track down and potentially connect with a recruiter on LinkedIn to get your information directly into their hands.

Recruiters use platforms like LinkedIn to find top talent. It's not uncommon for those who are successful in their careers to get job offers before even knowing that a job is available. That's why it's important to put your LinkedIn profile to use.

By remaining active, you can easily make your LinkedIn profile work to your advantage. It shouldn't sit idly by wasting away!

Need more help with your LinkedIn profile?

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3 Sneaky Ways To Research A Company



When you apply for a job, it's important to do your homework on the company so that when you get a job interview and your interviewer asks, "What is it about us that drew you to our company?" you aren't left stumped or jobless.

Not only that, but it's important to figure out if the company is a place YOU would enjoy working at. So, before you send off that resume, check out these sneaky ways to research a company:

Learn About The People Who Work At The Company


Most companies have a staff page on their website. On this page, the company will list some, if not all, of the employees at the company. Here, you can get the names (and sometimes contact information) of people who you'd be working with if you got the job.

How to learn more:

Warning: Don't be creepy or demanding when contacting these people! Simply reach out to them in a professional manner, introduce yourself, and tell them you're interested in learning more about the company and work environment. If they respond, go you! If not, move on and leave them alone.

Find Out What The Company Is Sharing On Social Media


Businesswoman on laptop and phone researches a company on social media

These days, everyone is on social media—including employers. Look them up on Facebook, Twitter, LinkedIn, YouTube, Pinterest, TikTok, and so on. Look closely at what they're tweeting, posting, or filming. This is a great way to get a feel for the company's values.

When browsing the social channels of companies, ask yourself these questions:

  • What events are they promoting?
  • What articles are they sharing?
  • How are they interacting with their followers?
Take note of anything that jumps out at you. If something fascinates you, mention it in your cover letter or interview.

See What The Employees Are Saying


Happy employees working at a company with a good workplace culture

Ever wished there was a place that rated companies based on how much people like working there? Well, now there is! Sites like Indeed, Glassdoor, and Comparably are great places to learn about a potential employer and how people like working there. With these sites, individuals can comment on the company's benefits, culture, work, and more. Not only that, but they can rate a company based on how much they like working there.

You can also learn more about salary and past interviewing experiences! According to Indeed's Employer Branding Survey, 83% of job seekers say their decisions on where to apply are influenced by employer reviews.

So before you apply for a job, make sure you do your research. Doing a little research can go a long way in your job search. Don't be lazy—learn more about your dream company now!

Need more help with your job search?

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This article was originally published at an earlier date.


Acquiring Job Advance Your Career Career Changing Careers and Employment Education Internship

3 Sneaky Ways To Research A Company

How To Use The Holidays To Become A Better Networker



Perform you find it difficult to get inside contact with people throughout your network (especially close to the holidays)? And/or people struggling to grow your own personal network overall? Even using your present strategy?

The holiday season can be the wonderful time of yr for many individuals. This is a new great time to loosen up, reconnect with friends plus family, and celebrate! You’re probably going to end up being seeing people that you haven’t spoken within quite a few time.

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In this teaching, you’ll learn to:

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Acquiring Job Advance Your Career Career Changing Careers and Employment Education Internship

How To Use The Holidays To Become …

How To Get Rid Of Your Networking Anxiety



Will this thought of attending some sort of networking event give anyone crippling anxiety? Are people worried you’re wasting your own valuable time on a good networking strategy that isn’t on your side? If so, most likely in the proper place!

The good thing is that not one of us are given birth to with a natural expertise for networking, even often the people who enjoy this.

Like a business-of-one, you need to marketplace yourself. Networking is your skill that anyone may learn. To do so, everyone just need to make use of the best strategy!

With this training, you’ll understand how to:

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Acquiring Job Advance Your Career Career Changing Careers and Employment Education Internship

How To Get Rid Of Your Networking …

How To Navigate LinkedIn Effectively



If you’ve never used an on the internet networking site, LinkedIn may seem to be a little daunting at first. Looking acquainted with other social mass media sites, you’ll still would like to take the period to learn to navigate the way around LinkedIn.

LinkedIn is the world’s biggest professional networking platform and something of the most important social media networks.

With over 830 million members in a lot more than 200 countries and even territories, you’ll want in order to utilize this tool to be able to market yourself as the business-of-one.

Members use the internet site to network or retain in touch with fellow workers, co-workers, clients, friends, together with family. But it could do so much more—build awareness of your brand name, enhance your profile, connect along with professionals, find job possibilities, etc.

This training will assist you:

  • Better understand how for you to navigate the LinkedIn system
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  • Manage your own personal personal profile and accounts settings
  • Determine ways to market your self to your network

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CAN'T GO TO LIVE? Which okay. You will have access towards the recording and typically the workbook after the program!


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Acquiring Job Advance Your Career Career Changing Careers and Employment Education Internship

How To Navigate LinkedIn Effectively