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Do you have a LinkedIn account just for the sake of having a LinkedIn account? If so, you're not alone. Many people create a LinkedIn profile, fill out the basic information, and never touch their profile again. That's a BAD strategy!

The problem with this approach is that you don't take the time to learn how to navigate or leverage LinkedIn to your advantage.

LinkedIn can be a valuable resource for those looking for new career opportunities. There's an option in the platform's security settings that allows the user to let recruiters know they are open to new opportunities.

Even if you're happy in your career, you never want to close yourself off to new and exciting possibilities. In addition to career opportunities, LinkedIn is beneficial for networking and meeting new contacts to exchange ideas, which will help you build your personal brand and stay relevant in your industry.

Here are a few ways to make better use of your LinkedIn profile:

Use Content To Your Advantage

It's hard to get noticed on LinkedIn if you don't stand out, and one easy way to stand out is by using content to your advantage. Content is king!

Remain active on LinkedIn by consistently posting content about your industry and company. You can do this by creating your own content (if you're an authority on a subject) or by sharing relevant and engaging articles. Posting relevant information about your profession helps to reinforce who you are as a professional and shows that you are engaged in your career.

To get better organized with posting content, create a content calendar for your page that reminds you to post so you don't fall behind.

Another way to stand out is by creating graphics for your content to make it more visual. Free online tools like Canva can assist you with graphics and images for your posts.

Update Your Profile Regularly

As your career goes on, your job responsibilities will change, and you may even get promoted. It's important to put these changes on your LinkedIn profile because it shows a pattern of career growth. In addition, as your job responsibilities change, it may impact the skill sets and keywords that you want to feature in your headline and "About" section.

It's also important to highlight accomplishments when the opportunity presents itself. If you or your company win an award or recognition for work in the field, that information should be shared on your LinkedIn profile for personal branding purposes.

Build Your Professional Network

LinkedIn is a good way to stay in touch with former colleagues, mentors, and other significant professionals in your industry. Having a large network that you're in contact with is important because these connections could potentially vouch for you when you're looking for a new career opportunity, or even refer you for a job.

Networking via LinkedIn is also a good way to get past the applicant tracking system (ATS). You can track down and potentially connect with a recruiter on LinkedIn to get your information directly into their hands.

Recruiters use platforms like LinkedIn to find top talent. It's not uncommon for those who are successful in their careers to get job offers before even knowing that a job is available. That's why it's important to put your LinkedIn profile to use.

By remaining active, you can easily make your LinkedIn profile work to your advantage. It shouldn't sit idly by wasting away!

Need more help with your LinkedIn profile?

Sign up for our FREE Resume & LinkedIn Bootcamp today to learn how to update your resume and LinkedIn profile the way recruiters want!

This article was originally published at an earlier date.

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How To Make Better Use Of Your …

It’s Taking Longer To Get Hired. Here’s Why…

It's taking longer to get hired, folks. This is according to an article on LinkedIn showing that the U.S. Department of Labor has reported that over 800,000 unemployed workers went from taking three and a half months to find a job to over six months. That's up 36% since April of 2022.

So, why is it taking longer to get hired?

Why It's Taking Longer To Get Hired

@j.t.odonnell It's Taking Longer To Get Hired, Here's Why... #hired #careertok #jobtok #careeradvice #jobsearch #linkedin #jobtips #joblife #job #career â¬ original sound - J.T. O'Donnell

Reason #1

The first reason why it's taking longer to get hired is the talent market is flooded. In the second half of 2022, in the tech sector, more people got laid off than during the entirety of the Great Recession of 2008. And the layoffs keep coming. Google just announced more layoffs. So, due to all of these layoffs, there's a lot of top talent flooding the market right nowâprofessionals who have desirable, in-demand skill sets and experience.

Reason #2

If you are unemployed for a while, either voluntarily or involuntarily (you quit or got fired), it's going to be harder for you to get a job now because companies are going to question why you've been out of work so long. This is definitely a factor in why it's taking longer for you to get hired. Is it right or fair? No, but it's the reality. There's a stigma surrounding it. Companies are going to hire the people that are employed or just recently let go in a public layoff first before they look at the candidates who've been unemployed for a month or two.

So, what can you do to speed up your job search?

Here are some simple tips to follow:

Customize your resume for each position you apply for
Write a disruptive cover letter
Identify your "dream companies" and add them to your interview bucket list
Build and utilize your professional network
Prepare for job interviews by conducting mock interviews with friends

Need more help with your job search?

I'd love it if you signed up for Work It Daily's Event Subscription! I look forward to answering all of your career questions in our next live event!

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It’s Taking Longer To Get Hired. Here’s …

"Do you really need a LinkedIn profile?" As a 20-year career coaching veteran, I get asked this question almost every day.

The short answer? Yes, you do need a LinkedIn profile.

Why? Well, here are two reasons why I think you should have a LinkedIn profile in 2023:

Why You Need A LinkedIn Profile

@j.t.odonnell Replying to @user30726650 2 reasons to setup a @linkedin profile in 2023. #careertok #jobtok #linkedin #linkedintips #linkedinprofile #jobs #jobsearch #joblife #careerhelp #careeradvice #career #job â¬ original sound - J.T. O'Donnell

Reason #1

First of all, 840 million people and counting now have profiles on LinkedIn, which means there's a 100% chance that somebody who works at the company that you'd like to work for someday is on LinkedIn. Now, why does that matter? Well, studies show that as much as 80% of all jobs are gotten via some form of referral. And if you've ever applied online and never heard back, you know what I'm talking about.

Applying online is the worst way to get hired. The best way to get hired is to know somebody who knows somebody who can get you in touch with a recruiter or hiring manager. If you have a LinkedIn profile, you can do that yourself. You can reach out to somebody that works at your dream company and ask, "Who's the best person to talk to about these types of jobs?"

Reason #2

The second reason you want to have a LinkedIn profile is for the purpose of background checks. Companies are going to look you up on social media. They're going to see what you're about. Having a LinkedIn profile that's very professional, that describes your skills and experience, is going to be a great way for you to rank. Your LinkedIn profile will rank when somebody searches your name based on how many keywords (skills) you include on your profile. Recruiters will be able to find you. It's simply a great way to put your best foot forward.

So for those two reasons (and for the fact that it can take you less than an hour to set up your profile), I think it's so worth it to have a LinkedIn profile. We are all businesses-of-one. We're service providers. We need to manage our careers. And if you're a purpose-driven professional who wants greater career satisfaction, you've got to own that. Why not use a free tool to have more control?

Want to learn how to correctly set up your LinkedIn profile?

Sign up for my FREE Resume & LinkedIn Bootcamp today to learn how to update your resume and LinkedIn profile the way recruiters want!

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Top 2 Reasons Why You Need A …

4 Mistakes Job Seekers Make With Their LinkedIn Headline

Being on LinkedIn is a must today. Not only can you find recent and relevant job openings, but it also opens up the opportunity for employers and recruiters to find you, for you to do research on the company and specific individuals within the organization, and for you to build your professional network.

Most of LinkedIn's revenues come from recruiters who use it as a major source for finding talent and you want to make sure you come up in their searches. You also want to make sure that your LinkedIn profile is compelling and gets people to want to contact you.

Your LinkedIn headline is the first thing people will see about you when they search for certain skills, job titles, and keywords inside the platform. Here are some mistakes to avoid making in your LinkedIn headline, and a few tips to improve it:

1. Letting It Default To Your Current Job Title & Company

Man on laptop fixes his LinkedIn headline mistakes

When you don't manually change your LinkedIn headline, it'll default to your current job title and employer name. While it's alright to leave it like that, especially if you have a self-explanatory job title and work with an employer that is recognized, you can get better results when you take the time to customize it.

Write a LinkedIn headline that's relevant to your target audience and includes a few keywords (hard skills). The difference is a LinkedIn headline that reads: "Sales & Marketing Executive | Data Analysis | Social Media | Advertising" instead of "Sales and Marketing at XYZ Company."

The revised LinkedIn headline does a better job of informing others of what this person does, who they do it for, and what their expertise is.

2. Not Presenting Your Selling Point

Woman on laptop changes her LinkedIn headline

Your LinkedIn headline needs selling points or a value proposition that makes you stand out.

What is it that separates you from someone else who may hold similar skills and experience? Which hard skills or transferable skills will make you a great candidate for the job you're applying for? That's what you need to think about.

3. Not Peppering Your LinkedIn Headline With Keywords

Man on laptop edits his LinkedIn headline

If you want your LinkedIn profile to show up in search results, it has to have the relevant keywords recruiters and hiring managers are searching for. Determine what those keywords are and make sure they're in your LinkedIn headline. Be sure to include the skills needed for the position you want to get, not the one you're currently in.

Let's say a recruiter is searching for talent to fill a sales position at a pharmaceutical company that sells cancer drugs. If your LinkedIn headline only reads "Sales Professional," you'll probably show up much lower in the search results than someone with a LinkedIn headline that hits on some of the keywords.

An example of a good LinkedIn headline might be:

Sales Executive | Pharmaceutical Sales | Sales Management | Lead Generation

4. Not Being Memorable

Woman brainstorms what to write in her LinkedIn headline

A LinkedIn headline displaying your skills and expertise will entice others to want to know more about you. Work your brainpower to come up with something powerful and unique.

Write a LinkedIn headline so powerful it'll make recruiters stop scrolling and write down your name!

A major battle job seekers have on LinkedIn is getting others to look at their profiles. But with a customized LinkedIn headline that speaks to the audience you want to reach, you'll get results.

The LinkedIn headline may only allow 220 characters, but it's your best chance to stand out to recruiters and get them to view your profile!

Need more help with your LinkedIn profile?

Sign up for our FREE Resume & LinkedIn Bootcamp today to learn how to update your resume and LinkedIn profile the way recruiters want!

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4 Mistakes Job Seekers Make With Their …

First regarding all, it's never also late to get began on LinkedIn. Second involving all, there are just four things you require to create your account in under 5 minutes.

This is what all those four things are...

4 Things A person Must Set Up Your own LinkedIn Profile In Below 10 Minutes

@j. t. odonnell Replying to @littledig77 How to set upward a LinkedIn profile inside under 10 minutes! #linkedin #linkedinhelp #linkedinhacks #linkedintips #howtouselinkedin #howto #workitdaily #jobtok #careertok â¬ initial sound - J. To. O'Donnell

1. Professional Headshot

Grab your current smartphone and some brilliant lighting and take a new picture of you through the shoulders program some sort of smile on your encounter. You need to look professional, however approachable.

2. Optimized Subject

Your subject is often the most important real property in your LinkedIn profile. Linkedin works like a research algorithm: people look regarding keywords about your ability sets, and if individuals are usually in your headline, anyone turn up at the best of the results. Therefore, pick five or 6 skill sets you make use of about the job and place them in your topic.

a few. "About" Section

Inside your "About" area, talk about the amount of many years you've been doing exactly what you're doing (approximately 3 sentences). Then, write a single or two more phrases that roll up the experience and quantify just what you've accomplished .

some. Work History

You must only listing 15 a lot of work background (or less if if you're still a young professional). Add one or a couple of bullet points for every of the jobs detailing what you got carried out while working there. Employers just want the details without having to gloss over through too much textual content.

Require more help setting upwards your LinkedIn profile?

I train a FREE Resume and LinkedIn Bootcamp . Within this hour-long course, you will learn how to enhance your resume and LinkedIn profile therefore you stand away to recruiters.

But the most crucial thing you need for you to know is do not wait . Linkedin is booming correct now and companies are usually looking for talent into it. It's never been simpler to have noticed on LinkedIn. Therefore go set way up your profile today!

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How To Set Up A LinkedIn Profile …

Your own LinkedIn profile has got the possible to make or crack your chances having a employing manager. Here's a large mistake people don't understand they are making upon their LinkedIn profiles, and exactly what you should do rather...

The particular Big Mistake? Trying As well Hard

@j. t. odonnell Check your LinkedIn account for THIS MISTAKE! #linkedin #linkedintips #profilepics #mistakesweremade #linkedinmistakes #jobsearch #jobtok #careertok â¬ initial sound - J. To. O'Donnell

LinkedIn is really a social media tool, but it can not like Instagram or even TikTok where you set up a splashy banner along with a fun picture of your self and write all this specific creative text to audio as interesting as feasible. Why is that? Nicely, LinkedIn is the quantity one most-adopted platform simply by recruiters and hiring supervisors . They use this to find people along with the right skill units and experience. With this kind of stage in the sport, they will not like all the fact that flashy, "look at me" content. It is about across while narcissistic and desperate.

Instead, you require to know how to be able to make a simple LinkedIn profile that is key phrase driven, that maximizes typically the use of LinkedIn's formula so that you acquire found. You also want to know how for you to get noticed by interesting in and posting articles in a certain method. I teach a TOTALLY FREE class about this on a regular foundation. But what I will need you to definitely understand is which will if you have not necessarily reviewed your LinkedIn report recently, you need to help go do that just because a lot of people are usually using some outdated methods and that is charging you opportunities.

Need to understand more help with your current LinkedIn profile?

Subscribe to my FREE Resume and LinkedIn Bootcamp today to understand how towards update your resume in addition to LinkedIn profile the approach recruiters want!

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Why You Should Check Your LinkedIn Profile …

As a professional, your LinkedIn profile is an essential career tool. No matter if you're looking for a job or just trying to build your personal brand, it's important to completely fill out your LinkedIn profile so you can get the most out of the professional networking platform.

In 2023, there are a few things you should pay extra attention to on your LinkedIn profile. If you're looking for a job this year, make sure your LinkedIn profile includes the following three things:

1. An Optimized Headline

Don't let your LinkedIn headline default to your job title and your job title only. Optimize it by packing your LinkedIn headline with intentional keywords. Incorporate your top four to five hard skill sets that directly support the service you provide, and then separate each skill with a vertical line. This will make it very easy for recruiters and your connections to see where you add value.

Why does this strategy optimize your LinkedIn profile? Well, keywords increase your chances of showing up in search results. Because recruiters search for skill sets, those are technically your keywords. The more skill sets you have (and the better your LinkedIn profile is optimized), the higher you'll rank in relevant search results. If you're not incorporating the right keywords, you'll have a hard time standing out against the competition. You might not even show up in a search result at all.

It's also never a good idea to put "looking for new opportunities" or "currently unemployed" in your LinkedIn headline. Your headline is prime real estate. It's a valuable piece of your profile. Don't waste space including these phrases. It won't help your job search, and it'll only make you look desperate.

So, to optimize your LinkedIn profile, you can keep your job title in your LinkedIn headline, but make sure to include some of your top skill sets that support your job title too.

2. A Brief (But Compelling) "About" Section

Your "About" section, formerly known as the summary section, is not where you write an epic novel about your career story or where you talk about yourself in the third person. It's where you write a brief, yet compelling story about yourself in the first person. You also want to include your personal branding statement here.

After your personal branding statement, make a keyword-filled list of your top 10 skills and a list of any technologies/software you're proficient in at the bottom of your "About" section. These should be vertical lists because that will allow recruiters to use them as checklists. They'll clearly see what your skills are and have a good idea of whether you're qualified for a certain position or not.

Like in your resume, it's important to leverage white space in your "About" section. Paragraphs don't get read. Recruiters skim LinkedIn profiles, and if they see something they like, then they'll go back and read a little bit more. White space makes it easier to read your "About" section, so avoid big blocks of text at all costs.

To catch an employer's eye, follow this format in your "About" section. It should prompt them to review the rest of your LinkedIn profile, which brings us to your recommendations...

3. Recommendations

When you're looking for a job, what you're really doing is marketing yourself to an employer, and LinkedIn recommendations are a great way to sell yourself.

LinkedIn recommendations are essentially testimonials of your character and ability. They're a testament from a credible source saying that you're able to do what you claim you can. This is why they're essential to your LinkedIn profile.

If you don't have any recommendations on LinkedIn yet, don't worry. You can get recommendations using two different strategies: proactive recommendation seeking and passive recommendation seeking. The proactive strategy involves reaching out and asking someone to recommend you. The passive strategy involves recommending someone, at which point LinkedIn asks them to recommend you back (this way is actually a bit more effective).

Having recommendations on your LinkedIn profile makes you so much more attractive to recruiters and hiring managers. If other people are recommending you for the service you provide as a business-of-one, you must be an incredibly valuable employee, someone who could help a company reach its goals. Make that impression with lots of recommendations on your LinkedIn profile.

If you're looking for a job in 2023, you can't afford to have an incomplete LinkedIn profile. So, don't forget to add these three things to yours!

Need more help with your LinkedIn profile?

Sign up for our FREE Resume & LinkedIn Bootcamp today to learn how to update your resume and LinkedIn profile the way recruiters want!

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3 Things Your LinkedIn Profile MUST Have …

Reactive vs. Proactive Job Search Strategies

There are two kinds of job searches: reactive and proactive. Most people use reactive job search strategies, which means they look for job openings and then apply for the ones that interest them. So, when you send your resume to recruiters and respond to job board postings, you are really at the mercy of what comes up.

In a proactive job search, you pick the companies and the jobs you are seeking. This way, you get the job that you chose and worked to get versus just hoping a good job comes your way through the recruiters and job boards.

Before you start your job search, make sure you have a well-optimized resume and LinkedIn profile, since employers will use these to see if you're a great candidate for the job. Once you've updated those, you're ready to begin your proactive job search.

Here are four key steps in a proactive job search...

1. Identify Which Companies Interest You

Young woman writes something down while researching companies for her proactive job search

There are a number of ways you can identify companies. Start by making a list of 10-20 companies that you think you would love to work for. This is your interview bucket list.

Talk to your friends and colleagues and see who they recommend as well. Note that LinkedIn has a very strong company search feature that can help. Go to LinkedIn, click on the search bar, and hit enter. Then select the "Companies" filter at the top of the page and search. If you find a company that might interest you, click on their profile and see if you're passionate about a product or service they provide, or their mission.

If you are, then you should probably add the company to your list.

2. Research The Companies

Man researches companies for his proactive job search

The next step in a proactive job search is to learn more about the organization and determine if it is a place you really want to work. There are a number of ways to do this. The first thing to do is to visit the company website and go to the "About Us" section. You can review the company history, products, and services, and make sure you check out the "News" and "Press Releases" sections to see the latest newsworthy events.

Make sure you look at their blog, tooâif they have oneâas it gives you a good idea of their areas of expertise and corporate culture. Also, check out all of their social media accounts to get a better idea of the company culture, and remember to follow them.

Also, there are a number of excellent tools like Glassdoor that provide anonymous reviews of thousands of companies, salaries being paid, reviews of the corporate culture, and evaluations of top executives. Sometimes they will even show you questions that are asked in an interview. It's a good idea to research companies on this site and on similar sites during your proactive job search.

3.Â Leverage Your Network

Woman leverages her network during a proactive job search

Go back to LinkedIn's company search capability and enter the name of the company that interests you. Note that when the listing comes up, it will tell you how many people in your network are employed there. This is a good place to start and you can reach out to these people for assistance.

Tip: People respond much better when they are asked for advice versus being asked to help someone get a job.

A good message to send to your connections on LinkedIn might be: "I am looking at XYZ as a potential employer and was wondering if you could tell me about the corporate culture there?" You can also send this type of message to your extended network.

4.Â Reach Out To Hiring Managers

Now that you have identified companies that interest you, it is time to identify people who work there. Again, LinkedIn is a great tool here.

Start by identifying the hiring manager and staff in the area you wish to join. Look for people who would be your peers and their managers.

Now see what LinkedIn Groups they've joined. This is important because if you join the same group, you can now communicate with them for free without updating your LinkedIn account.

Look to see if they have participated in any group discussions. This is a great way to enter the conversation and start showcasing your expertise. And remember to keep your comments upbeat, positive, and professional.

Do the same for Twitter. Select the contact button under their profile and see if they have a Twitter handle. Follow them and see what kinds of tweets they have put out. Again, a terrific way to join the conversation.

Now look to see if you have people in your LinkedIn contacts that can provide an introduction to them. Ask what they know about the company and if they recommend them as a potential employer. Ask them what they think is the best way to get introduced.

Note that you did not ask them to introduce you, but rather you asked them for advice on how to get introduced. You're not asking for a favor.

Finally, reach out to the hiring manager. Make sure you have a good 30-second elevator pitch that briefly describes your background and value proposition. And remember that people hire people they like so try to build rapport.

A proactive job search takes discipline so set weekly goals for yourself. The benefit is you will end up in a job that you chose instead of in one you got through happenstance.

Need more help with your job search?

We'd love it if you signed up for Work It Daily's Event Subscription! Get your career questions answered in our next live event!

This article was originally published at an earlier date.

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Reactive vs. Proactive Job Search Strategies

A key component of a successful job search means getting the word out that you're looking for new opportunities. But when you're still employed, it's wise to take a more discreet approach.

This is particularly true for LinkedIn, where there are many contacts and connections happening on a daily basis and any small peep out of your account about a job search will likely get spread to your co-workers and your boss.

That is something to avoid if you don't want to compromise your current job. You can be discreet and take precautions with the activities you conduct on LinkedIn by doing the following:

Change Your Privacy Settings

You don't need to broadcast to your network of contacts the new connections you make with recruiters and the job search groups you've joined. Place your mouse on your picture in the top right and choose Settings & Privacy. Under the Visibility section, go to Visibility of your LinkedIn activity and turn off the features that might notify the wrong people about your job search. Also, go to Visibility of your profile & network to turn off any additional features that could inform others that you're looking for a job.

There are a lot of subtle ways to signal to your network that you're looking for work without advertising it on your LinkedIn profile.

Be Aware Of The Message Your Profile Is Sending

Social media allows us to openly speak what we're thinking and feeling, but that doesn't mean you should advertise to everyone that you're looking for a new job or suddenly make an update that you're willing to relocate in your status or summary. Even if you think it's only going to your inner circle of friends, the word can easily spread on social networking sites. Things like "willing to relocate" are a dead giveaway.

These are details that should be left off your LinkedIn profile and saved for more personal conversations and job interviews.

Don't Show The Job Search Groups You've Joined

When you start joining different job search groups, it is heavily hinting at your job search activity. You can continue to take advantage of using such groups, but change the settings so that the group's logo does not get displayed on your profile.

Go to the group and click the More tab followed by Your Settings in the dropdown menu. From there you can click the Visibility Settings to uncheck "Display the group logo on your profile."

How To Utilize LinkedIn During The Job Search

Now that you know what NOT to do, here's what you can do to utilize LinkedIn for your job hunt...

1. Make your profile visible to employers and recruiters. Your profile needs to be made public in order for employers and recruiters to see your information. Under Visibility of your profile & network, you can check which content on your profile is made public.

2. Don't be anonymous. When you begin to view recruiter profiles and employer contact profiles, adjust your settings so that you don't come off as "Anonymous viewed your profile." By offering your full information, it prompts the other end to take a look at your profile.

3. Accept messages. While setting up your account, indicate that you're interested in career opportunities and that you will accept messages from other members. Disabling these features means employers and recruiters will have a harder time finding and contacting you.

4. Write a profile to appeal to your current and potential employers. Your LinkedIn profile doesn't have to say, "I'm looking for a job," in order for employers to take notice of you. By simply stating your key skill sets, the value you bring, and what you have to offer, employers will see the appeal and want to contact you.

Just as the general advice goes to not quit your job before you secure a new job, you want to take every precaution possible when using LinkedIn to not impact your current job.

Need more help with your job search?

We'd love it if you signed up for Work It Daily's Event Subscription! Get your career questions answered in our next live event!

This article was originally published at an earlier date.

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How To Update Your LinkedIn Profile When …

How To Use The Holidays To Become A Better Networker

Perform you find it difficult to get inside contact with people throughout your network (especially close to the holidays)? And/or people struggling to grow your own personal network overall? Even using your present strategy?

The holiday season can be the wonderful time of yr for many individuals. This is a new great time to loosen up, reconnect with friends plus family, and celebrate! Youâre probably going to end up being seeing people that you havenât spoken within quite a few time.

With that being said, this allows you this PERFECT chance to brush upward on your networking abilities and reconnect with these types of individuals PLUS others!

In this teaching, youâll learn to:

Begin networking having the people who are around you PLUS develop new connections
Pinpoint the various ways in which you may get started together with your marketing strategy
Create meaningful relationships that will assist you enhance your job search

Sign up for our CEO, J. To. O'Donnell, and Director associated with Training Development & Training, Christina Burgio, for this particular live event on Wed, November 9th at twelve pm ET.

CAN'T GO TO LIVE? Which okay. You'll have entry to the recording as well as the workbook after the program!

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How To Use The Holidays To Become …

Are you wondering how to write a LinkedIn profile when you're unemployed? This may sound odd, but if you're unemployed, you actually have BETTER opportunities to promote yourself on LinkedIn than other users.

Openly displaying your personal brand and skills is simpler than fretting over the possibility that your boss is reviewing your LinkedIn profile changes with suspicion. Still, marketing yourself on LinkedIn when you're seeking a new job can be daunting. What should you disclose about your job search and goalsâand how much?

Use these tips for a strong LinkedIn profileâone that tells employers why you're an asset to their organization, while capitalizing on your ability to freely promote your skills.

1. Your Headline

Here's where you'll want to ensure your value proposition (rather than your employment status) stands out. After all, your LinkedIn headline is prime real estate. It's displayed in nearly every interaction you'll have on the site and is the most heavily weighted field in LinkedIn's indexing scheme.

However, your employment status is NOT the brand message to send to employers. That's definitely one of the common LinkedIn headline mistakes. Instead, you'll want to display a clear promise of value, while alluding to (but not directly stating) your job search.

Optimize your LinkedIn profile (especially your headline) by adding specific keywords that relate to your skill sets.

The following example shows how you can make your message clear to employers, without the negative connotation of "unemployed" in your LinkedIn headline:

See how there's no mention of your employment status? The goal is to draw recruiters, hiring managers, and employers in with your skills. Then they'll be inclined to check out your profile, review your experience, and message you once they see your LinkedIn summary and the end date of your previous job.

2. Your Summary

Just like your LinkedIn headline, your summary can be used to deliver a direct message to employersâreferring to your value proposition first and foremost. What services do you provide as a business-of-one?

The best way to accomplish this is by adding a vertical list of your skills underneath your personal branding statement, which is basically you explaining the problem you like to solve for employers and what you would like to do next with your skills.

You can also close your LinkedIn summary with a call to action that states:

I'm eager to discuss requirements for a business development leader who can open multiyear sales opportunities at the CIO or CTO level, using a sales background in cloud services, hosting, managed services, and software.

In this example, business development, sales, CIO, CTO, and other industry-specific terms are all used as keywords to attract attention from the right employer. Combine this with a list of skills and a keyword-optimized personal branding statement and you'll have hiring managers hooked.

3. Your Experience

If your employment ended only recently, you have several options. Some users leave their LinkedIn profile as is for a few months, especially if they're technically still "employed" by receiving severance pay. You may need to check with your former employer before doing this.

Another option is to simply give your former job an end date on your LinkedIn profile. While doing so will drop your profile's searchability (slightly), this is also the most straightforward way to show your current status.

In some cases, job seekers add a "current job" to give recruiters an idea of the title they're seeking, while making it clear they're currently unemployed. Should you decide to do so, a simple "COO in Transition" or "Sales Rep Open to Territory Responsibility" can serve to educate your LinkedIn profile viewers on your status.

The bottom line? Being unemployed is actually a good reason to tend to your LinkedIn profile with renewed enthusiasm. If you use keywords and brand messaging appropriately and leverage your ability to be more open in your job search, you're likely to gain increased traffic (and job opportunities) as a result.

Need more help with your job search?

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How To Write A LinkedIn Profile When …

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Acquiring Job Advance Your Career Career Changing Careers and Employment Education Internship