Linkedin mistakes

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4 Mistakes Job Seekers Make With Their LinkedIn Headline



Being on LinkedIn is a must today. Not only can you find recent and relevant job openings, but it also opens up the opportunity for employers and recruiters to find you, for you to do research on the company and specific individuals within the organization, and for you to build your professional network.

Most of LinkedIn's revenues come from recruiters who use it as a major source for finding talent and you want to make sure you come up in their searches. You also want to make sure that your LinkedIn profile is compelling and gets people to want to contact you.

Your LinkedIn headline is the first thing people will see about you when they search for certain skills, job titles, and keywords inside the platform. Here are some mistakes to avoid making in your LinkedIn headline, and a few tips to improve it:

1. Letting It Default To Your Current Job Title & Company


Man on laptop fixes his LinkedIn headline mistakes

When you don't manually change your LinkedIn headline, it'll default to your current job title and employer name. While it's alright to leave it like that, especially if you have a self-explanatory job title and work with an employer that is recognized, you can get better results when you take the time to customize it.

Write a LinkedIn headline that's relevant to your target audience and includes a few keywords (hard skills). The difference is a LinkedIn headline that reads: "Sales & Marketing Executive | Data Analysis | Social Media | Advertising" instead of "Sales and Marketing at XYZ Company."

The revised LinkedIn headline does a better job of informing others of what this person does, who they do it for, and what their expertise is.

2. Not Presenting Your Selling Point


Woman on laptop changes her LinkedIn headline

Your LinkedIn headline needs selling points or a value proposition that makes you stand out.

What is it that separates you from someone else who may hold similar skills and experience? Which hard skills or transferable skills will make you a great candidate for the job you're applying for? That's what you need to think about.

3. Not Peppering Your LinkedIn Headline With Keywords


Man on laptop edits his LinkedIn headline

If you want your LinkedIn profile to show up in search results, it has to have the relevant keywords recruiters and hiring managers are searching for. Determine what those keywords are and make sure they're in your LinkedIn headline. Be sure to include the skills needed for the position you want to get, not the one you're currently in.

Let's say a recruiter is searching for talent to fill a sales position at a pharmaceutical company that sells cancer drugs. If your LinkedIn headline only reads "Sales Professional," you'll probably show up much lower in the search results than someone with a LinkedIn headline that hits on some of the keywords.

An example of a good LinkedIn headline might be:

Sales Executive | Pharmaceutical Sales | Sales Management | Lead Generation

4. Not Being Memorable


Woman brainstorms what to write in her LinkedIn headline

A LinkedIn headline displaying your skills and expertise will entice others to want to know more about you. Work your brainpower to come up with something powerful and unique.

Write a LinkedIn headline so powerful it'll make recruiters stop scrolling and write down your name!

A major battle job seekers have on LinkedIn is getting others to look at their profiles. But with a customized LinkedIn headline that speaks to the audience you want to reach, you'll get results.

The LinkedIn headline may only allow 220 characters, but it's your best chance to stand out to recruiters and get them to view your profile!

Need more help with your LinkedIn profile?

Sign up for our FREE Resume & LinkedIn Bootcamp today to learn how to update your resume and LinkedIn profile the way recruiters want!

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4 Mistakes Job Seekers Make With Their …

Why You Should Check Your LinkedIn Profile For This Mistake



Your own LinkedIn profile has got the possible to make or crack your chances having a employing manager. Here's a large mistake people don't understand they are making upon their LinkedIn profiles, and exactly what you should do rather...

The particular Big Mistake? Trying As well Hard


@j. t. odonnell Check your LinkedIn account for THIS MISTAKE! #linkedin #linkedintips #profilepics #mistakesweremade #linkedinmistakes #jobsearch #jobtok #careertok ♬ initial sound - J. To. O'Donnell

LinkedIn is really a social media tool, but it can not like Instagram or even TikTok where you set up a splashy banner along with a fun picture of your self and write all this specific creative text to audio as interesting as feasible. Why is that? Nicely, LinkedIn is the quantity one most-adopted platform simply by recruiters and hiring supervisors . They use this to find people along with the right skill units and experience. With this kind of stage in the sport, they will not like all the fact that flashy, "look at me" content. It is about across while narcissistic and desperate.

Instead, you require to know how to be able to make a simple LinkedIn profile that is key phrase driven, that maximizes typically the use of LinkedIn's formula so that you acquire found. You also want to know how for you to get noticed by interesting in and posting articles in a certain method. I teach a TOTALLY FREE class about this on a regular foundation. But what I will need you to definitely understand is which will if you have not necessarily reviewed your LinkedIn report recently, you need to help go do that just because a lot of people are usually using some outdated methods and that is charging you opportunities.

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Why You Should Check Your LinkedIn Profile …

LinkedIn Hot Or Not!



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LinkedIn Hot Or Not!

How To Navigate LinkedIn Effectively



If you’ve never used an on the internet networking site, LinkedIn may seem to be a little daunting at first. Looking acquainted with other social mass media sites, you’ll still would like to take the period to learn to navigate the way around LinkedIn.

LinkedIn is the world’s biggest professional networking platform and something of the most important social media networks.

With over 830 million members in a lot more than 200 countries and even territories, you’ll want in order to utilize this tool to be able to market yourself as the business-of-one.

Members use the internet site to network or retain in touch with fellow workers, co-workers, clients, friends, together with family. But it could do so much more—build awareness of your brand name, enhance your profile, connect along with professionals, find job possibilities, etc.

This training will assist you:

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How To Navigate LinkedIn Effectively

10 Most Overused Words On LinkedIn Profiles



Recently, the top 10 most overused words on LinkedIn profiles were announced. And I'm not shocked to see that all 10 words break the basic rule of personal branding: stay objective.

Opinions Of Your Skills Don’t Belong On LinkedIn


The 10 most overused words on LinkedIn are subjective. Meaning that if you use them, you are stating an opinion of yourself. Take a look:

  1. Specialize
  2. Experienced
  3. Skilled
  4. Leadership
  5. Passionate
  6. Expert
  7. Motivated
  8. Creative
  9. Strategic
  10. Focused

The problem with using these words is that, while you think it’s okay to talk about yourself in this way, the reader of your profile (aka a recruiter or hiring manager) gets the mistaken impression that you think you are “all that and a bag of chips.”

Simple Test To Fix Your Profile


Man updates his LinkedIn profile

The solution is to test your profile and then take out any words that aren’t fact. Here’s how you test it: simply read each sentence on your profile and then ask yourself, “Says who?” If you can’t validate it within the sentence you are using it in, then it needs to go. I used all 10 of the words on LinkedIn’s list below to show you examples of how they get misused.

  • I am a strategic, motivated professional.
  • I am creative and experienced.
  • I have great leadership skills.
  • I am a skilled expert in my field.
  • I know how to specialize to meet the needs of my job.
  • I am a focused leader who's passionate about my industry.

For all of the above, you can’t help but think when you read them, “Geez. Don’t you think a lot of yourself!” Or, as I mentioned above, the immediate reaction becomes, “Really? Says who?”

Solution: List Accomplishments


Woman logs on to LinkedIn

Once you edit your profile, go back through and insert accomplishments that prove what you were trying to say about yourself. These would be examples of better fits:

  • I have a 10-year track record of exceeding my employer’s performance review standards.
  • I have created 20+ projects in X, resulting in $1M in new revenues.
  • I have completed more than 100 business analysis projects that have saved my employers $250K+ in the last 2 years.
  • I have managed teams of 2-50 through 15+ complete project lifecycles.
  • I have worked with over 400 customers to solve implementation issues that reduced client service calls by 50%.

Final Tip: Quantify To Qualify


Woman on laptop thinks about what she's going to write

Notice all of the above bullet points use numbers, percentages, and statistics to prove the skill. This is called quantifying your accomplishments, and it is the most compelling way to validate your experience. When it comes to LinkedIn, facts are always better than fiction!

We know how difficult it can be to optimize your LinkedIn profile so it effectively communicates your personal brand. If you're still struggling to update your LinkedIn profile, we can help.

We'd love it if you joined our FREE community. It’s a private, online platform where workers, just like you, are coming together to learn and grow into powerful Workplace Renegades. More importantly, we have tons of resources inside our community that can help you update your LinkedIn profile—the right way.

It's time to find work that makes you feel happy, satisfied, and fulfilled. Join our FREE community today to finally become an empowered business-of-one!

This article was originally published at an earlier date.

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10 Most Overused Words On LinkedIn Profiles

Want To *Finally* Learn How To Navigate LinkedIn? Attend Work It Daily’s NEW Live Event!



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Want To *Finally* Learn How To Navigate …

5 Mistakes That Are Killing Your LinkedIn Profile



If you've been satisfied with a “placeholder" LinkedIn profile up to this point, or feel like landing a job through the site isn't a viable option, we've got some news for you. The hiring landscape has changed, permanently, and those who adapt will secure the best opportunities.

Here are five of the biggest mistakes people make on their LinkedIn profiles:

1. Not Using The Headline To Its Fullest Potential


Pull up your profile and take a look at the “headline" that's immediately underneath your name. If all it does is list your current job title and the company you're working at, change it! LinkedIn headlines accept a maximum of 120 characters. Use this space to directly address your audience, whether it's recruiters, fellow professionals, or potential clients.

In your LinkedIn headline, list your skills after your current job title and company. These skills are keywords that will help you show up in search results on LinkedIn. This will allow recruiters and hiring managers to find you, and they'll be more likely to click on your profile if your LinkedIn headline is optimized with relevant skills, the skills they're looking for in a job candidate, and potential employee.

​2. Rehashing Your Resume In The "About" Section


Man edits his LinkedIn profile

While lifting content from your resume to fill out the "About" section of your LinkedIn profile is easy, it's also ineffective. Your "Experience" section should look identical to your resume. Your summary, located in the "About" section, should not.

One of the biggest mistakes you can make on your LinkedIn profile is not including your personal branding statement in the "About" section. You need to communicate how you create value, how you save or make companies money as a business-of-one. What is your specialty? Then, after your personal branding statement, list your core skills and accomplishments, which will further increase your chances of being found by recruiters and hiring managers.

3. Not Having Recommendations


Two professionals working together in the office

Recommendations are crucial to establishing credibility on LinkedIn. A few sentences singing your praises by a former boss or colleague can do more for you than paragraphs of self-congratulatory prose.

Here's a message template you can use when reaching out to someone through LinkedIn for a recommendation:

Hi [Name]

Hope all is well! I really enjoyed working with you on/at [project/company] and would be very grateful for a brief LinkedIn recommendation. If you could touch on my capabilities in [quality #1] and [quality #2] that would be a huge help. Just a few sentences is all I'm after. It was a real privilege working with you, and I know that a recommendation would significantly boost my profile. Thanks in advance for your time, and hope to hear from you soon.

Thanks, [Your Name]

Remember to return the favor, too!

4. Adding Non-Relevant Skills And Endorsements


Man thinks about changing his LinkedIn profile

If you're currently seeking an HR director role but the bulk of the skills and endorsements on your profile relate to your days as an administrative assistant, that mismatch is going to affect how frequently your profile turns up in searches recruiters and employers run for HR director candidates. Align the skills in your profile with current (not past) aspirations.

On LinkedIn, search for people who have the job you want. Bring up the first few profiles that come up (these are usually the most visible professionals on the site) and review their "Skills and Endorsements" section. Make a note of skills they're frequently endorsed for which you possess. Then, add these skills to your profile.

Expert tip: endorsing the skills of other people in your network is the fastest way to have your skills endorsed as well. Visit the profile page of anyone in your network and you'll be greeted with opportunities to start endorsing them (and others).

5. Not Including Personal “Hooks"


Woman edits her LinkedIn profile

It's amazing how often a seemingly insignificant detail about a person's non-work life will result in an interview. Familiarity is a powerful motivator. If someone feels like they know you, or that you share a major interest, they're much more likely to pursue a connection. Here are some sections you can fill out on LinkedIn to provide those personal "hooks":

  • Volunteer Experience (avoid inserting anything polarizing here, such as religious or political activities)
  • Causes you're interested in
  • Joining non-professional LinkedIn Groups (ex. Awesome Mountain Biking, Women in Photography)
  • Personal Interests
Connection happens through storytelling! Does your LinkedIn profile tell your story?

If you've made some of these mistakes on your LinkedIn profile, that's okay! It's not the end of the world. Now you can take the steps to fix them so you're left with a well-optimized, complete LinkedIn profile that will get you in front of the right recruiters and hiring managers!


Need more help optimizing your LinkedIn profile? Sign up for our FREE Resume & LinkedIn Bootcamp!

During this bootcamp, you will learn:

  • How to properly format and optimize your resume
  • How to optimize your LinkedIn profile
  • How both of these tools can help you stand out

Interested? Sign up today!


This article was originally published at an earlier date.




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5 Mistakes That Are Killing Your LinkedIn …