Linkedin help

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Do you have a LinkedIn account just for the sake of having a LinkedIn account? If so, you're not alone. Many people create a LinkedIn profile, fill out the basic information, and never touch their profile again. That's a BAD strategy!

The problem with this approach is that you don't take the time to learn how to navigate or leverage LinkedIn to your advantage.

LinkedIn can be a valuable resource for those looking for new career opportunities. There's an option in the platform's security settings that allows the user to let recruiters know they are open to new opportunities.

Even if you're happy in your career, you never want to close yourself off to new and exciting possibilities. In addition to career opportunities, LinkedIn is beneficial for networking and meeting new contacts to exchange ideas, which will help you build your personal brand and stay relevant in your industry.

Here are a few ways to make better use of your LinkedIn profile:

Use Content To Your Advantage

It's hard to get noticed on LinkedIn if you don't stand out, and one easy way to stand out is by using content to your advantage. Content is king!

Remain active on LinkedIn by consistently posting content about your industry and company. You can do this by creating your own content (if you're an authority on a subject) or by sharing relevant and engaging articles. Posting relevant information about your profession helps to reinforce who you are as a professional and shows that you are engaged in your career.

To get better organized with posting content, create a content calendar for your page that reminds you to post so you don't fall behind.

Another way to stand out is by creating graphics for your content to make it more visual. Free online tools like Canva can assist you with graphics and images for your posts.

Update Your Profile Regularly

As your career goes on, your job responsibilities will change, and you may even get promoted. It's important to put these changes on your LinkedIn profile because it shows a pattern of career growth. In addition, as your job responsibilities change, it may impact the skill sets and keywords that you want to feature in your headline and "About" section.

It's also important to highlight accomplishments when the opportunity presents itself. If you or your company win an award or recognition for work in the field, that information should be shared on your LinkedIn profile for personal branding purposes.

Build Your Professional Network

LinkedIn is a good way to stay in touch with former colleagues, mentors, and other significant professionals in your industry. Having a large network that you're in contact with is important because these connections could potentially vouch for you when you're looking for a new career opportunity, or even refer you for a job.

Networking via LinkedIn is also a good way to get past the applicant tracking system (ATS). You can track down and potentially connect with a recruiter on LinkedIn to get your information directly into their hands.

Recruiters use platforms like LinkedIn to find top talent. It's not uncommon for those who are successful in their careers to get job offers before even knowing that a job is available. That's why it's important to put your LinkedIn profile to use.

By remaining active, you can easily make your LinkedIn profile work to your advantage. It shouldn't sit idly by wasting away!

Need more help with your LinkedIn profile?

Sign up for our FREE Resume & LinkedIn Bootcamp today to learn how to update your resume and LinkedIn profile the way recruiters want!

This article was originally published at an earlier date.

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How To Make Better Use Of Your …

"Do you really need a LinkedIn profile?" As a 20-year career coaching veteran, I get asked this question almost every day.

The short answer? Yes, you do need a LinkedIn profile.

Why? Well, here are two reasons why I think you should have a LinkedIn profile in 2023:

Why You Need A LinkedIn Profile

@j.t.odonnell Replying to @user30726650 2 reasons to setup a @linkedin profile in 2023. #careertok #jobtok #linkedin #linkedintips #linkedinprofile #jobs #jobsearch #joblife #careerhelp #careeradvice #career #job â¬ original sound - J.T. O'Donnell

Reason #1

First of all, 840 million people and counting now have profiles on LinkedIn, which means there's a 100% chance that somebody who works at the company that you'd like to work for someday is on LinkedIn. Now, why does that matter? Well, studies show that as much as 80% of all jobs are gotten via some form of referral. And if you've ever applied online and never heard back, you know what I'm talking about.

Applying online is the worst way to get hired. The best way to get hired is to know somebody who knows somebody who can get you in touch with a recruiter or hiring manager. If you have a LinkedIn profile, you can do that yourself. You can reach out to somebody that works at your dream company and ask, "Who's the best person to talk to about these types of jobs?"

Reason #2

The second reason you want to have a LinkedIn profile is for the purpose of background checks. Companies are going to look you up on social media. They're going to see what you're about. Having a LinkedIn profile that's very professional, that describes your skills and experience, is going to be a great way for you to rank. Your LinkedIn profile will rank when somebody searches your name based on how many keywords (skills) you include on your profile. Recruiters will be able to find you. It's simply a great way to put your best foot forward.

So for those two reasons (and for the fact that it can take you less than an hour to set up your profile), I think it's so worth it to have a LinkedIn profile. We are all businesses-of-one. We're service providers. We need to manage our careers. And if you're a purpose-driven professional who wants greater career satisfaction, you've got to own that. Why not use a free tool to have more control?

Want to learn how to correctly set up your LinkedIn profile?

Sign up for my FREE Resume & LinkedIn Bootcamp today to learn how to update your resume and LinkedIn profile the way recruiters want!

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Top 2 Reasons Why You Need A …

4 Mistakes Job Seekers Make With Their LinkedIn Headline

Being on LinkedIn is a must today. Not only can you find recent and relevant job openings, but it also opens up the opportunity for employers and recruiters to find you, for you to do research on the company and specific individuals within the organization, and for you to build your professional network.

Most of LinkedIn's revenues come from recruiters who use it as a major source for finding talent and you want to make sure you come up in their searches. You also want to make sure that your LinkedIn profile is compelling and gets people to want to contact you.

Your LinkedIn headline is the first thing people will see about you when they search for certain skills, job titles, and keywords inside the platform. Here are some mistakes to avoid making in your LinkedIn headline, and a few tips to improve it:

1. Letting It Default To Your Current Job Title & Company

Man on laptop fixes his LinkedIn headline mistakes

When you don't manually change your LinkedIn headline, it'll default to your current job title and employer name. While it's alright to leave it like that, especially if you have a self-explanatory job title and work with an employer that is recognized, you can get better results when you take the time to customize it.

Write a LinkedIn headline that's relevant to your target audience and includes a few keywords (hard skills). The difference is a LinkedIn headline that reads: "Sales & Marketing Executive | Data Analysis | Social Media | Advertising" instead of "Sales and Marketing at XYZ Company."

The revised LinkedIn headline does a better job of informing others of what this person does, who they do it for, and what their expertise is.

2. Not Presenting Your Selling Point

Woman on laptop changes her LinkedIn headline

Your LinkedIn headline needs selling points or a value proposition that makes you stand out.

What is it that separates you from someone else who may hold similar skills and experience? Which hard skills or transferable skills will make you a great candidate for the job you're applying for? That's what you need to think about.

3. Not Peppering Your LinkedIn Headline With Keywords

Man on laptop edits his LinkedIn headline

If you want your LinkedIn profile to show up in search results, it has to have the relevant keywords recruiters and hiring managers are searching for. Determine what those keywords are and make sure they're in your LinkedIn headline. Be sure to include the skills needed for the position you want to get, not the one you're currently in.

Let's say a recruiter is searching for talent to fill a sales position at a pharmaceutical company that sells cancer drugs. If your LinkedIn headline only reads "Sales Professional," you'll probably show up much lower in the search results than someone with a LinkedIn headline that hits on some of the keywords.

An example of a good LinkedIn headline might be:

Sales Executive | Pharmaceutical Sales | Sales Management | Lead Generation

4. Not Being Memorable

Woman brainstorms what to write in her LinkedIn headline

A LinkedIn headline displaying your skills and expertise will entice others to want to know more about you. Work your brainpower to come up with something powerful and unique.

Write a LinkedIn headline so powerful it'll make recruiters stop scrolling and write down your name!

A major battle job seekers have on LinkedIn is getting others to look at their profiles. But with a customized LinkedIn headline that speaks to the audience you want to reach, you'll get results.

The LinkedIn headline may only allow 220 characters, but it's your best chance to stand out to recruiters and get them to view your profile!

Need more help with your LinkedIn profile?

Sign up for our FREE Resume & LinkedIn Bootcamp today to learn how to update your resume and LinkedIn profile the way recruiters want!

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4 Mistakes Job Seekers Make With Their …

First regarding all, it's never also late to get began on LinkedIn. Second involving all, there are just four things you require to create your account in under 5 minutes.

This is what all those four things are...

4 Things A person Must Set Up Your own LinkedIn Profile In Below 10 Minutes

@j. t. odonnell Replying to @littledig77 How to set upward a LinkedIn profile inside under 10 minutes! #linkedin #linkedinhelp #linkedinhacks #linkedintips #howtouselinkedin #howto #workitdaily #jobtok #careertok â¬ initial sound - J. To. O'Donnell

1. Professional Headshot

Grab your current smartphone and some brilliant lighting and take a new picture of you through the shoulders program some sort of smile on your encounter. You need to look professional, however approachable.

2. Optimized Subject

Your subject is often the most important real property in your LinkedIn profile. Linkedin works like a research algorithm: people look regarding keywords about your ability sets, and if individuals are usually in your headline, anyone turn up at the best of the results. Therefore, pick five or 6 skill sets you make use of about the job and place them in your topic.

a few. "About" Section

Inside your "About" area, talk about the amount of many years you've been doing exactly what you're doing (approximately 3 sentences). Then, write a single or two more phrases that roll up the experience and quantify just what you've accomplished .

some. Work History

You must only listing 15 a lot of work background (or less if if you're still a young professional). Add one or a couple of bullet points for every of the jobs detailing what you got carried out while working there. Employers just want the details without having to gloss over through too much textual content.

Require more help setting upwards your LinkedIn profile?

I train a FREE Resume and LinkedIn Bootcamp . Within this hour-long course, you will learn how to enhance your resume and LinkedIn profile therefore you stand away to recruiters.

But the most crucial thing you need for you to know is do not wait . Linkedin is booming correct now and companies are usually looking for talent into it. It's never been simpler to have noticed on LinkedIn. Therefore go set way up your profile today!

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How To Set Up A LinkedIn Profile …

Your own LinkedIn profile has got the possible to make or crack your chances having a employing manager. Here's a large mistake people don't understand they are making upon their LinkedIn profiles, and exactly what you should do rather...

The particular Big Mistake? Trying As well Hard

@j. t. odonnell Check your LinkedIn account for THIS MISTAKE! #linkedin #linkedintips #profilepics #mistakesweremade #linkedinmistakes #jobsearch #jobtok #careertok â¬ initial sound - J. To. O'Donnell

LinkedIn is really a social media tool, but it can not like Instagram or even TikTok where you set up a splashy banner along with a fun picture of your self and write all this specific creative text to audio as interesting as feasible. Why is that? Nicely, LinkedIn is the quantity one most-adopted platform simply by recruiters and hiring supervisors . They use this to find people along with the right skill units and experience. With this kind of stage in the sport, they will not like all the fact that flashy, "look at me" content. It is about across while narcissistic and desperate.

Instead, you require to know how to be able to make a simple LinkedIn profile that is key phrase driven, that maximizes typically the use of LinkedIn's formula so that you acquire found. You also want to know how for you to get noticed by interesting in and posting articles in a certain method. I teach a TOTALLY FREE class about this on a regular foundation. But what I will need you to definitely understand is which will if you have not necessarily reviewed your LinkedIn report recently, you need to help go do that just because a lot of people are usually using some outdated methods and that is charging you opportunities.

Need to understand more help with your current LinkedIn profile?

Subscribe to my FREE Resume and LinkedIn Bootcamp today to understand how towards update your resume in addition to LinkedIn profile the approach recruiters want!

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Why You Should Check Your LinkedIn Profile …

As a professional, your LinkedIn profile is an essential career tool. No matter if you're looking for a job or just trying to build your personal brand, it's important to completely fill out your LinkedIn profile so you can get the most out of the professional networking platform.

In 2023, there are a few things you should pay extra attention to on your LinkedIn profile. If you're looking for a job this year, make sure your LinkedIn profile includes the following three things:

1. An Optimized Headline

Don't let your LinkedIn headline default to your job title and your job title only. Optimize it by packing your LinkedIn headline with intentional keywords. Incorporate your top four to five hard skill sets that directly support the service you provide, and then separate each skill with a vertical line. This will make it very easy for recruiters and your connections to see where you add value.

Why does this strategy optimize your LinkedIn profile? Well, keywords increase your chances of showing up in search results. Because recruiters search for skill sets, those are technically your keywords. The more skill sets you have (and the better your LinkedIn profile is optimized), the higher you'll rank in relevant search results. If you're not incorporating the right keywords, you'll have a hard time standing out against the competition. You might not even show up in a search result at all.

It's also never a good idea to put "looking for new opportunities" or "currently unemployed" in your LinkedIn headline. Your headline is prime real estate. It's a valuable piece of your profile. Don't waste space including these phrases. It won't help your job search, and it'll only make you look desperate.

So, to optimize your LinkedIn profile, you can keep your job title in your LinkedIn headline, but make sure to include some of your top skill sets that support your job title too.

2. A Brief (But Compelling) "About" Section

Your "About" section, formerly known as the summary section, is not where you write an epic novel about your career story or where you talk about yourself in the third person. It's where you write a brief, yet compelling story about yourself in the first person. You also want to include your personal branding statement here.

After your personal branding statement, make a keyword-filled list of your top 10 skills and a list of any technologies/software you're proficient in at the bottom of your "About" section. These should be vertical lists because that will allow recruiters to use them as checklists. They'll clearly see what your skills are and have a good idea of whether you're qualified for a certain position or not.

Like in your resume, it's important to leverage white space in your "About" section. Paragraphs don't get read. Recruiters skim LinkedIn profiles, and if they see something they like, then they'll go back and read a little bit more. White space makes it easier to read your "About" section, so avoid big blocks of text at all costs.

To catch an employer's eye, follow this format in your "About" section. It should prompt them to review the rest of your LinkedIn profile, which brings us to your recommendations...

3. Recommendations

When you're looking for a job, what you're really doing is marketing yourself to an employer, and LinkedIn recommendations are a great way to sell yourself.

LinkedIn recommendations are essentially testimonials of your character and ability. They're a testament from a credible source saying that you're able to do what you claim you can. This is why they're essential to your LinkedIn profile.

If you don't have any recommendations on LinkedIn yet, don't worry. You can get recommendations using two different strategies: proactive recommendation seeking and passive recommendation seeking. The proactive strategy involves reaching out and asking someone to recommend you. The passive strategy involves recommending someone, at which point LinkedIn asks them to recommend you back (this way is actually a bit more effective).

Having recommendations on your LinkedIn profile makes you so much more attractive to recruiters and hiring managers. If other people are recommending you for the service you provide as a business-of-one, you must be an incredibly valuable employee, someone who could help a company reach its goals. Make that impression with lots of recommendations on your LinkedIn profile.

If you're looking for a job in 2023, you can't afford to have an incomplete LinkedIn profile. So, don't forget to add these three things to yours!

Need more help with your LinkedIn profile?

Sign up for our FREE Resume & LinkedIn Bootcamp today to learn how to update your resume and LinkedIn profile the way recruiters want!

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3 Things Your LinkedIn Profile MUST Have …

A key component of a successful job search means getting the word out that you're looking for new opportunities. But when you're still employed, it's wise to take a more discreet approach.

This is particularly true for LinkedIn, where there are many contacts and connections happening on a daily basis and any small peep out of your account about a job search will likely get spread to your co-workers and your boss.

That is something to avoid if you don't want to compromise your current job. You can be discreet and take precautions with the activities you conduct on LinkedIn by doing the following:

Change Your Privacy Settings

You don't need to broadcast to your network of contacts the new connections you make with recruiters and the job search groups you've joined. Place your mouse on your picture in the top right and choose Settings & Privacy. Under the Visibility section, go to Visibility of your LinkedIn activity and turn off the features that might notify the wrong people about your job search. Also, go to Visibility of your profile & network to turn off any additional features that could inform others that you're looking for a job.

There are a lot of subtle ways to signal to your network that you're looking for work without advertising it on your LinkedIn profile.

Be Aware Of The Message Your Profile Is Sending

Social media allows us to openly speak what we're thinking and feeling, but that doesn't mean you should advertise to everyone that you're looking for a new job or suddenly make an update that you're willing to relocate in your status or summary. Even if you think it's only going to your inner circle of friends, the word can easily spread on social networking sites. Things like "willing to relocate" are a dead giveaway.

These are details that should be left off your LinkedIn profile and saved for more personal conversations and job interviews.

Don't Show The Job Search Groups You've Joined

When you start joining different job search groups, it is heavily hinting at your job search activity. You can continue to take advantage of using such groups, but change the settings so that the group's logo does not get displayed on your profile.

Go to the group and click the More tab followed by Your Settings in the dropdown menu. From there you can click the Visibility Settings to uncheck "Display the group logo on your profile."

How To Utilize LinkedIn During The Job Search

Now that you know what NOT to do, here's what you can do to utilize LinkedIn for your job hunt...

1. Make your profile visible to employers and recruiters. Your profile needs to be made public in order for employers and recruiters to see your information. Under Visibility of your profile & network, you can check which content on your profile is made public.

2. Don't be anonymous. When you begin to view recruiter profiles and employer contact profiles, adjust your settings so that you don't come off as "Anonymous viewed your profile." By offering your full information, it prompts the other end to take a look at your profile.

3. Accept messages. While setting up your account, indicate that you're interested in career opportunities and that you will accept messages from other members. Disabling these features means employers and recruiters will have a harder time finding and contacting you.

4. Write a profile to appeal to your current and potential employers. Your LinkedIn profile doesn't have to say, "I'm looking for a job," in order for employers to take notice of you. By simply stating your key skill sets, the value you bring, and what you have to offer, employers will see the appeal and want to contact you.

Just as the general advice goes to not quit your job before you secure a new job, you want to take every precaution possible when using LinkedIn to not impact your current job.

Need more help with your job search?

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This article was originally published at an earlier date.

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How To Update Your LinkedIn Profile When …

Are you wondering how to write a LinkedIn profile when you're unemployed? This may sound odd, but if you're unemployed, you actually have BETTER opportunities to promote yourself on LinkedIn than other users.

Openly displaying your personal brand and skills is simpler than fretting over the possibility that your boss is reviewing your LinkedIn profile changes with suspicion. Still, marketing yourself on LinkedIn when you're seeking a new job can be daunting. What should you disclose about your job search and goalsâand how much?

Use these tips for a strong LinkedIn profileâone that tells employers why you're an asset to their organization, while capitalizing on your ability to freely promote your skills.

1. Your Headline

Here's where you'll want to ensure your value proposition (rather than your employment status) stands out. After all, your LinkedIn headline is prime real estate. It's displayed in nearly every interaction you'll have on the site and is the most heavily weighted field in LinkedIn's indexing scheme.

However, your employment status is NOT the brand message to send to employers. That's definitely one of the common LinkedIn headline mistakes. Instead, you'll want to display a clear promise of value, while alluding to (but not directly stating) your job search.

Optimize your LinkedIn profile (especially your headline) by adding specific keywords that relate to your skill sets.

The following example shows how you can make your message clear to employers, without the negative connotation of "unemployed" in your LinkedIn headline:

See how there's no mention of your employment status? The goal is to draw recruiters, hiring managers, and employers in with your skills. Then they'll be inclined to check out your profile, review your experience, and message you once they see your LinkedIn summary and the end date of your previous job.

2. Your Summary

Just like your LinkedIn headline, your summary can be used to deliver a direct message to employersâreferring to your value proposition first and foremost. What services do you provide as a business-of-one?

The best way to accomplish this is by adding a vertical list of your skills underneath your personal branding statement, which is basically you explaining the problem you like to solve for employers and what you would like to do next with your skills.

You can also close your LinkedIn summary with a call to action that states:

I'm eager to discuss requirements for a business development leader who can open multiyear sales opportunities at the CIO or CTO level, using a sales background in cloud services, hosting, managed services, and software.

In this example, business development, sales, CIO, CTO, and other industry-specific terms are all used as keywords to attract attention from the right employer. Combine this with a list of skills and a keyword-optimized personal branding statement and you'll have hiring managers hooked.

3. Your Experience

If your employment ended only recently, you have several options. Some users leave their LinkedIn profile as is for a few months, especially if they're technically still "employed" by receiving severance pay. You may need to check with your former employer before doing this.

Another option is to simply give your former job an end date on your LinkedIn profile. While doing so will drop your profile's searchability (slightly), this is also the most straightforward way to show your current status.

In some cases, job seekers add a "current job" to give recruiters an idea of the title they're seeking, while making it clear they're currently unemployed. Should you decide to do so, a simple "COO in Transition" or "Sales Rep Open to Territory Responsibility" can serve to educate your LinkedIn profile viewers on your status.

The bottom line? Being unemployed is actually a good reason to tend to your LinkedIn profile with renewed enthusiasm. If you use keywords and brand messaging appropriately and leverage your ability to be more open in your job search, you're likely to gain increased traffic (and job opportunities) as a result.

Need more help with your job search?

We'd love it if you signed up for Work It Daily's Event Subscription! Get your career questions answered in our next live event!

This article was originally published at an earlier date.

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How To Write A LinkedIn Profile When …

Are you interested within learning more about and what will get you noticed in LinkedIn? Do you would like expert advice on the best way to stand out on the particular world's biggest networking system? If so, we are usually here to help A PERSON today!

Join us for LinkedIn Hot Or Not! each Thursday at 1 evening ET / 10 feel PT.

What to be able to expect?

A 30-minute RESIDE show hosted by our own CEO & founder M. T. OâDonnell
In this session, an individual have the ability for you to share your personal LinkedIn user profile and obtain a FULL survive review (i. e., exactly what looks good, areas to help improve, how to enhance it further, etc. )

Cannot make the live treatment? Don’t worry about it! A recording will certainly be available.

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LinkedIn Hot Or Not!

If if you're a millennial or Style Zer, I have 1 piece of advice that will improve your job look for results and alter the career for the far better.

Since a millennial or Style Z job seeker, this what you need to help do to locate a job in addition to grow your career...

Get On LinkedIn!

@j. to. odonnell Quantity 1 Career Advice regarding Gen Z & Millennials!! #genz #millennial #learnontiktok #edutok #jobsearchtiktok #linkedintips #linkedinprofile #careeradvice #jobsearch #career #work â¬ original sound - M. T. O'Donnell

You need to help to make a LinkedIn profile .

Notice me out.

I know you detest the platform. I understand that you seem like is actually for old people. Although as a 20-year career coaching veteran who utilized to work in the staffing needs and recruiting industry, I actually can tell you the fact that getting on LinkedIn will be the best thing anyone can do for your own personal job search and career as some sort of whole.

Employers don't know how in order to find you on TikTok yet. But they can say for certain how to find a person on LinkedIn. They seek for specific keywords (skills) and your profile can come up in search outcomes if it's well-optimized.

Therefore , in case you're a millennial or perhaps Gen Zer who's desperate for a job, I motivate you to create a good LinkedIn profile and improve it so that you can be discovered by recruiters.

Now, LinkedIn doesn't teach you how you can optimize your profileâbut I actually do.

I'd love that in case you signed up intended for Work It Daily's Event Subscription so you may the correct way to be able to build your LinkedIn report and stand out for you to recruiters. I look forwards to answering all regarding your career questions within our next live event!

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#1 Career Tip For Gen Z & …

As a job seeker, you're probably not using LinkedIn correctlyâin the way that allows recruiters to find you. In fact, recruiters aren't going to tell you what they do to find the best job candidates. If you want to have job search success, you need to use LinkedIn to its fullest potential, the way it was intended to be used.

Here are three things recruiters don't tell you about LinkedIn that I will.

What Recruiters Don't Tell You About LinkedIn

@j.t.odonnell 3 Things Recruiters Don't Tell You About LinkedIn #linkedinprofiletips #linkedintips #linkedinprofile #linkedin #recruiter #recruiters #jobsearchtips #jobsearchhelp #jobsearch @Work It Daily â¬ original sound - J.T. O'Donnell

1. Headline

Did you know that recruiters use a technology on LinkedIn that allows them to do keyword searches? They're looking for skill sets, the skills they were told to look for in a candidate. If you have those skill sets (those keywords they search) in your headline, you rank higher in their search results. This is how you get more recruiters to find you and reach out to you.

2. "About" Section

Recruiters don't want to see an epic novel in your "About" section. They also don't want it written in the third person. Your "About" section should be short and sweet. It should contain your personal branding statement and your list of skills. That way, they move on to the next section, which is my third point.

3. "Experience" Section (Work History)

I can't tell you how many people are not putting the appropriate bullet points in their work history. The bullet points in your "Experience" section on your LinkedIn profile should be quantifiable, number driven, and accomplishment driven, and they should be the exact same as what's on your resume. Recruiters hate a bait and switch. The work history on your resume and LinkedIn profile need to look identical.

There are a lot more things that I can teach you about this. So, what are you waiting for? Let's fix your LinkedIn profile and get recruiters to find you.

I'd love it if you signed up for Work It Daily's Power Hour Event Subscription! I look forward to answering all of your career questions in our next live event!

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3 Things Recruiters Don’t Tell You About …

These days itâs not just your resume thatâs reviewed for your credentials and experience. LinkedIn is now a critical part of your job search as the majority of employers will look for you there.

Your LinkedIn profile is also an important tool and an important part of your job search strategy. Your LinkedIn profile may be promoted on the signature of your email address, your website, your blog, and business cards. It should also be added to your resume as an additional resource employers can go to in order to scope out your experience, knowledge, skills, and connections.

6 Steps To Personalizing Your LinkedIn URL

One of the most important things you can do for job search success is personalize your LinkedIn URL. By default, when you set up your profile on LinkedIn, you are given a URL for your public profile that may look like this:

http://www.linkedin.com/pub/firstname-lastname/23654

This URL above is a temporary LinkedIn ID. A temporary LinkedIn ID typically has /pub/ and numbers that follow it. Personalize your LinkedIn URL to something that is more memorable.

For instance:

www.linkedin.com/in/don-goodman-job-expert/

Changing your default public profile URL to a personalized one is simple and takes only a few clicks of a button.

Here are the easy steps you can take to personalize your LinkedIn URL:

Sign in to LinkedIn and click "View Profile."
Click the edit icon to edit your intro.
Scroll down to the contact info section. Click on "Edit contact info" and then click on your profile URL. You'll be redirected to the settings page where you can change your public profile.
Click the edit icon next to your public profile URL (under "Edit your custom URL").
In the text box, edit the last part of your public URL.
Click "Save."

You now have a personalized LinkedIn URL that can be used to further promote your experience, knowledge, and skills for job opportunities!

Your new personalized LinkedIn URL should be your name or some variant related to your profession or field of work. If you have a common name, then try to add something that defines you. In my case, there are a number of Don Goodmans so I use "don-goodman-job-expert."

Keep in mind when creating your personalized LinkedIn URL to make it something timeless. You know using your name is a safe bet and you likely wonât have to make changes to it in the future. While you are allowed to change your URL at any time, LinkedIn will not redirect anyone clicking on an old URL you have created previously.

Creating a personalized LinkedIn URL allows you to enhance your personal brand. It is particularly helpful to use on your resume. Resumes have limitations on the type and depth of information you can offer, so when you can include your LinkedIn URL, employers have the opportunity to learn much more about you through recommendations received, skills and expertise, endorsements, and other information thatâs available on your LinkedIn profile!

Need more help optimizing your LinkedIn profile?

We'd love it if you joined our FREE community. Itâs a private, online platform where workers, just like you, are coming together to learn and grow into powerful Workplace Renegades. More importantly, we have tons of resources inside our community that can help you optimize your LinkedIn profileâthe right way.

Join our FREE community to start improving your LinkedIn profile today!

This article was originally published at an earlier date.

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