Core values

3 posts

A good job description is priceless in the hiring process. Many hiring leaders struggle to create job descriptions that attract the right candidates. What should you include in a job description to spark interest and find the perfect candidate for the job?

In this article, learn from members of Duffy Group on how to write compelling job descriptions that attract the right candidates. You'll discover practical strategies for creating job postings that effectively communicate job responsibilities, qualifications, and company culture, leading to increased interest and better hiring outcomes.

Develop The Company's "Sizzle"

Hiring leaders often start the recruiting process by developing the mechanics of a job description. However, a job description without attraction often fails to tell a compelling story about the position's value. There are several steps to increase awareness and interest in a post.

First, develop the companyâs sizzle. The sizzle is an authentic representation of your company by expanding on the job's exciting features, resulting in the chances it will resonate with suitable candidates. It begins by establishing a framework of critical questions directed to the hiring leader.

At Duffy Group, our framework is built during the first step of the recruitment research process, the strategy development. Recruiters ask targeted questions and assess the new role situation with the hiring manager before marketing any position. The objective is to expand on the duties and responsibilities of the job to create a buzz and bring the job description to life.

Another necessary ingredient is ensuring the hiring process quickly identifies the applicants with the right motivation and gets them anchored on the attractive features of the job as quickly as possible.

Georgia Musgrave is the VP of Strategic Initiatives at Duffy Group. She educates leaders on the value of "passive talent" as a means of attracting the best human capital to their company.

Tell A Story

Recruiter / hiring manager on laptop creates a job description

I recently met with a group of HR and talent leaders at a conference. One of the pain points they shared was not posting job descriptions that were enticing enough for candidates to apply. They were looking for ideas to not make their job descriptions look so mechanical with the job responsibilities and requirements listed. I began to ask them questions to learn more about the entire opportunity and not just the day-to-day responsibilities and requirements.

Examples of the questions included in addition to salary, bonus, and benefits:

Describe the company culture, style, values & traits of people who've had success here.
What are the company characteristics that would entice a candidate to come aboard?
What are the key strategic issues you are working on?
What is the hiring leader's background?
What makes this group attractive to a potential candidate?
What might distinguish this group from similar departments in other companies?
What is your leadership style and approach?
Is the position remote or hybrid?
Is the position a newly created position?
Are there direct reports? How many, and what are their titles?
What are the career growth opportunities?

It is quick and easy to post a job description the way it is written. I suggested telling a story about the whole opportunity will give the job seeker a reason to be interested and apply.

Sharon Grace is a veteran search executive at Duffy Group who helps hiring leaders hire great people because of her proven track record as a strategic partner and advisor to recruit, identify and assess talent.

Utilize The "Location" Section

If you want to recruit the very best talent, then you need to make sure you have the very best job descriptions to share with candidates. Job descriptions can be used to attract active job seekers by being used in job postings, but when it comes to recruiting the passive job seeker, you need a job description that is going to catch their attention. The job description should include information on the company, the position, the requirements, and if the position offers relocation, the location as well.

Many recruiters and hiring leaders neglect to utilize the "location" section on a job description as a way to attract candidates. Itâs important to include a location section that includes the address, as well as a good description of the city and state. Itâs important to do some research on the location. The Chamber of Commerce and tourism sites are great resources. Make sure to describe the location in a way that the candidate can picture themself relocating there.

We have had a lot of success recruiting to locations that are not necessarily "attractive" by reputation but when we highlight the positive attributes and share data, statistics, and even photos, weâve been able to generate interest in traditionally hard-to-recruit-to locations.

Colleen Neese is a practice leader at Duffy Group. She specializes in recruiting executives in non-profit and healthcare.

Share Compensation & Benefits

Recruiter / hiring manager on laptop writes a job description

Job descriptions can be extremely detailed, with long lists of responsibilities and required skills. Disclosing and promoting pay and benefits in your job description can be a valuable recruiting tool and make the process more efficient overall.

Here are five things to consider when sharing compensation and benefits in your job description:

Compensation is typically the most critical concern when job seekers search for work. So if they don't find the salary information they need, they may not waste time reading the job description.
Pay transparency (now required by law in some states) saves recruiters the time and energy of searching through candidates who will never accept the job, as candidates will self-select out when the compensation is too low.
When companies are more upfront about salaries, it can help create trust. Candidates feel more respected and apply more when there is more information.
There's more to compensation than what's on a paycheck. List all of your benefits and perksâdepending on the candidate, some will resonate more than others.
Out-of-the-box examples: signing bonuses, stock options, flexible work schedules, mental health benefits, learning & professional development, ERGs, volunteering, dress codes, PTO, holidays, gym memberships, and pet insurance.

Kristin Pozen is a research recruitment recruiter at Duffy Group and a former HR recruiter.

Emphasize The Company Culture

Think back to high school when your English teacher would knock points off your essay because you stuffed it with common cliches. Well, it happens with job descriptions too. âWork hard, play hard,â âFast-paced environment,â and âWeâre all a big family.â The meaning is lost to candidates reading them.

In Duffy Groupâs job descriptions, we highlight our core values. One of our core values is to promote work-life balance. Our work-from-home program gives our team members the flexibility of managing their day-to-day activities, with home office support that offers the tools to conduct day-to-day operations. A result of this benefit is increased productivity, team member satisfaction, and retention.

Make sure your social media supports your company culture; candidates are looking at your website and social media to ensure you walk the talk when it comes to culture. Your job description is a piece of your story. You want candidates to be curious to learn more about your company.

Kathleen Duffy is the founder, CEO, and president of Duffy Group. The company's vision is to elevate recruitment research as an alternative to contingent and retained search. Since its founding, Duffy Group has been a remote workplace and a culture of work/life harmony.

Need help recruiting talent for your organization? Check out Duffy Group today.

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4 Core Values That Every Organization Should Have

Recently, a list of companies that have the happiest employees was circulated online. The companies were commended on their ability to promote a healthy work environment and sustain work-life balance. Pfizer came out on top with Kaiser Permanente coming in second, followed by Texas Instruments. Looking at these lists, one wonders how these companies are able to promote such a positive productive environment for their employees.

Many would think this is due to compensation packages or other related perks. But then, is work only about earning money? Is it the most important aspect when employees join a new company? What about the other factors that play an important role in building a strong bond between the employee and the organization?

A bond that stems from mutual appreciation and respect for the value system that both parties shape together
A bond that is dependent on many diverse factors such as recognition, open communication, and teamwork
A bond that strengthens over time when the employee performs well

The importance of core values is illustrated by a quote from famous author and inventor, Edward de Bono: "Effectiveness without values is a tool without a purpose."

This analogy really hits home. A purposeless tool is a worthless thing and so is a company without a campusâa culture that is formed on the basis of core principles.

Core values serve to constantly guide both the employee and the company in achieving their mutual goals, in a manner that is based on an ethical and ideological framework. Every business is different, and so are their core values. Having said that, there are some principles that are alike for all, even though they may be phrased differently.

Here are four such core values every organization should have:

1. Integrity And Ethics

Group of employees in an ethical workplace

Simply put, the two principles of integrity and ethics translate into doing the right thing, in an honest, fair, and responsible way. Building your entire business on the foundation of honesty and integrity goes a long way toward building a strong, trusting relationship with your employees, stakeholders, and customers.

Truthful conduct on everyone's part can create a strong, credible reputation for the company in the market, which is beneficial for everyone's interests.

2. Respect

Employees are respectful of one another in a meeting

Without dedicated employees, a company is nothing. Period.

Committed employees form the backbone of the entire corporation. They work together with the system in order to achieve growth and profitability.

A company has a responsibility toward its employees and, if one of its core principles is showing the utmost respect to its employees, it's likely management will have a low employee turnover rate.

Respecting all employees means respecting their individual human rights and privacy, and eliminating all kinds and forms of discrimination, whether based on religion, belief, race, ethnicity, nationality, gender, or physical disability. Moreover, ensuring a safe and healthy work environment for all employees is an important part of giving respect to them.

Many organizations across the globe adopt an attitude whereby the entire company interacts together like a close-knit family. Such an atmosphere helps boost the confidence of employees and makes them feel like an important, even indispensable, part of the organization. This inspires feelings of commitment and a drive to do even better.

3. Innovation (Not Imitation)

Companies that focus on being ahead of their competitors and introducing new ideas in the marketplace follow the principle of "innovation, not imitation." This is crucial if a company wants to be a trendsetter and introduce new products that consumers appreciate.

Employees in such companies are encouraged to be dynamic and come up with innovative ideas that can translate into successful products for the company. Constantly imitating others won't take the business far.

4. Drive

The thirst to constantly improve can be achieved if one is never satisfied. Organizations that have this principle as one of their core values try to provide a dynamic platform for their employees, where they can explore their creativity and skills and further enhance themselves.

While celebrating successes is an important thing, just sitting back and getting complacent over them is unacceptable for such companies. The reason why some companies habitually do well is because they know that employees are the most valuable resource.

Nothing compares to an employee who is dedicated and willing to go the extra mile. This requires a company to cultivate an environment that promotes respect and frowns upon politics. If you want to achieve this type of work environment at your company, these four core values are a great place to start.

Want to attract the best talent to your organization? Work It Daily can help!

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3 Questions That Will Help You Find Your Dream Job

Why is figuring out what we want to do with our lives so painfully difficult? Seriously! It's like we've all been given this massive amount of energy that we're aching to use in a productive and enjoyable way. Yet discovering what to use it on eludes us. And the longer it takes to discover what we really want to do, the more uncomfortable we feel. That restless energy builds, and we long to be utilized for a worthy purpose.

The hard part for most of us is figuring out what that purpose is. And if you're in a similar position, then this article is going to help you focus that energy. These three powerful questions will help you figure out what you're meant to be doing:

What Are Your "Super Human" Strengths?

According to a Gallup study, people who use their strengths and like what they're doing are 127% more productive than the average employee! It makes sense. When you're doing what you're naturally good at, you're more likely to be in flow, that magical state when you're in the zone and feel like you can achieve anything.

So, how do you figure out your work strengths? You can take Work It Daily's FREE Workplace Personas Quiz to see what your professional strengths are, and how to use them to your advantage!

What Are Your Core Values?

Do you value freedom, adventure, and risk-taking? You might not want to get a desk job. Or what if you value family, relationships, and security? Perhaps you'll find your best fit working from home, or at an office nearby with flexible work hours.

Figuring out what's most important to you helps narrow down the field of possible career choices, not only in terms of lifestyle but also in terms of what kind of company and people you want to work with. Strong values of corporate responsibility and environmental consciousness will mean that a certain group of organizations won't appeal to you, while others will.

So, do some deep reflection and list out everything that's important to you, keeping in mind the eight key areas of life. Narrow that list down to 10 items. Then, try to get it down to your top three or five, and make sure that any opportunity you accept fits with those values. This is an incredibly powerful exercise for me each time I do it, and I think it will be for you as well.

What Inspires You Like Nothing Else?

Doing something that inspires you is at the core of reaching high states of happiness, and the most inspiring thing you can do is contribute to something you feel has a higher purpose. Something bigger than yourself. Like Batman, except without all the violence...hopefully.

Yet similar to Batman, one excellent way of figuring out what inspires you is to think about what makes you really, really angry in the world. What can't you stand? Bruce Wayne, or Batman, couldn't stand the fact that criminals were taking over his city, so he took a stand against crime. In doing so, he inspired others.

So, what bugs you the most in the entire world? And who's doing the best job of solving that problem? When you tap into your strengths, figure out your core values, and contribute those to a purpose that inspires you, then you've found your dream job.

Bonus Tip: Find A Mentor!

Once you answer these three questions, there's a way to speed up your progress even more and get your dream job as quickly as possible: find a mentor. More specifically, by following in the footsteps of people who have already done what you want to do.

Answering these questions and taking these steps will help you get closer to figuring out what your dream job is. If you need more help finding and landing your dream job, especially if you're feeling lost, trapped, or burned out in your career, we're here for you.

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It's time to find work that makes you feel happy, satisfied, and fulfilled. Join our FREE community today to finally become an empowered business-of-one!

This article was originally published at an earlier date.

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