Lisa Perry

“It is with great enthusiasm that I recommend Lisa Perry, a distinguished leader in brand marketing and a shining example of what it means to embody thought leadership and executive presence. Having watched Lisa's journey and the transformative impact she has had both personally and professionally, I am thoroughly impressed by her accomplishments. Lisa is a master of content development. Her extensive portfolio, which includes articles, blog posts, videos, podcasts, and live stream events, not only showcases her expertise but also her ability to engage and educate her audience effectively. Lisa's strategic approach to executive branding is evident; she has developed her personal brand into a significant industry presence, becoming a sought-after author, speaker, and participant in high-profile interviews, from magazine features to podcast discussions. Her voice is a trusted one in our industry, echoing far beyond her initial platforms. As a mentor, Lisa has provided invaluable support and guidance to our Work It DAILY executive members, significantly enhancing their professional presence and leadership skills. Her efforts have not only elevated her reputation but have also tremendously boosted Work It DAILY’s brand, enriching our community and extending our reach. The results speak for themselves: - Lisa’s LinkedIn followers have grown from less than 1.8K to over 10.2K. - She has driven her TikTok followers to more than 1.2K. - Through her initiatives, she has secured rewarding consulting roles, established key business partnerships, and stepped into the spotlight with various speaking engagements. - Lisa has been featured on multiple podcasts, interviewed for numerous leadership articles, and has become a recurring guest on LinkedIn Livestream events. - Furthermore, she proudly hosts her monthly 'Marketing Table Talk' Livestream, providing tremendous value to her viewers. - Additionally, her direct mentorship of over 10 other executive members has not only shaped their careers but has also fostered an environment of growth and collaboration within our network. Lisa Perry is a powerhouse, and any organization would be fortunate to have her influence. I wholeheartedly endorse Lisa for any endeavors she chooses to pursue. Her impact is not just felt—it’s followed.”

“I highly recommend Lisa Perry. Working directly and indirectly together at UMass Global, her collaboration, leadership, and marketing skills are suburb. Her dedication to communication, collaboration, and exceeding expectations provided opportunities for much need cross-departmental collaboration to reach pressing goals. Her innovative ideas and passion for positive advancement create a win-win for all involved. She is an asset to any organization that desires innovation, creativity, and both independent and multifaceted team success for growth.”

“I highly recommend Lisa Perry to any prospective employer or client who is seeking to advance their c-suite communications, modernize marketing and communications strategies, execute plan tactics, manage a small or large-scale division, and seamlessly work across departments. Lisa infuses enthusiasm into her workplace. She simultaneously exudes confidence and humility, and her passion for her work is contagious. After watching her present before numerous stakeholder groups, I came to admire her ability to foster deep connections with members of her audience– who, in turn, would jump at the chance to join forces with her in the promotion of her various marketing and communications campaigns (myself included)– Terri M. Carbaugh”

“It is with great pleasure that I write this letter of recommendation for Lisa Perry. I've had the great pleasure of working with Lisa on a variety of projects designed to help boost name recognition and program awareness for the University of Massachusetts Global. In all my years as an educator and leader, I have never enjoyed the opportunity to work with any individual as much as I’ve had than with Lisa Perry. Her true dedication, passion, work ethic, and unwavering commitment to her colleagues, faculty, staff, and stakeholders have been nothing but exceptional. Lisa Perry provides commitment, professionalism, and good judgement to everything she touches. I have never met a person with so much appreciation, gratitude, and continuity with her staff, faculty, and colleagues as Lisa! I have personally witnessed people from tell her how appreciative they were for her extraordinary marketing efforts and how much they credit her for their program’s successes. Lisa is truly a gifted individual and all of us at the University of Massachusetts Global are devasted to see her leave. She is an absolute gem and feel extremely blessed to have had opportunity to work with her. I fully endorse Lisa Perry and would be happy to have a conversation with you about her remarkable qualities. Please feel free to contact me at enomoto@umassglobal.edu if I can be of further assistance. Dr. Alan Enomoto, Interim Dean/Professor School of Education University of Massachusetts Global”

“The School of Education (SOE) at the University of Massachusetts Global was a direct recipient of Lisa’s talents. When she arrived at the university in the Marketing department it was like a breath of fresh air! She is collaborative, willing to listen, responsive, and eager for knowledge. She quickly developed a great repour with the School of Education which was no small feat because she had to overcome negative feelings from the past toward the department. She presented her strategy for the SOE and UMass Global to both the SOE Faculty and the SOE Advisory Board in an organized and personable fashion, and was receptive to input from both groups. It is my pleasure to recommend Lisa Perry!”

“I had the pleasure and honor of working with Lisa Perry at UMass Global, and from day one, I was thoroughly impressed with her skill set, collaborative spirit and professionalism. She hit the ground running so efficiently and effectively in a way that rarely happens in today's workplaces. I was impressed with how quickly she dove into - and grasped - the UMass Global brand, identity, target markets, product, processes and culture. She flat out annihilated the learning curve that I saw others struggle with in the past. Lisa and I collaborated on several cross-functional projects and initiatives together, and she consistently managed to foster solid engagement from everyone involved, no matter their level or department within the organization. In addition to demonstrating impressive leadership skills, she provided sound, results-driven strategic guidance and support to everyone involved. In particular, when working with my creative department, Lisa's input greatly helped the team with the refinement of targeted messaging, imagery and design. This made our objectives clear, and kept the creative/production process running smoothly and timely.”

“It is my pleasure to recommend Lisa Perry to you. Lisa and I were only colleagues for a short time but long enough for me to develop a strong appreciation for the consummate professional and subject matter expert she soon became in my eyes. Her tenacity and willingness to push for results as a relatively newcomer to the organization were impressive and demonstrated her commitment to the success of whatever organization is lucky enough to have her in their midst. She clearly knows her business and works hard to help others understand the benefit of working closely with her to help them find their own success. She is a kind, focused, and an extremely strong communicator who I am honored to know and recommend without reservation.”

“Lisa is a brand thought leader. That’s why we called her to help us on our flagship brand collaboration initiative. She promptly helped to refine our strategy, develop a brand partner prospect list and attract a few well-known brands into collaboration discussions. We needed the jumpstart that Lisa provided and highly recommend her for brand-centric initiatives. ”

“Lisa and I worked together at Origin House in their Brand Strategy Team. Lisa was responsible for building the Brand Strategy team from the ground up in order to properly market and promote Origin House’s top brands in the growing California market. My role was to support the Brand Team by creating tools and resources to assist in keeping projects on track and create ways to make the process smoother. I worked very closely with Lisa to build a new Content Management System on SharePoint to have a centralized repository for all team documents, as well as, establishing enhanced financial templates for better tracking of actual spending vs. budgeted costs. While there I witnessed Lisa apply her strong branding and marketing skills to these products by creating distinctive new brand positioning to help them stand out in very competitive cannabis category marketplaces across California. This included the development of innovative packaging and merchandising displays for key retail outlets, as well as training materials to help sell in by Sales Team. Lisa would be a strong addition to any company. ”

“Lisa is the marketing chair for our upcoming initiative, unMASKing the Cure for Cancer, where celebrities are decorating blank masks that will be auctioned off at our black-tie gala on Thursday, November 21st. All proceeds benefit research at the Pacific Heart, Lung & Blood Institute. Lisa does a fantastic job of keeping everyone on point. She is strategic, organized, considerate and a good listener, giving everyone an opportunity to express their point-of-view. I look forward to our meetings as I am learning so much from her. ”

“Lisa is an enthusiastic leader with a brilliant mind and an engaging presence! I had the pleasure of working with her at Origin House and found her management style both impressive and inspiring. She has a wealth of knowledge in areas of brand development, marketing strategy and product innovation, and never tires of encouraging her team to push creative boundaries - “good ideas are always worth exploring.” Her broad-minded approach, exceptional expertise in the CPG space, and unrelenting ingenuity has won her much praise and admiration within the organization. Lisa has always led by example and remains a wonderful resource to have. I am grateful to have had the opportunity to learn from her! ”

“I worked with Lisa for a little less than a year and she was great to work with. She was always open to suggestions and feedback and always willing to go the extra mile in order to get things done. With her branding expertise she made sure all our portfolio brands were being built from the ground up in order to properly execute marketing plans. It was a pleasure getting to know Lisa personally and professionally! ”

“Lisa is a strong leader with experience formulating strategic brand direction. My time spent working for and with Lisa was invaluable. She helped build strategies that amplified the brands within the Origin House portfolio. She has wealth of knowledge in new product extensions, CPG, and has a passion for helping her team succeed. ”

“I had the opportunity to work with Lisa and I found her a great leader who is very hardworking, passionate about her work and result oriented. She worked very diligently not only on brand strategy projects but also provided her input on managing financial budgets and suggested process improving strategies for the division. ”

“Over the three years I worked with Lisa, she made significant advances in branding and recognition for the Graziadio Business School. Lisa is a creative professional with strategic vision for the organization and she incorporates this into her work. I have also found her to be an active collaborator who welcomes opportunities to brainstorm new ideas and she actively engages stakeholders for inputs. Her efforts, new ideas and engagement of others' inputs has truly increased the relevance of the brand for the whole organization. It has been a pleasure to work with Lisa!”

“I had the pleasure of working with Lisa for a few years. She is a talented, hardworking, and result-oriented marketer. Her leadership and strategic vision allowed cross functional team members to successfully complete multiple projects in a complex organizational environment.”

"Working with Lisa Perry was a pleasure. She guided the strategic vision for the video series I produced for the Center for Women in Leadership at Pepperdine University, beautifully. She worked closely with her team and was able to communicate clearly, manage the project efficiently, and work through logistical issues as they arose. Although she juggles many projects in her job, she always made time for me when we needed to communicate. She did a great job keeping the project on track and fulfilling objectives. I would love to work with her again."

“Lisa is an exceptional business leader, driving the hydration business at The Coca-Cola Company. She has the ability to drive the national brand strategy and then transfer that into manageable and actionable business plans effectively understanding the consumer behavior and market dynamics for executional success at the marketplace level. Lisa is dedicated, passionate, smart and works very hard to make a difference. I would welcome the opportunity to work with Lisa again.”

“Lisa did an amazing job analyzing the market for our apps and making insightful and effective recommendations on how to develop and engage our audience. Lisa is easy to work with and listened and responded to our specific needs. She recognized the challenges and came up with numerous creative and cost effective ways to increase users, and always with ROI in mind.”

“Working with Lisa over the past year has been an incredible learning experience; she has an unyielding drive to take on difficult new projects, constantly challenging herself and our whole team to make innovative solutions that efficiently and accurately meet the needs of our partners. As a leader, she consistently provides clear and concise direction on how our team can understand and deliver solutions that new clients need to succeed, and drives these directions with a calm, methodical hand. Lisa expertly designs and drives our 360º strategic partnerships with many top Fortune 100 companies, utilizing truly novel technology solutions to bring together fully integrated systems for our partners. From taking clients through our immersive 14,000 sq. ft. technology showroom story, to leading meetings with their C-level staff and Boards of Directors, Lisa also exhibits strong presentation skills and the ability to keep any size group focused on the bigger picture (and what it takes to get there). Lisa is an excellent team player, and it's been not only a pleasure, but an honor to learn from her as we work on projects for our ever-growing list of diverse partners.”

“Lisa is a true marketing professional with a deep understanding and background in global brand management and consumer marketing. Lisa's experience and responsibilities included world class brand marketing, social media marketing, global communications amongst many other areas of focus. Lisa is a highly accomplished presenter and has worked with and managed relationships with entertainment marketing powerhouses such as Disney, Dreamworks, Nickelodeon and many others. Lisa also worked on taking brands to digital including mobile with integrated campaigns with Puss in Boots and Fruit Ninja. Lisa's experience in taking brands to digital and her deep knowledge of entertainment is second to none. Lisa has pulled of some of the most integrated marketing campaigns I have ever seen. I would recommend Lisa for any senior position in marketing, global brand management and her amazing global experience makes her a very valuable and strategic team leader.”

“I worked closely with Lisa during her time at THQ and found her to be an exceptional employee. She possessed a keen knowledge of marketing principles. She demonstrated an excellent ability to think strategically and creatively. She took a quantitative approach to marketing, and was seasoned in reviewing and managing product P & Ls. Her communication and presentation skills were excellent. She also worked extremely well cross functionally, especially with the sales team. In addition she possessed the appropriate skills to manage licensor relationships exceptionally well. She is a seasoned global brand director who will be an asset to the company who she works for.”

“I worked with Lisa for numerous years at THQ, firstly in an international capacity interfacing with her and her team before I relocated to the USA to head up the division that Lisa worked in. In both these capacities, I found her to be very hands on, reliable, very specific, methodical and extremely competent. Lisa is a committed and dedicated individual who I would have no hesitation in recommending and/or re-employing again.”

“It was a pleasure to work with Lisa while at THQ. She was very thorough with her communication which I really appreciated so there weren't lingering questions or confusion, creative with her marketing events or plans and a great manager with insightful guidance for those under her. Lisa would be a great asset to any Marketing team and I can only hope our career paths will cross again.”

“I had the pleasure of working with Lisa on the launch of the Puss In Boots games in 2011. I always found her passionate, enthusiastic and focussed. In addition, and most importantly in a publisher/developer relationship, she was always committed to supporting the development team and collaborating with us to achieve the best result for the campaign, as well as driving and empowering her team to do the same. A highly productive and enjoyable partnership.”

“Lisa is an intelligent, aggressive, detail-oriented business leader who is self-motivated and able to work independently on complex problems. Her analytical skills and strategic thinking are solid and she's a strong presenter. I'd recommend her for any marketing or brand role.”

“During the time I managed Lisa at THQ, I found her focus and dedication to her line of business to be exceptional. Lisa led the group in transitioning into a globally responsible team, and implemented new procedures to support that transition. Lisa also was responsible for maximizing the marketing value of her products based on licenses, achieving many successes in a challenged marketplace. Her passion and dedication is an asset to any employer.”

“I had the pleasure to work with Lisa during her time at THQ and I cannot say enough good things about her. Lisa had a group of brand managers reporting to her at the time and she did a fantastic job working with each of them and keeping them on task in their projects. She was hands on when necessary as a Director, but from my perspective also gave them each plenty of room to grow in their positions. I also worked with Lisa when she would occasionally manage projects herself. She was organized, detail-oriented and a great communicator in that role, all of which made for successful campaigns. I truly enjoyed collaborating with Lisa on our projects and hope that our paths cross again in the future.”

“I worked with Lisa for 2 years at THQ and would highly recommend her. Lisa has a strong knowledge of global brand marketing and is successfully overseeing the leading, global entertainment companies at THQ. Lisa has developed strong relationships with the licensors and their partners opening the door for incremental marketing and retail opportunities to drive brand awareness. Lisa was instrumental at bringing retail solutions through key marketing initiatives like major global partnership programs with McDonalds and Paramount to numerous exclusive product offerings that helped secure additional sell-in and marketing exposure for the entertainment brands. Lisa is hard-working and dedicated to best-in-class marketing.”

“Lisa is an excellent brand manager- strategic, creative, and energetic. She sees the big picture AND is great at managing details. She is extremely organized. She has an amazing personality and is great motivator to those who work with and for her.”

“Lisa is a complete pleasure to work with. She is a hard worker, but also a team player and keeps a positive, balanced attitude. Lisa and I worked together on brand projects at The Coca-Cola Company and they were always positive experiences. Lisa understands, and has passion around the brands she supports. While at Coca-Cola, Lisa had to manage her time between pure brand management and operational marketing due to the demands of her position. She succeeded every year during her tenure. I will always think back fondly on those times, and would welcome a chance to work with Lisa again one day.”

“I had the pleasure of working with Lisa during my tenure as Region Brand Manager for Sprite, Fanta and Minute Maid brands. Lisa was an extremely hard worker. Her passion for the Coke and Diet Coke brands was immense. She spent countless hours developing region based consumer and customer marketing plans to grow brand volume, improve preference and drive awareness. I enjoyed the time we spent working on the West Region Business at The Coca-Cola Company.”

“Lisa worked for me at THQ running the global Kids & Family licenses, specifically Nickelodeon & Disney. Lisa is an excellent brand marketer where she excels at developing brand strategy through to execution of the marketing plans. Lisa's ability to manage the complexity and challenges of multiple licensees and product launches simultaneously makes her an invaluable leader.”

“Lisa was a key member of the New Business development team while she worked for me at ConAgra. In her capacity as Brand Manager, she was responsible for identifying new product opportunities, from concept development through to product introduction. Lisa is an extremely dedicated, energetic person and will immerse herself 100% in whatever task is at hand. She is creative, hard-working...and would be a true asset to any team. I thoroughly enjoyed working with Lisa, as she is not only talented, but also a lot of fun to be around! Without question, I would work with Lisa again, if ever given the opportunity.”