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Writing a farewell message to a coworker is something that many people struggle with. Even if itâs someone youâve worked with for years, it can be hard to know what to say! This guide will teach you how to craft an excellent farewell message to a coworker who is departing, no matter who the colleague […]
The post 21 Coworker Farewell Messages That Stand Out From The Pack appeared first on Career Sherpa.
Prior to, during and after the job search, there are usually important things we can do and points to look out with regard to. Something you should understand is that your job search won’ t become over after you protected a new job. Don’ t stop looking – ever! In this week’ s Summary Sunday, you’ ll find information to help help you continue […]
Finding a job during the holidays is no easy task. You have to navigate vacations, slow hiring processes, and increased competition. Yet with the right strategy, it can be done.
Here are five ways you can stand out from the competition this holiday season and find a job before the end of the year.
1. Showcase The Right Skills On Your Resume
Make sure your resume highlights and draws attention to any experience you have in the industry. Look at job descriptions and the core responsibilities of the positions you’re applying for. That’s where you’ll find the skills employers are looking for in job candidates. By including the right skills on your resume, you’ll stand out to hiring managers and have a better chance of getting your resume past the ATS. It’s all about keywords!
The holidays are hectic, so share with the potential employer how you’ll be a positive addition to the team by leveraging your strengths.
2. Dress The Part
Don’t underestimate the power of a great first impression. Dress for the interview in professional attire. Even if the job indicates you’ll be wearing jeans and a sweatshirt, you need to show respect for the employer by visiting them in clothes that show you are committed to being seen as one who cares about their appearance and the impact it has on others.
Not sure what to wear? We recommend dressing conservatively in clothing one level above what the current employees at the company are wearing. You want to look professional, but not like you don’t fit in with the workplace culture.
3. Show Your Connection To The Company
Employers like to hire candidates who have a passion for what they do. Why? Because they know that excitement will translate into better performance.
In your disruptive cover letter (and during your job interview), demonstrate how and why you admire the company. Highlight what you love most about their products and services. Give examples of how you have personally used them in your own life with success. The more you can show them you understand and respect the business, the more likely you’ll impress the hiring manager and move forward in the interview process.
4. Demonstrate Your Value
It’s important to remember that you’re a business-of-one, and you’re trying to sell the service you provide as a business-of-one to employers (the customers who will be paying you for the service).
To find a job during the holidays, it’s critical you adequately demonstrate your value as a business-of-one and potential employee in the hiring process. How? Well, make sure to quantify your work experience on your resume. Use numbers to showcase your accomplishments. Clearly state how you’ll make or save the company money with your employment. Do this, and you’ll easily become one of the top job candidates for the position.
5. Express Gratitude
The holidays are busy for everyone. When you’re applying for jobs during the holiday season, keep gratitude in mind.
After every job interview, always send a thank-you note. It’s just the polite thing to do, and you’ll score more points with the hiring manager. Even if you get rejected, or never hear back about a position, make sure you send an email thanking the employer for the opportunity and wish them the best of luck with finding the right job candidate.
Don’t be bitter. Be gracious. You never know what will happen in the future. You might want to apply for another job at the company down the line. So, don’t let your frustration get the best of you.
Remember: if you get rejected, they didn’t say, “No, not ever.” They just said, “No, not today.”
A successful holiday job search depends on a solid strategy. Follow the guidelines above and land a job this holiday season!
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This article was originally published at an earlier date.
In the summer of 2023, brand communities wield unprecedented purchasing power influence. Barbie enthusiasts are adorning themselves and their lives with everything pink, while Beyonceâs devoted fans fuel a surge in sequins and chrome outfits. Taylor Swiftâs dedicated following âSwiftiesâ has taken an unexpected turn (due to her budding Travis Kelce romance), with fans snatching up NFL merchandise, collectively propelling sales to remarkable heights, a testament to the profound impact of brand communities on consumer behavior.
In an era where connections and relationships drive consumer choices, cultivating loyal brand communities has emerged as a critical strategy. This article delves into the significance of brand communities, exploring their advantages, proven methods for building engaged communities, and brand community success stories that have harnessed the power of community-driven marketing.
Why Create Brand Communities?
In the marketing world, the question arises: why should we invest in creating a brand community? It boils down to the type of relationship you desire with your customers. Are you seeking algorithm-driven interactions, fleeting social media ties, or long-lasting bonds of a dedicated community where your brand and customers add value to each other, building a brand ecosystem together?
From the consumerâs perspective, the desire for connection is a fundamental human need for a fulfilling life. Itâs these connections and relationships within communities that make them strong. Just as a church isnât defined by its building but its congregation, or a sports team by its stadium but by its devoted fans, in marketing, itâs not merely about the brandâitâs about cultivating a loyal community.
As Marcus Collins puts it in his book For The Culture, âThe brands of the future will be the ones that facilitate community brands that not only identify who we are to the people we like, they become tribal marks because weâre by nature social animals.â
The reason we create a brand community is to cultivate loyal consumers, not just short-term transactional relationships. Itâs about empowering people to connect with others who share their values and affinities, fostering a sense of belonging and loyalty far beyond a single purchase.
Exploring The Advantages Of A Brand Community
Strong and engaged brand communities have become the cornerstone of successful brand strategies, offering several benefits beyond traditional marketing efforts. Letâs explore them.
- Form Lasting Relationships: Building a brand community is not just about transactions. Itâs about fostering enduring relationships between customers and the brand. This deeper connection allows customers to actively participate in the brandâs journey, providing valuable input and feedback and creating a sense of ownership.
- Cultivate Loyalty & Advocacy: Brand communities consist of loyal customers who become advocates of your brand. They actively promote your products or services, contributing to business growth and strengthening the online community. Loyal customers tend to have a longer lifetime value and stay committed.
- Enhance Customer Retention: Brand communities boost customer retention rates by fostering a sense of belonging. Engaged community members are likelier to remain loyal, reducing churn and increasing overall customer satisfaction.
- Quality User-Generated Content: Seventy-nine percent of consumers report that user-generated content has the power to influence their purchase decisions. Brand communities generate user-generated content, from captivating photos to engaging videos. Such content can surpass the brandâs creation and carry more credibility since it originates from the customers.
- Gain Invaluable Insights: Brand communities are a treasure trove of insights. Through interactions and discussion, you gain profound knowledge about your customersâwhat works, what doesnât, and their challenges. These insights are often unattainable through other means.
- Drive Product Innovation: Your community members are a source of innovative product and service improvement ideas. Their perspectives and willingness to think outside the box lead to groundbreaking suggestions. This valuable source of data and feedback fuels new product development.
- Behavior Tracking: Brand communities provide cost-effective access to valuable data. You can easily monitor customer behaviors and preferences without formal research. Conducting polls and surveys within your community is more likely to yield responses, providing valuable data for informed decision-making.
Proven Methods For Building Engaged Communities
A brand community thrives when it serves its people. Here, the community takes center stage, with the brand supporting. It’s not about the brand; itâs about the community. The brand is a facilitator, ensuring a safe space for community interactions and amplifying trending content for greater visibility. Additionally, moderation is essential to maintain the overall well-being of the community.
At Pentel of America, brand marketing focuses on the consumer âspokesâ (in the hub-and-spoke model). In the past, the brand was the central hub responsible for disseminating content and offers to consumers. However, the focus has shifted to the community, where interactions between members (enabled by the brand) take precedence. This entails focusing on the community and sharing thoughts, content, and recommendations. Pentel Creative Challenges and Pentel Arts Artist Spotlights invite community members to showcase their artistic creations using Pentel and other products. In brand marketing, the evolved role is to prompt, curate, repost, and share user-generated content with the broader community.
Whatâs key in building an engaged brand user community is first establishing audience credibility. As Simon Sinek puts it, âIf you talk about what you believe, you will attract people who believe what you believe.â
Ensuring convenience is essential for consumers to follow and connect with your brand and fellow community members. While building credibility within the community, remember that youâre also nurturing relationships with influencers, subject matter experts, and brand ambassadors. The key is to deliver value, encouraging repeat engagement consistently. This includes promoting trending posts, hosting live webinars, sharing exclusive behind-the-scenes content, and creating specialized subgroups led by subject matter experts for individuals with unique interests.
Brand Community Success Stories
GoPro enables a global self-expression movement of loyal followers sharing remarkable experiences through user-generated content. They empower users as brand advocates, offering incentives through challenges in exchange for prizes, resulting in stunning content showcasing GoProâs limitless potential.
In 2008, Starbucks introduced the “My Starbucks Idea” platform, inviting customers and enthusiasts to enhance the companyâs offerings. Over the platformâs initial five years, Starbucks received 150,000 ideas, implementing 277. They fostered a sense of community by allowing users to vote and comment on ideas, featuring a public leaderboard for top contributors and popular suggestions. This engagement made customers feel heard. By incorporating fan-generated concepts like cake pops and pumpkin spice lattes, Starbucks enriched its product range.
Pentel of America
Pentel of America targets Gen-Z students, and the brandâs unofficial spokespeople are its 50 Pentel College Student Ambassadors on campuses across the United Statesâa micro-community of brand advocates. These brand ambassadors introduce Pentel Challenges to students on campus and online on TikTok and Instagram. They share their love for the brand and techniques for engaging students and encouraging their participation in the challenges.
Handling Negative Feedback: Striking The Right Balance
The community often self-regulates in navigating criticism, with members countering extreme views. However, brand intervention may be necessary. Warnings can address minor infractions, while extreme cases require content removal. Yet preserving authenticity is vital; establishing clear ground rules upfront helps maintain respectful dialogue, ensuring a harmonious and thriving community.
In a world where connections are paramount, brand communities reign supreme, continually redefining the boundaries of brand-consumer relationships.
This article was written by Lisa Perry and Jeff Werderman.