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How To Develop A Brand Strategy: A Step-By-Step Guide Kindle Edition

by Lisa Perry (Author) Format: Kindle Edition
4.7 4.7 out of 5 stars 5 ratings
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Businesses want a brand that exceeds expectations. With a solid and effective brand strategy, you will see a return on your investment, stand out from your competitors, and capture your customer's attention.

A brand strategy is a foundation of how your business connects with those that will make or break your business: your customers.

In this book, Lisa Perry shares a step-by-step brand strategy guide for you to be able to put into action immediately. She draws on the branding work she's done throughout her career working for companies like The Walt Disney Company, Coca-Cola, ConAgra Brands, and Activision to emerging growth start-ups.

In this book, you'll learn:

  • The foundational elements of a brand strategy
  • The benefits for you and your organization
  • Real-world examples
  • Templates for implementation

This book will give you the tools to develop a strong brand strategy to distinguish your brand in the marketplace, driving business growth and giving your customers a reason to choose you over your competitors.

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Previous page
  1. Print length
    107 pages
  2. Language
    English
  3. Sticky notes
    On Kindle Scribe
  4. Publication date
    December 18, 2022
  5. File size
    4571 KB
  6. Page Flip
    Enabled
  7. Word Wise
    Enabled
  8. Enhanced typesetting
    Enabled
  9. See all details
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Product details

  • ASIN ‏ : ‎ B0BQJQTJ8Q
  • Publication date ‏ : ‎ December 18, 2022
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 4571 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Sticky notes ‏ : ‎ On Kindle Scribe
  • Print length ‏ : ‎ 107 pages
  • Customer Reviews:
    4.7 4.7 out of 5 stars 5 ratings

Customer reviews

4.7 out of 5 stars
4.7 out of 5
5 global ratings

Top reviews from the United States

Loren
5.0 out of 5 stars Love this user friendly guide for Brand Strategy
Reviewed in the United States on January 16, 2024
Verified Purchase
I love all the links Lisa provides throughout the book. They are so helpful and add much to the book.
As someone new to branding, this book was a game-changer. Lisa's simple explanations, real-life examples, and a user-friendly step-by-step guide made grasping the basics a breeze. The templates provided were a lifesaver in initiating our brand strategy. Highly recommended!
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M Dawson
5.0 out of 5 stars Great insights on branding!
Reviewed in the United States on May 6, 2024
I was inspired by this book. It’s helped me with my own business branding. Lisa’s book is a treasure trove with excellent examples, a step-by-step guide and resources that I refer back to when working with clients. This book is a must-have for any business looking to elevate their brand.
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Sean
5.0 out of 5 stars A must read for any company struggling with their brand
Reviewed in the United States on February 6, 2024
Lisa guides you through the brand strategy process seamlessly, blending examples from her extensive career with those from big brands. The easy-to-use templates and guides make it a must-read for any company grappling with their brand.
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