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How To Develop A Brand Strategy: A Step-By-Step Guide Kindle Edition

by Lisa Perry (Author) Format: Kindle Edition

4.7 4 ratings

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Businesses want a brand that exceeds expectations. With a solid and effective brand strategy, you will see a return on your investment, stand out from your competitors, and capture your customer's attention.

A brand strategy is a foundation of how your business connects with those that will make or break your business: your customers.

In this book, Lisa Perry shares a step-by-step brand strategy guide for you to be able to put into action immediately. She draws on the branding work she's done throughout her career working for companies like The Walt Disney Company, Coca-Cola, ConAgra Brands, and Activision to emerging growth start-ups.

In this book, you'll learn:

The foundational elements of a brand strategy
The benefits for you and your organization
Real-world examples
Templates for implementation

This book will give you the tools to develop a strong brand strategy to distinguish your brand in the marketplace, driving business growth and giving your customers a reason to choose you over your competitors.

Product details

ASIN ‏ : ‎ B0BQJQTJ8Q
Publication date ‏ : ‎ December 18, 2022
Language ‏ : ‎ English
File size ‏ : ‎ 4571 KB
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Sticky notes ‏ : ‎ On Kindle Scribe
Print length ‏ : ‎ 107 pages

Best Sellers Rank: #1,411,111 in Kindle Store (See Top 100 in Kindle Store)
- #1,951 in Business Communication Skills
- #3,251 in Marketing (Kindle Store)
- #6,573 in Communication Skills

Customer Reviews:
4.7 4 ratings

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Loren

Love this user friendly guide for Brand Strategy

Reviewed in the United States on January 16, 2024

Verified Purchase

I love all the links Lisa provides throughout the book. They are so helpful and add much to the book.
As someone new to branding, this book was a game-changer. Lisa's simple explanations, real-life examples, and a user-friendly step-by-step guide made grasping the basics a breeze. The templates provided were a lifesaver in initiating our brand strategy. Highly recommended!

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