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Finding Innovation By Creating Internal Startup Teams

This article is more than 8 years old.

From Nordstrom to Alysian Wines, companies are embracing internal startup teams as a method for spurring growth. This episode of EO Marketing is powered by The Entrepreneurs’ Organization San Francisco Chapter.

Over time marketing departments can become stale. Even with rapidly changing technology your team might find it difficult to stay on the front edge. Sometimes, the process and creativity that goes into your campaigns needs to be shaken up. Before you jump into assigning employees to a new innovation team there are a few things you should consider.

In this short episode, I interview Woody Hambrecht and Teresa Mengali, CEO and COO of Alysian Wine.

Wood Hambrecht from Alysian Wine with Rosie

Jabez LeBret is cofounder of the legal education company GNGF. A big thank you and welcome to Kate Feenstra, my new audio engineer.