About
Throughout my career in global brand marketing, a recurring theme has been my ability to…
Articles by Lisa
Contributions
Activity
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We celebrated National STEM Day by donating over $6,000 of STEM Kits to schools in the Detroit area, including Hope Academy! We are grateful to our…
We celebrated National STEM Day by donating over $6,000 of STEM Kits to schools in the Detroit area, including Hope Academy! We are grateful to our…
Liked by Lisa Perry
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"🚛💨 Exciting News from TWP Trucking Company! 🚚✨ Introducing our Power Only services – We handle the haul so you can focus on what matters most…
"🚛💨 Exciting News from TWP Trucking Company! 🚚✨ Introducing our Power Only services – We handle the haul so you can focus on what matters most…
Liked by Lisa Perry
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Introducing The Vered! Opening this fall, our Encino senior living community offers assisted living and memory care to provide seniors with the…
Introducing The Vered! Opening this fall, our Encino senior living community offers assisted living and memory care to provide seniors with the…
Liked by Lisa Perry
Experience
Education
Volunteer Experience
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Board Member, Head of Marketing & Media
Board Member, Head of Marketing & Media
The Heart Touch Project
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Board Member, Marketing Chair
Board Member, Marketing Chair
Pacific Heart, Lung & Blood Institute
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Board Member
Gospel Literature International
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Teen Program Mentor
Teen Program Mentor
Step Up nonprofit
Licenses & Certifications
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Certified Facilitator
Work It Daily
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Executive Presence
Work It Daily
Publications
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How To Develop A Brand Strategy, A Step-By-Step Guide
Businesses want a brand that exceeds expectations. With a solid and effective brand strategy, you will see a return on your investment, stand out from your competitors, and capture your customer's attention.
A brand strategy is a foundation of how your business connects with those that will make or break your business: your customers.
In this book, Lisa Perry shares a step-by-step brand strategy guide for you to be able to put into action immediately. She draws on the branding…Businesses want a brand that exceeds expectations. With a solid and effective brand strategy, you will see a return on your investment, stand out from your competitors, and capture your customer's attention.
A brand strategy is a foundation of how your business connects with those that will make or break your business: your customers.
In this book, Lisa Perry shares a step-by-step brand strategy guide for you to be able to put into action immediately. She draws on the branding work she's done throughout her career working for companies like The Walt Disney Company, Coca-Cola, ConAgra Brands, and Activision to emerging growth start-ups.
In this book, you'll learn:
The foundational elements of a brand strategy
The benefits for you and your organization
Real-world examples
Templates for implementation
This book will give you the tools to develop a strong brand strategy to distinguish your brand in the marketplace, driving business growth and giving your customers a reason to choose you over your competitors.
Projects
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Old Dogs/New Tricks - Breathing New Life into E-Mail Marketing Panel
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PHLBI - Unmasking the Cure for Cancer Gala
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Marketing Chair that led the "UnMasking the Cure for Cancer" gala event, supported by Jaime Fox. Celebrities donated painted masks to help raise funds for research to fight cancer.
Other creatorsSee project -
The Heart Touch Project Website Redesign
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As head of Marketing & Media, developed a new website, solidifying brand presence for the Heart Touch Project, that helped drive partnership opportunities with UCLA, Cedar Sinai Medical Center, Providence, and Children's Hospital LA.
Other creatorsSee project
Honors & Awards
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Grammarly Ambassador
Grammarly
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Work It Daily Ambassador
Work It Daily
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Best Cannabis Infused Chocolate Category, Bhang
WeedCon
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Bronze Award: Volunteer Engagement & Leadership
CASE District VII Awards of Excellence
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Silver Award: New Program Initiatives for Alumni Town Halls
CASE District VII Awards of Excellence
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Fruit Ninja: Puss In Boots, #2 Paid App
iPhone
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Kung Fu Panda 2, #8 Paid App
iPhone
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Best Animated Video Game - Ratatouille
Annie Awards
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Best Animated Video Game - Ultimate Spiderman
Annie Awards
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Best New Product Introduction - Homestyle Bakes
IRI
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Most Valuable Team - Homestyle Bakes
Conagra Foods
Organizations
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American Marketing Association
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Network of Executive Women
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POV.la
Member
Recommendations received
36 people have recommended Lisa Join now to view
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The #SocoSIX team will be attending #GSX this year, meeting with customers, friends, partners and #security leaders who want to learn more about our…
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The US is grappling with a severe shortage of affordable housing, exacerbated by rising construction costs and restrictive land use regulations…
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Every healthcare organization faces the same challenge: not enough resources. Whether it's clinicians, money, or time, something's always in short…
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I need an interconnection specialist for 20 5/MW solar farms in Kern County, California. Great pay and you can work remotely!
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