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How To Develop A Brand Strategy: A Step-By-Step Guide Kindle Edition
Businesses want a brand that exceeds expectations. With a solid and effective brand strategy, you will see a return on your investment, stand out from your competitors, and capture your customer's attention.
A brand strategy is a foundation of how your business connects with those that will make or break your business: your customers.
In this book, Lisa Perry shares a step-by-step brand strategy guide for you to be able to put into action immediately. She draws on the branding work she's done throughout her career working for companies like The Walt Disney Company, Coca-Cola, ConAgra Brands, and Activision to emerging growth start-ups.
In this book, you'll learn:
- The foundational elements of a brand strategy
- The benefits for you and your organization
- Real-world examples
- Templates for implementation
This book will give you the tools to develop a strong brand strategy to distinguish your brand in the marketplace, driving business growth and giving your customers a reason to choose you over your competitors.
- LanguageEnglish
- Publication dateDecember 18, 2022
- File size4571 KB
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Product details
- ASIN : B0BQJQTJ8Q
- Publication date : December 18, 2022
- Language : English
- File size : 4571 KB
- Text-to-Speech : Enabled
- Screen Reader : Supported
- Enhanced typesetting : Enabled
- X-Ray : Not Enabled
- Word Wise : Enabled
- Sticky notes : On Kindle Scribe
- Print length : 107 pages
- Best Sellers Rank: #1,541,227 in Kindle Store (See Top 100 in Kindle Store)
- #2,186 in Business Communication Skills
- #3,668 in Marketing (Kindle Store)
- #7,279 in Communication Skills
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As someone new to branding, this book was a game-changer. Lisa's simple explanations, real-life examples, and a user-friendly step-by-step guide made grasping the basics a breeze. The templates provided were a lifesaver in initiating our brand strategy. Highly recommended!