IIAR> Best Practices Paper: Building an effective AR plan

Our new IIAR> Best Practices Paper Building an effective AR plan to aligning analysts with your business goals will be presented by Sarita Kincaid (LinkedIn, @saritakAR), Robin Schaffer (LinkedIn, @robinjs19) and Ludovic Leforestier (@lludovic, LinkedIn).  

IIAR> Webinar: Building an effective AR plan to align analysts with your business goals

This how-to webinar by AR professionals for AR professionals is designed to explore best-practice strategies for building effective AR plans by aligning analysts with business goals. The session will teach you how to:

• Start with the business priorities
• Build your AR plan, layering campaigns and tactics
• Balance your ambitions with the company’s appetite for investment in the AR program
• Modulate your tactics throughout the year
• Creating your AR plan
• Creating an analyst engagement plan
• Recommendations for AR professionals

The learnings are intended for experienced AR professionals and team leaders. These techniques will help teams of all sizes to build their AR plans matching company priorities to AR objectives. 

When> Thursday 11th March 0800 PST / 1100 EST / 1600 GMT / 1700 CET (other time zones)

Recording> link to the IIAR> Member Portal

IIAR> Best Practice Paper: Building an effective AR plan to align analysts with your business goals

This IIAR> Best Practice Paper is now available to all IIAR> Members, together with a companion AR plan template.

Authors

• Ludovic Leforestier (@lludovic, LinkedIn)Ludovic Leforestier (LinkedIn, @lludovic) / IIAR> Co-Founder and Board Member, Founder, Starsight Communications
• Sarita Kincaid (LinkedIn, @saritakAR) / Senior Director, Analyst Relations, SugarCRM
• Robin Schaffer (LinkedIn, @robinjs19) / Principal AR Consultant, Schaffer AR

Publication date: March 2021

Contributors

• Jodie Ohr / Director, Analyst Relations, Mimecast
• Caroline Dennington / Managing Director, Dennington AR

Resources for IIAR> members

• Link to PDF for IIAR> Members > IIAR> Best Practice Paper: Building an effective AR plan to align analysts with your business goals
• Link to AR plan template for IIAR> members
• Webinar recording on IIAR> Member Portal

Other IIAR> Best Practices Papers

• Full list here > IIAR> Thought Leadership
• • IIAR> Best Practices Webinar: AR Compass, 2nd May
  • IIAR> Best Practice Webinar: Getting the Most out of Analyst Advisory Sessions, 4th April
  • IIAR> Best Practice Paper: Engage the right audience, using analyst tiering
  • IIAR> Discussion Group: managing Analyst-Advisory Day
  • IIAR> Best Practices Paper: running and leveraging analyst inquiries
  • IIAR> Best Practices Paper: Delivering AR Programmatically with Campaigns
  • IIAR> Primer: Why should startups and scale-ups have an analyst relations strategy?
  • IIAR> Best Practices Paper: Running an industry analyst briefing
  • IIAR> Webinar recap: What is analyst & influencer relations (AR)?
  • IIAR> Primer: What is Analyst Relations (AR) and how is it evolving?

Other AR best practices blog posts

• IIAR> Best Practices Webinar: AR Compass, 2nd May
• IIAR> Best Practice Webinar: Getting the Most out of Analyst Advisory Sessions, 4th April
• IIAR> Best Practices Webinar: Peer Review Websites
• IIAR> Best Practice Paper: Engage the right audience, using analyst tiering
• IIAR> Discussion Group: managing Analyst-Advisory Day
• IIAR> Best Practices Paper: running and leveraging analyst inquiries
• IIAR> Webinar: Building a Skilled AR Team during the Great Opportunity
• IIAR> Best Practices Paper: Delivering AR Programmatically with Campaigns
• IIAR> Primer: Why should startups and scale-ups have an analyst relations strategy?
• IIAR> Discussion Group: managing inquiries