Careers and Employment Education Internship Networking and Public Relations

Here is How You Can Resource College Talent While Cautiously Avoiding Alumni Bias

Published December 1, 2022

class= — *Photo simply by MedienstA¼rmer on Unsplash*

Unconscious prejudice can creep in upon hiring processes no issue how self-aware and informed your hiring team will be. Unfortunately, one bias certainly feels like a ‘ resource’ for a lot of employers '' looking at their university for new hires. A

Leaning into this skill source isn’ t a poor strategy if you’ lso are not giving preferential concern to candidates because associated with their association with your own college. However, it may restrict your talent pool. There are many ways to stay linked with colleges and make use of career centers to channel in fresh talent whilst expanding your talent sources to grow your applicant pool.

Right here are a few suggestions to avoid alumni tendency in the hiring procedure while using colleges because a talent resource:

Build relationships with a number of colleges and universities

Your own workforce likely has connections to diverse institutions exactly where you can build associations with career services plus recruit fresh talent. The great thing about polling employees with regard to recommendations to build contacts with colleges and educational institutions to source talent, is usually you get honest comments about the education in addition to experience gained by applicants.

Entry-level employs might even have referrals through their college network. Worker referrals may be solid fits for the team. Plus hires from referrals frequently have the highest preservation rates. By expanding your current recruiting efforts to consist of college alumni of the diverse workforce, you may boost several important employing metrics while establishing the positive reputation with several institutions.

Offer remote control internships and mentoring possibilities

Creating unique opportunities regarding college students to obtain experience while pursuing their own careers shows future potential candidates you''re invested within their long-term success. To truly on location might not function for students or your own personal organization, depending on your personal office size or area in relation to the particular universites and colleges you''re looking in order to source from.

The workforce has moved largely to remote and even hybrid work models general. It would be good for students to learn to be able to work autonomously and include experience in a distant work environment to their particular resumes before graduation. A person can reduce in-office expenses while benefiting from typically the contributions of eager interns by assessing what functions you have that job well as remote jobs, even if your present workers in those roles operate in the office.

Internships are a large commitment and several students might not be able for you to work a part or even full-time position into their very own schedule. Mentoring opportunities can be a valuable option for people college students. Fine-tuning abilities as mentors is excellent for developing your mentorship programs as well.

Supply from organizations affiliated along with universities

There are numerous opportunities to interact with college or university students and alumni within the wild as well. An individual can build relationships together with non-profits and various businesses that are associated with close by educational institutions. For instance, in case your company is spent in animal welfare, a person could coordinate staff volunteers at a local pet shelter that delivers off-campus academic opportunities.

College students who use employees in the animal shelter could learn more about your individual company’ s culture, ideals, and mission. This assists them assess for match and be open to help filling seats on ones team once the opportunity occurs.

Colleges together with universities are a plentiful source for candidates towards fill all sorts regarding roles. If you change your talent strategy that will take a look at alumni organizations without having bias, you can become the first source best talent looks to whenever entering the workforce. A

In this article are 3 College Encounters You Want to Discover in New Graduates

The post Here’ h How You Can Origin College Talent While Thoroughly Avoiding Alumni Bias appeared first about Blog Job Hunting Profession Management Solutions | CareerShift .

Published July 26, 2023

3 Areas Where Job Seekers Make The Biggest Mistakes

In a job market where there are plenty of applicants, it only takes one mistake to ruin your chances. As a job seeker, you need to know what the common mistakes are and work to avoid them so you lead a successful job search, impress managers with your resume, and make a positive mark at the job interview.

These are the 13 biggest mistakes to avoid in the job search, divided into three categories: job search, resume, and interview. Which job search mistakes are you making?

Job Search Mistakes

Job seeker on laptop writes notes as he views openings through various job board websites

1. Relying solely on job boards for opportunities â it has the least effectiveness rate when compared with using recruiters and networking through contacts.

2. No online presence â employers and recruiters scour for talent on LinkedIn, so if you’re not there and not optimized for the right keywords, you’re missing out.

3. Ineffective networking â most people think that networking is telling your contacts that you are looking for a job and giving them your resume. This is not effective as you’ve just lost control of your job search because you’re waiting on others to respond rather than being proactive in your pursuit.

Resume Mistakes

Young professional on laptop updates her resume

4. Lack of a good experience summary â it needs to speak to “Here’s what I can do for you.”

5. Irrelevant information â if it doesn’t apply to the job or the employer, it brings no value to your resume.

6. Not applying relevant keywords â hiring managers and the applicant tracking system (ATS) look for keywords that indicate a match with what they are looking for before taking more time to review the resume.

7. List of responsibilities instead of accomplishments and success achieved â employers want to know how well you performed on the job, so make sure to quantify your achievements.

Interview Mistakes

8. Late arrival â if you know you’ll be running late at least call to apologize and offer an update on your expected arrival time.

9. Lack of rapport â people hire people they like and feel comfortable around.

10. Not asking questions â demonstrate that you are truly interested in the opportunity.

11. Negative talk about your current or previous employer â this is not considered professional and employers do not want people who have had conflicts in their past jobs.

12. Unprepared and unfamiliar with the company â do your research and understand the employer’s business.

13. Poor body language â it can speak louder than your words

All of these mistakes are avoidable, so carefully review and properly plan and prepare your job search, resume, and interview techniques for the best results!

Need more help with your job search?

Become a member to learn how to land a job and UNLEASH your true potential to get what you want from work!

This article was originally published at an earlier date.

Published May 17, 2023

3 Ways To Practically Guarantee You Get The Job

Have you ever had the experience of sending out your resume everywhere and getting no results? No emails. No callbacks. No interviews. It sucks, doesn’t it? I had that experience a few years back. And then a profound realization changed everything for me. I realized that…

You’ve got to make an irresistible offer.

And a boring, traditional resume just doesn’t do that.

See, employers and recruiters are used to seeing the same thing over and over: a plain-Jane resume and cover letter. And they’re dying to get something fresh. Something that makes an impact. Something that’s irresistible.

We’ve all sent in boring resumes during our job search at one point or another. But now, it’s time for an update. Here are three ways to change your job search strategy to practically guarantee you get the job:

1. Prove You’ll Earn Them More Than You Cost

Here’s the truth: You need to make your employer a profit.

Meaning hiring you comes at a cost. And likewise, the effort from the work you do brings in revenue.

So, what’s the easiest way to practically guarantee you get the job you’re applying for? Simply prove, based on past results, that you’re going to bring in more revenue to the business than you cost them.

For example, one campaign I thought of and helped run at my past employer paid for my annual salary within a couple of weeks. That’s solid, tangible, and quantifiable proof that I’m worth more than I cost.

So, if you haven’t already, start thinking of measurable ways you bring in revenue for a companyâand then put those detailed examples on your resume. The numbers will speak for themselves.

2. Provide Credible Proof That You Can Perform

Hiring manager asks a job candidate about their past job performance in a job interview

Testimonials from credible peopleâwhether they’re mentors, peers, employers, or teachersâare one of the best ways to show proof of past performance and character. And past performance combined with character (cultural fit) is a huge element employers look for in potential employees.

The good news is that LinkedIn has made gathering these testimonials easier than ever. So, if you don’t have any yet, think of a few people that could provide great testimonials for you, and ask for them. They’ll make a huge difference in your job search.

3. Work To Learn, Not To Earn

Young employees learning on the job during a work meeting

When you’re first starting out and you don’t have proof of generating results or credible testimonials, then the best way to get your foot in the door (if you’re unable to successfully network your way into the company) is by working for free for a week, or even up to three months.

In fact, I got my dream jobâthe position I had my heart set onâby offering to work for free for three months. Now, of course, you don’t want to do this for ANY employer. Only offer this if you’re fairly certain that working for free will lead to a job, and that job will open up a world of opportunities within 2-3 years for you.

That’s what it did for me, and that’s what it could do for you.

BONUS: Stand Out Online!

Your bonus tip is to stand out online. Why?

The first thing any employer is going to do when you apply is Google your name. And what if what they found blew them away so much so that they shortlisted you for the position immediately?

That’s what can happen with a great online presence. And nowadays, that’s easier than ever to achieve. You don’t have to be tech savvy, you just need to know how to optimize your LinkedIn profile and make your personal brand known to colleagues, recruiters, and hiring managers.

We know the interview process can be stressful and draining. By doing these four things in your job search, you’ll practically guarantee you get the job!

Need more help with your job search?

Become a member to learn how to land a job and UNLEASH your true potential to get what you want from work!

This article was originally published at an earlier date.

Published August 10, 2023

Rebranding In The Music World: How Artists Transform Their Image For Impact

Success in the music business has never been an easy journey or an overnight success story for anyone. Establishing a cohesive brand story is critical for distribution, label shopping, press outlet attention, and more. For artists looking to make a new profound impact and leverage fanbase activity, consider rebranding an essential tool to remain relevant and adapt to the dynamic trends in the music industry.

Rebranding provides an opportunity to refresh your image, connect with new audiences, showcase artistic growth, and share new stories and experiences. Ultimately, rebranding can revitalize an artistâs career, open doors to new opportunities, and reignite interest from fans and industry stakeholders. Letâs start our conversation with a quick recap on branding.

What Is Branding?

Branding involves taking deliberate actions to build a brand and shape how your audience perceives you. The goal is to ensure your audience views you the way you intended.

For music artists, their brand is the cornerstone of their success. It determines lucrative collaborations, event invitations, social media followers, and favorable public opinion shaping their career trajectory. A well-defined brand strategy is pivotal in attracting the right audience, driving awareness and recognition, and, ultimately, paving the way for a thriving career.

What Is Rebranding?

Rebranding concept

Artists must continuously evolve to remain relevant and advance their careers. The key to achieving this is through rebranding.

Rebranding is a strategic process of altering a brandâs identity, image, or message to align with evolving goals, target audience, or market positioning.

For artists, considering rebranding is essential to stay relevant and adapt to the dynamic trends in the music industry. This strategic process offers a valuable opportunity to rejuvenate their image, establish connections with new audiences, and exhibit artistic growth. This can include changing their messaging, incorporating new fashion images, releasing new music, updating content, exploring new storylines, engaging in collaborations, being featured in other artistsâ work, experimenting with different hairstyles, and more. Embracing this transformation enables artists to effectively communicate their evolution and resonate with a broader, more engaged audience, positioning themselves for continued success in an ever-changing industry.

As the music industry continues to evolve, artists who embrace rebranding as a means of adaptation will be better positioned to thrive in the competitive landscape. It allows them to keep their artistic journey fresh and exciting, appealing to both long-time fans and newcomers alike. Rebranding represents an artistâs commitment to growth, relevance, and longevity in an ever-changing creative landscape. By carefully evaluating their artistic direction and brand identity, artists can decide whether rebranding is the right step to propel their music career forward.

A Winning Rebranding Strategy

Rebranding/branding concept

A successful rebrand strategy should include the following key elements:

Clear Objectives: Define the goals and outcomes you want to achieve through rebranding efforts.
Market Research: Conduct research to understand your target audience, competitors, and industry trends.
Brand Identity: Develop a compelling and cohesive brand identity, including a new logo, color palette, and visual elements.
Messaging: Craft a strong brand message that resonates with your audience and reflects your unique value proposition.
Consistency: Ensure consistency in brand communication across all touchpoints, including website, social media, and marketing materials.
Internal Alignment: Get buy-in and support from internal stakeholders, ensuring everyone is aligned with the new brand direction.
Rollout Plan: Develop a well-structured rollout plan to launch the rebranding smoothly across all platforms.
Customer Engagement: Involve your audience in rebranding through surveys, feedback, and interactive campaigns.
Building a Community: Focus on creating and nurturing a community around your brand to foster deeper connections with your audience and promote loyalty.
Public Relations: Leverage media and PR strategies to create buzz and generate positive coverage for rebranding.
Monitoring and Evaluation: Continuously monitor the performance of the rebrand and assess its impact on key metrics.

By incorporating these elements into the rebranding strategy, you can set yourself up for success and ensure a seamless transition to your new brand identity.

Miley Cyrusâs Bold Rebranding Success

Miley Cyrus

Miley Cyrusâs rebranding success story is a shining example of a transformative artistic evolution. Known initially for her wholesome Disney image, she strategically embraced a bold and edgy persona, shedding her previous image to redefine her brand. With her album Bangerz and provocative performances, Miley fearlessly broke away from her previous teen idol image, grabbing headlines and sparking public discussions. Despite initial controversies, her authenticity and fearlessness resonated with a new audience, expanding her fanbase and reinvigorating her career.

In 2023, she took another daring leap, releasing her new album Endless Summer Vacation while pivoting once more, embracing an Old Hollywood glamour look with platinum hair, beachy waves, and red lips. Mileyâs evolving rebranding of herself has showcased the power of embracing change, unapologetically expressing oneself, and taking creative risks, solidifying her position as a boundary-pushing artist in the music industry.

As part of her rebranding strategy, Miley Cyrus has undertaken several key actions to successfully transition from her wholesome Disney image to a more edgy and provocative persona:

Image Makeover: Miley underwent a dramatic transformation, shedding her clean-cut, girl-next-door image for a daring, bold, and rebellious look. With her recent album Endless Summer Vacation, she took another daring leap, embracing an Old Hollywood glamour style exuding sophistication and elegance with platinum hair, beachy waves, and red lips.
Music Direction: Alongside her image transformation, Miley shifted her musical direction, moving away from a pop-oriented sound to a more edgy and mature vibe. Her album Bangerz showcased her emotional depth and candid storytelling about past relationships, while in Endless Summer Vacation she sings about self-love and courage, reflecting her evolving artistic growth.
Provocative Performances: Mileyâs performances became the centerpiece of her rebranding strategy during Bangerz, delivering memorable and controversial shows that garnered widespread media attention and ignited public conversations. Today, with Endless Summer Vacation, she continues to distribute thought-provoking and authentic videos that align with her artistic vision, captivating audiences with her newfound Old Hollywood charm.
Embracing Authenticity: Throughout her rebranding journey, Miley prioritized authenticity and fearlessness, openly expressing herself and her creative vision. With each album, she has fearlessly challenged societal norms and expectations, forging a path that remains uniquely her own.
Engaging with New Audiences: Mileyâs rebranding efforts aimed to connect with a broader and more mature audience, attracting new followers who resonated with her evolving persona and musical style. Her recent transformation to an Old Hollywood glamour look further expands her appeal and audience reach.
Media Engagement: To generate buzz around her rebranding, Miley strategically engaged with media during Bangerz. She gave interviews and utilized social media platforms to communicate her new image and creative direction directly to her audience. With Endless Summer Vacation, her media engagement continues to highlight her bold and glamorous transformation.

Miley Cyrusâs ability to successfully navigate two distinct rebranding journeys from the edgy and provocative to the timeless and sophisticated demonstrates her versatility as an artist and her commitment to embracing change to remain relevant in the music industry. Her recent rebranding to an Old Hollywood glamour look with Endless Summer Vacation further solidifies her position as a boundary-pushing artist, captivating the world with her artistic evolution.

Taylor Swiftâs Fearless Rebranding Reinvention

Taylor Swift

Taylor Swiftâs rebranding success story exemplifies a masterful transformation from country sweetheart to global pop superstar. Starting her career as a country singer-songwriter, Taylor strategically pivoted her music style, image, and brand identity to appeal to a broader and more diverse audience. With her album 1989, she fully embraced the pop genre departing from her country roots. This bold move paid off as 1989 became a massive commercial success, earning critical acclaim, selling 1.287 million copies in the U.S. in its first week, and is the most awarded pop album by any artist in history with 158 awards (Grammy Awards, BBMAs, AMAs, VMAs, Emmy, and more).

Taylorâs rebranding showcased her versatility as an artist, allowing her to break from previous stereotypes and connect with fans worldwide by continuously reinventing herself and fearlessly exploring new musical horizons. Taylor Swift established herself as a force to be reckoned with in the music industry, solidifying her position as one of the most influential artists of her generation. Today, she continues to captivate audiences, taking them on a journey as she fearlessly evolves and stays true to her roots.

Taylor Swift undertook several strategic actions to rebrand herself successfully:

Shift in Music Genre: Taylor shifted from country music to pop, departing from her country roots.
Visual Transformation: Taylor adopted a more sophisticated and stylish image, reflecting her evolution as an artist. Her fashion choices and iconic red lipstick became synonymous with her new pop persona.
Embracing Independence: Taylor embraced her independence and artistic autonomy, making bold decisions and taking creative control over her music and image.
Public Persona: Taylor cultivated a more relatable and down-to-earth public persona, engaging with fans through social media and candid interviews. She allowed fans to see a more authentic and vulnerable side of her.
Narrative Shift: Taylorâs songwriting shifted towards more mature themes and storytelling, exploring love, heartbreak, and personal growth.
Engagement with Fans: Taylor actively engaged with her fans, creating a loyal and dedicated fanbase that played a crucial role in the success of her rebranding.
Global Appeal: Taylor focused on expanding her global appeal, collaborating with international artists, and embarking on successful worldwide tours.

Timing & Patience To Accomplish Your Rebrand

Music festival/concert

Rebranding can provide a deep well of opportunities for music artists, yet patience is key while transitioning your brand. Before launching your new brand, ensure streaming platforms have been notified months before your releases. Donât get discouraged as rebranding, especially on platforms like Spotify, Apple Music, and Amazon Music, can take up to two to three weeks before updates on artist brands are completed.

If changing your name, you can expect delays from the platform updates. However, the most important factor here is to run a copyright search by an attorney to secure your new name and register it so that your name cannot be challenged for ownership.
While going through the digital asset change process, stay quiet. Try to refrain from brand deals, posting on social media, etc. Essentially, you are striving for a complete rollover and new launch of the new you! This can take time as each music company updates your information, especially on social media platforms, where finding your correct stakeholder can be daunting. Try emailing or messaging account managers from Instagram, Twitter, Threads, Facebook, TikTok, etc. separately, informing them of your rebrand, supplying them with new digital assets, and requesting a rush update!

With the constantly changing landscape in the music industry, rebranding is an effective way to boost your results as a music artist for increased music sales, reconnect with your fans by providing new ideas and style to your already successful projects, and present new concepts for relevance in the space by curating new artist branding. A rebrand can also market you to labels, publishers, booking agents, and more.

As we define AI in music, a consistent and effective brand presence will be critical for artist success as a differentiator and disruptor in the music business. By having a story that you can continually create and tell, in a consistent high-quality way, the better your chances are to ultimately attract teams, producers, and executives to your projects.

Kathryn Marshburn has spent 12+ years in the music and gaming industries guiding teams on identifying targeted goals with an agile approach resulting in driving revenue and reducing risk.

For a step-by-step guide on how to develop a brand strategy, check out How to Develop a Brand Strategy by Lisa Perry. For more brand marketing insights, follow Lisa Perry.

This article was written by Kathryn Marshburn and Lisa Perry.

Published August 16, 2023

Executive Spotlight: How To Make Friends At Work

Do you have friends at work? You don’t have to be friends with everyone you work with, but making meaningful connections in the workplace improves collaboration, productivity, and job satisfaction. Also, your work environment becomes more positive and supportive when you have friends in the workplace. If you’re starting a new job or simply haven’t made any friends at work yet, what can you do to connect with others and make a friend or two?

We recently asked our leading executives for their best tips on how to make friends at work.

Here are their responses…

Ana Smith, Leadership Development & Learning Strategist

Making friends at work, especially in a hybrid work environment, requires a combination of social skills, communication, and genuine interest in others. Here are some expert tips to help you build strong friendships with your colleagues in a hybrid world:

Participate in Social Activities: Engage in both virtual and in-person social activities organized by your company or colleagues. These can include team-building events, online coffee breaks, virtual happy hours, or in-person outings. Participating in these activities provides opportunities to connect with your coworkers in a relaxed setting.
Active Communication: Make an effort to communicate regularly with your colleagues, both online and offline. Utilize instant messaging platforms, emails, and virtual meetings to stay connected with remote colleagues. In the office, take time to have casual conversations and get to know your coworkers on a personal level.
Express Interest in Others: Show genuine interest in your colleagues’ lives, interests, and hobbies. Ask them about their weekend plans, hobbies, or any personal projects they are working on. Active listening and remembering details about their lives can help strengthen your connections.
Be Approachable and Friendly: Create an approachable and friendly demeanor. Smile, use positive body language, and be receptive to conversations with your coworkers. A warm and welcoming attitude can encourage others to approach you and initiate conversations.
Find Common Interests: Discover shared interests with your colleagues. Whether it’s a hobby, a favorite TV show, or a sport, having common ground can serve as a great conversation starter and strengthen your bond.
Offer Help and Support: Be supportive of your coworkers and offer help when needed. Collaborating on projects or assisting with challenges can create a sense of camaraderie and mutual respect.
Organize Informal Gatherings: Take the initiative to organize informal gatherings, whether it’s a virtual game night, a lunch meetup, or a casual walk during breaks. These gatherings can help foster a sense of community among colleagues.
Respect Boundaries: While building friendships, it’s essential to be respectful of colleagues’ boundaries and professional space. Some individuals may prefer to keep their personal and professional lives separate, so be mindful of their preferences.
Celebrate Milestones and Achievements: Acknowledge your colleagues’ milestones and accomplishments. Congratulate them on their successes, both personally and professionally, and celebrate special occasions like birthdays or work anniversaries.
Be Patient and Consistent: Building meaningful friendships takes time, so be patient and consistent in your efforts. Keep nurturing your connections and be willing to invest in maintaining these relationships.

Remember, making friends at work in a hybrid world requires adapting to different communication channels and being proactive in reaching out to both in-person and remote colleagues. By fostering a supportive and inclusive work environment, you can create lasting friendships that enhance your overall work experience.

Ana Smith helps people & organizations achieve their full talent potential by developing and co-creating people strategies and customized solutions, and turning them into impactful outcomes and collaborative relationships, using coaching as the “red thread.”

Lisa Perry, Global Marketing Executive

Happy coworkers/friends at work

Having that go-to work buddy you can rely on to vent about your boss or cheer for those big victoriesâitâs the best thing! Friends at work contribute to job satisfaction, collaboration, productivity, and well-being. According to a Gallup survey, women with a best friend at work are twice as likely to be engaged in what they’re doing. Making friends with coworkers is a valuable skill that can enhance your career experience and create a positive work environment. Most importantly, it can make you happy!

Here are a few pointers, whether you’re starting a job or wanting to make friends in your current role:

Foster Approachability & Positivity: Creating a welcoming and approachable demeanor is the first step to making friends at work. Great your coworkers with a warm smile, engage in small talk that conveys authentic interest, and steer clear of consistent complaints or engaging in office gossip to maintain a positive atmosphere.
The Power of Small Gestures: Begin by learning peopleâs names and incorporating them into conversations to create a positive impact right from the start. Next, invest your time in celebrating important milestones such as birthdays, work anniversaries, and personal achievements to show appreciation for your coworkers.
Participation Is Key: Embrace involvement in various activities from team-building initiatives and company-sponsored events to casual social gatherings, as these opportunities offer an excellent avenue for establishing meaningful connections with your coworkers.
Shared Interests as a Bonding Foundation: Seek out common areas that resonate with you and your coworkers. Whether itâs shared workplace challenges or mutual hobbies, these share elements can lay the groundwork for nurturing meaningful connections.
Extend a Helping Hand: Support your coworkers by lending a hand with projects. This collaboration effort underscores your teamwork capabilities and provides a platform to foster genuine workplace friendship.

Incorporating these strategies into your workplace interactions can enrich your well-being, underscoring the significance of cultivating meaningful friendships at work.

Lisa Perry helps companies build leadership brands, driving loyal customers & delivering profitability. She does this through a process that builds brands consumers love. Her goal is to help companies develop, monetize, and grow their brands.

How do you make friends at work? Join the conversation inside Work It Daily’s Executive Program.